Brasil IT+
Brasil IT+ is a Brazilian government-backed sectoral program, operated by ApexBrasil and Softex since 2004, that supports Brazilian IT startups, companies, and research institutes in internationalizing through trade missions, global event access, matchmaking, and tiered membership plans.
- Company typePrivate
- Founded2004
- HeadquartersBrasília, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
Brasil IT+ firmographics
Firmographics- Name
- Brasil IT+
- Legal name
- Brasil IT+
- Website
- https://brasilitplus.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Brasil IT+ is a Brazilian government-backed sectoral program, operated by ApexBrasil and Softex since 2004, that supports Brazilian IT startups, companies, and research institutes in internationalizing through trade missions, global event access, matchmaking, and tiered membership plans.
- Ownership category
- akta.pro rank
Brasil IT+ industry classification
Industry- Product category
- International Trade Promotion Services
- NAICS
- International Affairs (92812)
- SIC
- International Affairs (9721), Services-Management Services (8741)
- akta.pro primary industry
- Multilateral Diplomacy & International Representation (UN, Regional Bodies) (BPAIAIAC)
Keywords
Where Brasil IT+ is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brasil IT+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Contributions: Companies pay monthly membership fees based on their tier (Discovery, Rise Up, or World-class plans), with Early-Stage and Basic plans offered free of charge. The program has been operating for over 20 years supporting Brazilian technology exports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Early-Stage (Startups) - Free entry-level plan |
| Freemium | Monthly | Basic - Free plan for companies, startups, and ICTs |
| Subscription | Monthly | Discovery Plan |
| Subscription | Monthly | Rise Up and World-class Plans |
| Subscription | Multi-year contract | Gartner IT Symposium/Xpo 2026 - Expositor participation |
| Subscription | One time/ perpetual license | MES Spring 2026 participation deposit |
| Subscription | Multi-year contract | Missão 4CIO USA - Event participation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Brasil IT+ product offering
Product offeringCore offering
Brasil IT+ is a sectoral internationalization program, operated as a partnership between ApexBrasil and Softex, that helps Brazilian technology companies, startups, and ICTs expand into global markets. It delivers tiered membership plans (Early-Stage, Basic, Discovery, Rise Up, World-class) along with international trade missions, trade show participation, buyer projects, market intelligence guides, matchmaking services, training, and a soft-landing program for US market entry.
Product overview
Brasil IT+ is a unified platform for Brazilian technology internationalization, operated as a partnership between ApexBrasil and Softex. The platform integrates multiple service modules including a maturity diagnosis tool, internationalization roadmap, training programs, international missions (Germany, UK, Canada, South Africa, USA), trade fair participation (Hannover Messe, Mobile World Congress, Web Summit, Gartner IT Symposium/Xpo, XChange, MES), Soft Landing USA immersion programs, Market Guides for country intelligence, Matchmaking on Demand, Buyer Projects, a mobile application, and a podcast series. Companies access the platform through tiered membership plans (Early-Stage, Basic, Discovery, Rise Up, World-class) progressing from entry-level internationalization support to advanced global market penetration.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Plans (Early-Stage, Basic, Discovery, Rise Up, World-class) Tiered subscription membership providing graduated internationalization services to Brazilian companies, startups, and ICTs, ranging from free entry-level plans (Early-Stage and Basic) to paid premium tiers starting at R$999.00/month (Discovery) for advanced internationalization support.
- Internationalization Roadmap (Roadmap de Internacionalização) Strategic guide that orients Brazilian technology companies through their internationalization journey by translating diagnostic results into actionable next steps for reaching global markets.
- Internationalization Maturity Diagnosis (Diagnóstico de Maturidade Internacional) Free online self-assessment tool (approximately 20 minutes) that measures a Brazilian company's readiness for international markets and recommends appropriate Brasil IT+ plans and services based on maturity level.
- Fast Track Information track on best practices for developing international business, helping Brazilian companies understand possibilities and refine strategies to capitalize on event participation opportunities.
- Internationalization Missions (Missões de Internacionalização) Group visits to specific target markets where Brazilian companies fulfill planned agendas including business exploration, investment opportunities, company setup, tax considerations, hiring, soft-landing, and local networking.
- International Fairs (Feiras Internacionais) Participation in strategic international trade shows where Brazilian companies can exhibit or prospect, including Hannover Messe, Mobile World Congress, Web Summit, MES Spring/Fall, Gartner IT Symposium/Xpo, and XChange.
- Soft Landing USA Program Internationalization program supporting Brazilian tech companies in preparing for and entering the US market through virtual preparation, participation in eMerge Americas trade show, and in-person immersion in Miami.
- Matchmaking on Demand Support for companies with advanced internationalization maturity to hire external consultants or business development agents abroad for matchmaking activities in target markets.
- Market Guides In-depth studies on specific target countries containing panoramas for the technology sector, highlighting opportunities for participant Brazilian institutions.
- Buyer Project (Projeto Comprador) Bringing international buyers, experts, and opinion leaders to Brazil for scheduled business meetings to enable experience exchange, networking, and interaction with Brazilian technology institutions.
- Brasil IT+ Training (Capacitações) Specific training for each target audience (Early-stage Startups, Companies and Startups, ICTs) structured to prepare Brazilian institutions to face global market challenges with competitiveness and sustainability.
Quantifiable outcome
- Companies report 30% annual growth after sustained international event participation
- +2 more outcomes
Companies that use Brasil IT+
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Brasil IT+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brasil IT+ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and core.
- AFRAC (Associação Brasileira de Automação Comercial)majorPartnership with AFRAC for the Brazil Retail Tech program, which aims to strengthen international presence of Brazilian retail technology companies through buyer missions and international events.
- GSMA (Mobile World Congress)majorBrasil IT+ organizes official Brazilian delegations to the Mobile World Congress in Barcelona, one of the world's largest connectivity and technology events, providing member companies with subsidized access and organized exhibition space.
- Hannover MessemajorBrasil IT+ organized the official Brazilian participation as Country Partner at Hannover Messe 2026, the world's largest industrial trade show, supporting ICTs and companies in showcasing Brazilian technology capabilities.
- Department for Business & Trade (DBT) - UK GovernmentmajorOfficial partnership with the UK Government's Department for Business & Trade for the UK Mission, providing support for Brazilian companies entering the UK market, including access to London Tech Week and institutional connections.
- GartnermajorBrasil IT+ is an official partner for Gartner IT Symposium/Xpo events, organizing Brazilian delegations to one of the largest gatherings of technology CIOs and leaders globally, with Brazilian companies participating as exhibitors or prospects.
- ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreApexBrasil is the Brazilian Trade and Investment Promotion Agency and official government partner in the Brasil IT+ sectoral project. The partnership leverages ApexBrasil's international trade promotion network and resources to support Brazilian technology companies' international expansion.
- SoftexcoreSoftex is the executing entity of the Brasil IT+ program. As Brazil's institution for the development of the IT and software industry, Softex provides the operational infrastructure, team, and technical expertise to deliver internationalization services to member companies.
- eMerge AmericasmajoreMerge Americas is a major technology and innovation conference in the Americas, held annually in Miami. Brasil IT+ partners with eMerge Americas as part of the Soft Landing USA program, providing member companies access to the trade show and networking opportunities.
- Web SummitmajorBrasil IT+ selects and supports Brazilian companies to participate in Web Summit in Lisbon, the world's largest technology summit, providing access to over 70,000 participants from various countries.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Brasil IT+ competitors and assessment
Company assessmentBroad incumbents
- Enterprise Ireland: Irish government agency supporting Irish tech companies' international growth through funding, market entry programs, and trade missions — a leading comparable national tech internationalization program.
- Canada Trade Commissioner Service: Canadian government's primary international trade promotion service supporting Canadian tech firms with global market entry, matchmaking, and trade missions — directly comparable mandate at national scale.
- UK Department for Business and Trade (DBT): UK government department supporting trade and investment, which is itself a partner of Brasil IT+ for the 2025 UK Mission and London Tech Week participation — directly relevant as both a peer and a partner.
- Business France: French national agency supporting international expansion of French companies, including dedicated tech sector programs and trade missions to global events — directly comparable mandate and structure.
- ApexBrasil: Brazilian Trade and Investment Promotion Agency and co-governing partner of Brasil IT+. Operates multiple sectoral internationalization programs beyond tech, making it the most directly comparable parent/incumbent in the same institutional framework.
- JETRO (Japan External Trade Organization): Japanese government-affiliated trade promotion organization facilitating international expansion of Japanese tech firms through market entry support, trade missions, and event delegations — comparable scale and mandate.
- KOTRA (Korea Trade-Investment Promotion Agency): Korean government trade promotion agency operating a national tech internationalization program with global event delegations, market intelligence, and matchmaking services — highly comparable operational model.
Regional players
- ProColombia: Colombian government trade promotion agency running tech sector internationalization initiatives across Latin America and global markets — comparable Latin American regional peer with similar mandate.
- ProChile: Chilean government export promotion agency supporting Chilean tech and software exporters through trade missions and international event delegations — comparable regional peer with similar institutional design.
Direct peers
- Softex: Executing entity of Brasil IT+ and Brazil's national association for software/IT development. Provides operational infrastructure and runs related internationalization programs, making it the closest structural peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brasil IT+ social profiles
Digital presenceBrasil IT+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasil IT+ leadership team
Management profileNumber of profiles
Brasil IT+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasil IT+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasil IT+
What does Brasil IT+ do?
Brasil IT+ is a sectoral internationalization program, operated as a partnership between ApexBrasil and Softex, that helps Brazilian technology companies, startups, and ICTs expand into global markets. It delivers tiered membership plans (Early-Stage, Basic, Discovery, Rise Up, World-class) along with international trade missions, trade show participation, buyer projects, market intelligence guides, matchmaking services, training, and a soft-landing program for US market entry.
Is Brasil IT+ a public or private company?
Brasil IT+ is a private company. It is classified as state government owned and is currently operating.
When was Brasil IT+ founded?
Brasil IT+ was founded in 2004.
Where is Brasil IT+ based?
Brasil IT+ is headquartered in Brasília, Brazil, in the Latin America region.
How does Brasil IT+ make money?
One revenue line is on record: membership Contributions.
Who are Brasil IT+'s main competitors?
Broad incumbents on record are Enterprise Ireland, Canada Trade Commissioner Service, UK Department for Business and Trade (DBT), Business France, ApexBrasil, JETRO (Japan External Trade Organization) and KOTRA (Korea Trade-Investment Promotion Agency). Regional players are ProColombia and ProChile. Softex is listed as a direct peer.
Does Brasil IT+ have an API?
No public API is recorded for Brasil IT+.
What industry is Brasil IT+ in?
Brasil IT+'s product category is International Trade Promotion Services. Its primary akta.pro industry code is BPAIAIAC, Multilateral Diplomacy & International Representation (UN, Regional Bodies). Its NAICS code is 92812 and its SIC code is 9721.