Brideside
Brideside is a Chicago-based online marketplace that sells personalized, made-to-order bridesmaid dresses to brides and their wedding parties across the United States, operating as a direct-to-consumer e-commerce brand.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Brideside firmographics
Firmographics- Name
- Brideside
- Website
- https://brideside.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Unknown
- Headcount range
- 51–100 employees
- Short description
- Brideside is a Chicago-based online marketplace that sells personalized, made-to-order bridesmaid dresses to brides and their wedding parties across the United States, operating as a direct-to-consumer e-commerce brand.
- Ownership category
- akta.pro rank
Brideside industry classification
Industry- Product category
- Online Bridal Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where Brideside is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Brideside business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D
Brideside product offering
Product offeringCore offering
Brideside operates an online marketplace that sells personalized bridesmaid dresses. Through the platform, brides and bridal parties can design and order customized bridesmaid attire — selecting styles, colors, and fabrics — to coordinate wedding-party clothing without the in-store shopping historically required across multiple retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Bridesmaid Dresses Customizable bridesmaid dresses sold through the Brideside online marketplace. Brides and their bridal parties can personalize the style, color, and fabric of dresses for each attendant, with orders fulfilled on a made-to-order basis. Targeted at brides-to-be and their bridal parties coordinating wedding-party attire in the United States.
Companies that use Brideside
Customer profileIdeal customer profiles1 record
Brideside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brideside competitors and assessment
Company assessmentDirect peers
- Jenny Yoo: Designer and retailer of bridesmaid dresses known for modern, convertible, and customizable styles — closely comparable to Brideside's personalization-led positioning in the bridesmaid category.
- Azazie: Direct-to-consumer online retailer of made-to-order bridesmaid dresses with custom sizing and color options — the most direct head-to-head competitor to Brideside in personalized bridesmaid e-commerce.
- Bella Bridesmaids: Multi-brand specialty retailer with showroom locations focused exclusively on bridesmaid dress shopping — competes in the same personalized, consultative bridesmaid category as Brideside.
- Revelry: Online-first bridesmaid dress retailer emphasizing custom colors and modern designs — directly comparable assortment and customer experience to Brideside.
- Birdy Grey: DTC bridesmaid dress brand offering affordable, mix-and-match styles with a strong social-media-driven marketing model — competes directly with Brideside for the modern, online-first bride.
Emerging players
- Show Me Your Mumu: DTC women's occasion and bridal-party wear brand with strong social media presence — partial overlap in the bridesmaid and bridal-adjacent category with a distinct boho positioning.
Others
- The Knot: Leading wedding planning marketplace and media platform — not a direct apparel competitor, but a critical ecosystem player whose vendor directories and registry features shape how brides discover and transact with dress retailers like Brideside.
Broad incumbents
- BHLDN: Anthropologie's wedding-focused brand offering bridesmaid and bridal gowns, accessories, and decor — a broader incumbent with overlapping bridesmaid assortment and significantly larger parent (Urban Outfitters) distribution.
- Dessy Group: Established wholesale manufacturer and retailer of bridesmaid and special-occasion dresses with a long-standing trade business — comparable assortment with a different (wholesale-first) go-to-market model.
- David's Bridal: Largest U.S. bridal retailer with extensive bridesmaid and bridal gown assortment across hundreds of stores — a dominant incumbent in the same end market Brideside targets, including a substantial online business.
Market position
Customer concentration
Brideside social profiles
Digital presenceBrideside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brideside leadership team
Management profileNumber of profiles
Brideside funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brideside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brideside
What does Brideside do?
Brideside operates an online marketplace that sells personalized bridesmaid dresses. Through the platform, brides and bridal parties can design and order customized bridesmaid attire — selecting styles, colors, and fabrics — to coordinate wedding-party clothing without the in-store shopping historically required across multiple retailers.
Is Brideside a public or private company?
Brideside is a private company. It is classified as venture growth investor backed and is currently unknown.
When was Brideside founded?
Brideside was founded in 2012. It employs 51 to 100 people.
Where is Brideside based?
Brideside is headquartered in Chicago, United States, in the North America region.
Who are Brideside's main competitors?
Direct peers on record are Jenny Yoo, Azazie, Bella Bridesmaids, Revelry and Birdy Grey. Show Me Your Mumu is listed as an emerging player. The Knot is listed as an others. Broad incumbents are BHLDN, Dessy Group and David's Bridal.
Does Brideside have an API?
No public API is recorded for Brideside.
What industry is Brideside in?
Brideside's product category is Online Bridal Marketplace. Its primary akta.pro industry code is HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its NAICS code is 458110 and its SIC code is 5621.