Vail Board of Realtors

What Vail Board of Realtors does

Vail Board of REALTORS® (VBR) is a 501(c)(6) professional trade association founded in 1978 and chartered with the National Association of REALTORS®, headquartered in Edwards, Colorado. It serves approximately 800 licensed real estate agents and 200+ Affiliate business partners across Eagle County and the Vail Valley, providing the regulatory, educational, and networking infrastructure required of a NAR member board. Members subscribe to a strict Code of Ethics and gain access to local dues, CE credits, designation programs, and member events.

Name

Vail Board of Realtors

Legal name

Vail Board of REALTORS®

Website

https://vbr.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Vail Board of REALTORS® is a 501(c)(6) professional trade association serving approximately 800 licensed real estate agents and 200+ Affiliate businesses across Eagle County, Colorado, operating the Vail Multi-List Service (VMLS) and affiliated VBR Foundation.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate association
• Multiple listing service
• Realtor membership
• Professional education
• Housing market data

Headquarters

HQ city

Edwards

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues for REALTOR members, Affiliate members, MLS Only participants, and Licensed/Unlicensed Assistants. Members receive annual dues statements in November with payment due by January 1st.
2. Affiliate Membership Fees: Affiliate membership at $300 per year, with nonprofit affiliate memberships available at $75 per year.
3. Educational Classes and Events: Continuing education courses offered to members (often complimentary) and non-members (fees ranging from $20-$120). Events include fundraisers like Legends of Vail.
4. Office Application Fees: New office establishment fee of $1,200 for offices joining the VBR/Vail MLS.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vail Board of Realtors is a professional trade association serving real estate agents and brokers, primarily in Eagle County, Colorado. It provides membership services, multiple listing service (MLS) access, professional education and designation programs, and community-facing housing resources. Consumer-facing tools such as a REALTOR directory and buyer/seller resources are offered as adjuncts to its core member services.

Product overview

Vail Board of REALTORS® (VBR) operates as a professional trade association providing a unified platform of services for real estate professionals in Eagle County, Colorado. The core offerings include the Vail Multi-List Service (VMLS) for property listing distribution, REALTOR® membership programs with varying tiers (primary, secondary, MLS-only, and assistant memberships), and the Vail Pro® Designation educational certification. The organization extends its reach through the VBR Foundation (its charitable arm supporting housing initiatives), the Affiliate Business Partner Program (connecting 700+ REALTORS® with 100+ business partners), and community programs such as the REALFire® wildfire risk reduction program and the Bold Moves housing initiative. The VMLS syndicates listings to major platforms including RE Colorado.com, Realtor.com, Zillow, Trulia, and Homes.com. Members receive access to classes, events, market analysis reports, and the Welcome Home Bag program for new homebuyers.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership
• Multiple Listing Service (MLS)
• Find a REALTOR Directory
• Professional Education and Designations
• Consumer Housing Resources

Quantifiable outcome

• Over $7 million in down payment assistance loans issued since 1998, benefiting approximately 700 families
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Eagle CountycoreStrategic or Co-development Partner · 1 January 2014Partnership to create and manage the REALFire wildfire risk reduction program. Eagle County's Mitigation Manager oversees program administration. Provides free property assessments to Eagle County homeowners.
• Eagle County Housing and Development Authority (ECHDA)coreStrategic or Co-development PartnerECHDA's Bold Moves initiative helps local workforce purchase homes through down payment assistance and Good Deeds incentive program. VBR supports through donations to Eagle County Loan Fund.
• Community Wildfire Planning Center (CWPC)coreStrategic or Co-development Partner501(c)(3) nonprofit dedicated to helping communities prepare for wildfires. CWPC administers the REALFire Program to ensure long-term success. Founded in 2017.
• Habitat for Humanity Vail ValleycoreStrategic or Co-development PartnerNonprofit helping local workforce realize homeownership dream. VBRF provides ongoing financial support and volunteer days. Habitat completed 100th Eagle County home in 2022.
• Eagle Valley Community Foundation (Community Market)minorStrategic or Co-development PartnerVBR members support Community Market food insecurity program through food drives. Over 1,300 pounds collected in recent drive.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerVBR is local board of NAR with charter since 1978. Provides Code of Ethics, professional standards, and national advocacy for property rights.
• Colorado Association of REALTORS (CAR)coreStrategic or Co-development PartnerVBR participates in Mountain District of CAR. CAR Foundation granted $10,000 to ECHDA. VBR collaborates on legislative advocacy.
• Valley Home StoreminorChannel Partner/ Reseller/ DistributorProvides homebuyer resources and first-time homeowner class information in English and Spanish.
• Greater Eagle Fire Protection District, Gypsum Fire Protection District, Eagle River Fire Protection DistrictminorStrategic or Co-development PartnerPartnership to form Eagle Valley Wildland, building capacity to meet demand for wildfire assessments. Hosts brush clean-up and chipping days with HOAs.
• Vail Multi-List Service (VMLS)coreStrategic or Co-development PartnerWholly-owned subsidiary of VBR operating MLS for Eagle County. Contributed $75,000 to Eagle County Loan Fund in 2022.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Move, Inc. (Realtor.com): Operator of Realtor.com, one of VMLS's syndication partners and a leading consumer real estate portal. Comparable as a portal-platform counterpart that shapes listing distribution and agent lead flow.
• Zillow Group: Consumer-facing real estate portal that syndicates VMLS listings and competes for agent advertising spend. A critical ecosystem participant — partner and indirect competitor — shaping how buyers find VBR-member agents.
• National Association of REALTORS: The national umbrella trade association to which VBR is chartered. NAR provides code of ethics, advocacy, and standards that VBR operationalizes locally, making it the most structurally comparable — though vastly larger — peer.
• Denver Metro Association of REALTORS: The largest REALTOR association in Colorado, operating the largest regional MLS in the state. Useful as a scaled comparable for membership tiers, MLS products, and dues economics.

Emerging players

• Stellar MLS: Large regional MLS covering much of Florida. Comparable as an MLS operator with similar listing-data products, agent dues models, and strategic investments in MLS technology and analytics.
• Bright MLS: Large multi-state MLS operator serving the Mid-Atlantic. Comparable as a technology-forward MLS competitor whose product investments and data products represent both a benchmark and a competitive threat for VMLS.

Direct peers

• Colorado Association of REALTORS: State-level REALTOR trade association of which VBR is a Mountain District member. Operates the same membership, advocacy, and professional standards model across Colorado, making it a direct state-level peer.
• Summit Association of REALTORS: Colorado high-country REALTOR trade association covering Summit County. Similar resort-market dynamics, MLS-driven operations, and member services to VBR.
• Aspen Board of REALTORS: Neighboring resort-market REALTOR association serving Colorado's Roaring Fork Valley. Closely comparable in market profile (luxury/resort), membership model, MLS operation, and community programs.

Others

• Habitat for Humanity Vail Valley: Local nonprofit partner and beneficiary of VBRF funding. Not a direct competitor but a key ecosystem collaborator on workforce housing — relevant as a stakeholder in VBR's community impact model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VailBoard
• YouTubeyoutube.com/channel/UC_zX1E1mz0hXy93nkIuE6hw
• Facebookfacebook.com/vailboardofrealtors
• LinkedInlinkedin.com/company/vailboardofrealtors
• Instagraminstagram.com/vailboardofrealtors/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vail Board of Realtors