Afrac

What Afrac does

AFRAC (Associação Brasileira de Tecnologia para o Comércio e Serviços) is a Brazilian trade association founded in 1987 and headquartered in São Paulo (Rua Prof. Aprígio Gonzaga, 35 - Cj. 64), constituted as a civil association under CNPJ 58.628.074/0001-57. It represents more than 350 member companies operating in Brazil's technology-for-commerce-and-services sector, including software vendors, payment processors, manufacturers, distributors, and retailers. The organization is governed by a member-elected board (Diretoria) with no external investors or parent entity.

Its service portfolio is anchored in annual membership and bundles a B2B Marketplace platform, the Vitrine de Mercado visibility service, the registered Selo AFRAC certification mark, working groups, exclusive content, legal/regulatory support, and member pricing on flagship events. Beyond membership services, AFRAC operates sector initiatives including AUTOCOM (a retail-technology trade show), Brazil Retail Tech (an international-promotion project co-run with APEX Brasil and NRF), Open Delivery (a digital delivery-infrastructure initiative), and Simplificação Fiscal Digital (a tax-reform compliance program). AFRAC is a leading voice in Brazilian tax-reform debates, coordinating joint advocacy with Abes, Brasscom, Fenainfo, P&D Brasil and a 19-entity coalition targeting IBS/CBS implementation timelines.

Revenue is generated through recurring annual membership dues from its 350+ corporate members, supplemented by event-related income (sponsorships, exhibitor fees, booth rentals) from AUTOCOM and Brazil Retail Tech. Pricing is not publicly disclosed. Distribution is community-led: a domestic website/membership portal, an online Marketplace storefront, industry events, social media, and direct enterprise outreach. There are no app-store products, no external funding rounds, no M&A activity, and no disclosed financial statements.

Name

Afrac

Legal name

AFRAC - Associação Brasileira de Tecnologia para o Comércio e Serviço

Website

https://afrac.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Afrac generates revenue through membership fees from its 350+ associated companies. Companies join to access benefits including networking, market visibility, legal support, exclusive content, and participation in working groups and industry events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Afrac is a membership-based Brazilian trade association founded in 1987 that serves 350+ technology companies in the commerce and services sector. It delivers association membership benefits including regulatory advocacy on tax reform, networking through events and working groups, market visibility via the Marketplace platform and Vitrine de Mercado service, the Selo AFRAC certification seal, and trade events such as AUTOCOM and Brazil Retail Tech.

Product overview

AFRAC (Associação Brasileira de Tecnologia para o Comércio e Serviços) is a trade association founded in 1987 that represents over 350 member companies in Brazil's commerce and services technology sector. Rather than offering a unified software product, AFRAC provides a portfolio of membership services including the Marketplace AFRAC (a B2B platform connecting members), Vitrine de Mercado (market visibility service), Selo AFRAC (quality certification seal), and initiatives such as Open Delivery (open delivery solutions) and Simplificação Fiscal Digital (digital tax simplification advocacy). The association also organizes the AUTOCOM trade show and runs the Brazil Retail Tech project with ApexBrasil for international promotion. These services collectively support innovation, competitiveness, and regulatory advocacy for technology companies serving commerce and services.

Differentiator

Problem solved

Functional benefit

Brands

• Open Delivery: Digital delivery platform initiative operated by the association
• AUTOCOM
• Selo AFRAC
• Brazil Retail Tech

Products and services

• Marketplace AFRAC Online B2B marketplace platform connecting technology companies in Brazil's commerce and services sector, enabling business visibility and transactions among Afrac's 350+ member organizations.
• Vitrine de Mercado Market showcase service that delivers visibility for member companies' products and services to other members and the broader Brazilian retail technology market.
• Selo AFRAC Certification Certification mark granted by Afrac to member companies, providing market credibility, trust signals, and brand differentiation for technology providers serving commerce and services in Brazil.
• AUTOCOM Trade Show Annual trade show and exhibition for the Brazilian commerce technology sector, providing booth space, networking, and business development opportunities for member companies and the wider ecosystem.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Open DeliverycoreStrategic or Co-development PartnerOpen Delivery is a strategic initiative supported by Afrac. The partnership aims to strengthen the retail technology ecosystem through collaborative platform development.
• AUTOCOMflagshipStrategic or Co-development PartnerAUTOCOM is a major trade show for commerce technology. Afrac provides exclusive benefits for members attending the event, including special pricing on booth space.
• APEX Brasil (Brazilian Trade and Investment Promotion Agency)coreStrategic or Co-development PartnerAfrac partnered with APEX Brasil for the Brazil Retail Tech 2026 project, supporting international visibility for Brazilian retail technology companies.
• BRY (Digital Signature)minorGTM or Marketing PartnerPartnership offering Afrac members differentiated conditions for digital signature and identity services, helping companies streamline processes securely.
• Simplificação Fiscal DigitalcoreStrategic or Co-development PartnerDigital fiscal simplification initiative led by Afrac to support members in navigating complex tax regulations and digital transformation requirements.
• NRF (National Retail Federation)flagshipStrategic or Co-development PartnerPartnership with NRF for Brazil Retail Tech 2026, bringing global retail innovation insights to the Brazilian market through collaborative events.
• Abes (Associação Brasileira das Empresas de Software)coreStrategic or Co-development PartnerJoint advocacy partnership with Abes on tax reform concerns. Both associations joined Brasscom, Fenainfo, and P&D Brasil in sending a joint letter to the Ministry of Finance regarding IBS and CBS tax reform implementation challenges.
• Brasscom (Associação das Empresas de Tecnologia da Informação e Comunicação)coreStrategic or Co-development PartnerJoint advocacy partnership with Brasscom on tax reform concerns, joining with Abes, Fenainfo, and P&D Brasil to address regulatory challenges in Brazil's technology sector.
• Fenainfo (Federação Nacional das Empresas de Informática)coreStrategic or Co-development PartnerPartnership with Fenainfo for joint advocacy on tax reform and regulatory harmonization in Brazil's technology sector.
• P&D BrasilcoreStrategic or Co-development PartnerCollaboration with P&D Brasil in the joint letter to government regarding tax reform implementation challenges and regulatory gaps.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CNI (Confederação Nacional da Indústria): Brazil's main industry confederation. Broader and larger than Afrac, but overlapping in retail and technology advocacy; provides a comparable reference point for sector representation.
• NRF (National Retail Federation): Global flagship retail industry association. Comparable as a retail-tech advocacy and events body; Afrac's partner for Brazil Retail Tech 2026 and a benchmark for retail-association scale.

Direct peers

• Brasscom (Associação das Empresas de Tecnologia da Informação e Comunicação): Brazilian IT and telecommunications industry association. Directly comparable to Afrac as a peer trade association advocating for Brazil's technology sector; the two organizations coordinate joint advocacy (e.g., the IBS/CBS tax reform letter).
• P&D Brasil: Brazilian association focused on R&D and innovation policy for the technology sector. Comparable as a peer trade association co-signing tax-reform advocacy with Afrac.
• GS1 Brasil: Brazilian arm of the global GS1 standards organization for barcodes and supply-chain standards. Comparable as a membership-based standards and business association serving retail and commerce in Brazil.
• Abes (Associação Brasileira das Empresas de Software): Brazilian software industry association. Closely comparable as a trade association serving software vendors in Brazil; co-signed the joint tax-reform letter with Afrac and shares member-overlap in the commerce-tech segment.
• Fenainfo (Federação Nacional das Empresas de Informática): Brazilian federation of IT companies. Comparable as a national-level industry federation focused on IT policy and advocacy; partner with Afrac on tax-reform coalition work.

Regional players

• Associação Comercial de São Paulo (ACSP): Long-established São Paulo commercial association. Comparable in membership-based services and advocacy for commerce, though broader than Afrac's technology focus.

Others

• APEX Brasil (Brazilian Trade and Investment Promotion Agency): Government-linked trade promotion agency. Ecosystem partner of Afrac for Brazil Retail Tech; comparable as an adjacent enabler for internationalization of Brazilian tech firms.

Emerging players

• Abramulti (Associação Brasileira de Multicanalidade e Omnichannel): Brazilian association focused on multichannel/omnichannel commerce. Comparable as a niche peer in Brazil's retail-tech advocacy space, though narrower in scope than Afrac.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AFRACOficial
• Facebookfacebook.com/AFRAC.Oficial
• LinkedInlinkedin.com/company/afrac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afrac