BEEJ

What BEEJ does

Studio Beej is a Mumbai-based sustainable fashion and lifestyle accessories brand that designs, handcrafts, and sells handbags, wallets, belts, travel and tech accessories, gift hampers, and gift cards manufactured from plant-based and upcycled materials. Its material stack is built on MIRUM® (a plant-based, plastic-free, fully circular leather alternative from NFW®), FSC-certified cork from Portugalia Cork, Piñatex® pineapple leaf fiber from Ananas Anam, Desserto cactus-based leather from Adriano Di Marti, traditional Khesh upcycled weaving from Amar Kutir in Birbhum, REACH-compliant upcycled leather scraps, handloom recycled inner linings from Khaloom, and NATULON® recycled zippers from YKK. Products are made on demand by a single artisan each, eliminating finished-goods inventory and supporting a zero-waste packaging system that uses jute dust bags, recyclable corrugated boxes, water-activated paper tape, and seed-paper information cards.

The business operates a blended direct-to-consumer motion via studiobeej.com and an appointment-based retail showroom in Andheri, Mumbai, combined with a B2B corporate gifting channel and an Atelier/Custom Craft bespoke and white-label service. Revenue is generated from unit-priced D2C product sales (₹990–₹25,000 per SKU), bulk corporate orders, custom commissions, and fixed-denomination digital gift cards (₹2,000–₹15,000); promotional discounts (SHOP2000, SHOP8999, SHOP9000) and free domestic shipping support conversion. Named enterprise gifting clients include LinkedIn, Fractal, De Beers, Prime Video, Taj Hotels, and HDFC Bank. Marketing relies on the Katha blog, the @studiobeej Instagram channel, a Beej Community newsletter, earned media, and the Reverse the Stripes climate campaign.

Founded in 2019, the company is privately held with 1–10 employees, reports no disclosed revenue or external funding rounds, and operates primarily in India with international shipping available on a weight-based basis. It maintains an unusually deep credential stack — B Corp, PETA Approved Vegan, FSC, GOTS, Bluesign, REACH, and Fair Trade — and exclusive regional access to MIRUM® as the first South Asian brand to partner with NFW®.

Name

BEEJ

Legal name

Studio Beej

Website

https://studiobeej.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Beej (BEEJ) is a Mumbai-based sustainable fashion brand handcrafting handbags, wallets, and accessories from plant-based and upcycled materials including MIRUM®, cork, Piñatex, and Desserto. It sells via its own e-commerce site, a Mumbai appointment showroom, corporate gifting partnerships, and a custom Atelier service.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)

akta.pro secondary industries

Handbags & Fashion Bags Manufacturing (IMAOAHAA), Luxury Handbags & Leather Goods (CRAAAFAD), Handbags & Purses (CRAAAJAA), Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Sustainable fashion accessories
• Vegan handbags
• Plant-based leather alternatives
• Handcrafted accessories
• Corporate gifting services

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (D2C E-commerce): Studio Beej sells handcrafted sustainable fashion accessories (handbags, wallets, belts, travel accessories, tech accessories, gift hampers) directly to consumers via its own e-commerce website. Products are made on demand. Revenue is generated through one-time product purchases at price points ranging from approximately ₹990 to ₹25,000.
2. Corporate/Bulk Gifting: Studio Beej offers customized corporate gifting solutions for businesses, with flexible MOQs and budget catering. Partners include LinkedIn, Fractal, De Beers, Prime Video, Taj Hotels, and HDFC Bank. This B2B stream provides recurring bulk orders tied to corporate events and gifting occasions.
3. Custom Craft (Bespoke/Personalized Products): The Custom Craft service allows customers to co-create personalized, mindful fashion accessories. The 6-step process involves consultation, design finalization, material selection, artisan production, and delivery. This premium service drives higher-value one-time transactions.
4. Gift Cards: Studio Beej offers digital gift cards in denominations of ₹2000, ₹5000, ₹8000, ₹10000, ₹12000, and ₹15000. Gift cards provide a recurring revenue mechanism as they are purchased by existing customers as gifts and redeemed by recipients over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Studio Beej designs, manufactures and sells handcrafted vegan handbags and lifestyle accessories made from plant-based and upcycled materials including MIRUM®, FSC-certified cork, Piñatex, Desserto cactus leather, and traditional Khesh upcycled weaving. The brand operates a made-to-order production model where each product is handcrafted by a single artisan, and offers direct-to-consumer e-commerce, an appointment-based Mumbai showroom, corporate gifting, and bespoke Custom Craft services.

Product overview

Studio Beej is a sustainable fashion and lifestyle accessories brand based in India offering a diverse portfolio of vegan handbags, accessories, and gifting solutions. The core offering centers on handbags (totes, crossbody bags, satchels, mini bags, clutches) and accessories (wallets, belts, tech sleeves, travel accessories) all crafted from plant-based and sustainable materials including Cork, MIRUM®, Piñatex, Desserto, and upcycled Khesh fabric. The brand operates several named collections (Naayab, Marici, Ailyak, Prakrti, Reverse, Summer Edit) plus collaborations (Beej x Mirum, Beej x Doodlage, Beej x Noupelle) and services (Custom Craft, Corporate Gifting, Gift Cards). Products are made-to-order on demand by single artisans using traditional craftsmanship, with a plastic-free zero-waste packaging policy.

Differentiator

Problem solved

Functional benefit

Brands

• Naayab: An exclusive capsule collection designed for special occasions, inspired by Mughal architecture, combining art, intricate embroidery detailing and new age materials for contemporary conscious luxury.
• Marici
• Ailyak
• Prakrti
• Reverse

Products and services

• Handbags Collection Core handbag range including totes, crossbody bags, satchels, bucket bags, and mini bags made from cork, MIRUM®, Piñatex, Desserto, and Khesh, targeting conscious consumers seeking sustainable everyday and work carry solutions.
• Belts, Wallets and Small Leather Goods Handcrafted reversible belts, wallets, card cases, passport sleeves, and eyewear cases made from eco-responsible materials including cork, Piñatex, Desserto, and Khesh for everyday personal use.
• Laptop Bags and Sleeves Work-focused laptop totes, briefcases, and sleeves handcrafted from FSC-certified cork or Khesh upcycled fabric, designed for professionals seeking sustainable carry solutions.
• Travel Accessories Travel accessories including passport holders, luggage tags, and travel organizers made from sustainable materials for environmentally conscious travelers.
• Tech Accessories Tech kits, cable organizers, and device sleeves made from sustainable fabrics for everyday tech carry needs.
• Reusables to Ditch Disposables Reusable alternatives to single-use plastics including bottle holders, cutlery sets, and beverage tumblers designed for zero-waste daily living.
• Gift Hampers Curated gift sets combining multiple sustainable fashion accessories packaged in plastic-free packaging for festive, corporate, and personal gifting occasions.
• Gift Cards Digital gift cards available in denominations of ₹2,000, ₹5,000, ₹8,000, ₹10,000, ₹12,000, and ₹15,000, inclusive of taxes with free shipping within India.
• Naayab Collection Exclusive capsule collection inspired by Mughal architecture, designed for special occasions with intricate embroidery detailing and contemporary conscious luxury materials.
• Marici Collection Classic silhouette handbags in black with pop accents, designed as an effortless switch from night to day and formal to casual.
• Ailyak Collection Capsule collection of elevated everyday basics inspired by the Bulgarian concept of calm and unrushed living, featuring everyday silhouettes reimagined with sustainable materials.
• Prakrti Collection Collection symbolizing everything found in nature in its unaltered form, paying homage to the brand name Beej representing the genesis of all life forms.
• Reverse Collection Climate change awareness capsule collection inspired by the Warming Stripes graphic, designed to spark conversations about global warming through conversation-starting accessories.
• Corporate Gifting Customized bulk gifting solutions for businesses with bespoke options, flexible minimum order quantities, sustainable packaging, and budget catering, serving enterprise clients for employee, client, and event gifting.
• Custom Craft (Bespoke Design Service) Bespoke personalization service where customers co-create customized handbag designs through a 6-step process covering consultation, design, material selection, artisan production, and delivery; also extends to white-label manufacturing for other brands via the Atelier service.
• Beej x MIRUM® Collection Limited edition collaboration collection featuring the Era Baguette made from MIRUM® plant-based plastic-free leather alternative, marking Studio Beej as the first South Asian brand to partner with NFW® for MIRUM® products.
• Beej x Doodlage Collection Capsule collection of work essentials handcrafted from cork in collaboration with homegrown sustainable brand Doodlage, known for upcycling factory waste into limited edition collections.
• Beej x Noupelle Collection Limited-edition Renee statement jewelry collection using off-cuts of plant-based materials like cork and Piñatex merged with Indian craftsmanship, in collaboration with homegrown brand Noupelle.

Quantifiable outcome

• 13 brands in the Clima Collective coalition driving climate awareness
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NFW® (Natural Fiber Welding)coreTechnology or IntegrationNFW® is a material innovation company on a mission to invent and manufacture shockingly sustainable materials from plants. Studio Beej is the first South Asian brand to collaborate with NFW® to create a limited series bag (The Era Baguette) using MIRUM®, a revolutionary plant-based, plastic-free, fully circular leather alternative.
• Portugalia CorkcoreStrategic or Co-development PartnerPortugalia Cork supplies FSC-certified cork fabrics for Beej's products. They are supported by the World Wildlife Fund and certified by the Forest Stewardship Council (FSC), ensuring cork-bark extraction is done responsibly without harming cork trees. Cork is natural, eco-friendly, biodegradable, and extremely versatile.
• Ananas AnamcoreTechnology or IntegrationAnanas Anam developed Piñatex®, a patented natural textile made from pineapple leaf fiber. Inspired by the abundance of natural resources and long-standing use of plant fibers in traditional Philippine weaving, the company creates a sustainable non-woven textile with positive socio-economic impact and low environmental footprint.
• KhaloomcoreStrategic or Co-development PartnerKhaloom represents a group of passionate weavers based in Bangalore, India, producing handwoven recycled fabrics for Beej's inner linings. They pay weavers 2-3 times the statutory minimum wage in India and provide fixed contracts, health insurance, and pensions. Fabrics are woven on traditional handlooms that are man-powered and require no electricity.
• YKK Fastening Products GroupcoreTechnology or IntegrationYKK supplies NATULON® zippers made from recycled post-consumer PET bottles, with over 86% recycled content. The zippers are Bluesign® approved, ensuring responsible manufacturing with minimal environmental and human impact. YKK is committed to fair labour conditions and environmental sustainability policies.
• Amar KutircoreStrategic or Co-development PartnerAmar Kutir is a Fair Trade certified cooperative for the promotion of arts and crafts, based in West Bengal. Set up in the early 1920s, it partners with weaver communities across multiple villages within the Birbhum district and serves as a primary employment source for women within the community. They are the source of Beej's Khesh fabric.
• Adriano Di Marti (Desserto)coreTechnology or IntegrationAdriano Di Marti developed Desserto, a cactus-based (nopal pulp) vegan leather alternative. Founded by Adrián López Velarde and Marte Cázarez after identifying environmental pollution problems in the furniture, automotive, and fashion industries. First showcased successfully in October 2019 in Milan, Italy. Desserto complies with rigorous quality and environmental standards.
• DoodlageminorStrategic or Co-development PartnerDoodlage is a homegrown sustainable brand known for upcycling factory waste into short limited edition collections. The Beej x Doodlage capsule collection features work essentials handcrafted from cork — minimalist and chic pieces made for the conscious fashion consumer.
• NoupelleminorStrategic or Co-development PartnerNoupelle is a homegrown brand focused on artistic craftsmanship and handcrafted statement jewellery pieces made from upcycled leather. The Beej x Noupelle 'Renee' collection (11 handcrafted statement pieces) merges next-gen plant-based materials (cork, Piñatex) with Indian craftsmanship.
• Clima Collective CoalitionminorGTM or Marketing PartnerThe Clima Collective is a group of 13 homegrown conscious brands that have come together to amplify climate change awareness using the Warming Stripes visual as inspiration. Beej leads the initiative; a portion of merchandise proceeds support grassroots climate efforts in India. Contact: [email protected]

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stella McCartney: Global luxury fashion house built around cruelty-free, sustainable materials. Comparable as the gold-standard incumbent demonstrating that vegan/plant-based luxury can scale into handbags, accessories, and ready-to-wear at premium price points.

Direct peers

• Noupelle: Indian homegrown label using upcycled leather and plant-based materials for statement jewelry. Direct adjacent peer and collaboration partner (Beej x Noupelle Renee collection), sharing the same upcycled-material philosophy in India.
• Mashu: Greek vegan luxury handbag label using plant-based and recycled leathers. Comparable to Studio Beej on premium pricing, designer capsule drops, and a strong sustainability narrative around cruelty-free materials.
• Doodlage: Indian sustainable fashion house known for upcycling factory waste into limited collections. Most direct Indian peer to Studio Beej — same homegrown, sustainability-led, capsule-driven model, and a formal collaboration partner (Beej x Doodlage).
• Cuyana: US sustainable handbag and accessories brand promoting 'fewer, better' premium essentials. Comparable to Studio Beej's conscious consumer positioning, premium price points, and made-to-order / low-inventory ethos.
• Angela Roi: US-based vegan luxury handbag brand offering premium-price handbags made from synthetic and plant-based leathers. Comparable to Studio Beej's premium vegan handbag tier (₹21,000–₹25,000) and D2C-led model.
• Matt & Nat: Canadian pioneer of vegan handbags and accessories, using recycled and plant-based materials. Closest large-scale international analogue to Studio Beej's vegan leather positioning across bags, wallets, and travel accessories.
• JW Pei: US-based accessible vegan handbag brand with strong D2C following. Comparable to Studio Beej's entry-to-mid tier vegan bags (₹990–₹14,000) and its reliance on social media and content-driven demand generation.
• Sans Beast: Australian luxury vegan accessories brand focused on cruelty-free handbags and small leather goods. Comparable to Studio Beej on premium vegan positioning, designer-led storytelling, and limited capsule releases.

Regional players

• Nicobar: Indian design-led lifestyle and accessories brand with a premium price point and Indian aesthetic. Comparable as a domestic competitor targeting India's conscious design consumer with bags, travel, and lifestyle accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studiobeej

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEEJ