Parfumdeo
- Company typePrivate
- Founded2011
- HeadquartersKoudum, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Parfumdeo firmographics
Firmographics- Name
- Parfumdeo
- Legal name
- ParfumDeo.nl B.V.
- Website
- https://parfumdeo.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Parfumdeo industry classification
Industry- Product category
- Online retail of cosmetics, personal care, and household goods
- NAICS
- General Merchandise Retailers (455), Health and Personal Care Retailers (456)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industry
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
Keywords
Where Parfumdeo is headquartered
LocationHeadquarters
- HQ city
- Koudum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Parfumdeo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of cosmetics, toiletries, perfume, hair products, and household items to consumers and businesses. Uses dropshipping model with minimal inventory, ordering from multiple suppliers upon customer order receipt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift cards available in multiple denominations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Parfumdeo product offering
Product offeringCore offering
ParfumDeo.nl is a Dutch online retailer that sells cosmetics, perfumes, personal care, household, baby & child, pet care, food & drink, health & sport, and gift-set products through its own e-commerce storefront. The company operates a dropshipping model, ordering from multiple external suppliers only after a customer order is received, which allows it to offer 20,000–30,000 SKUs with minimal inventory and competitive pricing (claimed cheapest for 90% of the assortment). Products are shipped from suppliers to end customers in the Netherlands and other European countries via Trunkrs, PostNL, and DPD.
Product overview
ParfumDeo.nl is a Dutch e-commerce webstore founded in 2011 in Koudum, Friesland, specializing in the sale of cosmetics, toiletries, perfume, hair products, and household articles. The company operates with a dropshipping model, maintaining minimal inventory and ordering from suppliers only upon receiving customer orders. Their product portfolio consists of 20,000-30,000 products organized into main categories: Beauty (cosmetics, perfume, gift sets, make-up), Health & Sport, Personal Care, Household, Baby & Child Care, Pet Care, Food & Drink, and Sexuality & Erotica. They also offer gift cards (ParfumDeo.nl cadeaukaarten) as a supplementary product.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetics & Perfume Range of cosmetics and perfumes including Eau de Parfum, Eau de Toilette, Eau de Cologne, and solid perfumes for men, women, and kids, sold online to Dutch and European consumers.
- Personal Care
- Health & Sport
- Household
- Baby & Child Care
- Pet Care
- Food & Drink
- Make-up
- Gift Sets
- Sexuality & Erotica
- Gift Cards
Quantifiable outcome
- Customer satisfaction rating of 8.8/10 based on approximately 2,561 customer reviews
- +1 more outcomes
Companies that use Parfumdeo
Customer profileSegments2 records
Ideal customer profiles2 records
Parfumdeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parfumdeo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TrunkrscoreThird-party logistics partner for package delivery within Netherlands. Offers shipping with tracking and multiple delivery attempts.
- PostNLcoreDutch postal service partner offering package delivery with option for delivery to PostNL pickup points.
- DPDcoreInternational parcel delivery service partner for shipping to Netherlands and other European countries.
- Multiple SupplierscoreWorks with multiple suppliers to ensure competitive pricing and availability of products. Uses dropshipping model where products are ordered from suppliers upon customer order receipt.
- iDEALcoreDutch payment method integration for customer checkout.
- KlarnaminorBuy now, pay later payment option available for customers with additional fee of €1.45.
- PayPalcorePayPal payment integration for customer checkout.
- BancontactminorBelgian payment method integration.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Parfumdeo competitors and assessment
Company assessmentDirect peers
- Bol.com: Dutch and Belgian e-commerce marketplace selling a broad assortment of beauty, cosmetics, personal care, household, baby, and pet products at competitive prices — directly comparable product mix, geography, and value proposition to Parfumdeo.
- Amazon Netherlands (amazon.nl): Operates Amazon's Dutch storefront with similar depth in deodorants, cosmetics, household, baby, and pet items; the most direct threat to Parfumdeo's price-positioned assortment.
- Notino: Europe's largest online beauty and personal care retailer with localized sites in 20+ countries including the Netherlands; competes head-on in parfum, deodorant, skin and body care with deep assortment and aggressive pricing.
- Drogisterij.net: Dutch online drugstore offering personal care, health, beauty, household, and baby products with delivery across the Netherlands and Belgium — directly overlapping category mix and geographic focus.
- Parfum.nl: Dutch specialist e-tailer in perfume, deodorants, and beauty gift sets; directly comparable niche positioning, customer segment, and price-led value proposition to Parfumdeo.
Broad incumbents
- Kruidvat: Large Dutch drugstore chain with extensive beauty, health, household, and baby ranges sold online and in-store; broader portfolio but overlaps significantly with Parfumdeo's core personal care and household SKUs.
- Etos: Major Dutch health and beauty retailer with full personal care, cosmetics, baby, and household assortment; competes with Parfumdeo in the same price-sensitive Dutch consumer segment.
- Action: Pan-European discount non-food retailer with growing assortment in personal care, household, baby, and cosmetics; offers extreme low-price positioning that overlaps with Parfumdeo's "cheapest on 90% of assortment" claim.
Emerging players
- Lidl Webshop: Lidl's expanding Dutch online grocery and non-food assortment, including personal care and household; an emerging competitor gradually encroaching on Parfumdeo's mid-frequency categories.
Regional players
- Beslist.nl: Dutch price-comparison and marketplace platform aggregating personal care, household, and beauty sellers; indirect channel-level adjacency to Parfumdeo's e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parfumdeo social profiles
Digital presenceParfumdeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parfumdeo leadership team
Management profileNumber of profiles
Profiles1 record
Parfumdeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parfumdeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parfumdeo
What does Parfumdeo do?
ParfumDeo.nl is a Dutch online retailer that sells cosmetics, perfumes, personal care, household, baby & child, pet care, food & drink, health & sport, and gift-set products through its own e-commerce storefront. The company operates a dropshipping model, ordering from multiple external suppliers only after a customer order is received, which allows it to offer 20,000–30,000 SKUs with minimal inventory and competitive pricing (claimed cheapest for 90% of the assortment). Products are shipped from suppliers to end customers in the Netherlands and other European countries via Trunkrs, PostNL, and DPD.
Is Parfumdeo a public or private company?
Parfumdeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parfumdeo founded?
Parfumdeo was founded in 2011. It employs 1 to 10 people.
Where is Parfumdeo based?
Parfumdeo is headquartered in Koudum, Netherlands, in the Europe region.
How does Parfumdeo make money?
One revenue line is on record: product Sales.
Who are Parfumdeo's main competitors?
Direct peers on record are Bol.com, Amazon Netherlands (amazon.nl), Notino, Drogisterij.net and Parfum.nl. Broad incumbents are Kruidvat, Etos and Action. Lidl Webshop is listed as an emerging player. Beslist.nl is listed as a regional player.
Does Parfumdeo have an API?
No public API is recorded for Parfumdeo.
What industry is Parfumdeo in?
Parfumdeo's product category is Online retail of cosmetics, personal care, and household goods. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms. Its NAICS code is 455 and its SIC code is 5399.