Direct Sales

What Direct Sales does

Direct Sales is a manufacturer's representative of construction supplies, founded in 2000 and headquartered in Wilsonville, United States, with a reported headcount of 51-100 employees. The firm operates in the construction supply distribution channel, serving as a territorial sales intermediary between construction equipment manufacturers and end customers (primarily construction contractors and similar buyers operating across the western United States).

The firm's commercial activity is documented through its role as a confirmed channel partner of Meridian Pacific Equipment, a multi-channel full-service construction equipment dealership and manufacturer's representative also operating as an employee-owned company. Within that partnership, Direct Sales representative Mike Keller (also identified as President/owner of Direct Sales) carries the Alaska and Washington territories, with sales contact conducted via direct email at [email protected]. The two firms overlap in parts of the Pacific Northwest coverage (Washington), indicating either complementary territory splits or shared coverage arrangements typical of multi-line rep agencies.

Direct Sales generates revenue through commission-based representation of construction supplies manufacturers, with no disclosed proprietary technology, software product, or AI capabilities. The business model is relationship-driven and field-based, with no e-commerce platform, app, or digital storefront attributed to the firm itself. No patents, certifications, regulatory actions, funding rounds, or M&A activity are evidenced in the source material. Ownership is held by the principal named contact; no institutional or external investment is disclosed.

Name

Direct Sales

Legal name

Meridian Pacific Equipment

Website

https://directsalesllc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Direct Sales is a manufacturer's representative of construction supplies, founded in 2000 and based in Wilsonville, United States. The firm operates as a territorial sales channel partner, including confirmed representation of Meridian Pacific Equipment in Alaska and Washington.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilsonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new construction equipment from authorized manufacturers represented by Meridian Pacific Equipment as a multi-channel manufacturer's representative.
2. Used Equipment Sales: Sales of pre-owned construction equipment. The company sources specific equipment for customers on request at competitive prices.
3. Parts Sales: OEM replacement parts for represented manufacturers, available through parts center and online store. Also sources parts for other manufacturers.
4. Service and Repair: Service department providing equipment maintenance and repair at the shop or on-site at customer job-sites. Qualified mechanics service various equipment types.
5. Equipment Rentals: Wholesale re-rentals of equipment from the company's yard stocked with many types of equipment available for re-rent.
6. Finance Services: Financial services for equipment purchases, likely including financing and leasing options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Direct Sales is a manufacturer's representative of construction equipment and supplies, operating as a territorial sales representative covering Washington and Alaska. The company sells new and used construction equipment from industry-trusted manufacturers, supplies OEM replacement parts, and provides authorized service and repair, equipment rentals, hauling, and equipment financing to construction contractors and businesses.

Product overview

Meridian Pacific Equipment operates as a full service dealership and multi-channel manufacturer's representative for construction equipment. The core offering combines equipment sales (new and used) with comprehensive support services including an authorized service center, parts department, and equipment rental program. The product portfolio includes New Equipment and Used Equipment as the primary sales offerings, supported by the Manufacturer's Representative services connecting customers with industry-trusted providers. Supporting services include Service Center (field and shop-based maintenance), Parts Center (OEM replacement parts sourcing), Wholesale Re-Rentals (short-term equipment access), Hauling Service (equipment delivery), Finance (purchase financing), and a Parts Store (online parts purchasing).

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Full line of new construction equipment from industry-trusted manufacturers offered through authorized dealership to construction contractors and businesses.
• Used Equipment Pre-owned construction equipment sourcing service that locates specific equipment pieces at competitive prices upon customer request for construction contractors.
• Service Center Authorized service center with qualified mechanics providing equipment servicing at the shop or at customer job-sites for construction equipment of represented and other manufacturers.
• Parts Center Authorized parts dealer stocking OEM replacement parts for represented manufacturers, with the capability to source parts for other manufacturers as well.
• Wholesale Re-Rentals Equipment rental program offering various types of construction equipment stocked in the yard for re-rental to support job-site needs.
• Hauling Service Transportation and hauling services for delivering equipment to customer job-sites.
• Finance Financing options to help construction contractors and businesses purchase construction equipment.
• Parts Store Online e-commerce parts store for purchasing OEM replacement parts and components for construction equipment.
• Manufacturer's Representative Multi-channel manufacturer's representative services connecting construction contractors with quality products from industry-trusted construction equipment providers.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Direct Sales LLCcoreChannel Partner/ Reseller/ DistributorDirect Sales LLC is a territorial partner of Meridian Pacific Equipment, with representative Mike Keller covering the Alaska territory. The partnership appears to be a regional sales channel relationship where Direct Sales LLC represents Meridian Pacific Equipment's products in specific geographic areas. This aligns with Meridian's multi-channel manufacturer's representative business model.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hawthorne Cat: Caterpillar's exclusive dealer for San Diego, Imperial, and Riverside counties in Southern California. Operates the same full-service dealership + manufacturer's representative model with parts, service, and rentals.
• Stoltzfus Equipment: Regional equipment dealer serving Pennsylvania and surrounding Mid-Atlantic states, offering new/used equipment, parts, service, and rentals as a manufacturer's representative. Comparable in size and operating model.
• Western States Equipment: Caterpillar dealer in Idaho and eastern Oregon with full-service dealership capabilities including parts, service, and equipment sales. Direct overlap in Meridian Pacific Equipment's Intermountain West territory.
• RDO Equipment Co. One of the largest Caterpillar dealers in North America operating a full-service dealership model with new/used equipment, parts, service, and rentals across multiple U.S. regions. Closely comparable in business model and customer base to Meridian Pacific Equipment.
• Foley Equipment: Caterpillar dealer serving Kansas and western Missouri with full-service equipment sales, parts, service, and rentals. Highly comparable full-service dealership business model.
• Papé Group: Pacific Northwest-based equipment dealer and material handling provider with full-service new/used sales, parts, service, and rentals. Direct geographic and product overlap with Meridian Pacific Equipment's Oregon, Washington, and Northern California footprint.

Broad incumbents

• United Rentals: Largest equipment rental company in the world with broad product portfolio and national footprint. Adjacent competitor to Meridian Pacific's wholesale re-rentals and equipment business.
• H&E Equipment Services: Public, nationally integrated equipment distributor and rental provider with significant branch network. Comparable in offering (new/used, parts, service, rentals) but at materially greater scale than Meridian Pacific.
• Sunbelt Rentals: One of the largest equipment rental companies in North America with extensive fleet and branch network. Competitor in the rental and contractor equipment channel where Meridian Pacific operates.

Regional players

• Holt Cat: Largest Caterpillar dealer in the U.S. serving Texas with full-service equipment, parts, service, and rental operations. Comparable model but operates in a different geographic region than Meridian Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-tec-equipment-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Sales