GMC
GMC Parking is a privately held NYC parking garage operator founded in 1926, running 50+ facilities across Manhattan, Brooklyn, and Hoboken, offering hourly, monthly, and long-term car storage plus EV charging and corporate accounts.
- Company typePrivate
- Founded1926
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What GMC does
GMC Parking (Garage Management Company) is a privately held parking garage operator founded in 1926 and headquartered in New York City. The company operates a network of 50+ named garage facilities spanning Manhattan (Upper East Side, Upper West Side, Midtown, Downtown), Brooklyn, and Hoboken, NJ, including two wholly-owned Brooklyn subsidiaries (388 Garage LLC and Atlantic Ave Garage LLC). Its service portfolio is anchored on three core products—hourly/daily parking, monthly parking subscriptions, and long-term car storage—augmented by add-on offerings such as Level 2 EV charging (deployed at 75% of its NYC garages at a flat $15/session rate), valet parking, corporate parking plans, student specials, hotel/event parking, and Manhattan parking tax exemption handling.
The underlying operating model is asset-heavy and physical: customers drive directly to any GMC location without reservations, receive a ticket from an on-site attendant, and pay on departure. GMC monetizes through four primary revenue streams: usage-based hourly/daily fees, recurring monthly subscriptions (the most contractually durable stream), per-session EV charging fees, and corporate parking accounts. GTM is direct-to-consumer, supported by a heavy SEO/blog content strategy targeting NYC parking pain points (alternate side parking rules, ticket avoidance, vehicle security) and a presence on third-party location directories. Digital infrastructure is minimal—there is no mobile app, no public API, and no disclosed AI/ML capability. The company has not raised external funding and appears to be family/independently owned since inception.
GMC firmographics
Firmographics- Name
- GMC
- Legal name
- GMC Parking
- Website
- https://gmcparking.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GMC Parking is a privately held NYC parking garage operator founded in 1926, running 50+ facilities across Manhattan, Brooklyn, and Hoboken, offering hourly, monthly, and long-term car storage plus EV charging and corporate accounts.
- Ownership category
- akta.pro rank
GMC industry classification
Industry- Product category
- Parking Services
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
- akta.pro secondary industries
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF)
Keywords
Where GMC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GMC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hourly/Daily Parking Fees: Customers pay for parking on an hourly or daily basis at GMC's garage locations across NYC. No reservation is required - customers simply drive in, receive a ticket from an attendant, and pay upon departure.
- Monthly Parking Subscriptions: GMC offers monthly parking plans for regular commuters, providing reserved spots and discounted rates compared to daily parking. This creates recurring subscription revenue from resident commuters.
- EV Charging Sessions: The company generates revenue from Level 2 EV charging at $15 per flat session, with 75% of their garages equipped with chargers.
- Corporate Parking Plans: GMC provides corporate parking solutions for businesses to offer employees and clients, including dedicated spots and VIP reservations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level 2 EV Charging Session |
| Usage-based | Pay-as-you-go | Hourly/Daily Parking |
| Subscription | Monthly | Monthly Parking Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
GMC product offering
Product offeringCore offering
GMC Parking operates a network of parking garages across the New York City metropolitan area, including Manhattan (Upper East Side, Upper West Side, Midtown, Downtown), Brooklyn, and Hoboken NJ, providing hourly/daily parking, monthly parking subscriptions, and long-term car storage. The company also offers Level 2 EV charging at 75% of its NYC garages at a flat rate of $15 per session, valet service with on-site attendants, corporate parking plans, and specialized hotel and event parking.
Product overview
GMC Parking (Garage Management Company) operates a network of parking garages across New York City, including Manhattan (Upper East Side, Upper West Side, Midtown, Downtown), Brooklyn, and Hoboken NJ. The company offers hourly/daily parking, monthly parking subscriptions, and long-term car storage services. Additional offerings include EV charging (Level 2 at 75% of locations), valet parking, corporate parking plans, student specials, and hotel/event parking. The company positions itself as a full-service parking garage operator providing secure, legally compliant parking to help drivers avoid NYC's complex street parking regulations, tickets, and towing risks.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly and Daily Parking Hourly and daily parking services at GMC's parking garages across Manhattan (Upper East Side, Upper West Side, Midtown, Downtown), Brooklyn, and Hoboken NJ. No reservation required for hourly parkers; customers drive in, receive a ticket from an attendant, and pay upon departure.
- Monthly Parking NYC Monthly parking subscription plans offering dedicated reserved spots at discounted rates compared to daily parking, designed for regular commuters and NYC residents, with weekday-only, overnight-only, and full-month options billed on a recurring monthly basis.
- Car Storage NYC Long-term vehicle storage services providing secure, climate-protected parking to safeguard vehicles from street damage, tickets, theft, and weather, including seasonal storage and vehicle hibernation options for NYC residents.
- Corporate Parking Dedicated parking solutions for NYC businesses, including reserved employee spots, VIP reservations for clients, and event parking arrangements with corporate billing for accounts.
- EV Charging (Level 2) Electric vehicle Level 2 charging stations available at 75% of GMC's NYC garage locations, with flat-rate pricing of $15 per charging session regardless of kWh consumed or charging duration.
- Hotel Parking and Events Specialized parking services for hotels and special events in NYC, including dedicated parking arrangements at Times Square and Theater District locations, available to hotel guests and event attendees.
Companies that use GMC
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
GMC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
GMC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZipCarminorGMC Parking offers ZipCar vehicle sharing services at select garage locations, allowing customers to access car-sharing vehicles directly from their parking facilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GMC competitors and assessment
Company assessmentDirect peers
- Icon Parking: One of the largest off-street parking operators in Manhattan and the outer boroughs, with a similar mix of hourly, monthly, and event parking. Closest direct competitor to GMC given overlapping Manhattan, Brooklyn, and event-district exposure.
- Edison ParkFast: Long-established NYC parking operator with comparable valet, monthly, and EV-charging services across Manhattan and Brooklyn. Direct peer with a nearly identical operational footprint and customer profile to GMC.
- Champion Parking: NYC-focused garage operator offering monthly and transient parking in Manhattan. Overlaps with GMC on customer segments (commuters, corporate accounts) and product mix (monthly plans, hotel/event parking).
- LAZ Parking: One of the largest parking management companies in North America, operating many off-street garages in NYC including valet and monthly programs. Competes head-to-head with GMC for commercial real estate parking contracts and corporate accounts.
- SP+ (Standard Parking Plus): Major off-street parking operator with a meaningful NYC portfolio offering monthly, hourly, and event parking as well as EV charging. Public company (now part of Metropolis) benchmark for valuation and operational scaling.
- City Parking: NYC-focused parking operator with a portfolio concentrated in Manhattan's high-demand zones. Direct competitor for monthly parkers, corporate accounts, and tourist/event parking in the same neighborhoods as GMC.
Broad incumbents
- Impark: National parking management company managing thousands of garages and lots across North America, including NYC assets. Broader scale and geographic reach than GMC, with overlapping service lines (monthly, hourly, EV charging).
- ABM Industries: Large facility services company with a dedicated parking management division that operates commercial and municipal garages. Overlaps with GMC on enterprise/corporate parking contracts but offers a much wider non-parking services portfolio.
Emerging players
- Metropolis: Tech-enabled parking and mobility platform deploying computer-vision, dynamic pricing, and app-based reservations in urban garages, including NYC. Represents the technology-forward competitive threat to GMC's no-reservation, attendant-heavy model.
- SpotHero: Digital parking marketplace that aggregates inventory from independent garages (including NYC operators) and books reservations through a consumer app. Not a direct operator, but a competitive distribution channel that can capture customers GMC cannot reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GMC social profiles
Digital presenceGMC financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMC leadership team
Management profileNumber of profiles
GMC subsidiaries and ownership
Company hierarchySubsidiaries2 records
GMC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMC
What does GMC do?
GMC Parking operates a network of parking garages across the New York City metropolitan area, including Manhattan (Upper East Side, Upper West Side, Midtown, Downtown), Brooklyn, and Hoboken NJ, providing hourly/daily parking, monthly parking subscriptions, and long-term car storage. The company also offers Level 2 EV charging at 75% of its NYC garages at a flat rate of $15 per session, valet service with on-site attendants, corporate parking plans, and specialized hotel and event parking.
Is GMC a public or private company?
GMC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GMC founded?
GMC was founded in 1926. It employs 501 to 1,000 people.
Where is GMC based?
GMC is headquartered in New York, United States, in the North America region.
How does GMC make money?
Four revenue lines are on record. Hourly/Daily Parking Fees are the primary driver. The others are monthly Parking Subscriptions, EV Charging Sessions and corporate Parking Plans.
Who are GMC's main competitors?
Direct peers on record are Icon Parking, Edison ParkFast, Champion Parking, LAZ Parking, SP+ (Standard Parking Plus) and City Parking. Broad incumbents are Impark and ABM Industries. Emerging players are Metropolis and SpotHero.
Does GMC have an API?
No public API is recorded for GMC.
What industry is GMC in?
GMC's product category is Parking Services. Its primary akta.pro industry code is TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride), with a secondary code of BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street). Its NAICS code is 812930 and its SIC code is 7500.