Sherman Wealth Management

What Sherman Wealth Management does

Sherman Wealth Management is a fee-only fiduciary Registered Investment Advisor founded in January 2013 by Brad Sherman, who previously spent 12 years in financial services and holds a Master's in quantitative finance from American University. The firm creates and manages customized wealth-building financial plans, with core offerings spanning Financial Planning (behavioral bias analysis, personalized plan design), Investment Management (tax-efficient, low-cost ETF portfolios tailored to individual goals and timelines), and specialized Business & Non-Profits advisory services. A client portal provides document vault and account access, supported by educational content including the 'Launch Financial' podcast, blog, and active social channels.

The firm operates on a subscription/recurring fee-only model with no commission revenue, structured as a registered representative relationship with Lincoln Financial Securities Corporation (SIPC member), which allows customized portfolio construction without product-sales pressure. Pricing is not publicly disclosed and requires direct contact for a fee schedule, with a free 30-minute consultation offered as the primary conversion mechanism. GTM is sales-led and consultative, layered with content marketing (podcast, blog, social) targeting four persona segments: Young Professionals (25-40), Business Owners, Life Transitions (e.g., women navigating divorce or widowhood), and Mid-Career Business Professionals.

The firm is headquartered at 9841 Washingtonian Blvd, #200, Gaithersburg, MD, with a secondary office in Palm Beach Gardens, FL, serving the greater Washington D.C. metro area. Brad Sherman is the sole named principal and President. The firm has disclosed approximately 50 client households, operates with 11-50 employees, and is privately held with no institutional investors, funding rounds, or parent company identified.

Name

Sherman Wealth Management

Legal name

Sherman Wealth Management LLC

Website

https://shermanwealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherman Wealth Management is a fee-only fiduciary Registered Investment Advisor founded in 2013, serving ~50 client households across the Washington D.C. metro and Florida with customized financial planning, tax-efficient ETF investment management, and business/non-profit advisory services.

Ownership category

akta.pro rank

Product category

Wealth Management

akta.pro primary industry

Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)

Keywords

• Fee-only financial planning
• Investment management services
• Fiduciary wealth advisory
• Tax-efficient portfolio management
• Retirement planning advisory

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-Only Advisory Services: The firm operates on a fee-only basis, meaning they are compensated directly by clients and do not receive commissions from product sales. This fiduciary model aligns advisor interests with client interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sherman Wealth Management is a fee-only fiduciary Registered Investment Advisor that creates and manages customized, wealth-building financial plans for individuals, business owners, and non-profits in the greater Washington D.C. metro area. The firm's core deliverables are personalized Financial Planning (behavioral and financial deep-dive analysis producing a tailored plan) and Investment Management (customized, diversified, tax-efficient ETF portfolios), supplemented by Business & Non-Profits advisory services. Compensation is on a recurring fee-only basis with no product sales commissions.

Product overview

Sherman Wealth Management is a fee-only, fiduciary registered investment advisor offering a unified financial planning and investment management platform. The core service offerings include Financial Planning (deep-dive analysis of behavioral biases and financial indicators with personalized plan design), Investment Management (customized, tax-efficient, diversified portfolios), and Business & Non-Profits Services. These are supported by a Client Portal for document access, a Launch Financial Podcast for educational content, and 401(K) Resources for retirement planning guidance. The company serves various client segments including Young Professionals, Business Owners, Individuals in Life Transitions, and Mid-Career Business Professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Fee-only fiduciary financial planning service that performs a deep dive into client behavioral biases, financial indicators, and influencers, then designs a personalized financial plan suited to their current situation and future goals, for individuals across life stages (young professionals, business owners, life transitions, mid-career professionals).
• Investment Management Customized investment portfolio management focused on tax efficiency, cost-effectiveness, and risk management through well-diversified ETF-based portfolios tailored to each client's goals, timelines, and evolving life circumstances.
• Business & Non-Profits Services Specialized financial planning and investment management services tailored for business owners and non-profit organizations, covering business-asset investment management, succession and exit planning considerations, and tax optimization.

Quantifiable outcome

• Firm has grown to serve 50+ clients seeking affordable, tax-efficient and customized financial advice

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Facet Wealth: Facet Wealth is a fee-only, flat-fee financial planning and investment management firm serving individuals nationwide. Directly comparable as a digitally-enabled, fee-only RIA targeting mass-affluent and young-professional clients with a planning-led, subscription-style offering.
• Ritholtz Wealth Management: Ritholtz Wealth is a fee-only RIA built around a content-first marketing engine (blog, podcast, media presence). Highly comparable to Sherman Wealth in GTM motion, fee-only fiduciary model, and founder-as-public-voice positioning, though at significantly larger scale.
• XY Planning Network: XY Planning Network is a network of fee-only financial advisors specifically serving Generation X and Generation Y clients. Directly comparable client demographic, fee-only fiduciary model, and advisor-led practice model make it a structural peer for Sherman Wealth's young-professional focus.
• Ellevest: Ellevest is a digital wealth management and financial planning platform built for women and underserved segments including those in life transitions. Comparable to Sherman Wealth's women-in-transition segment and its planning-led, fee-based approach to individual clients.

Broad incumbents

• Personal Capital (Empower Personal Dashboard): Empower (formerly Personal Capital) is a large, established hybrid digital wealth manager combining dashboards, financial planning, and advisor-led investment management for HNW individuals. A scaled incumbent operating in the same fee-based wealth management space with overlapping client segments.
• Creative Planning: Creative Planning is one of the largest independent, fee-only RIAs in the U.S., offering comprehensive financial planning and investment management to individuals and business owners. Comparable in fee-only fiduciary model and business-owner segment, though at vastly greater scale and geographic reach.
• Carson Group: Carson Group is a large RIA and coaching platform supporting independent advisors serving individuals and business owners. Comparable in serving business-owner and mass-affluent client segments through a fee-based wealth management offering, though at significantly larger scale.
• Vanguard Personal Advisor Services: Vanguard Personal Advisor is a low-fee hybrid advisory service combining automated portfolios with human advisor access. Comparable in the ETF-based, low-cost, tax-aware investment philosophy and in targeting cost-sensitive investors, though at institutional scale and significantly lower price points.
• Edward Jones: Edward Jones is a large, established wealth management franchise serving individuals and families with planning and investment services across the U.S. Operates in the same individual wealth management space as Sherman Wealth, with overlapping life-stage client segments, but at vastly greater scale and with a primarily commission-influenced model.

Emerging players

• Betterment: Betterment is a leading robo-advisor and digital wealth management platform targeting young, fee-sensitive investors. Adjacent competitor to Sherman Wealth for the same young-professional accumulation-phase client, but delivered through an automated, low-fee model rather than advisor-led planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/shermanwealth
• Facebookfacebook.com/shermanwealth
• LinkedInlinkedin.com/in/bradlsherman
• Instagraminstagram.com/shermanwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherman Wealth Management