Martela

What Martela does

Martela Oyj (Helsinki Stock Exchange: MRA1V) is a Finnish designer and manufacturer of office and learning environment furniture serving the Nordic region. Founded in 1945, the company operates manufacturing facilities in Nummela and Kitee (Kidex), a headquarters in Helsinki, and regional sales offices across Finland, Sweden, Norway, and Denmark. Its portfolio spans more than 30 furniture families including ergonomic task chairs (Axia, IF/Red Dot/Fira-awarded), the Kilta chair (1955, MoMA collection), school seating (Elly, Grip NxT), tables and electric height-adjustable desks (Pinta), storage and the Capa smart-locking locker system, and the Sono and Pod families of Class-A-acoustic soundproof pods manufactured at Kitee.

Martela monetizes through direct enterprise sales of hardware (seating, tables, storage, pods, accessories) combined with a layered services stack: Workplace Consultancy, Interior and Space Design, Implementation, and the Martela Second Life circular-economy suite (Flex, Care, Renewal, Circulate). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, targeting corporate offices, educational institutions, public spaces, and care facilities via regional offices, an events presence (e.g., 3daysofdesign), and digital channels including 3D object libraries for architects. The 2025 outlook reflects a soft market: revenue is guided to EUR 91-93 million with an expected operating loss of EUR 1.1-2.3 million, an improvement from the prior year's EUR 6.5 million loss. Martela is executing a turnaround under a new CEO (Panu Ala-Nikkola) and refreshed board, and has divested its Finnish removal services business to Niemi Palvelut to focus on furniture and lifecycle services.

Name

Martela

Legal name

Martela Oyj

Website

http://martela.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Martela Oyj is a Finnish publicly listed designer and manufacturer of office and learning environment furniture, offering seating, tables, acoustic pods, and lifecycle services to corporate, education, and public-sector clients across the Nordic countries.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Office Supplies and Stationery Retailers (45941)

SIC

Office Furniture (2520), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Office furniture
• Ergonomic seating
• Workspace solutions
• Acoustic phone booths
• School furniture

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of office furniture including seating (task chairs, conference chairs, universal chairs), tables (desks, conference tables, school tables), storage solutions, phone booths, pods, and accessories. One-time hardware sales model.
2. Professional Services: Comprehensive lifecycle services including workplace consultancy, interior and space design, implementation (delivery, installation), and Martela Second Life services (Martela Flex, Martela Care, Martela Renewal, Martela Circulate).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Martela designs, manufactures, and sells office and learning environment furniture spanning task chairs, universal seating, conference and school chairs, sofas, benches, stools, desks, electric height-adjustable tables, storage solutions, screens, and soundproof office pods. The company complements its furniture families with Martela Lifecycle and Martela Second Life services covering workplace consultancy, interior and space design, installation, furniture maintenance, and circular economy offerings. Customers include corporate offices, schools, public spaces, and care facilities across the Nordic countries, served through direct sales and regional offices.

Product overview

Martela is a Nordic office and learning environment furniture company offering a comprehensive portfolio of products and services. The core offering includes multiple furniture families (Axia, Ella, Elly, Sola, Maia, Sono, Pod, Kilta, Pinta, Grip NxT, PoGo, Capa, and others) spanning seating (task chairs, universal chairs, conference chairs, easy chairs, sofas, benches, stools, school chairs, care chairs), tables (desks, electric height-adjustable tables, standing-height tables, universal tables, conference tables, school tables, folding tables), storage solutions (cabinets, lockers, pedestals), screens and space dividers, and soundproof office pods. The Sono and Pod product families offer acoustic phone booths, work pods, and meeting pods with smart features. Martela complements its furniture with lifecycle services including workplace consultancy, interior design, implementation services, and Martela Second Life circular economy services (flex, care, renewal, circulate). The company positions itself as a total solutions provider from planning through implementation and furniture lifecycle extension.

Differentiator

Problem solved

Functional benefit

Brands

• Martela Second Life: Circular economy services including Martela Flex (flexible meeting rooms and home office solutions), Martela Care (furniture maintenance), Martela Renewal, and Martela Circulate
• Martela Lifecycle
• Martela Flex
• Martela Care
• Martela Circulate
• Martela Outlet

Products and services

• Maia product family Soft, flexible sofa collection designed by Antti Kotilainen with rounded forms, modular sofa modules, bench, and armchair for versatile space design across workplace and learning environments.
• Kilta product family (with 70th Anniversary edition) Finnish design classic chair introduced in 1955 — Finland's first plastic-framed chair. Now celebrating 70th anniversary with a limited edition, and included in MoMA's permanent design collection. Pioneer chair in the Martela manufacturing portfolio.
• Pinta product family Desk series including high-quality electrically height-adjustable desks (Pinta EQC and Pinta S&S) and student tables with numerous tabletop and stand options, meeting EU directives for electrical equipment.
• Elly product family Light and compact school chair family designed by Iiro Viljanen, suitable for working and learning environments with row-connectable models for flexible classroom layouts.
• Sono product family Soundproof phone booths, work pods, and meeting pods combining excellent speech level reduction (32.1 dB per ISO 23351-1, Class A acoustic certification), versatile functionality, and motion-controlled lighting and ventilation.
• Axia product family Ergonomic task chairs promoting wellbeing at work by supporting the user's pelvis in its natural angle. Award-winning design recognized with the IF Award, Red Dot Design Award, and Fira Ergonomics Excellence Award.
• Ella product family Versatile universal chair designed by Antti Kotilainen, made with 100% recycled plastic raw material for seats and backrests, available in walnut and various colors.
• Sola product family Chair and stool series designed by Antti Kotilainen with numerous base options, including universal chairs, conference chairs, lounge chairs, bar stools, sofas, and beam chairs.
• PoGo product family Multi-purpose school table designed for learning environments, suitable for individual and group work with lightweight appearance and sturdy construction.
• Pod product family Product family designed by o4i Design Studio including phone booths, work pods, and meeting pods for coherent workplace interiors with adjustable fan speed and dimmable lighting.
• Grip NxT product family School furniture series with innovative hanging mechanism, where chairs and stools can be hung on tabletops without separate hangers, available in various colors for flexible classroom cleaning and reconfiguration.
• Capa product family Modular locker cabinet with electronic smart locking system enabling monitoring of storage use and centralized administrative solutions for workplace and school storage.
• GoBag office bag Office bag designed for easy carrying of personal belongings when moving to another work location, supporting activity-based workplace models.
• Martela Lifecycle service Comprehensive service covering the entire lifecycle of work environments, helping organizations adapt to changing workplace needs through consultancy, design, implementation, and ongoing support.
• Martela Second Life service Circular economy services extending furniture lifecycle, including Martela Flex (flexible meeting rooms and home office solutions), Martela Care (furniture maintenance), Martela Renewal, and Martela Circulate for furniture reuse and recirculation.
• Workplace Consultancy Consultancy services including office calculation, user-centric design, workplace surveys, office chair surveys, furniture inventory, and learning environment planning for enterprise and education clients.
• Interior and Space Design Design services for workplace and learning environment design, delivered by professional interior designers with access to Martela's furniture portfolio and configuration tools.
• Implementation Services Comprehensive implementation including delivery, installation, service partners, removal services (business, school, archive), furniture management, and storage space for workspace transitions.

Quantifiable outcome

• Moving to activity-based office reduces space requirements by 10-40%
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• o4i Design StudiocoreStrategic or Co-development PartnerDesign studio responsible for the Pod product family including PodBooth, PodMeeting, and PodSofa. Co-development partnership for workplace interior solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vitra: Swiss family-owned furniture and interiors company with iconic designer collaborations and office systems. Comparable to Martela on design heritage, contract office furniture, and architect/specifier channels.
• Kinnarps: Swedish office and educational furniture manufacturer serving Nordic and European markets. Closely comparable to Martela in B2B office interiors, ergonomic task chairs, school furniture, and lifecycle services focus.
• Flokk (HÅG, RH, Offecct): Nordic-based office seating and acoustic solutions group owning HÅG task chairs, RH, and Offecct. Highly comparable to Martela on Nordic-designed ergonomic seating and workplace acoustics, with overlapping channels.
• USM: Swiss manufacturer of modular office and home furniture systems (USM Haller). Comparable to Martela on premium design-led office and contract furniture serving enterprises and architects.
• Sedus Stoll: German office furniture manufacturer specializing in ergonomic task seating, desks, and office systems. Comparable to Martela in B2B office furniture and ergonomics-led product positioning.
• Framery: Finnish manufacturer of soundproof office pods and phone booths. Direct competitor to Martela's Sono and Pod families in the fast-growing acoustic pod category.

Broad incumbents

• Haworth: Privately held global office furniture and architectural products manufacturer. Comparable to Martela on office systems, seating, and workspace planning services, with broader international footprint.
• IKEA for Business: IKEA's B2B-focused office and home office furniture offering. Comparable to Martela's lower-priced SKUs and Martela Outlet range, but competing from a mass-market, low-cost position rather than premium Nordic design.
• MillerKnoll: US-based office and contract furniture group (Herman Miller, Knoll, etc.) with global reach in ergonomic seating and workplace systems. Comparable to Martela on office seating and contract furniture, though vastly larger and more diversified.
• Steelcase: Global leader in office furniture, workstations, and architectural interiors with a strong applied-research and workplace-strategy offering. Comparable to Martela as an enterprise office furniture incumbent but at much greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MartelaGroup/featured
• Facebookfacebook.com/martelagroup
• LinkedInlinkedin.com/company/martela-oyj
• Instagraminstagram.com/martelagroup
• Pinterestfi.pinterest.com/martela
• Xx.com/martelagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martela