What Ananas Anam does

Ananas Anam Ltd. is a UK-headquartered sustainable materials company founded in 2015 by Dr. Carmen Hijosa after five years of R&D on pineapple leaf fibre. It produces three proprietary, trademarked product lines — Piñatex (a non-woven leather-alternative textile in Original, Mineral, Metallic and Performance collections), Piñayarn (a water-free, closed-loop spun yarn), and Anam PALF (premium textile-grade pineapple leaf fibre) — all derived from agricultural waste leaves that would otherwise be burned.

The underlying technology centres on a proprietary enzymatic process that removes impurities from pineapple leaf fibres without bleaching, pulping or harmful chemicals, followed by mechanical decortication. Piñatex passes ISO textile testing for tear/tensile strength, flex endurance, seam rupture, finish adhesion and colour fastness. Operations span London (HQ), Canet de Mar, Spain (sales/CRM managed by Josep Taylor) and the Philippines (fibre extraction via Labo Cooperative and Nonwoven Philippines, managed by Chuck Lazaro), with a new fibre source in Bangladesh through EcoFresh Agro and strategic access via Dole Sunshine Company. The company is B-Corp certified, carbon neutral via Treedom, and Anam PALF is USDA-certified 99% biobased.

The business model is B2B material sales: textile is sold per linear metre via an online Trade Portal (enterprise), a public e-commerce store (sampling), and a network of regional distributors (Germany, Poland, UK, Canada) and material libraries globally. Bulk orders of 500+ linear metres are negotiated directly. Revenue streams include Piñatex material sales, Piñayarn yarn sales, and Anam PALF raw-fibre sales. Customers span luxury and mainstream fashion (H&M, Hugo Boss, Calvin Klein, Carolina Herrera, Stella McCartney, Paul Smith, Edun, Trussardi), footwear (Nike, Cat Footwear, Adidas), automotive interiors (Forvia, Škoda concept), furniture/interiors (Tamasine Osher, SKOS Modern, Hilton London Bankside vegan suite) and accessories (MEZANDO, Funky Dog).

Name

Ananas Anam

Legal name

Ananas Anam Ltd.

Website

https://ananas-anam.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ananas Anam is a UK materials company that develops plant-based textiles (Piñatex leather-alternative, Piñayarn yarn, Anam PALF fibre) from pineapple leaf waste, selling B2B to fashion, footwear, automotive, and interior brands across more than 80 countries.

Ownership category

akta.pro rank

Product category

Sustainable plant-based leather alternatives and textile materials

NAICS

Textile Mills (313), Fiber, Yarn, and Thread Mills (313110), Other Textile Product Mills (3149)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

Keywords

• Sustainable textiles
• Plant-based leather alternative
• Pineapple leaf fibre materials
• Non-woven biobased fabric
• Agricultural waste textiles

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Piñatex Material Sales: Direct B2B sales of Piñatex non-woven textile to fashion, footwear, interiors, and automotive brands. Sold per linear metre with minimum order quantities. Available through trade portal for registered businesses and online store for smaller orders.
2. Piñayarn Yarn Sales: Sales of Piñayarn, the company's plant-based yarn product made from pineapple leaf fibres, available in various yarn sizes (Ne8, Ne10, Ne16, Ne20) in 1 ply or 2 ply configurations for woven and jersey fabrics.
3. Anam PALF Fibre Sales: Launched in 2023, Anam PALF is a premium textile-grade pineapple leaf fibre sold to the textile market as a raw material input, providing an essential solution for the climate crisis and expanding the company's B2B product portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

Ananas Anam develops, manufactures, and sells sustainable plant-based textile materials derived from pineapple leaf fibres (an agricultural waste product from the pineapple harvest). The company sells three core products: Piñatex, a non-woven leather-alternative textile used in fashion, footwear, accessories, automotive interiors, and furniture; Piñayarn, a water-free processed yarn made from pineapple leaf fibres; and Anam PALF, premium textile-grade pineapple leaf fibre sold as a raw input. Materials are sold primarily to brands (B2B) via a Trade Portal, regional distributors, and material libraries.

Product overview

Ananas Anam is a materials innovation company that develops and produces sustainable textile solutions from pineapple leaf fibers. The product portfolio consists of three core offerings: (1) Piñatex - the flagship leather alternative textile launched in 2016, available in Original, Mineral, Metallic, and Performance collections; (2) Piñayarn - a low-impact yarn product launched in 2022, made from the same pineapple leaf fibers; and (3) Anam PALF - the premium textile-grade pineapple leaf fiber (launched 2023) that serves as the foundational material for both Piñatex and Piñayarn. All products are derived from agricultural waste (pineapple leaves), require no additional land, water, or pesticides, and provide additional income streams to farming communities in the Philippines, Bangladesh, and Ivory Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Piñatex: Premium non-woven textile made from pineapple leaf fibers, used as a sustainable alternative to leather in fashion, footwear, accessories, furniture, and automotive applications.
• Piñayarn
• Anam PALF

Products and services

• Piñatex A sustainable, non-woven textile made from pineapple leaf fibres, sold as a plant-based leather alternative for footwear, bags, furnishing, and automotive interiors. Available in Original, Mineral, Metallic, and Performance collections. Strong, lightweight, flexible, suitable for cutting, stitching, debossing, and embroidering. Passes ISO international textile testing standards for tear and tensile strength, flexing endurance, seam rupture, finish adhesion, and colour fastness.
• Piñayarn A 100% plant-based, recyclable, and biodegradable yarn made from waste pineapple leaves using a water-free, closed-loop spinning technology with zero harmful chemicals. Available in yarn sizes Ne8, Ne10, Ne16, and Ne20, in 1 ply or 2 ply configurations for woven and jersey fabrics. Saves up to 6 kg of CO2 emissions per 1 kg of yarn produced by preventing agricultural waste burning.
• Anam PALF Premium textile-grade pineapple leaf fibre (Pineapple Anam PALF) produced using Ananas Anam's proprietary enzymatic process that removes impurities without harmful chemicals. The remainder of the process is fully mechanical with no bleaching, pulping, or dyeing. Produces traceable, strong, durable staple fibres with Certificate of Origin. Key foundational ingredient for Piñatex and Piñayarn. Sold as a raw material input to the textile market.

Quantifiable outcome

• Saves up to 6 kg of CO2 emissions per 1 kg of Piñayarn yarn produced, by preventing the burning of agricultural waste
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, minor and supporting.

• Compagnie FruitièrecoreStrategic or Co-development Partner · 1 January 2023French company, one of the leading producers in Europe and major fruit producer in Africa-Caribbean-Pacific region, invested as a strategic investor in Ananas Anam. They firmly believe the future of pineapple production in Africa will be substantially shaped by Ananas Anam's positive development, and are committed to contributing to its success with positive impact on social value chains of farmers.
• ForviacoreStrategic or Co-development Partner · 1 January 2023Global automotive technology supplier and strategic investor in Ananas Anam. Ananas Anam entered the automotive market with Forvia in November 2022, positioning Forvia as both an investor and a commercial automotive partner for interior material applications.
• EcoFresh AgrocoreStrategic or Co-development Partner · 1 April 2022Family-owned pineapple plantation in Bangladesh partnered with Ananas Anam to repurpose all pineapple leaf waste with a goal of zero waste by 2024. Partnership brought socio-economic development in rural Bangladesh, creating 100+ jobs with 80% women employed, providing additional revenue stream for pineapple farmers. Farm is led by female CEO Samia Farhana.
• Dole Sunshine CompanycoreStrategic or Co-development Partner · 1 August 2021Dole partnered with Ananas Anam to achieve Dole's Zero Waste goal by 2025. Through collection and extraction of fibre from pineapple leaves from Dole's farms in the Philippines — one of the world's largest pineapple plantations — the partnership brings Ananas Anam access to a much larger volume of pineapple leaf fibres. Dole's CEO stated this creates tangible solutions for systemic change through convergence of purpose with creativity, innovation, and technology.
• Labo CooperativecoreStrategic or Co-development Partner · 1 January 2017Farming cooperative in the Philippines with whom Ananas Anam signed an MOU to provide funding for hiring additional workers to gather, decorticate, wash and dry pineapple leaf fibres. Partnership includes training of Filipino farmers on using new machines and automated decorticating equipment to improve efficiency.
• TearfilminorStrategic or Co-development PartnerAnanas Anam partnered with Tearfil in February 2024, a Portugal-based textile company, for undisclosed collaboration details.
• European Distributors (KATTUN, KORKundKULÖR, Juchcik, Vegan Supplies)supportingChannel Partner/ Reseller/ DistributorEuropean regional distributors for Piñatex: KATTUN (Germany), KORKundKULÖR (Germany), Juchcik (Poland), Vegan Supplies (UK). These distributors provide localised access to Piñatex products in European markets.
• Alternative Leathers Co. (Canada)supportingChannel Partner/ Reseller/ DistributorNorth American distributor for Piñatex in Canada, providing localised access to Ananas Anam's materials in the Canadian market.
• TreedomcoreStrategic or Co-development PartnerFellow B-Corp certified company that Ananas Anam partnered with to achieve carbon neutrality. Treedom has planted over 1.7 million trees with support of 88,000+ farmers across 17 countries. Through this partnership Ananas Anam planted forests across 6 developing countries to offset their carbon footprint.
• British Fashion CouncilsupportingStrategic or Co-development PartnerBritish Fashion Council partnered with Ananas Anam and Richard Malone for a student sustainability competition as part of the BFC's Positive Fashion initiative, encouraging BA and MA Fashion students to explore sustainable materials including Piñatex.
• Department for International Trade / UK Fashion and Textile AssociationsupportingGTM or Marketing PartnerUK government and industry body supported Ananas Anam's participation at Premiere Vision trade show, providing trade support and facilitation for international exhibition presence.
• Material Libraries NetworksupportingChannel Partner/ Reseller/ DistributorNetwork of material libraries across UK (Sustainable Angle, Material Lab, etc.), Americas (Material Connexion, Madison Innovative, Materia Lab), Europe (Materio, B2 Fabric, CITEVE), and Asia/Australia (Materio Seoul) that provide physical access to Piñatex samples for designers and brands.
• Ellen MacArthur FoundationsupportingOthersLeading circular economy organisation that featured Ananas Anam in their report on the textile industry 'A New Textiles Economy: Redesigning Fashion's Future', citing Piñatex as an example of material flow innovation from other industries as an input into clothing manufacturing.
• RE:TVsupportingGTM or Marketing PartnerDocumentary platform founded by His Majesty King Charles III that featured Ananas Anam's story of pioneering next-gen materials as a solution for the climate crisis.
• GREAT CampaignsupportingGTM or Marketing PartnerUK government campaign 'Love Letters from Britain' featured Piñatex in documentary-style series celebrating British inventions pioneering sustainability, showcasing the brand to international audiences.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Natural Fiber Welding: US-based materials company developing natural-fiber-based textiles and leather alternatives using proprietary chemical processes. Comparable as an early-stage plant-based materials innovator targeting fashion and automotive end markets.
• Ecovative Design: US-based mycelium materials company with Forager (mycelium leather) and other bio-fabricated materials. Emerging peer in next-gen leather substitutes with growing fashion/footwear brand engagement, partially overlapping in target market.
• Spinnova: Finnish company producing wood-based textile fibre via a mechanical, water-efficient process. Comparable as a sustainable fibre innovator with patented technology, B2B sales to apparel brands, and agricultural-waste-adjacent sustainability narrative.

Direct peers

• Vegea: Italian company producing grape-leather (Vegea) from wine industry waste. Comparable as an agricultural-waste-based leather alternative targeting fashion and automotive upholstery customers, with similar sustainability positioning.
• Desserto (Adriano Di Marti): Mexican company producing cactus-leather (Desserto) as a plant-based leather alternative. Direct peer selling a bio-based non-woven leather substitute to fashion and footwear brands with comparable sustainability credentials and B2B distribution.
• Modern Meadow: US-based biofabrication company developing bio-grown and recycled-protein leather alternatives. Comparable as a next-gen leather substitute targeting fashion and automotive interiors, with a similar B2B materials licensing/sales model.
• Bolt Threads (Mylo): US-based biotech materials company producing Mylo, a mycelium-based leather alternative, and other bio-fabricated proteins. Directly comparable as a next-generation leather substitute sold B2B to fashion and footwear brands (Stella McCartney, Adidas, Lululemon) on similar sustainability narratives.

Regional players

• Ecological Fibers (Sustainable Fiber Solutions): US-based provider of natural and recycled non-woven fibre solutions for automotive, construction, and consumer applications. Regional peer in agricultural-waste-based non-wovens with overlapping automotive-interior customer base in North America.

Broad incumbents

• Kelheim Fibres: German specialty viscose fibre producer supplying customised functional fibres to global hygiene, textile, and technical applications. Broad incumbent comparable as a specialty B2B fibre supplier to textile mills with similar technical-fibre positioning.
• Lenzing Group: Austrian large-cap sustainable fibre producer (Tencel/Lyocell, Modal, Refibra) supplying man-made cellulosic fibres to global apparel and home textile manufacturers. Broad incumbent in the sustainable fibre/yarn space with overlapping B2B textile-mill customers, though operating at far larger scale and serving a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinatexofficial
• YouTubeyoutube.com/@AnanasAnam/videos
• Facebookfacebook.com/pinatex
• LinkedInlinkedin.com/company/ananas-anam-ltd
• Instagraminstagram.com/ananas.anam

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ananas Anam