What Inliten does

Inliten is a B2B supplier of Christmas and seasonal decorative lighting products to major retail chains across North America and international markets, headquartered in Glenview, Illinois with a regional operations hub in Hong Kong (Inliten (Hong Kong) Ltd., Lai Chi Kok). The company's portfolio covers incandescent and LED lights, pre-lit trees, wreaths and garlands, lighted outdoor decorations, tree tops, candles, indoor decorations, and electrical accessories spanning Christmas, Spring/Summer, Halloween, and other year-round occasions. Underpinning the catalog is a set of four patented proprietary technologies: Stay-lit (chip-per-socket current regulation so the set stays lit even with missing or broken bulbs), OnePlug (single-plug center-pole construction for multi-section pre-lit trees), Illuminet (wireless synchronization across LED mini lights, icicle lights, net lights, and yard decorations), and ColorChange/ColorAction (multi-function controllers with up to 8 colors and 40 lighting functions), several of which Inliten states have become industry standards.

The business operates through relationship-based enterprise field sales and channel-partner models, with Inliten serving as the exclusive seasonal lighting supplier for the internationally recognized Sylvania and Energizer brands, distributing through virtually every North American retailer and worldwide. Revenue is generated through wholesale product sales to retailers and brand licensing royalties; the company also runs private label/OEM programs that include custom product development, in-house art and packaging, PDQ design, and in-store display solutions. Manufacturing is sourced through partner facilities in China, Cambodia, Indonesia, Vietnam, and the Philippines, with Asia-based quality control staff. The company serves 30+ named retail accounts spanning big-box (Walmart, Target), warehouse club (Costco, BJ's), home improvement (Home Depot, Lowe's Canada, RONA, Menard's), hardware cooperatives (Ace Hardware, True Value, Home Hardware, Do it Best), online (Amazon), regional grocers/pharmacies (Meijer, Albertson's, Shoppers Drug Mart), and craft/hobby (Hobby Lobby, Jo-Ann), as well as licensed brand sales in the US, Canada, and Mexico. Inliten is a privately held, founder/family-aligned business with no disclosed institutional investors, funding rounds, M&A activity, or publicly traded equity.

Name

Inliten

Legal name

Inliten

Website

https://inliten.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inliten is a B2B supplier of Christmas and seasonal decorative lighting products to major retailers in North America and internationally, serving as the exclusive seasonal lighting supplier for the Sylvania and Energizer brands and distributing through 30+ retail chains including Costco, Walmart, Target, and Home Depot.

Ownership category

akta.pro rank

Product category

Seasonal Decorative Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Seasonal decorative lighting
• Christmas lighting products
• LED string lights
• Pre-lit holiday trees
• Private label lighting

Headquarters

HQ city

Glenview

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales to Retailers: Inliten generates revenue through the sale of Christmas and seasonal decorative lighting products to major retailers in North America and international markets. Products include incandescent & LED lights, pre-lit trees, wreaths & garlands, lighted outdoor decorations, and electrical accessories. The company sells both branded products (Sylvania, Energizer) and private label programs.
2. Licensing Royalties (Sylvania & Energizer): As the exclusive supplier of seasonal lighting for the internationally recognized Sylvania and Energizer brands, Inliten operates under licensing arrangements for these premium tier products distributed through retailers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Inliten is a B2B supplier of Christmas and seasonal decorative lighting products to major retailers in North America and international markets. The company offers a complete product line covering incandescent and LED lights, pre-lit trees, wreaths and garlands, lighted outdoor decorations, tree tops, candles, indoor decorations, and electrical accessories, sold under exclusive licensed brands (Sylvania, Energizer) and through private label programs.

Product overview

Inliten is a premier supplier of Christmas and seasonal decorative lighting products operating as a business-to-business supplier to major retailers in North American and International markets. The company offers its own proprietary technologies (Stay-lit, OnePlug, Illuminet, ColorChange/ColorAction) combined with exclusive licensing of internationally recognized brands (Sylvania, Energizer) for seasonal lighting. Product portfolio spans multiple seasonal categories: Christmas (prelit trees, lights, decorations), Spring/Summer (patio/ deck lighting), Halloween (yard decorations), and More Holidays (year-round occasions). The company manufactures in Asia (China, Cambodia, Indonesia, Vietnam, Philippines) and distributes to retailers worldwide including Costco, Walmart, Target, and Home Depot.

Differentiator

Problem solved

Functional benefit

Brands

• Sylvania: Exclusive supplier of seasonal lighting for the internationally recognized Sylvania brand, found in virtually every retailer in North America as well as worldwide.
• Energizer
• Stay-lit
• OnePlug
• Illuminet
• ColorChange / ColorAction

Products and services

• Christmas Lighting Products

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SylvaniacoreGTM or Marketing PartnerInliten is the exclusive supplier of seasonal lighting for the internationally recognized Sylvania brand. These products are found in virtually every retailer in North America as well as worldwide, providing retailers with premium tier products that stand on their own or complement private label programs.
• EnergizercoreGTM or Marketing PartnerInliten is the exclusive supplier of seasonal lighting for the internationally recognized Energizer brand. These products are distributed through virtually every retailer in North America and worldwide.
• Asian Manufacturing Facilities (China, Cambodia, Indonesia, Vietnam, Philippines)coreStrategic or Co-development PartnerInliten partners with quality manufacturing facilities throughout Asia to produce their lighting products. The company maintains Asia-based quality control staff to ensure product quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gemmy Industries: Gemmy Industries is a leading direct competitor in seasonal and holiday decorative lighting, inflatables, and outdoor décor, supplying mass retailers (including Walmart and Target) with similar product categories and similar B2B distribution model to Inliten.
• National Tree Company: National Tree Company is a direct competitor in pre-lit artificial Christmas trees, wreaths, garlands, and decorative greenery, with a comparable retailer-supply model serving big-box and specialty stores across North America.
• Jasco Products (Enbrighten): Jasco Products markets the Enbrighten line of seasonal, accent, and smart LED lighting through major U.S. retailers, directly competing with Inliten's ColorChange/Illuminet categories on shelf and innovation cycles.
• Mr. Christmas: Mr. Christmas is a direct peer in holiday lighting, animated decorations, and pre-lit décor sold through major retailers, competing head-to-head with Inliten on shelf-space for seasonal lighting programs.

Broad incumbents

• Signify (Philips Lighting): Signify, owner of the Philips and Sylvania-licensed general lighting brands globally, is a broad incumbent across residential, commercial, and outdoor lighting that competes at the brand level with Inliten's Sylvania seasonal lighting line.
• Feit Electric: Feit Electric is a broad-line lighting manufacturer with significant retail distribution of LED bulbs, smart lighting, and seasonal lighting — overlapping with Inliten's bulb and outdoor lighting SKUs but operating across the full lighting category.
• GE Lighting (a Savant company): GE Lighting is a broad-line smart lighting incumbent owned by Savant, with a deep retail footprint that competes at the bulb, fixture, and increasingly seasonal/outdoor smart lighting levels against Inliten's portfolio.

Others

• Energizer Holdings: Energizer is the licensor of the Energizer brand used by Inliten for seasonal lighting and is an adjacent participant through its consumer batteries and licensed lighting categories, making it both a strategic partner and competitive brand-licensor in the lighting aisle.

Emerging players

• Balsam Hill: Balsam Hill is a premium pre-lit Christmas tree and seasonal décor brand, partially overlapping with Inliten's pre-lit tree category but with a higher-end, direct-to-consumer focus rather than mass-retail distribution.
• Twinkly: Twinkly is an emerging smart/app-controlled decorative lighting brand that overlaps with Inliten's Illuminet wireless-synchronization technology, signaling the direction consumer decorative lighting is heading and the type of competitor Inliten will increasingly face.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inliten-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inliten