Creative Pro

What Creative Pro does

Creative Pro Group is a privately-held, founder-led event and experience-driven communication agency founded in 2003 by Štefan Kozák in Bratislava, Slovakia. The firm designs and delivers experiential marketing campaigns, corporate conferences and galas, brand activations, and employee experience programs across three verticals: Business Experience (B2B), Consumer Experience (B2C), and Employee Experience (B2E). Its service portfolio includes conferences and galas, product and services launches, brand activation and engagement campaigns, fairs/festivals/celebrations, teambuilding, internal communication, and employer branding, executed through proprietary methodologies including a Maslow's-hierarchy-based participant-centered design, a five-senses engagement approach using the peak-end rule, and a POMP (Point of Meaning and Participation) framework that prioritizes meaning over content.

The group operates through wholly-owned legal entities in seven countries — Slovakia (Bratislava and Košice), Czech Republic, Poland, Hungary, Slovenia, Croatia, and Germany (Frankfurt, branded as Creative Pro Europe) — and additionally runs specialized subsidiaries including Right & Stuff (video production, acquired 2022), ZEAL (healthcare communications, acquired 2024), NexHalo (change management, acquired 2024), Creative Prospective (2017), and the ODPADNESH sustainability/CSR initiative. Reported technology is human-centered experiential design rather than software platforms; ISO 9001, 14001, and 45001 certifications are held, and the agency is a member of the 27Names European agency network.

Commercial operations are professional-services and project-based with no standardized public pricing. GTM runs through direct enterprise sales via country-level managing partners plus award-driven credibility (Eventex #7 global ranking 2025; 18 awards in 2026 including three golds; four BEA World shortlistings in 2025). Customer logos span banking (ING, Erste), automotive (BYD, Lamborghini/LEGO), energy and telecoms (Orange, Shell), technology and cybersecurity (IBM, ESET, Gordic), luxury and consumer (Armani Beauty, Garnier, adidas), logistics (Cargo Partner), cryptocurrency (Binance), and industrial (Stora Enso) — indicating diversified enterprise exposure across more than a dozen sectors. Senior leadership combines corporate-caliber operators (former executives at Nokia, Microsoft, Schneider Electric, Toyota, BYD, Hyundai) with founder oversight.

Name

Creative Pro

Legal name

CREATIVE PRO a.s.

Website

https://creativepro.agency

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Pro Group is a privately-held, founder-led event and experience-driven communication agency founded in 2003 in Bratislava, operating across seven CEE countries plus Frankfurt (Creative Pro Europe). It serves enterprise clients with B2B conferences and galas, B2C brand activations, and B2E employee experience programs.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Graphic Design Services (541430), Arts, Entertainment, and Recreation (71)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential marketing services
• Event management agency
• Corporate event planning
• Brand activation campaigns
• Live marketing services

Headquarters

HQ city

Bratislava

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing & Event Services: Professional services revenue from designing and delivering experiential marketing campaigns, corporate events, consumer activations, and employee experience programs. Projects range from intimate brand moments to large-scale productions across Europe.
2. B2B Conference & Gala Services: End-to-end conference organization including conferences, galas, product launches, and openings/anniversaries for corporate clients.
3. B2C Brand Activation Campaigns: Consumer-facing brand activation, engagement campaigns, and festival activations delivered for consumer brands seeking experiential connections with audiences.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Creative Pro is an event and experience-driven communication agency that designs, plans and executes experiential marketing campaigns, corporate events, consumer brand activations, and employee experience programs. The agency delivers end-to-end services across three core categories: Business Experience (B2B conferences, galas, launches), Consumer Experience (B2C brand activations, festivals), and Employee Experience (B2E teambuilding, internal communications, employer branding), with delivery capability across Central and Eastern Europe and beyond.

Product overview

Creative Pro is an event and experience-driven communication agency offering a comprehensive suite of experiential marketing and event management services organized across three core experience categories: Business Experience B2B (Conferences & Galas, Product & Services Launches, Openings & Anniversaries), Consumer Experience B2C (Brand Activation & Engagement campaigns, Fairs/Festivals/Celebrations, Community & Sustainability), and Employee Experience B2E (Teambuilding, Internal Communication, Employer Branding). The agency also operates regional entities including Creative Pro Europe (Frankfurt), Creative Pro Croatia, Creative Pro Slovenia, Creative Pro Hungary, Creative Pro Poland, Creative Pro Czech Republic, and Creative Pro Slovakia (Bratislava & Košice), as well as specialized subsidiaries including Creative Prospective, Right & Stuff, ZEAL, and NexHalo. The portfolio spans experiential marketing, event management, brand ambassador programmes, influencer marketing, and integrated communications.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Prospective: Innovative service dimension introduced in 2017.
• Right & Stuff
• ZEAL
• ODPADNESH
• NexHalo

Products and services

• Conferences & Galas

Quantifiable outcome

• EUR 15M pipeline generated from single Orange Business Conference event
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 27Names NetworkcoreStrategic or Co-development PartnerActive member of 27Names European agency network, participating in Community Day initiatives and transferring know-how across Europe. Creative Pro contributes to and benefits from collaborative network projects with shared sustainability focus and community impact initiatives.
• ODPADNESHminorOthersSocial enterprise focused on recycling event banners and sustainability initiatives. Creative Pro's Slovakia operations use ODPADNESH for banner recycling as part of environmental responsibility programs.
• BEA World FestivalminorGTM or Marketing PartnerBEA World is an international event competition where Creative Pro participates and showcases projects, building international reputation and industry connections.
• Eventex AwardsminorGTM or Marketing PartnerGlobal event industry awards organization that recognizes Creative Pro's work through medal wins and rankings, providing industry credibility and marketing visibility.
• Women for Women FoundationminorStrategic or Co-development PartnerCzech Republic charity partnership where Creative Pro Prague team supported 'Obědy pro děti' (Lunches for Children) program, doubling employee donations to help provide meals for children facing food insecurity.

Scale indicators13 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• MCI Group: Switzerland-headquartered global meetings, events and association management group; the closest scale-comparable European experiential/agency peer with similar B2B/B2C conference and live-event offerings across multiple geographies.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) specializing in experiential marketing, events and brand activations; directly comparable offering to Creative Pro's B2B/B2C experiential work for enterprise clients like Orange, BYD and adidas.
• George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies (part of Project Worldwide); competes with Creative Pro on large-scale enterprise B2B launches, conferences and consumer activations across multiple markets.
• VOK DAMS: Germany-based full-service event and live-marketing agency with a strong DACH enterprise client base; highly comparable mid-sized European experiential peer competing for the same Western European enterprise RFPs Creative Pro Europe is now targeting from Frankfurt.
• MKG: Paris-based experiential marketing and brand activation agency; comparable in size and creative positioning, and a natural Western European competitor as Creative Pro expands beyond CEE.
• INVNT: Global live brand storytelling agency with offices across the US, EMEA and APAC; comparable experiential offering for enterprise brands and a like-for-like competitor on multi-market event campaigns.
• Sparks: Global experiential marketing agency with deep automotive and technology client pedigree; directly comparable on enterprise B2B product launches, conferences and consumer activations.
• DRP Group: UK-headquartered creative communications and event management group offering end-to-end live events, conferences and brand experiences; comparable mid-sized European experiential peer.

Broad incumbents

• BCD Meetings & Events: Large global corporate meetings and events agency within BCD Travel; broader and more corporate-meetings-focused than Creative Pro, but competes for the same multinational B2B event budgets.

Regional players

• Emotion Agency: Czech/Slovak experiential marketing agency with overlapping product launch, brand activation and event offerings; closest regional direct competitor within Creative Pro's home CEE market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@creativeprogroup
• Facebookfacebook.com/CREATIVEPROgroup
• LinkedInlinkedin.com/company/creative-pro-s-r-o-
• Instagraminstagram.com/creativeprogroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Pro