Denver Metro Association of Realtors

What Denver Metro Association of Realtors does

Denver Metro Association of Realtors (DMAR) is a nonprofit, membership-based professional Realtor association serving the Denver metropolitan area. It was officially formed on August 18, 2011 through the merger of the Denver Board of Realtors, the Jefferson County Association of Realtors, and the North Metro Denver Realtor Association, and was further expanded in September 2016 when the Douglas Elbert Realtor Association was integrated. Today DMAR is the largest local Realtor association in Colorado, with more than 6,000 Realtor and Industry Partner members, and positions itself as the "Voice of Real Estate" in the Denver metro area, drawing on a combined organizational heritage dating to 1888.

Name

Denver Metro Association of Realtors

Legal name

Denver Metro Association of Realtors

Website

https://dmarealtors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DMAR is the largest local Realtor association in Colorado, serving 6,000+ Realtor and Industry Partner members across the Denver metro area with advocacy, market data, education, and member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from Realtor and Industry Partner members, providing access to market data, healthcare benefits, education, networking events, and advocacy services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Denver Metro Association of Realtors (DMAR) is a nonprofit professional Realtor association that delivers membership services to more than 6,000 Realtor and Industry Partner members across the Denver metropolitan area. Its core offerings include monthly Market Trends Reports with Denver-metro housing data and expert analysis, PEAK Online continuing education for brokers, professional development programs (DME Designation, Leadership Academy, Code of Ethics Training), affordable healthcare cost-sharing, member tools (SavvyCard, SentriLock, REcolorado MLS, RPR), and political advocacy through RPAC.

Product overview

DMAR operates as a membership-based professional Realtor Association offering a portfolio of member services. The core offerings center on market intelligence (Market Trends Reports with monthly statistical data and expert analysis), professional development (Leadership Academy, DME Designation, PEAK Online continuing education, Code of Ethics Training), content and communications (DMAR Blog with news/articles, Video Library, Consumer Guides, Real Estate Glossary), and member tools (SavvyCard for agent networking, SentriLock lockboxes, REcolorado MLS access). Additional offerings include Industry Partner Directory, DMAR Pop-Ins content series, guest blogging platform, website advertising, healthcare benefits, and calendar events. The organization serves over 6,000 Realtor and Industry Partner members across the Denver metro area as the largest local Realtor Association in Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Trends Reports Monthly statistical reports providing expert market analysis, median home prices, sales data, and industry insights for the Denver metro area, available to DMAR members.
• PEAK Online Continuing Education Online education platform delivering continuing education courses for real estate brokers, including professional development and certification programs required for license renewal.
• DMAR Leadership Academy Leadership development program designed to help DMAR Realtor members advance their careers and develop industry leadership skills.
• DME Designation Professional designation program awarded to Realtors to enhance their expertise and credentials within the Denver real estate market.
• Healthcare Benefits Cost-sharing healthcare solution available to DMAR members and their families, averaging 30-60% less than traditional health insurance.
• Industry Partner Directory Online directory connecting DMAR Realtor members with approved Industry Partner service providers in the Denver metro area.
• Calendar and Events Online event calendar and registration system for DMAR classes, meetings, networking events, and professional development opportunities.
• Code of Ethics Training Ethics training program required for Realtor members to satisfy National Association of Realtors Code of Ethics requirements.
• Website Advertising Digital advertising placements on the DMAR website targeting 8,000+ members across Market Trends, Calendar, and Blog pages, with monthly billing and discounts for extended display periods.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Industry Partners ProgramcoreGTM or Marketing PartnerDMAR has a formal Industry Partners program allowing businesses to partner with the association and access over 6,000 Realtor members. Benefits include directory listings, advertising opportunities, and networking at DMAR events. Partners can renew membership annually and update their contact information through the portal.
• REcoloradocoreTechnology or IntegrationColorado's multiple listing service (MLS) provider integrated as a resource for DMAR members to access property listings and real estate data.
• SentriLockcoreTechnology or IntegrationElectronic lockbox services provider for secure property showings, offered as a member resource for DMAR realtors.
• RPR (Realtor Property Resource)coreTechnology or IntegrationMarket data and analytics platform for realtors accessible through member resources, providing property data and market analytics.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Association of Realtors (NAR): National umbrella trade association for Realtors; comparable to DMAR in mission (advocacy, education, market data, code of ethics) but operating at national scale with state and local chapters. DMAR is a member association of NAR and competes for member mind-share on value-added services.
• California Association of Realtors (C.A.R.): Largest state-level Realtor association in the U.S. Comparable membership-based nonprofit model delivering market data, education, advocacy, and member benefits, but at a much larger California-wide scale rather than a single metro.

Regional players

• Houston Association of Realtors (HAR): One of the largest local Realtor associations in the U.S., operating its own MLS and providing member services, education, and market statistics. Comparable to DMAR in member-based services for a single major metro, with similar MLS integration and consumer-facing property data products.
• Greater Phoenix Association of Realtors (GPAAR): Local Realtor association serving the Phoenix metro, offering membership, education, MLS access, and market reports. Operates in a high-growth Sun Belt metro comparable to Denver in dynamics and member-base profile.
• MetroList (Sacramento Association of Realtors): Regional Realtor association serving the Sacramento metro with member services, MLS access, advocacy, and education. Comparable local-association model with similar member-benefit stack and nonprofit governance.
• Southwest Michigan Association of Realtors: Regional Realtor association providing member services, MLS, and education across a multi-county Michigan region. Demonstrates a comparable mid-size association governance and dues-based operating model outside of major coastal markets.
• Minneapolis Area Association of Realtors (MAAR): Local Realtor association serving the Twin Cities metro with membership, market statistics, and education programs. Provides a useful peer benchmark for an Upper Midwest metro association of comparable scale to DMAR.

Direct peers

• Pikes Peak Association of Realtors (Colorado Springs): Direct peer: another large Colorado local Realtor association serving the Colorado Springs metro with overlapping member services, market reports, advocacy, and education. Competes with DMAR for share-of-mind among Colorado-based Realtors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9-fNWAiXzhwKPq3W2uouPg
• Facebookfacebook.com/DenverMetroAssociationofREALTORS
• LinkedInlinkedin.com/company/denver-metro-association-of-realtors-?trk=mini-profile
• Instagraminstagram.com/dmarealtors
• Xx.com/dmarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denver Metro Association of Realtors