What Shift Gedrag does

Shift Gedrag (legal entity: SHIFT Gedragsverandering B.V.) is an 8-person Dutch behavioral-change consultancy headquartered at Toernooiveld 300, Nijmegen. The firm helps Dutch governments and implementing organizations apply behavioral psychology to major societal transitions, with active project domains spanning energy transition, mobility transition, climate adaptation, circular economy, and traffic safety. Its intellectual property is centered on the proprietary CASI-model, a structured 6-step methodology (Intake, Policy Analysis, Target Determination, Target Group Analysis, Strategy Determination, Implementation) that guides practitioners through behavioral intervention design from problem framing to execution.

The company operates three interconnected service lines delivered on a project basis: (1) Research and Advisory — sharing behavioral-science expertise with public-sector clients; (2) Campaigns and Interventions — designing, implementing, and evaluating behavioral interventions (including ROI and MONO evaluation methods); and (3) Education, Training and Inspiration — customized training programs for behavioral-change professionals. The firm also publishes a recurring newsletter ('Eerste Hulp Bij Gedragsverandering') and a systematic CASI-step article series to build thought leadership, and maintains presence on LinkedIn, YouTube, Facebook, and Instagram.

Commercially, Shift Gedrag is a private, founder/management-owned Dutch B.V. with no external investment or parent company identified. Revenue is generated through project-based consulting contracts under best-efforts ('inspanningsverplichting') obligations with 14-day payment terms; pricing is quote-based and not publicly disclosed. The client base of 15+ named logos spans Dutch national agencies (Rijkswaterstaat, RIVM, Dienst Publiek en Communicatie, WRL), seven provinces (Limburg, Gelderland, Noord-Brabant, Utrecht, Zuid-Holland, Overijssel, plus Overijssel-specific work), and multiple municipalities (Amsterdam, Apeldoorn, Ede, Nijmegen, 's-Hertogenbosch), with operating geography restricted to the Netherlands. The firm holds ISO 9001 quality-management certification.

Name

Shift Gedrag

Legal name

SHIFT Gedragsverandering B.V.

Website

https://shiftgedrag.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shift Gedrag is an 8-person Dutch behavioral-change consultancy that helps national, provincial, and municipal governments apply behavioral psychology to societal transitions in mobility, climate, energy, and traffic safety.

Ownership category

akta.pro rank

Product category

Behavioral Change Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industry

Stakeholder, Communication & Change Management (EDABAHAF)

Keywords

• Behavioral change consulting
• Public sector advisory
• Behavioral intervention design
• Societal transition consulting
• Government behavioral research

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Project-based consulting services for governments and implementing organizations, including research, advice, campaign development, and intervention design. Engagements are based on client contracts with payment terms of 14 days after invoice date. The company operates under an 'inspanningsverplichting' (best-efforts obligation) rather than a results obligation.
2. Training and Education Services: Customized training programs and educational services for professionals in the behavioral change field, delivered through tailored training sessions for client organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Shift Gedrag is a Dutch behavioral change consultancy that sells project-based research, advisory, campaign/intervention development, and customized training services to government bodies and implementing organizations. All engagements are grounded in the proprietary CASI model, a 6-step methodology that guides practitioners from intake and policy analysis through target setting, target group analysis, strategy determination, and implementation of behavioral interventions.

Product overview

Shift Gedrag operates as a behavioral change consultancy offering three interconnected service lines: Research and Advisory, Campaigns and Interventions, and Education and Training. The company applies behavioral psychology to major societal challenges including energy transition, mobility transition, climate adaptation, and traffic safety. Their work is grounded in the proprietary CASI-model, a 6-step methodology for planning and implementing behavioral interventions. Projects span public transport accessibility, flood risk preparedness, sustainable behavior in municipalities, and evaluation of intervention effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderzoek en advies (Research and Advisory) Behavioral research and advisory service where Shift Gedrag applies behavioral psychology knowledge and experience to help Dutch governments and implementing organizations understand and address behavioral dimensions of societal challenges including energy transition, mobility transition, climate adaptation, circular economy, and traffic safety.
• Campagnes en interventies (Campaigns and Interventions) Research-driven campaigns and behavioral interventions delivered before, during, and after implementation for Dutch public sector clients, including evaluation of intervention effectiveness through ROI and MONO assessments.
• Opleiding, training en inspiratie (Education, Training and Inspiration) Customized training programs and collaborative learning sessions for professionals working in the behavioral change field, tailored to client organizations and delivered as bespoke engagements.
• CASI-model (Behavioral Change Methodology) Proprietary structured 6-step behavioral change methodology covering Intake, Policy Analysis, Target Setting, Target Group Analysis, Strategy Determination, and Implementation, used by Shift Gedrag as the framework for its consulting engagements and shared through publications and training.
• Projecten (Behavioral Change Projects) Applied behavioral change projects addressing societal transitions for Dutch public sector clients, including traffic safety improvements, public transport experience, climate adaptation measures, circular economy adoption, and energy transition behavior programs.

Quantifiable outcome

• Successful behavioral interventions across traffic safety, sustainable mobility, climate adaptation, and circular economy domains for Dutch government clients

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Decisio: Dutch independent consultancy supporting government and public organizations on social and economic policy, including behavioral and societal change themes. Comparable Dutch public-sector advisory positioning, though broader in scope.
• Andersson Elffers Felix: Dutch independent consultancy advising public sector clients on policy, governance, and organizational transformation. Comparable as a Dutch boutique serving government with project-based advisory, though broader in scope than behavioral change.
• Significant Public: Dutch public-affairs and policy advisory firm working with governments and societal organizations on transitions and complex public challenges. Comparable client base and Dutch-market focus, with broader strategic communications expertise.

Broad incumbents

• Kantar Public: Global public-sector research and advisory arm of Kantar serving governments on policy, communications, and citizen engagement. Overlaps with Shift Gedrag on government behavioral/citizen research, but as a much larger full-service incumbent.

Direct peers

• BVA Nudge Unit: France-based behavioral science consultancy applying nudge theory and behavioral insights to public and private sector challenges. Directly comparable offering, with a European footprint that could compete for cross-border engagements.
• Behavioural Insights Team: UK-origin social purpose company applying behavioral science to government policy challenges globally. Closest direct peer — same customer base (governments), same offering (behavioral insights for policy), with a much larger scale that illustrates both the model Shift Gedrag follows and the competitive ceiling.
• ideas42: US-based non-profit that designs and tests behavioral interventions for social issues including education, health, and sustainability. Directly comparable mission and methodology (behavioral science applied to societal transitions).

Emerging players

• Veldhoen & Company: Dutch firm specializing in change management and organizational transformation, including behavioral and cultural change. Comparable change management methodology, though focused more on workplace/organizational change than citizen/societal behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvOTUl-bf_4aQ02nrn4UIdg
• LinkedInlinkedin.com/school/shift-gedrag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shift Gedrag