Eco Ring Singapore

What Eco Ring Singapore does

Eco Ring Singapore Pte. Ltd., founded in 2018, is the Singapore subsidiary of Japan's EcoRing Group and operates an instant-cash purchase and resale platform for pre-loved luxury goods. The company buys used designer items — bags (Hermès, Chanel, Louis Vuitton, Dior, YSL and 100+ brands), watches (Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega), fine jewellery (Cartier, Van Cleef & Arpels, Tiffany & Co.), gold and precious metals (priced by karat and weight), clothing, shoes, and accessories — directly from individual consumers and resells them through its online stores (lux-r.com.sg and sale.lux-r.com.sg), Carousell, and physical retail showrooms.

The business is built around an appraisal-led service model rather than proprietary software. EcoRing employs in-house trained Luxury Appraisers to authenticate and value items, with three selling pathways for customers: walk-in visits to any of 8 Singapore showrooms, free home visits, or complimentary courier pick-up. Customers initiate contact primarily via WhatsApp for same-day preliminary quotations based on submitted photos, then complete final appraisal in person. Payment to sellers is instantaneous via Cash, PayNow, or FAST Bank Transfer, and the company explicitly accepts items in any condition — including old, used, broken, or defective pieces and items without original receipts or authenticity cards — positioning this acceptance breadth against consignment-based competitors.

Revenue is generated on a one-time transactional basis through the spread between purchase price (paid to the seller) and resale price (collected from end buyers). The go-to-market motion combines inside-sales via WhatsApp with an 8-store physical retail footprint spanning Orchard, Serangoon, Marine Parade, Chinatown, Jurong East, Pasir Ris, Bukit Panjang, and NEX. EcoRing Singapore is B-Corp certified, a UN Global Compact signatory, and a licensed second-hand dealer under Singapore regulatory authorities. The company serves the consumer retail segment exclusively, with no disclosed enterprise or B2B customers, and has been rated "Excellent" across 4,130 Google reviews.

Name

Eco Ring Singapore

Legal name

Eco Ring Singapore Pte. Ltd.

Website

https://eco-ring.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Eco Ring Singapore is the Singapore subsidiary of Japan's EcoRing Group, operating an instant-cash buy-and-resale platform for pre-loved luxury bags, watches, jewellery, gold, and accessories through 8 retail showrooms, home-visit, courier, and online channels serving individual consumer sellers.

Ownership category

akta.pro rank

Product category

Pre-owned Luxury Resale

NAICS

Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Authenticated Luxury Resale Marketplaces (CRAKAKAA)

akta.pro secondary industry

Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN)

Keywords

• Pre-loved luxury resale
• Secondhand designer goods
• Luxury appraisal service
• Gold buying service
• Instant cash luxury

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pre-loved Luxury Goods Resale: EcoRing purchases pre-loved luxury items from customers at negotiated prices based on market value, condition, brand, and model. The company then resells these items through its online store (lux-r.com.sg), Carousell marketplace, and physical stores to generate revenue. This is a direct purchase and resale model with one-time transaction revenue per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

EcoRing Singapore purchases pre-loved luxury items directly from individual consumers at negotiated prices and resells them through its own channels. The company buys designer bags, watches, jewellery, clothing, shoes, accessories, and gold/precious metals via 8 retail stores, home visits, and courier pick-up services, then resells acquired inventory through its own online stores (lux-r.com.sg, sale.lux-r.com.sg) and Carousell marketplace.

Product overview

EcoRing Singapore operates a multi-channel pre-loved luxury goods resale platform offering instant cash purchase of luxury items. The core service comprises three selling pathways—in-store visits, home service appointments, and courier pick-up—alongside a WhatsApp-based quotation system for preliminary estimates. The product portfolio spans luxury bags (Hermès, Chanel, Louis Vuitton, Dior, YSL, and 100+ brands), watches (Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega), fine jewellery (Cartier, Tiffany & Co., Van Cleef & Arpels), gold and precious metals (916/999 gold), clothing, shoes, and accessories. EcoRing accepts items in any condition including broken or defective pieces. The company supplements its purchase operations with consumer-facing online stores (lux-r.com.sg for general resale and sale.lux-r.com.sg for discounted items) and a Carousell marketplace presence.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Selling Service Customers visit any of EcoRing Singapore's 8 physical store locations for direct appraisal and instant cash payment of pre-loved luxury items. No appointment required; sellers receive same-day valuation and payment via Cash, PayNow, or FAST Bank Transfer.
• Home Service Appraisal EcoRing Luxury Appraiser visits the customer's home or preferred alternative location (lobby, void deck, or function room) for appraisal at no charge. Suitable for customers with large quantities or high-value items who prefer not to travel.
• Courier Pick-Up Service Complimentary courier collection of items for remote appraisal. Items are assessed upon receipt and final quotation provided via WhatsApp. Free pickup offered for estimates over S$100.
• WhatsApp Quotation Service Free preliminary price estimation via WhatsApp based on submitted photos and item details. Same-day response for requests submitted before 7pm.
• Online Resale Store (lux-r.com.sg) EcoRing's own online platform for purchasing pre-loved luxury items that the company has acquired from sellers, offering curated inventory of bags, watches, jewellery and accessories.
• Bargain Sale Store (sale.lux-r.com.sg) Online outlet store offering discounted pre-loved luxury items at reduced prices, complementing the main lux-r.com.sg resale platform.

Quantifiable outcome

• 4130 Google reviews with Excellent rating
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• EcoRing Group (Japan)coreStrategic or Co-development PartnerEcoRing Singapore is part of the EcoRing Group which originated from Japan in 2001. The Group has expanded internationally to Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Cambodia, Vietnam and the Philippines with over 330 worldwide locations and 20+ years of experience.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Christie's: Global luxury auction house with private sales and authenticated pre-owned luxury including watches, jewellery, and Hermès handbags. Competes for the high-value seller and at the top of the luxury resale pyramid.
• Sotheby's: Global luxury auction house with private sales and an authenticated pre-owned luxury offering. Adjacent competitor for high-value watches, jewellery, and bags, especially at the upper end of the secondary luxury market.

Regional players

• Hardly Ever Worn It: UK-based authenticated luxury resale platform with strong designer fashion and accessories assortment. Comparable C2C/B2C authenticated resale model, though primarily serving UK/European customers rather than Singapore directly.

Direct peers

• Rebag: US-based luxury resale platform specializing in handbags and accessories from top-tier brands. Comparable in buyout (rather than consignment) seller model and in authentication-focused positioning.
• LXRandCo: Canada-based authenticated pre-loved luxury retailer operating both online and through retail showrooms. Closely comparable hybrid online/offline authenticated resale model across bags, watches, and small leather goods.
• The RealReal: US-based authenticated online luxury resale marketplace covering bags, watches, jewellery, apparel, and accessories. Closest large-scale analog to EcoRing's authenticated, multi-category resale model, with technology-led authentication that contrasts with EcoRing's appraiser-led approach.
• Collector Square: France-based authenticated pre-owned luxury reseller operating physical showrooms in Paris and online. Comparable multi-category luxury resale model with strong watch and jewellery vertical and a similar showroom-driven approach.
• Fashionphile: US-based authenticated resale specialist for pre-owned handbags and accessories from brands like Hermès, Chanel, and Louis Vuitton. Direct competitor in the same bag-led resale category with strong authentication capability.
• Vestiaire Collective: Global C2C luxury resale marketplace operating in Asia including Singapore. Directly competes for both luxury sellers and buyers, with a tech-led authentication model and strong brand recognition among younger Asian luxury consumers.
• The Luxury Closet: Dubai-based authenticated pre-loved luxury marketplace with strong Middle East and Asia presence. Comparable in accepting bags, watches, jewellery, and accessories, and in operating both online and physical retail touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Dr3gkEBLHa4
• Facebookfacebook.com/ecoring.sg
• LinkedInlinkedin.com/company/ecoring-singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Ring Singapore