Base King
Base King is a Dalton, Georgia-based manufacturer of pre-applied poly-acrylic flooring adhesive systems (EnviroSTIX, TurboSTIX, BindNSTIX), serving healthcare, education, government, and commercial construction markets in the US and Canada through OEM integrations and contractor distribution channels.
- Company typePrivate
- Founded2002
- HeadquartersDalton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Base King does
Base King, LLC is a Dalton, Georgia-based manufacturer of commercial flooring adhesive systems, founded in 2002 and operating as a privately held, founder-owned specialty chemicals company. The company designs and produces pre-applied poly-acrylic adhesive technologies marketed under three brands: EnviroSTIX (peel-and-stick adhesive coated onto flooring materials at the manufacturing stage), TurboSTIX (double-sided installation tape), and BindNSTIX (binding adhesive systems). The core technology integrates a pressure-sensitive adhesive layer directly into the flooring product, eliminating on-site adhesive application, reducing VOC emissions, and shortening installation time in commercial environments.
Base King serves a dual-channel market: flooring manufacturers that integrate Base King's adhesive systems into their products at the OEM level, and commercial flooring contractors and distributors that purchase products for direct installation. End-customers include healthcare, education, government, and commercial building projects across the United States and Canada. Revenue is generated through product sales with volume-based contracting for OEM and distributor relationships, and the company's go-to-market relies on a regional sales representative network supplemented by membership in the Flooring Contractors and Installation Association (FCICA, 2019) and the World Floor Covering Association (WFCA, 2020).
The company has incrementally broadened its portfolio through launches such as the ES-100 system (2019), refinements to the TurboSTIX line (2017), and the ES-2-Go mobile application system for field deployment. Base King operates with a workforce of 11–50 employees consistent with a niche specialty manufacturer, has not raised external funding rounds, and competes within a defined channel position adjacent to larger adhesive and flooring manufacturers.
Base King firmographics
Firmographics- Name
- Base King
- Legal name
- Base King, LLC
- Website
- https://baseking.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Base King is a Dalton, Georgia-based manufacturer of pre-applied poly-acrylic flooring adhesive systems (EnviroSTIX, TurboSTIX, BindNSTIX), serving healthcare, education, government, and commercial construction markets in the US and Canada through OEM integrations and contractor distribution channels.
- Ownership category
- akta.pro rank
Base King industry classification
Industry- Product category
- Commercial Flooring Adhesives
- NAICS
- Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Flooring Adhesives & Underlayments (IMADAOAE)
- akta.pro secondary industries
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions) (IMAOAJAM)
Keywords
Where Base King is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Base King business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Adhesive Products: Sale of pre-applied adhesive systems (EnviroSTIX Classic, ES-100), primers, and moisture barrier products for commercial flooring installation. Revenue is generated through direct product sales to contractors and facility managers.
- Adhesive Tape Products: Sale of TurboSTIX and BindNSTIX adhesive tape products for flooring and interior trim applications. One-time product sales with pricing based on roll dimensions and case quantities.
- ES-2-Go Mobile Application System: Sale of the ES-2-Go mobile adhesive applicator/laminator machine along with custom-cut adhesive rolls. Machine available through one-time purchase or 24-month lease purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TurboSTIX Adhesive Tape pricing by roll size |
| Other | Multi-year contract | ES-2-Go Machine purchase or lease options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Base King product offering
Product offeringCore offering
Base King manufactures and sells pre-applied commercial flooring adhesive systems (EnviroSTIX, including ES-100 and EnviroSTIX Classic), machine-applied at its Dalton, Georgia facility directly to flooring material backings so that installation requires no on-site mixing, troweling, or cure time. The portfolio also includes pre-cured double-sided adhesive tapes (TurboSTIX, TurboSTIX Plus), carpet wall base with a patented adhesive track system (BindNSTIX), and complementary moisture barrier primers (ES-MBP, ES-P). Products target commercial flooring contractors, architects, and facility managers working on healthcare, education, government, and general commercial projects.
Product overview
Base King provides pre-applied flooring adhesive and innovative double-sided tape products for commercial flooring installation. The product portfolio centers on three core adhesive brands: EnviroSTIX (pre-applied poly-acrylic adhesive systems for moisture mitigation), TurboSTIX (double-sided adhesive tapes), and BindNSTIX (carpet base adhesive). The EnviroSTIX line includes two adhesive systems: ES-100 for projects up to 100% RH using ES-MBP moisture barrier primer, and EnviroSTIX Classic (formerly ES-99) for projects up to 96-99% RH using ES-P primer. Supporting products include ES-Cushion (carpet tile cushion with moisture barrier), ES-Barrier (high moisture adhesive system with acoustic performance), and ES-2-GO (mobile adhesive application system). All products feature low-to-no VOCs and no cure time for immediate access installations.
Differentiator
Problem solved
Functional benefit
Brands
- EnviroSTIX™: Pre-applied commercial flooring adhesive system for moisture mitigation in commercial flooring installations. Includes ES-100 system and EnviroSTIX Classic system.
- TurboSTIX™
- BindNSTIX®
Products and services
- EnviroSTIX (ES) Adhesive Machine-applied poly-acrylic flooring adhesive pre-coated directly onto the backing of commercial flooring materials at Base King's facility. Designed for high bond strength with virtually no VOCs and no cure time, intended for commercial flooring contractors and facility owners.
- ES-100 Adhesive System Peel-and-bond adhesive system designed for challenging flooring projects facing high relative humidity. Includes pre-cured EnviroSTIX adhesive combined with ES-MBP Moisture Barrier Primer for performance up to 100% RH. Targets commercial flooring contractors on healthcare, education, and high-moisture jobs.
- EnviroSTIX Classic (ES-99) Adhesive System Original peel-and-bond EnviroSTIX system, proven for time-sensitive, budget-tight, challenging commercial projects for over a decade. Includes pre-cured EnviroSTIX adhesive with ES-P primer and performs on projects up to 96% RH. Targets commercial flooring contractors.
- TurboSTIX Adhesive Tape Pre-cured, odorless, non-toxic, virtually VOC-free double-sided adhesive tape with aggressive bond strength and no dry time. Used for vinyl transitions, treads, risers, carpet wall base, and repairs. Sold via the Base King e-commerce storefront and through reps.
- TurboSTIX Plus Pre-cured, double-sided adhesive tape for rapid and permanent installation of commercial flooring with instant bond and instant utilization and aggressive bond strength.
- BindNSTIX Carpet Base Carpet wall base with patented BindNSTIX adhesive track system applied to the backing for easy peel, place, and press installation. Available in 10+ stock colors or custom-cut from customer-supplied carpet. Targets commercial flooring contractors and interior finish-out installers.
- ES-MBP Moisture Barrier Primer Solvent-free, water-free, VOC-free one-part polyurethane resin primer that seals substrates and blocks excessive residual moisture for use with the EnviroSTIX ES-100 system. Targets commercial flooring projects with high moisture content.
- ES-P Primer Solvent-free, VOC-free acrylic alkali-resistant primer that neutralizes pH of substrate surfaces for use with the EnviroSTIX Classic system on projects up to 99% RH. Targets commercial flooring contractors.
Quantifiable outcome
- Performs up to 100% RH (ES-100 system) and 96-99% RH (EnviroSTIX Classic)
- +3 more outcomes
Companies that use Base King
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Base King technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Base King partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FCICA (Flooring Contractors Association)coreActive membership providing access to premier commercial flooring contractors, technical education, business support, and industry networking. FCICA promotes Certified Installation Managers (CIM) and enhances professionalism in commercial flooring industry. Base King participates in FCICA webinars and product features in FCICA's official publication Flooring Contractor magazine.
- WFCA (World Floor Covering Association)coreMembership in the floor covering industry's largest advocacy organization representing specialty floor covering retailers, manufacturers, and distributors globally. WFCA provides unbiased information on all flooring types and serves 3,000+ members. Committed to high standards and customer service aligned with Base King's values.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Base King competitors and assessment
Company assessmentBroad incumbents
- Bostik (Arkema): Global adhesives manufacturer with a dedicated flooring adhesives portfolio including pressure-sensitive and trowel-applied systems. Closest broad incumbent competing in commercial flooring adhesives and a likely long-term threat to Base King's niche pre-applied approach.
- Ardex Americas: Specialty manufacturer of substrate preparation and flooring installation systems, including moisture control primers and adhesives. Comparable customer base of flooring contractors solving high-moisture commercial jobs.
- Mapei Corporation: Major manufacturer of flooring installation products including adhesives, primers, moisture barriers, and surface preparation systems for commercial projects. Directly comparable in commercial flooring moisture-mitigation workflows served by EnviroSTIX.
- H.B. Fuller: Global industrial adhesives company serving construction, packaging, and specialty markets. Competes broadly in flooring adhesives and represents the type of well-capitalized incumbent that could enter Base King's pre-applied niche.
Direct peers
- Roberts Consolidated Industries: Manufacturer of flooring adhesives, seam sealers, and installation accessories including pressure-sensitive adhesive products. Overlaps with Base King's TurboSTIX tape and adhesive product lines for commercial and residential applications.
- Taylor Adhesives: Specialty manufacturer of flooring adhesives and moisture mitigation products sold through commercial flooring distributors. Direct competitor in commercial carpet, LVT, VCT, and resilient flooring adhesive categories.
- W.F. Taylor (divisions of Royal Adhesives): Commercial flooring adhesive brand historically serving carpet, resilient, and wood flooring installation markets. Direct competitor in pressure-sensitive and acrylic flooring adhesives used by commercial contractors.
- Stauf USA: Manufacturer of hardwood and resilient flooring adhesives, including moisture-cure urethanes and acrylic systems. Comparable niche specialty adhesive manufacturer targeting commercial contractors.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Base King social profiles
Digital presenceBase King compliance and trust
Trust signalCompliance2 records
Base King financial estimates
Financial estimateRevenue estimate
Valuation estimate
Base King leadership team
Management profileNumber of profiles
Profiles6 records
Base King funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Base King M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Base King
What does Base King do?
Base King manufactures and sells pre-applied commercial flooring adhesive systems (EnviroSTIX, including ES-100 and EnviroSTIX Classic), machine-applied at its Dalton, Georgia facility directly to flooring material backings so that installation requires no on-site mixing, troweling, or cure time. The portfolio also includes pre-cured double-sided adhesive tapes (TurboSTIX, TurboSTIX Plus), carpet wall base with a patented adhesive track system (BindNSTIX), and complementary moisture barrier primers (ES-MBP, ES-P). Products target commercial flooring contractors, architects, and facility managers working on healthcare, education, government, and general commercial projects.
Is Base King a public or private company?
Base King is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Base King founded?
Base King was founded in 2002. It employs 11 to 50 people.
Where is Base King based?
Base King is headquartered in Dalton, United States, in the North America region.
How does Base King make money?
Three revenue lines are on record. Flooring Adhesive Products are the primary driver. The others are adhesive Tape Products and ES-2-Go Mobile Application System.
Who are Base King's main competitors?
Broad incumbents on record are Bostik (Arkema), Ardex Americas, Mapei Corporation and H.B. Fuller. Direct peers are Roberts Consolidated Industries, Taylor Adhesives, W.F. Taylor (divisions of Royal Adhesives) and Stauf USA.
Does Base King have an API?
No public API is recorded for Base King.
What industry is Base King in?
Base King's product category is Commercial Flooring Adhesives. Its primary akta.pro industry code is IMADAOAE, Flooring Adhesives & Underlayments, with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 32552 and its SIC code is 2891.