iqbs
- Company typePrivate
- Founded2021
- HeadquartersBunnik, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iqbs does
iqbs is a Dutch business intelligence and data analytics provider operating from Bunnik, Netherlands, with the data sourced from its Microsoft partner operating entity (Axelio). The company delivers data, BI, and AI-powered analytics solutions built on the Microsoft technology stack, including Power BI, Dynamics 365 Business Central, Dynamics 365 Sales, Microsoft 365, and Azure. It serves Dutch enterprise and mid-market organizations across five verticals: Agri & Food, Service Providers, Wholesale & Production, Nonprofits and Member Organizations, and Education & Training. Named customers include VDL, HAK, Ahrend, Altrex, Holmatro, Sivantos, Nedschroef, and others, suggesting an enterprise-focused commercial base.
The core technology offering centers on a proprietary data platform (Axelio BI) that aggregates data from multiple sources into a unified view, combined with AI-powered natural-language querying, predictive analytics (revenue, customer behavior, inventory), and automatic trend and anomaly detection. Around this core, the company has built vertical and functional extensions: Agrio for Agri & Food process automation, Billio for payment management, Spatio for field management, and Axelio Academy for training. The company is a certified Microsoft Solutions Partner with specializations in Business Applications, Modern Work, and Azure.
iqbs operates a sales-led, professional-services-driven business model. Revenue is generated through three streams: Implementation Services (one-off setup of data platforms and Microsoft solutions), Managed Services and Support (recurring post-implementation management), and Training Services through Axelio Academy. Pricing is custom and quote-based on annual billing cadence, not publicly disclosed. The go-to-market is direct enterprise sales via consultation and demo requests, supplemented by Microsoft partner referrals, industry-focused case studies, and event-based demand generation. The firm employs 11-50 people. Note: source data reflects entity naming discrepancy between the iqbs header (founded 2010, iqbs.nl) and Axelio (founded 2021, axelio.eu), which is the legal operating entity referenced in detailed source material.
iqbs firmographics
Firmographics- Name
- iqbs
- Legal name
- Axelio
- Website
- https://iqbs.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iqbs industry classification
Industry- Product category
- Business Intelligence & Data Analytics Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Self-Service BI & Data Visualization (HDAEAMAA)
- akta.pro secondary industries
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where iqbs is headquartered
LocationHeadquarters
- HQ city
- Bunnik
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
iqbs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Implementation Services: Professional implementation services for setting up data platforms, dashboards, and Microsoft solutions
- Managed Services and Support: Ongoing management, support, and monitoring services after implementation
- Training Services: Education and training services through Axelio Academy for customer employees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iqbs product offering
Product offeringCore offering
iqbs (Axelio) provides business intelligence and predictive data analytics services through Microsoft Power BI, developing the proprietary Axelio BI platform that aggregates multi-source data into unified dashboards with AI-powered natural language querying. Core delivery includes implementation services, ongoing managed services and support, and training through Axelio Academy, serving enterprise customers across the Netherlands in verticals such as Agri & Food, wholesale and production, education, nonprofits, and service providers.
Product overview
Axelio is a Microsoft partner offering a unified Data & BI platform combined with CRM and ERP solutions. The core offering centers on Axelio BI, a proprietary data platform that aggregates data from multiple sources to enable clear visualizations and AI-powered insights. This integrates with Microsoft's broader ecosystem including Power BI (available for CRM and ERP), Dynamics 365 Business Central and Finance & Operations for ERP, Dynamics 365 Sales, Customer Insights, and Customer Service for CRM. Additional offerings include Microsoft Power Platform, Microsoft Copilot for AI assistance, plus industry-specific solutions like Agrio for Agri & Food, and supplementary tools Billio (payment management) and Spatio (field management). Training and enablement is provided through Axelio Academy.
Differentiator
Problem solved
Functional benefit
Brands
- Axelio BI: Axelio's own BI platform for data visualization and analytics.
- Agrio
- Axelio Academy
- Billio
- Spatio
Products and services
- Axelio BI Proprietary data platform that securely aggregates data from various sources into a unified view, providing the foundation for clear visualizations, AI-powered insights, and predictive analytics. Target users are enterprise organizations across multiple sectors that need system-independent analytics.
- Billio Payment Management Oplossing Payment management solution for streamlining financial transactions, built on Microsoft technology and offered as part of Axelio's solution portfolio.
- Spatio Field Management Oplossing Field management solution for managing mobile workforce and service operations, built on Microsoft technology and offered as part of Axelio's solution portfolio.
- Agrio Industry-specific add-on solution for the Agri & Food sector, built on Microsoft technology, that helps traders and processors centralize and automate processes. Supports business process management alongside Axelio BI and Dynamics 365 integrations.
- Axelio Academy Knowledge and training platform providing education and training services for Axelio solutions, supporting customer enablement on Data & BI, Dynamics 365, and Power BI implementations.
Companies that use iqbs
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
iqbs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
iqbs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreAxelio is a certified Microsoft Solutions Partner specializing in Microsoft Business Applications, Modern Work, and Azure solutions. They implement and integrate Microsoft technologies including Dynamics 365 Business Central, Dynamics 365 Sales, Microsoft 365, Power BI, Azure Data & AI, and Microsoft Copilot. They leverage Microsoft's technology stack as the foundation for their Data & BI solutions and hold multiple Microsoft partner certifications.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
iqbs competitors and assessment
Company assessmentBroad incumbents
- Microsoft: Vendor of the Power BI, Dynamics 365, Copilot, and Azure stack that iqbs builds on and resells. While not a direct competitor in services, Microsoft's roadmap directly determines iqbs's product direction and the depth of its competitive moat.
- Qlik: Established BI and analytics platform with associative data engine and embedded analytics capabilities. Overlaps with iqbs in the BI and analytics tooling category, particularly for enterprise data visualization and dashboarding use cases.
- Sopra Steria: Large European IT services and systems integration company with Microsoft and BI practices. Comparable to iqbs in delivering Microsoft-based BI, ERP, and digital transformation services to mid-market and enterprise customers across Europe.
- MicroStrategy: Enterprise BI and analytics platform serving large organizations with dashboards, reporting, and embedded analytics. Comparable to iqbs's BI consulting and visualization practice at the enterprise scale.
- Domo: Cloud-based BI and data visualization platform with built-in ETL and app-building capabilities. Comparable to Axelio BI on self-service BI, dashboarding, and integrating data from multiple sources for non-technical users.
- Tableau: Long-standing BI and data visualization platform (now part of Salesforce) competing in the same BI/visualization category as iqbs's Axelio BI offering. Comparable because customers evaluating Power BI-based BI frequently also evaluate Tableau for self-service analytics.
Emerging players
- Sisense: Cloud-native BI and embedded analytics platform with AI-driven insights and NLQ capabilities. Comparable to Axelio BI on the augmented analytics and AI-powered querying axis, representing the category of next-gen BI platforms iqbs competes with for greenfield projects.
- Yellowbrick Data: Data warehouse and analytics platform purpose-built for cloud BI workloads, with partners building BI and reporting layers on top. Comparable to iqbs in serving enterprises that need BI-ready data infrastructure and downstream BI tooling as a service.
Regional players
- Cegeka: Large Benelux-headquartered IT services and systems integration firm with significant Microsoft practice. Comparable to iqbs as a Dutch/Benelux Microsoft-partnered IT services provider that competes for similar enterprise BI and ERP implementation deals.
- Infront: Nordic/Benelux-adjacent IT consultancy with Microsoft focus and BI services practice. Comparable as a regional Microsoft-focused BI and digital transformation consultancy competing for similar European mid-market engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
iqbs social profiles
Digital presenceiqbs financial estimates
Financial estimateRevenue estimate
Valuation estimate
iqbs leadership team
Management profileNumber of profiles
Profiles1 record
iqbs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iqbs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iqbs
What does iqbs do?
iqbs (Axelio) provides business intelligence and predictive data analytics services through Microsoft Power BI, developing the proprietary Axelio BI platform that aggregates multi-source data into unified dashboards with AI-powered natural language querying. Core delivery includes implementation services, ongoing managed services and support, and training through Axelio Academy, serving enterprise customers across the Netherlands in verticals such as Agri & Food, wholesale and production, education, nonprofits, and service providers.
Is iqbs a public or private company?
iqbs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iqbs founded?
iqbs was founded in 2021. It employs 11 to 50 people.
Where is iqbs based?
iqbs is headquartered in Bunnik, Netherlands, in the Europe region.
How does iqbs make money?
Three revenue lines are on record. Implementation Services are the primary driver. The others are managed Services and Support and training Services.
Who are iqbs's main competitors?
Broad incumbents on record are Microsoft, Qlik, Sopra Steria, MicroStrategy, Domo and Tableau. Emerging players are Sisense and Yellowbrick Data. Regional players are Cegeka and Infront.
Does iqbs have an API?
No public API is recorded for iqbs.
What industry is iqbs in?
iqbs's product category is Business Intelligence & Data Analytics Services. Its primary akta.pro industry code is HDAEAMAA, Self-Service BI & Data Visualization, with a secondary code of HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 54151 and its SIC code is 7370.