Scheepens Reclame Adviseurs

What Scheepens Reclame Adviseurs does

Scheepens Reclame Adviseurs is a full-service Dutch creative advertising agency founded in 1973 and headquartered in Tilburg, Netherlands. The firm operates an integrated model that combines advertising agency, media agency, communications agency, and behavioral campaign agency functions under a proprietary "Connect.Create.Campaign." methodology. Its service portfolio spans creative strategy and brand consulting, brand identity and visual design, video and photography production, website and digital design, media planning and buying (on- and offline), employer brand development and recruitment marketing, exhibition and event concepting, and rebranding/repositioning. The agency also offers a distinct service module called "Ampersand Connect," described in its site navigation as a retained partnership or consultancy program.

The agency serves a horizontal B2B client base spanning healthcare (ETZ, De Wever, Swinhove Zorg), sports (Willem II, BrabantSport, Special Olympics), automotive (Van Mossel, O2 Factoring), retail (KeukenConcurrent, De Mandemakers Groep), manufacturing (Different Doors), financial services (VLC & Partners, Crowe Foederer), food and beverage (Tony's Chocolonely), and government/public sector (Gemeente Tilburg, VisitBrabant). Notable deliverables include national TV commercials (Van Mossel), regional media campaigns via Talpa Network (KeukenConcurrent), tourism campaigns (VisitBrabant), and recruitment drives (Swinhove, De Mandemakers Groep). The firm operates as a private limited company (Scheepens Reclameadviseurs BV) with 11–50 employees, no disclosed parent or institutional investors, and an ownership structure that appears founder/management-led (Stefan van Hulten listed as owner). Scheepens is a member of Creative Family, a Dutch creative agency collective.

The business model is project-based and retainer professional services, with direct client engagement as the primary go-to-market motion. The firm positions itself as a collaborative partner ("we don't work for you, we work with you") rather than a transactional vendor, and it emphasizes in-house media buying capability — a structural differentiator versus pure creative boutiques. Revenue streams derive from creative agency services across integrated campaigns, with no disclosed pricing, no productized SaaS, APIs, or AI-enabled offerings. Operating geographies span primarily the Netherlands with select client engagements in Belgium, Germany, and France.

Name

Scheepens Reclame Adviseurs

Legal name

Scheepens Reclameadviseurs BV

Website

https://scheepens.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Scheepens Reclame Adviseurs is a Dutch full-service creative advertising agency founded in 1973 in Tilburg, offering integrated strategy, brand, media, and behavioral campaign services to B2B clients across healthcare, retail, automotive, government, and sports sectors in the Benelux market.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Advertising agency
• Creative services
• Brand strategy
• Campaign development
• Media planning

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing advertising, branding, campaign development, media planning, and campaign execution services to business clients across various industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Full-service creative advertising agency providing strategic advice, creative concepts, campaign development, media planning and buying, branding, video production, and digital marketing services for business clients. The firm executes end-to-end advertising work in-house from initial positioning through to produced media deliverables.

Product overview

Scheepens Reclame Adviseurs is a full-service Dutch creative advertising agency founded in 1973 and headquartered in Tilburg. The agency's offering is organized around its Connect.Create.Campaign. methodology — a three-stage creative process that combines strategic consulting, concept development, and multi-channel campaign execution. Its core service portfolio spans: (1) creative strategy and brand consulting, including positioning and behavioral-campaign design; (2) brand identity and visual design (logos, style guides, graphic systems); (3) video and photography production (brand films, product videos, social content); (4) website and digital design (landing pages, interactive installations); (5) media planning and buying (on- and offline, including owned media specialists); (6) employer brand development and recruitment marketing; (7) exhibition and event concepting; and (8) brand repositioning and rebranding for organizations undergoing strategic change. The agency also operates a service module called 'Ampersand Connect,' referenced in the site navigation as a distinct offering. Notable client categories served include healthcare (hospitals, care homes, audiology), sports (handball, running, Special Olympics), government and public sector (Brabant province, municipalities), retail (kitchens, furniture, automotive), hospitality and tourism, and financial services. No software products, APIs, or AI/ML capabilities are offered — the portfolio is purely a professional-services offering centered on creative campaigns and brand work.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advertising Advice Strategic positioning and advertising advisory services for business clients, providing market and brand direction.
• Creative Concept Development Development of creative advertising concepts, campaign ideas, and messaging for client brands.
• Campaign Development and Execution End-to-end campaign development for clients, turning strategy and concepts into deployed advertising across channels.
• Media Planning and Buying Planning and purchasing of media placements for client advertising campaigns.
• Branding Services Brand identity development and brand-building work for business clients.
• Video Production Production of video and audiovisual content for client campaigns and brand communications.
• Digital Marketing Services Digital marketing execution for business clients, including online advertising and digital campaign delivery.

Quantifiable outcome

• IkPas campaign achieved 11,503 registered participants in 2018 (+5.7% vs previous year) and 34,629 participants in 2019 (+201% vs 2018)
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Shift GedragcoreStrategic or Co-development PartnerBehavioral science partner collaborating on campaigns requiring psychological insight and behavioral change strategies. Worked together on the 'Eerst een plan' (Gemeente Ede) traffic safety campaign and the 'Vervlogen Dromen' traffic victims awareness campaign.
• Talpa NetworkcoreGTM or Marketing PartnerMajor Dutch media network providing multi-channel campaign distribution through Radio 538, Radio 10, Radio Veronica, and SBS6 television. Key partner for KeukenConcurrent's national 'Keuken erbij?' campaign including Lingo sponsorship and radio giveaways.
• Louis van GaalminorGTM or Marketing PartnerFormer Dutch national football team manager served as campaign ambassador for Crowe Foederer employer branding campaign 'À la Louis', leveraging his public profile for authentic employer brand storytelling.
• Pjotr (Taalkunstenaar)minorGTM or Marketing PartnerDutch hip-hop/pop artist who created original track 'Ik moet gaan' for De Mandemakers Groep 'Ga Ervoor' recruitment campaign, featuring lyrics referencing working at the company.
• Swinhove ZorgcoreStrategic or Co-development PartnerHealthcare organization collaborated on the 'Jij bent nodig' recruitment campaign, including A/B testing of campaign directions and landing pages for optimal conversion.
• Cubiss & Brabantse BibliothekencoreStrategic or Co-development PartnerRegional education and library organizations partnered for 'Letters voor het leven' literacy campaign, including traveling exhibition across Brabant schools and libraries.
• BrabantSportcoreStrategic or Co-development PartnerSports organization alliance for inclusive sports campaign 'UniekSporten', addressing physical disability and sports participation in Brabant.
• Tycho & LiveWallminorGTM or Marketing PartnerCreative partners for IkPas alcohol awareness campaign, supporting campaign execution and engagement activities.
• Rich-Dust & Soep (Creative Studios)minorImplementation/ SI/ Consulting PartnerCreative production partners for VisitBrabant 'Brabant is Open' tourism campaign visual content.
• LUKKIEN & PeekminorImplementation/ SI/ Consulting PartnerDigital production and technology partners supporting KeukenConcurrent campaign digital execution.
• Midpoint BrabantcoreStrategic or Co-development PartnerRegional economic development organization collaborated on youth employment initiatives including Buro Werktuig campaign and employer branding for job seekers.
• Falsum (Creative Agency)minorStrategic or Co-development PartnerCreative partner for UniekSporten Brabant campaign, contributing to inclusive sports messaging.
• greeniuzminorStrategic or Co-development PartnerSustainable home heating company for whom Scheepens developed complete brand identity, logo, visual style, and website for their modular heating solution.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• TBWA\NEBOKO: Amsterdam-headquartered Dutch creative agency within the TBWA global network offering full-service creative, brand strategy, and campaign execution across consumer brands, directly comparable in offering and Dutch-market scope.
• DDB Amsterdam: Dutch arm of the DDB Worldwide network providing brand strategy, creative campaigns, and integrated advertising for major Dutch and international clients, matching Scheepens' full-service creative remit at a national scale.
• Anomaly Amsterdam: Creative agency with Amsterdam operations blending brand strategy, creative, and media, comparable to Scheepens in delivering integrated multi-channel campaigns for consumer-facing clients.
• DEPT®: Large Amsterdam-based digital-first creative and technology agency offering brand, marketing, and digital experience work for enterprise clients, competing for the same integrated creative mandates as Scheepens across the Benelux.
• Fitzroy: Amsterdam independent creative agency delivering brand campaigns, advertising, and content for B2C clients, directly comparable in offering type and Dutch-market focus.
• Selmore Creative Agency: Amsterdam independent creative agency providing brand strategy, advertising campaigns, and content, comparable to Scheepens as a similarly-sized Dutch full-service creative competitor.
• Kantoor Helder: Utrecht-headquartered Dutch creative agency offering brand strategy, creative concepts, and campaign execution for B2C clients, overlapping directly with Scheepens' service portfolio and target segments.
• XXS Amsterdam: Amsterdam independent creative agency producing campaigns, content, and brand activations for Dutch and international clients, comparable as a similarly-scoped independent creative competitor.

Broad incumbents

• WPP (Netherlands operations): Global advertising holding company operating Ogilvy, VMLY&R, and GroupM in the Netherlands, providing full-service creative and media services at a substantially larger scale than Scheepens, competing for the same enterprise brand budgets.
• Publicis Groupe (Netherlands operations): Global advertising holding company with Leo Burnett, Publicis, and Starcom in the Netherlands, offering integrated creative, media, and digital services that overlap with Scheepens' full-service positioning at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheepens Reclame Adviseurs