Line of Oslo

What Line of Oslo does

Line of Oslo is a privately held Norwegian women's fashion brand founded in 2006 and headquartered in Oslo. The company designs, sources, and sells contemporary women's apparel and accessories — including dresses, tops, skirts, trousers, jeans, suits, blazers, jackets, knitwear, loungewear, shorts, and gift cards — with a stated emphasis on natural fabrics such as linen and cotton and a sustainable-fashion positioning. Its product portfolio is organized by season (AW26, SS26) and category, with prices ranging from approximately 719 NOK for entry-level tops to 3,399 NOK for premium dresses.

The business operates a direct-to-consumer model through a Shopify-based e-commerce storefront (lineofoslo.com) supplemented by company-operated physical retail locations in Norway. The website supports multiple currencies (NOK, USD, GBP, EUR, SEK) and offers free shipping on Norwegian orders over 2,699 NOK. Customer acquisition is conducted digitally via Instagram (@lineofoslo), Facebook (LineOfOslo), and an email newsletter that offers a 10% first-order incentive; no wholesale, marketplace, or enterprise sales channels are documented.

Revenue is generated through one-time transactional apparel sales at fixed retail prices, with periodic discounting via an outlet section (e.g., a Summer Sale featuring 40% off). The company employs 11-50 staff and has no disclosed ownership structure, funding history, or financial metrics in the available source data. No proprietary technology, mobile app, or AI/ML capabilities are referenced.

Name

Line of Oslo

Legal name

Line of Oslo

Website

https://lineofoslo.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Line of Oslo is a privately held Norwegian DTC fashion brand selling contemporary women's apparel and accessories through its own Shopify e-commerce store and physical retail locations in Norway, with multi-currency checkout supporting Nordic and European customers.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's fashion apparel
• Sustainable clothing
• Scandinavian clothing brand
• Direct-to-consumer fashion
• E-commerce apparel

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of women's fashion apparel and accessories via its e-commerce website. Products are sold at fixed retail prices in Norwegian Krone (NOK), with periodic sales and discounts (e.g., Summer Sale with 40% off). The revenue model is transactional one-time purchases with no subscription component evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Line of Oslo is a Norwegian women's fashion brand that designs and sells contemporary apparel — including dresses, tops, t-shirts, trousers, skirts, knitwear, suits, blazers, jackets, jeans, loungewear, shorts, basics, and accessories — through its own Shopify-based e-commerce storefront and physical retail stores in Norway. Offerings are organized into seasonal collections (AW26 New In, SS26) and category collections, with an outlet section running periodic sales (e.g., 40% Summer Sale) and digital gift cards available for purchase.

Product overview

Line of Oslo is a Norwegian sustainable fashion brand offering a comprehensive range of women's clothing. The product portfolio includes dresses (such as Dawn Solid, Sammy, Scarlett, Momo, Eva, Anne, Harriet, Alice Check, Romance Flower, and Mallis Check), tops and blouses (including Cheyenne Linen Top, Resort Lace Top, Mother Flower Blouse, and Flower Solid Blouse), skirts (Hay Tulle Skirt, Aslaug Linen Skirt, Summer Solid Skirt), trousers and shorts (St. Barth Linen Trousers, Fawcett Linen Trousers, Fawcett Lace, Pluto Linen Shorts, Boy Friend Lace Shorts), vests (West Linen), and t-shirts (Famous Logo, Famous Print, Preppy Magic, Preppy Hope). The brand organizes its offerings by collection (AW26 New In, SS26, Dresses, Tops, Basics, Loungewear) and maintains an outlet section for discounted sale items. Additional offerings include gift cards. The company emphasizes sustainable fashion with free shipping on orders over 2,699 NOK and fast delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• AW26 New In Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ganni: Danish contemporary women's fashion brand sold DTC and through premium wholesale. Comparable to Line of Oslo as a Scandinavian brand targeting fashion-conscious women with broad apparel assortments and strong digital presence, but operating at significantly larger scale.
• COS: H&M Group's contemporary womenswear-and-menswear label with global DTC e-commerce and a wide network of physical stores. Comparable to Line of Oslo through its contemporary, minimalist aesthetic, sustainable materials focus, and broad assortment across women's categories.
• Arket: H&M Group-owned Scandinavian-inspired contemporary fashion brand with DTC e-commerce and physical stores. Directly comparable to Line of Oslo on Nordic design DNA, sustainable and natural-fabric positioning, and broad women's apparel assortment.
• Filippa K: Swedish contemporary women's and men's fashion brand with DTC e-commerce and selective physical retail. Closely comparable to Line of Oslo on Scandinavian aesthetic, sustainable positioning, and broad contemporary women's apparel assortment.
• Baum und Pferdgarten: Danish contemporary women's fashion brand selling DTC and through selected wholesale. Comparable to Line of Oslo as a small Scandinavian brand offering colorful, contemporary women's apparel across dresses, tops, and bottoms with a similar price-point positioning.
• Stine Goya: Danish contemporary women's fashion label known for colorful prints and dresses, sold DTC and through premium department stores. Comparable to Line of Oslo on Scandinavian design heritage, women's contemporary assortment, and DTC-led distribution.
• Sézane: French contemporary women's fashion brand built on a DTC e-commerce model with selective physical stores and a strong direct-to-consumer newsletter acquisition loop. Comparable to Line of Oslo on DTC women's apparel focus, broad assortment, and emphasis on natural/quality fabrics.
• & Other Stories: H&M Group-owned contemporary women's fashion brand with a DTC-first, multi-channel model (own e-commerce + physical stores) and a Scandinavian design sensibility. Highly comparable to Line of Oslo in target customer (fashion-conscious women), product mix (dresses, tops, skirts, accessories), and price point positioning.

Broad incumbents

• Massimo Dutti: Inditex-owned contemporary fashion brand with global DTC e-commerce and broad physical retail. Comparable to Line of Oslo on women's contemporary apparel assortment and Scandinavian-adjacent minimal aesthetic, but operating at vastly larger scale and broader geographic reach.
• Tiger of Sweden: Swedish heritage contemporary fashion brand with DTC e-commerce and global wholesale distribution. Comparable to Line of Oslo on Scandinavian heritage, contemporary women's apparel focus, and DTC plus selective physical retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LineOfOslo
• Instagraminstagram.com/lineofoslo
• LinkedInlinkedin.com/company/line-of-oslo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Line of Oslo