Granite State Credit Union
Granite State Credit Union is a New Hampshire member-owned financial cooperative founded in 1945, serving over 53,000 members with $740M+ in assets through 8 branches and digital, mobile, and video banking, offering consumer and business deposit, lending, and card products.
- Company typePrivate
- Founded1945
- HeadquartersManchester, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Granite State Credit Union does
Granite State Credit Union (GSCU) is a New Hampshire state-chartered, federally insured (NCUA) member-owned financial cooperative founded in 1945, headquartered in Manchester and serving over 53,000 members across the state with $740 million+ in assets through 8 full-service branches and a 9th planned for Raymond in early 2027. Its product set spans consumer and business deposit products (Basic and Advantage checking, Basic/Advantage/Money Market savings, IRA savings, Youth accounts, Term-Share Certificates), consumer and commercial lending (auto, recreation, personal, mortgage, home equity, business, multi-family investment loans), card products (Visa debit, uChoose rewards), and value-added services including CardControl, CreditSavvy, DeposZip, Zelle, overdraft protection, and EnFact fraud monitoring. Technology is anchored by a cloud-native digital banking platform supplied by Lumin Digital under an April 2026 partnership, supplemented by video banking, Interactive Teller Machines (ITMs), iOS/Android mobile apps, and integrations with Visa, Apple Pay, Google Wallet, Samsung Wallet, DocuSign, TransUnion, and Co-Op Shared Branching (6,000+ branches, 30,000+ ATMs).
GSCU operates a cooperative not-for-profit revenue model, earning primarily through net interest margin on its loan portfolio (auto loans starting at 4.39% APR, personal loans from 10.99% APR, home equity and mortgages priced by term) and deposit spread on savings and certificate products (savings from 0.05% APY, promotional certificates up to 4.00% APY), supplemented by interchange, overdraft, loan protection, and shared-branching fees. Distribution combines physical branches, ITMs, video banking (Zoom-based), and self-serve digital channels with go-to-market executed via community giving, free financial education, and broad social media presence (Facebook, X, YouTube, LinkedIn, Instagram, TikTok). GSCU is governed by leadership including Michele Plaza (President & CEO), Karen LaPlume (EVP & COO), and Lisa Barowski (EVP & CFO), with no parent company, external equity, or VC/PE ownership indicated.
Granite State Credit Union firmographics
Firmographics- Name
- Granite State Credit Union
- Legal name
- Granite State Credit Union
- Website
- https://gscu.org
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Granite State Credit Union is a New Hampshire member-owned financial cooperative founded in 1945, serving over 53,000 members with $740M+ in assets through 8 branches and digital, mobile, and video banking, offering consumer and business deposit, lending, and card products.
- Ownership category
- akta.pro rank
Granite State Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Depository Credit Intermediation (5221)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industries
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)
Keywords
Where Granite State Credit Union is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Markets served
Granite State Credit Union business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | New Auto Loans (2026 & Newer with less than 6,000 miles) |
| Unit Pricing | Monthly | Used Auto Loans (2019 & Newer) |
| Unit Pricing | Monthly | Personal Loans Under $30K |
| Subscription | Monthly | Basic Savings Account |
| Subscription | Monthly | Advantage Savings Account |
| Unit Pricing | Multi-year contract | Term-Share Certificates |
Distribution channels6 records
Marketing channels4 records
Granite State Credit Union product offering
Product offeringCore offering
Granite State Credit Union is a member-owned, not-for-profit cooperative financial institution that provides consumer and business banking products and services. Core offerings include checking accounts, savings accounts, money market accounts, term-share certificates, auto/recreation/personal loans, home equity loans and lines of credit, mortgages, Visa debit cards, business checking/loans/savings, and digital banking services across branches, mobile, online, video, and Interactive Teller Machine channels.
Product overview
Granite State Credit Union (GSCU) is a New Hampshire-based credit union serving over 53,000 members with $740+ million in assets. The institution offers a comprehensive suite of banking products centered around its core Online Banking and Mobile Banking platforms, supplemented by Video Banking, Interactive Teller Machines (ITMs), and an upcoming Lumin Digital cloud-native digital banking platform. Core deposit products include Savings Accounts (Basic, Advantage, Advantage Plus), Checking Accounts (Basic, Advantage), Money Market Accounts, and Term-Share Certificates. Lending products span Auto Loans, Recreation Loans, Personal Loans, Home Equity Loans/Lines of Credit, and Mortgages (Fixed-Rate and Adjustable Rate programs). Value-added services include CardControl (debit card management), CreditSavvy (credit monitoring), DeposZip (remote check deposit), Zelle (P2P payments), Visa Debit Cards with uChoose Rewards, and EnFact fraud protection. The product ecosystem integrates with Visa, Apple Pay, Google Wallet, Samsung Wallet, DocuSign, Co-Op Shared Branching, and TransUnion for credit reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Checking Accounts
- Savings Accounts
- Money Market Accounts
- Term-Share Certificates
- Youth Accounts
- Auto Loans
- Recreation Loans
- Personal Loans
- Home Equity Loans
- Home Equity Lines of Credit (HELOC)
- Mortgages
- Zelle P2P Payments
- Mobile Banking App
- Online Banking
- Video Banking
- Interactive Teller Machines (ITMs)
- CreditSavvy Credit Monitoring
- DeposZip Remote Check Deposit
- CardControl
- Visa Debit Card
- Business Checking
- Business Savings
- Business Loans
Companies that use Granite State Credit Union
Customer profileIdeal customer profiles2 records
Granite State Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature5 records
Granite State Credit Union partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Granite State Credit Union competitors and assessment
Company assessmentDirect peers
- Bellwether Community Credit Union: Manchester, NH-based community credit union with overlapping southern NH footprint, similar full-service consumer and business product suite (auto, mortgage, HELOC, digital banking), making it a head-to-head competitor for the same NH members as GSCU.
- St. Mary's Bank: Manchester, NH-headquartered credit union (the oldest in the US) serving consumer and business members across NH with directly overlapping geographies and a comparable member-owned cooperative model.
- Triangle Credit Union: New Hampshire-based community credit union offering auto, mortgage, and personal banking to NH residents in overlapping markets, with comparable cooperative structure and full-service product mix.
- Holy Rosary Credit Union: Manchester, NH-based community credit union serving Catholic-affiliated members and broader NH residents with consumer deposit and lending products that overlap directly with GSCU's Manchester footprint.
Regional players
- Service Credit Union: New Hampshire-based regional credit union (originally serving military, now community-chartered) operating a multi-branch New England footprint with cross-state membership rules that overlap with GSCU's southern NH territory.
Broad incumbents
- Digital Federal Credit Union (DCU): Massachusetts-headquartered credit union with $10B+ in assets and a strong digital banking platform; its nationwide membership eligibility and digital-first offering compete with GSCU for digitally-engaged NH consumers.
- Alliant Credit Union: National online-friendly credit union with broad membership and competitive deposit/loan rates, setting the digital onboarding and consumer-experience benchmark that GSCU's Lumin Digital platform is being built to match.
- Navy Federal Credit Union: Largest US credit union with $170B+ in assets and deep digital capability; an indirect incumbent that shapes consumer expectations any NH credit union must meet and competes for digitally-engaged NH residents.
- SEFCU (Broadview Federal Credit Union): Mid-size community-chartered credit union ($4B+ in assets) operating as a full-service consumer and business lender with comparable product breadth and a digital transformation trajectory similar to GSCU's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Granite State Credit Union social profiles
Digital presenceGranite State Credit Union compliance and trust
Trust signalCompliance3 records
Granite State Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granite State Credit Union leadership team
Management profileNumber of profiles
Profiles3 records
Granite State Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granite State Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granite State Credit Union
What does Granite State Credit Union do?
Granite State Credit Union is a member-owned, not-for-profit cooperative financial institution that provides consumer and business banking products and services. Core offerings include checking accounts, savings accounts, money market accounts, term-share certificates, auto/recreation/personal loans, home equity loans and lines of credit, mortgages, Visa debit cards, business checking/loans/savings, and digital banking services across branches, mobile, online, video, and Interactive Teller Machine channels.
Is Granite State Credit Union a public or private company?
Granite State Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Granite State Credit Union founded?
Granite State Credit Union was founded in 1945. It employs 101 to 250 people.
Where is Granite State Credit Union based?
Granite State Credit Union is headquartered in Manchester, United States, in the North America region.
Who are Granite State Credit Union's main competitors?
Direct peers on record are Bellwether Community Credit Union, St. Mary's Bank, Triangle Credit Union and Holy Rosary Credit Union. Service Credit Union is listed as a regional player. Broad incumbents are Digital Federal Credit Union (DCU), Alliant Credit Union, Navy Federal Credit Union and SEFCU (Broadview Federal Credit Union).
Does Granite State Credit Union have an API?
No public API is recorded for Granite State Credit Union.
What industry is Granite State Credit Union in?
Granite State Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6036.