Barrage Cellars

What Barrage Cellars does

Barrage Cellars is a family-owned boutique winery founded in 2006 by winemaker Kevin Correll, a UC Davis enology graduate (2008), and co-owned with Bonni Ruchty, who manages business operations and trade outreach. The company produces 100% varietal wines from five premier Pacific Northwest vineyards — Boushey, Red Willow, Quintessence, Shaw, and Stoney Vine — using handpicked fruit, one-ton fermenters, extended oak aging of up to 28 months, and a minimum one-year bottle aging protocol before release. Its core portfolio spans six SKUs priced between $26 and $50 per bottle (Viognier, Chardonnay, Merlot, Cabernet Franc, Cabernet Sauvignon, and Syrah), with per-vintage case counts between 163 and 553.

The business model is direct-to-consumer and self-distributed. Revenue is generated through (i) weekend tasting room sales at the Woodinville Warehouse District location (open Saturday and Sunday 1-5pm, $15 tasting fee reimbursable with a $30 minimum purchase), (ii) the Barn Raisers Wine Club (6 bottles twice yearly) and the exclusive Heritage Club (capped at 50-75 members with private club room access), (iii) self-distributed wholesale to restaurants and retailers coordinated directly by Bonni Ruchty, and (iv) venue rental for corporate events and private tastings at the working winery. The company employs 1-10 people, is privately held with no external investment, and has accumulated multiple 90-92 point ratings from Robert Parker's Wine Advocate and Wine Enthusiast alongside Gold and Silver medals from the San Francisco Chronicle Wine Competition.

Geographically, Barrage Cellars sources from Washington's Yakima Valley, Red Mountain, and Columbia Valley AVAs as well as Oregon's The Rocks AVA (Milton Freewater), while selling predominantly within the U.S. Pacific Northwest through its tasting room, wine club, and self-distributed trade accounts. There is no evidence of international distribution, e-commerce marketplace presence, AI or data-driven production tooling, or institutional capital — the company operates as an artisan, family-controlled enterprise reliant on the winemaker's expertise and a deliberately constrained production scale to support premium pricing.

Name

Barrage Cellars

Legal name

Barrage Cellars

Website

https://barragecellars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrage Cellars is a family-owned boutique winery in Woodinville, WA that produces 100% varietal Washington State wines priced $26-$50 per bottle, selling direct-to-consumer through a weekend tasting room, two wine club tiers, and self-distributed trade accounts, plus venue rental for private events.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Boutique winery
• Wine production
• Wine club
• Tasting room
• Varietal wines

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales at the tasting room and through online/pickup orders. Bottle prices range from $26 (Viognier) to $50 (Syrah).
2. Wine Club Membership: Barn Raisers Club delivers 6 bottles twice yearly (Spring & Fall) with either red/white allocation or all-red option. Heritage Club limited to 50-75 members with exclusive red blends and private club room access.
3. Wholesale Distribution: Self-distributed to restaurants, retailers, and other wine accounts. Contact is Bonni Ruchty at [email protected] or (425) 802-9583.
4. Venue Rental: Private event hosting at the working winery for team meetings, team building, and private wine tastings with the winemaker.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Barrage Cellars is a family-owned boutique winery based in Woodinville, Washington that produces 100% varietal wines using fruit sourced from Washington State vineyards. The winery operates a tasting room for direct consumer engagement and offers wine club memberships for recurring purchases and allocations of its limited-production releases.

Product overview

Barrage Cellars is a family-owned boutique winery in Woodinville, WA, producing 100% varietal wines from Washington State fruit. The core product portfolio includes single-varietal wines (Chardonnay, Cabernet Franc, Merlot, Cabernet Sauvignon, Syrah, and Viognier) priced from $26 to $50 per bottle. The winery operates on a direct-to-consumer model through its tasting room and wine club memberships. Two wine club tiers are offered: Barn Raisers (6 bottles twice yearly with discounts) and Heritage (exclusive limited to 50-75 members with private club room access). The company also generates revenue through venue rental services for private events at its working winery.

Differentiator

Problem solved

Functional benefit

Brands

• Barn Raisers Wine Club: Wine club offering 6 bottles twice a year with red/white or all-red allocation options.
• Heritage Wine Club

Products and services

• Varietal Wines 100% varietal wines produced from Washington State fruit, including Chardonnay, Cabernet Franc, Merlot, Cabernet Sauvignon, Syrah, and Viognier, sold through the tasting room, wine club, and distribution channels.
• Tasting Room Experience Direct-to-consumer wine tasting and on-site purchase experience at the winery's Woodinville, WA location, serving individual wine enthusiasts and walk-in visitors.
• Wine Club Membership Membership-based recurring wine allocation program that provides subscribers with access to limited-production and small-lot releases on a regular basis.

Quantifiable outcome

• 90-92 Points from Robert Parker's Wine Advocate across multiple vintages
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, important and minor.

• Boushey VineyardcoreStrategic or Co-development PartnerDick and Luanne Boushey's vineyard in Yakima Valley (Grandview, WA). Primary source for Viognier, Chardonnay, Syrah, and blending grapes for Merlot and Cabernet Franc. Varying elevations from 800-1400 feet. Kevin sources majority of varietals from Boushey, including 'House Block' and 'Gazebo Block'. Dick Boushey is recognized as one of the top viticulturists in the United States.
• Red Willow VineyardcoreStrategic or Co-development PartnerFamily-owned vineyard since 1971, located south of Wapato on Cascade foothills. Fourth-generation farming family with Mike Sauer and sons Jonathan and Daniel. Source for Cabernet Franc, Merlot (lower elevation Marcoux block), and Cabernet Sauvignon (Mercer block). Known for excellent structure, character, and acidity.
• Quintessence VineyardimportantStrategic or Co-development PartnerLocated in Red Mountain AVA, Benton City, WA. 410-acre parcel with elevations 675-1,025 feet. Source for Cabernet Sauvignon (229 acres) and small amount of Malbec. Managed by Marshall Edwards with 30+ years viticultural experience. Known for big, bold reds from south-facing slopes.
• Shaw VineyardimportantStrategic or Co-development PartnerLocated in Red Mountain AVA, Benton City, WA. 130-acre vineyard on southwest-facing slope. Planted with sole purpose of producing intense, complex Cabernet Sauvignon. Contributes to Barrage's Double Barrel Cabernet Sauvignon blend.
• Stoney Vine VineyardimportantStrategic or Co-development PartnerLocated in Milton Freewater, Oregon near Washington border, within 'The Rocks' AVA. 17-acre vineyard at 870 feet elevation, planted 2007. Grown from ancient Walla Walla river bed with stones 300 feet deep, providing intense minerality and earth. Source for 'Stone & Vine' Syrah. Managed by Chad and Corey (Winegrowers, also make Dusted Valley wines).
• St. Jude Children's Research HospitalminorOthersCommunity philanthropy partner. Barrage supports organizations focused on children's safety and health.
• Green Health FoundationminorOthersCommunity philanthropy partner focused on health-related causes.
• LifewireminorOthersCommunity philanthropy partner supporting health and safety initiatives.
• JDRF (Juvenile Diabetes Research Foundation)minorOthersCommunity philanthropy partner focused on diabetes research and support.
• Jubilee Women's CenterminorOthersCommunity philanthropy partner supporting women's shelter and services.
• Woodinville Chamber of CommerceminorOthersLocal business association membership supporting Woodinville wine community.
• Russell's (Preferred Catering Vendor)minorOthersPreferred catering vendor for venue rental events at Barrage Cellars.
• Barking Frog (Preferred Catering Vendor)minorOthersPreferred catering vendor for venue rental events at Barrage Cellars.
• Alexa Catering (Preferred Vendor)minorOthersPreferred catering vendor for venue rental events at Barrage Cellars.
• A Platinum Event (Preferred Vendor)minorOthersPreferred event planning vendor for venue rental events at Barrage Cellars.
• Twelve Baskets (Preferred Catering Vendor)minorOthersPreferred catering vendor for venue rental events at Barrage Cellars.
• DellaTerra (Preferred Vendor)minorOthersPreferred event/vendor for venue rental events at Barrage Cellars.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• DeLille Cellars: Woodinville-based boutique winery focused on Bordeaux-style and single-varietal Washington wines, similar DTC-and-trade distribution model, sourcing from the same premier Washington vineyards. Direct competitor in the Woodinville tasting room cluster and in fine dining trade accounts.
• Quilceda Creek: Highly-acclaimed Washington State cult Cabernet Sauvignon producer with extremely small-lot production and premium pricing. Comparable in single-varietal focus, scarcity-driven wine club, and 90+ Wine Advocate reputation.
• L'Ecole No 41: Family-owned Washington winery with Woodinville tasting room presence, Bordeaux-style and varietal focus, multi-generation ownership, and strong critic ratings. Directly comparable in family-ownership structure, DTC distribution, and premium positioning.
• JM Cellars: Woodinville boutique winery emphasizing single-varietal, terroir-driven Washington wines from premiere vineyards, with comparable tasting-room-first DTC approach and wine-club membership program. Highly analogous in size, model, and customer experience.
• Betz Family Winery: Woodinville-based boutique producer of single-varietal Washington wines (Cabernet Sauvignon, Syrah, etc.) with critical acclaim from Wine Advocate and similar premium DTC positioning. Comparable in family ownership, varietal focus, and trade/club balance.
• Dusted Valley Vintners: Boutique Walla Walla Valley winery producing single-varietal Washington reds and an agricultural-source relationship with Stoney Vine Vineyard (a grape source Barrage uses for its Stone & Vine Syrah). Comparable in family ownership, varietal focus, and small-case production model.
• Va Piano Vineyards: Small Walla Walla-based boutique producer making single-varietal Washington wines from premier vineyards (including some shared sources). Comparable in family-ownership, ultra-small-lot production, and wine-club-first DTC positioning.

Broad incumbents

• Chateau Ste. Michelle: Washington State's largest and most established winery, with a Woodinville tasting-room footprint and broad varietal portfolio. Overlaps in customer base and wine-club audience but operates at vastly greater scale across mass-premium rather than boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/BarrageCellars
• Facebookfacebook.com/BarrageCellars
• Instagraminstagram.com/barragecellars
• LinkedInlinkedin.com/company/barrage-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrage Cellars