Black Tie Ski Rentals

What Black Tie Ski Rentals does

Black Tie Ski Rentals, LLC is a privately held US ski and snowboard rental delivery service headquartered in Steamboat Springs, Colorado, operating 21 physical storefronts servicing 49 ski resorts across the United States and Canada (including California, Colorado, Idaho, Montana, North Carolina, Utah, Wyoming, and Canadian provinces). The company delivers premium ski and snowboard equipment from brands including Atomic, Blizzard, K2, Nordica, Peak Skis, Never Summer, Armada, Volkl, Salomon, Rossignol, Fischer, Black Crows, Head, Tecnica, Icelantic, and Burton directly to customer accommodations, with custom in-room fittings tailored to ability level, height, weight, and snow conditions, plus on-mountain support for adjustments and replacements. Its customer base is ski vacationers and resort tourists who use the service to avoid on-mountain rental shop queues.

The company runs a direct-to-consumer go-to-market through an online reservation platform at booknow.blacktieskis.com and phone reservations (866.360.6433), offering two fulfillment modes: free delivery to accommodations or in-store fitting at retail storefronts. Pricing is quote-based, not publicly disclosed, and varies by rental package (skis, snowboards, boots, helmets), ability level, and duration. The business is structured as a holding entity (Black Tie Ski Rentals, LLC) with 15 wholly-owned regional subsidiaries, each operating a specific market (e.g., Black Tie Ski Rental of Breckenridge, LLC; Black Tie Ski Rentals of Whistler (2010) Inc.; Leonard Sports LLC DBA Black Tie Ski Rentals of Aspen; Red Carpet Ski Rentals, LLC DBA Black Tie Ski Rentals of Big Sky), reflecting a roll-up of legacy local operators under a unified brand.

The underlying technology is a proprietary online reservation and delivery logistics platform, supplemented by marketing channels including a content blog, Facebook, Instagram, email newsletters, and earned media (notably a Denver Life Magazine 'Indulgence Issue' feature). The product portfolio has expanded beyond winter ski and snowboard rentals to include summer bike and paddleboard rentals at select locations (notably Mammoth) and 'The Gear Shop,' a retail concept selling new and used winter and summer gear at the Mammoth storefront, signaling deliberate counter-seasonal diversification.

Name

Black Tie Ski Rentals

Legal name

Black Tie Ski Rentals, LLC

Website

https://blacktieskis.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Black Tie Ski Rentals is a privately held, US-based premium ski and snowboard rental delivery service operating 21 storefronts across 49 resorts in the US and Canada, delivering fitted equipment to ski vacationers' accommodations.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski equipment rentals
• Snowboard rental delivery
• Ski concierge services
• Resort equipment delivery
• Outdoor gear rentals

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ski and Snowboard Equipment Rentals: The company generates revenue through rental fees for ski and snowboard equipment, including skis, snowboards, boots, and helmets. Rentals are priced based on rental packages tailored to ability level and duration. The service includes free delivery, custom fittings, and slopeside support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Black Tie Ski Rentals rents premium ski and snowboard equipment and delivers it directly to customers' accommodations at ski resorts across North America. Each rental includes custom fitting based on ability level, height, weight, and snow conditions, along with slopeside support for adjustments or replacements. The company also operates a retail Gear Shop at Mammoth and offers summer bike rentals at select locations.

Product overview

Black Tie Ski Rentals operates as a unified ski and snowboard rental delivery service with a platform-plus-service model. The core offering is the ski rental delivery service, which delivers premium equipment from brands like Atomic, Blizzard, K2, Nordica, Peak Skis, Never Summer, Armada, Volkl, Salomon, Rossignol, Fischer, Black Crows, Head, Tecnica, Icelantic, and Burton directly to customers' accommodations. This is complemented by snowboard rentals, the Premium Equipment Fleet sub-brand, summer bike rentals at select locations, and The Gear Shop retail offering for new and used gear purchases. The service includes free delivery, custom fittings, and slopeside support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Rental Delivery Service Premium ski rental service delivering premium equipment from top brands directly to customer accommodations at ski resorts, with free delivery, custom fittings, and on-mountain equipment adjustments or replacements.
• Snowboard Rental Service Premium snowboard rentals from brands such as Burton, delivered to accommodations with custom fitting and slopeside support for snowboarders.
• Summer Bike Rentals Summer adventure equipment rental including high-end bikes, paddle boards, and outdoor gear delivered to homes, hotels, or vacation rentals in select locations such as Mammoth Lakes.
• The Gear Shop A retail shop offering new and used winter and summer gear for purchase, available at the Black Tie Mammoth location.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Protect Our WintersminorOthersBlack Tie Ski Rentals partners with Protect Our Winters, an environmental organization working to protect winter sports from climate change. The partnership is indicated by the POW logo appearing on the company website footer.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Epic Mountain Rentals: Ski and snowboard rental delivery service operating in multiple Colorado ski destinations. Direct head-to-head competitor on the door-to-door ski rental delivery model.
• Ski Depot: Ski and snowboard rental and retail shop with locations in major ski destinations, offering delivery and in-store fitting services. Overlaps Black Tie's hybrid delivery/storefront ski rental model.
• Christy Sports: Colorado-based ski and snowboard rental and retail chain operating multiple storefronts in major Colorado resorts with both walk-in and delivery services. Competes with Black Tie across the Colorado ski rental market and on premium brand equipment.
• Ski Butlers: The most direct competitor to Black Tie — operates ski and snowboard rental delivery services at multiple North American resort destinations with similar door-to-door fitting and premium equipment positioning. Directly competes for the same ski vacationer customer.
• Surefoot: Premium custom ski boot fitting and rental service with locations in major North American ski destinations. Competes at the high end of ski rental experience with a focus on custom boot fitting — overlapping Black Tie's premium positioning.

Emerging players

• Evo: Online outdoor retailer with growing rental and travel/lodging offerings at destination ski resorts. Competes with Black Tie on ski equipment access while also partnering with or competing for destination ski travelers.
• Sporting goods rental aggregators (e.g., Outdoorsy, Recreation.gov-style platforms): Digital marketplaces that aggregate outdoor and recreational equipment rental listings. Could either compete with Black Tie by disintermediating or partner by listing its inventory across markets.

Others

• Lodging Company In-house Rental Programs (e.g., Marriott, Airbnb Experiences): Large lodging platforms and hotel chains increasingly partner with or develop in-house equipment rental delivery services. Represents a structural distribution risk — they control the customer relationship at booking time.

Broad incumbents

• REI (Recreational Equipment, Inc.): Large outdoor cooperative with rental programs at select locations and broad ski/snowboard equipment retail. Indirect competitor through equipment sales and increasingly through rental services — broader incumbent in outdoor recreation.
• Sun & Ski Sports: Multi-location sporting goods retailer with ski and snowboard rental and seasonal services. Overlaps Black Tie's rental business but as part of a broader outdoor/sporting goods retail portfolio rather than a ski-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlackTieSkiRentals
• Instagraminstagram.com/blacktieskirentals?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Tie Ski Rentals