What Stauf USA does

Stauf USA, LLC is a Tennessee-incorporated manufacturer of premium flooring installation products, operating as the US subsidiary of the German family-owned STAUF Adhesives group (founded 1828). Founded in 2002 and headquartered at 835 Herbert Road in Cordova, TN, in the Memphis metropolitan area, the company employs 11-50 staff and produces wood flooring adhesives, resilient flooring adhesives, sports flooring adhesives, subfloor preparation products, moisture mitigation sealers, resinous floor coatings, installation tools, and repair kits. Its technical portfolio spans proprietary urethane polymers, SMP polymers, polyvinyl acetate dispersions (M2A line), two-component epoxy sealers (ERP-270 Perma-Seal), water-based hybrid epoxy primers (EHS-265 Hydro-Seal), and polyaspartic top coats, with products certified under GEV EMICODE EC1, CRI Green Label Plus, and eligible for LEED points via USGBC membership.

The company sells exclusively through a two-step distribution model: regional sales directors support authorized flooring distributors across the US (Central, Southeast) and Canada (Eastern, Central), which in turn supply professional installers, retailers, and commercial contractors. STAUF University, its training academy in Memphis, delivers hands-on instruction for installers and distributor sales teams, generating specification loyalty and community stickiness. Pricing is not publicly listed; commercial customers engage sales directly or apply for credit through the company website. Revenue streams are one-time product sales across adhesives, subfloor prep, coatings, and accessories, with no recurring subscription, licensing, or service revenue component.

Operationally, Stauf USA is privately held under continuous Stauf family ownership, with no external funding rounds, public listings, or M&A activity disclosed. Recent corporate actions include a December 2025 retirement of long-tenured Technical Director Mark Long, the September 2025 appointment of Chad McNatt to succeed him, the addition of Robbie Shubert as Technical Sales Director, and the hiring of dedicated Canadian sales directors to deepen the Goodfellow partnership. The company maintains distributor-of-the-year awards dating back to at least 2021 and partners with NWFA, NAFCD, FCICA, and USGBC at the industry-association level.

Name

Stauf USA

Legal name

Stauf USA, LLC.

Website

https://staufusa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Stauf USA is a family-owned Tennessee manufacturer of premium flooring adhesives, subfloor preparation products, moisture sealers, and resinous coatings, serving professional installers and commercial specifiers through a US and Canadian distributor network backed by STAUF University training.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Adhesive Products: Sale of proprietary flooring adhesives including wood flooring adhesives, resilient flooring adhesives, sports flooring adhesives, and related installation products
2. Subfloor Preparation Products: Moisture sealers, subfloor prep materials, and leveling compounds sold through distributors
3. Resinous Coatings: Decorative coating systems including epoxy and polyaspartic floor coatings for commercial and residential applications
4. Installation Tools and Accessories: Trowels, tools, repairs and kits sold as complementary products to adhesive lines

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stauf USA manufactures and supplies a complete flooring installation system including premium wood flooring adhesives, resilient flooring adhesives, sports flooring adhesives, subfloor preparation products, moisture mitigation sealers, decorative resinous coatings, and installation tools. Products are sold through authorized regional flooring distributors serving professional installers, commercial contractors, and retailers across North America.

Product overview

Stauf USA is a manufacturer of premium flooring adhesives, decorative coatings, subfloor preparation products, and moisture mitigation solutions. The product portfolio includes multiple product lines organized by category: Subfloor Prep products (ACS-210 True-Seal, AQP-200 Eco-Prime, DJF-60 Dynamic Joint Filler, ECP-280 Isolator, EFP-290 Epoxy Floor Patch); Moisture Sealers (DWS-660 Seal UV, EHS-265 Hydro-Seal, ERP-270 Perma-Seal); Resinous Coatings (B350/B360 PU Binders, CCI-600/610/620 coatings, CCO-640/650/651/652 polyaspartic and polyurethane top coats, CCR-630 Quikote); Resilient Flooring Adhesives (BCF-828/BCS-827 commercial carpet adhesives, CBA-843 Cove Base, CTS-837 VCT, D737 High-Tack including ESD variant); and Tools (C145 Seaming Tape). The products serve professional flooring installers and distributors across commercial, residential, and sports flooring applications.

Differentiator

Problem solved

Functional benefit

Products and services

• ACS-210 True-Seal Acrylic concrete sealer and primer designed for professional flooring installations.
• AQP-200 Eco-Prime Acrylic concrete primer with low-emission properties for subfloor preparation.
• DJF-60 Dynamic Joint Filler Permanently flexible two-component joint filler for dynamic or moving joints in concrete substrates.
• ECP-280 Isolator Oil barrier for concrete substrates that encapsulates residual oils before applying urethane levelers and adhesives.
• EFP-290 Epoxy Floor Patch Pre-measured two-component waterproof epoxy floor patch for repairing cracks, spalls, and defects in concrete.
• DWS-660 Seal UV One-component water-based acrylic sealer with UV resistance and fast set time.
• EHS-265 Hydro-Seal Two-component water-based hybrid epoxy primer for subfloor preparation, unaffected by elevated moisture.
• ERP-270 Perma-Seal Two-component epoxy-based sealer for damp subfloors that mitigates moisture pressure and bridges minor cracks.
• BCF-828 Commercial Carpet Fast-Set Fast-setting commercial carpet adhesive with green tack properties for high-traffic environments.
• BCS-827 Commercial Carpet Ultra premium commercial carpet adhesive for professional installations.
• CBA-843 Cove Base Modified acrylic cove base adhesive for wall base installations.
• CTS-837 VCT Clear Thin Spread Ultra premium adhesive for vinyl composition tile (VCT) installations.
• D737 High-Tack Universal flooring adhesive for carpet, vinyl, LVP, LVT, VCT, and rubber flooring with green tack and long open time.
• D737 ESD High-Tack Universal static dissipative flooring adhesive for environments requiring ESD control.
• CCI-600 Aria Pro Two-component epoxy coating base coat for interior applications.
• CCI-610 Summit Interior epoxy coating top coat, two-component formulation for durable floor finishes.
• CCI-620 Aria White Two-component epoxy coating base coat with white finish for bright interior surfaces.
• CCO-640 Aria Rapid UV Two-component polyaspartic base coat with UV resistance for fast-curing applications.
• CCO-650 Summit Pro Rapid Two-component polyaspartic top coat for rapid UV-stable floor coatings.
• CCO-651 Polyurethane Top Coat Polyurethane top coat designed for full flake quartz broadcast systems.
• CCO-652 Polyurethane Top Coat General-purpose polyurethane top coat for resinous floor coating systems.
• CCR-630 Quikote Water-based epoxy coating for quick-turnaround interior floor applications.
• B350 PU Binder (Base) Polyurethane binder designed for base layers in resinous coating systems.
• B360 PU Binder (Surface) Polyurethane binder designed for surface applications in coating systems.
• C145 Seaming Tape Seaming tape designed for synthetic turf installation applications.

Quantifiable outcome

• Products awarded GEV EMICODE EC1 quality mark for very low emissions
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GoodfellowcoreChannel Partner/ Reseller/ DistributorCanadian distribution partner supporting STAUF products through their customer network across Central Canada. STAUF's Central Canadian Regional Sales Director supports growth initiatives in partnership with Goodfellow.
• National Wood Flooring Association (NWFA)minorOthersProfessional industry association for wood flooring professionals. STAUF supports industry education and training through NWFA membership and instructor participation.
• National Association of Floor Covering Distributors (NAFCD)minorOthersIndustry association for flooring distribution professionals. Displayed as partner association on company website.
• Flooring Consultants Industry Association (FCICA)minorOthersIndustry association for flooring consultants. Displayed as partner association on company website.
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerSTAUF USA is a member of USGBC. Products qualify for LEED points, supporting green building projects. The company actively promotes sustainability through LEED-qualified adhesive products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wakol: Wakol is a German family-owned flooring adhesive specialist with a similar heritage profile to Stauf's German parent, offering wood flooring, resilient, and sport adhesives through similar distributor channels in North America and Europe.
• Taylor Adhesives: Taylor Adhesives is a US-based manufacturer of professional flooring adhesives and subfloor preparation products, directly competing with Stauf for distributor shelf space and installer specification.
• Sika AG: Sika produces flooring adhesives, subfloor preparation systems, and resinous coatings for commercial and residential applications, competing head-to-head with Stauf's wood-flooring adhesive and resinous coatings lines.
• Mapei: Mapei is a global construction chemicals company with a comprehensive flooring installation systems line spanning adhesives, primers, moisture mitigation, and leveling compounds, directly overlapping Stauf's complete-system positioning.
• Roberts Consolidated Industries: Roberts manufactures flooring adhesives, tools, and installation supplies for professional and DIY channels, providing direct competitive overlap with Stauf's resilient adhesive and tools/accessories lines.
• Bostik: Bostik (Arkema) manufactures a broad portfolio of flooring adhesives, sealants, and subfloor preparation products for residential and commercial applications, directly competing with Stauf USA across wood, resilient, and carpet adhesive categories.
• DriTac Flooring Products: DriTac specializes in adhesives and moisture control systems for wood, resilient, and sports flooring installations, operating in the same professional installer and distributor segments as Stauf USA.

Broad incumbents

• Franklin International (Titebond): Titebond/Franklin International produces wood glues and flooring adhesives for professional and DIY channels, providing a broader adhesive portfolio with overlapping wood-flooring adhesive SKUs versus Stauf USA.
• H.B. Fuller: H.B. Fuller is a global industrial adhesives manufacturer with a flooring adhesives segment (including TEC specialty construction products), competing with Stauf in commercial segments while serving much broader end markets.

Emerging players

• Custom Building Products: Custom Building Products manufactures surface preparation and installation products (especially tile and stone), overlapping Stauf in subfloor preparation and resurfacing/leveling categories used by professional installers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5qN93TlS4eNi0n0gB1cXA
• LinkedInlinkedin.com/company/stauf-usa
• Facebookfacebook.com/StaufUSA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stauf USA