Webjet.com.au
Webjet Group is an ASX-listed Australian online travel agency operating Webjet OTA (No.1 in Australia/New Zealand) plus global vehicle-rental brands Airport Rentals and Motorhome Republic, serving leisure and business travellers booking flights, hotels, packages and car hire via commission-based platforms.
- Company typePublic
- Founded1998
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Webjet.com.au does
Webjet Group Limited (ASX:WJL) is an Australian-based digital travel company that became an independent listed entity on 30 September 2024 following its demerger from Web Travel Group Limited (formerly Webjet Limited). Founded in 1998 and headquartered in Melbourne, the group operates a portfolio of B2C travel brands centered on Webjet OTA — the number-one online travel agency in Australia and New Zealand for flights, hotels, holiday packages, travel insurance and car hire — supplemented by two global vehicle-rental e-commerce brands, Airport Rentals (car rentals across 155+ countries with 1,000+ partners) and Motorhome Republic (campervan/motorhome rentals across 45+ countries with 170+ suppliers), and Trip Ninja, a proprietary travel-technology unit. The company employs roughly 1,001–5,000 people and operates across Australia, New Zealand and Canada.
The group's technology stack combines a proprietary search, comparison and booking platform with Trip Ninja's machine-learning and AI-driven itinerary automation. Trip Ninja (acquired in 2021) powers complex multi-stop bookings and split-ticketing via its FareStructure solution, which the company reports generates better fares than traditional GDS results in 67% of trips, roughly 30% lower average fares, and a 125% increase in revenue per search. Additional differentiation comes from New Distribution Capability (NDC) partnerships with airlines including Qantas and Singapore Airlines, and from 15 payment methods spanning PayPal, Afterpay, Zip, Apple Pay and Google Pay.
Webjet Group monetizes primarily through commissions and transaction fees earned from airlines, hotels, car-rental and travel suppliers on bookings made through its platforms, with vehicle-rental revenue earned on a marketplace-commission basis. Ancillary products (travel insurance, seat selection and add-ons) now represent over 30–35% of OTA revenue. Go-to-market is predominantly direct-to-consumer and self-serve through websites and mobile apps, supported by brand marketing ('Go Somewhere'), performance marketing, email and loyalty programs. For FY26 (year ended 31 March 2026) the group reported 1.4 million bookings, $1.5 billion in Total Transaction Value, $136.4 million in revenue and $28.1 million in Underlying EBITDA, alongside a net cash position of $93.9 million.
Webjet.com.au firmographics
Firmographics- Name
- Webjet.com.au
- Legal name
- Webjet Group Limited
- Website
- https://webjetgroup.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Webjet Group is an ASX-listed Australian online travel agency operating Webjet OTA (No.1 in Australia/New Zealand) plus global vehicle-rental brands Airport Rentals and Motorhome Republic, serving leisure and business travellers booking flights, hotels, packages and car hire via commission-based platforms.
- Ownership category
- akta.pro rank
Webjet.com.au industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)
- akta.pro secondary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
Keywords
Where Webjet.com.au is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Webjet.com.au business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Online Travel Agency Commission: Webjet OTA earns commission from airlines, hotels, car rental companies, and travel suppliers for bookings made through its platform. Revenue is generated from transaction fees based on total booking value.
- Ancillary Products: Additional revenue from travel insurance, seat selection fees, and other add-on services. Ancillary products now represent over 30-35% of OTA revenue.
- Vehicle Rental Bookings: Revenue from Airport Rentals and Motorhome Republic platforms connecting travellers with global rental vehicle suppliers across 155+ countries and 1,000+ partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2C travel booking platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Webjet.com.au product offering
Product offeringCore offering
Webjet Group operates digital travel platforms that allow consumers to search, compare, and book flights, hotels, holiday packages, travel insurance, car rentals, and motorhome rentals. Its core brand Webjet OTA is the #1 online travel agency in Australia and New Zealand, augmented by Airport Rentals and Motorhome Republic for global vehicle rentals and Trip Ninja's proprietary AI-driven itinerary automation for complex multi-stop bookings.
Product overview
Webjet Group is a digital travel company with a platform-plus-technology architecture. The core offering consists of Webjet OTA (the #1 online travel agent in Australia and New Zealand for flights, hotels, packages, and car hire), supplemented by two consumer vehicle rental brands (Airport Rentals for car rentals and Motorhome Republic for motorhome rentals), all powered by proprietary Trip Ninja technology for complex multi-stop itinerary automation. In FY26, the company expanded into business travel through the Locomote acquisition, rebranded as Webjet Business Travel. The portfolio spans consumer-facing travel booking (B2C OTA), vehicle rental aggregation, and travel technology (Trip Ninja), with the technology platform enabling differentiated content and pricing advantages across the consumer brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Webjet OTA The #1 online travel agency in Australia and New Zealand, enabling customers to compare, combine and book domestic and international flights, hotels, holiday packages, travel insurance, car hire, and more. Features Trip Ninja multi-city technology for complex multi-stop itineraries.
- Airport Rentals Global e-commerce travel website enabling customers to search, compare and book rental cars worldwide. Partners with over 1,000 trusted car rental brands across 155+ countries with 25,000+ pickup locations.
- Motorhome Republic One of the largest motorhome and campervan rental agencies globally, enabling customers to search, compare, and save on thousands of vehicles from over 170 suppliers across 45+ countries and 1,800+ pickup locations.
- Trip Ninja A technology company providing complex travel itinerary automation to digital travel businesses. Proprietary FareStructure solution uses machine learning to generate better fares than traditional GDS search results through split ticketing. Exclusive to Webjet OTA in Australia and New Zealand; commercially available to OTAs outside Australian market.
- Webjet Business Travel Business travel solution acquired through Locomote acquisition. Provides a digitally-led corporate travel management platform for business travelers, accelerating Webjet Group's business travel strategy.
Quantifiable outcome
- 125% increase in revenue per search using Trip Ninja technology
- +3 more outcomes
Companies that use Webjet.com.au
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Webjet.com.au technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature5 records
Webjet.com.au partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Singapore AirlinescoreSingapore Airlines content available via NDC channel, expanding international flight offerings for Webjet OTA customers.
- QantascoreKey agency partnership for Qantas NDC program, enabling Webjet OTA to access differentiated Qantas content through New Distribution Capability technology.
- FlyBuyscorePoints earn partnership allowing customers to earn FlyBuys points on bookings.
- NAB RewardscorePoints burn partnership with NAB Rewards allowing customers to use points for travel bookings.
- KlookminorPartnership to offer customers experiences and activities booking options.
- 1,000+ Car Rental PartnerscoreGlobal network of over 1,000 trusted car rental partners across 155+ countries providing inventory for Airport Rentals platform.
- 170+ Motorhome SupplierscoreGlobal network of over 170 motorhome rental partners including brands like Mighty, Apollo, McRent, Cruise America, and Jucy across 45+ countries.
- Trip NinjacoreAcquired in FY22 (2021), Trip Ninja provides proprietary travel itinerary automation technology exclusive to Webjet OTA in Australia and New Zealand. Technology enables complex multi-stop bookings with split ticketing capabilities.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Webjet.com.au competitors and assessment
Company assessmentDirect peers
- Helloworld Travel: Australia-headquartered travel network and OTA competitor directly overlapping Webjet in ANZ flights and holidays. Already publicly referenced as a potential acquirer of Webjet Group, intensifying the competitive and consolidation dynamic in the ANZ consumer travel market.
- DiscoverCars / RentalCars.com: Global car-rental aggregation platforms comparable to Webjet's Airport Rentals brand, which operates across 155+ countries. Direct competitor for online vehicle rental bookings and supplier partnerships globally.
Broad incumbents
- Booking Holdings (Booking.com): Global OTA and metasearch conglomerate operating Booking.com, Priceline, Agoda and KAYAK. Directly comparable to Webjet OTA in flights, hotels and packages, though operating at global scale with substantially larger inventory and marketing budgets.
- Trip.com Group (Ctrip): Asia-headquartered global OTA (Trip.com, Ctrip, Skyscanner, Qunar) covering flights, hotels and packages. Comparable to Webjet OTA on product set and commission model, with material ANZ inbound traffic and competitive overlap in international booking.
- Expedia Group: Global online travel conglomerate with Expedia, Hotels.com, Vrbo and trivago. Comparable consumer OTA offering flights, hotels and packages alongside Webjet, but with broader multi-brand portfolio and global reach.
- Agoda: Booking Holdings-owned accommodation-focused OTA with strong APAC presence. Comparable to Webjet's hotel and packages offering, particularly across Asia-Pacific bookings, with a deeper accommodation specialization.
Emerging players
- Skyscanner: Flight and hotel metasearch/OTA platform with strong ANZ consumer usage. Comparable to Webjet OTA in flight price comparison and booking funnel, with a focus on metasearch and ancillary monetization.
- KAYAK: Travel metasearch and deal-discovery platform owned by Booking Holdings. Comparable to Webjet's Deal Finder price-tracking capability and competes for ANZ flight and hotel shoppers at the top of funnel.
Others
- Web Travel Group (WebBeds): Sister company post the September 2024 demerger from Webjet Limited, operating the B2B travel marketplace WebBeds. Not a direct consumer OTA competitor but closely linked historically and within the broader Webjet ecosystem, useful as a structural comparable.
Regional players
- Corporate Travel Management (CTM): ASX-listed corporate travel management company headquartered in Australia. Direct overlap with Webjet Group's newly acquired Webjet Business Travel (formerly Locomote), making it the most relevant ANZ corporate travel comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Webjet.com.au social profiles
Digital presenceWebjet.com.au compliance and trust
Trust signalCompliance4 records
Webjet.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webjet.com.au leadership team
Management profileNumber of profiles
Profiles6 records
Webjet.com.au subsidiaries and ownership
Company hierarchySubsidiaries5 records
Webjet.com.au funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webjet.com.au M&A and investment
M&A and investmentM&A7 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webjet.com.au
What does Webjet.com.au do?
Webjet Group operates digital travel platforms that allow consumers to search, compare, and book flights, hotels, holiday packages, travel insurance, car rentals, and motorhome rentals. Its core brand Webjet OTA is the #1 online travel agency in Australia and New Zealand, augmented by Airport Rentals and Motorhome Republic for global vehicle rentals and Trip Ninja's proprietary AI-driven itinerary automation for complex multi-stop bookings.
Is Webjet.com.au a public or private company?
Webjet.com.au is a public company. It is classified as public and is currently operating.
When was Webjet.com.au founded?
Webjet.com.au was founded in 1998. It employs 1,001 to 5,000 people.
Where is Webjet.com.au based?
Webjet.com.au is headquartered in Melbourne, Australia, in the Oceania region.
How does Webjet.com.au make money?
Three revenue lines are on record. Online Travel Agency Commission is the primary driver. The others are ancillary Products and vehicle Rental Bookings.
Who are Webjet.com.au's main competitors?
Direct peers on record are Helloworld Travel and DiscoverCars / RentalCars.com. Broad incumbents are Booking Holdings (Booking.com), Trip.com Group (Ctrip), Expedia Group and Agoda. Emerging players are Skyscanner and KAYAK. Web Travel Group (WebBeds) is listed as an others. Corporate Travel Management (CTM) is listed as a regional player.
Does Webjet.com.au have an API?
No public API is recorded for Webjet.com.au.
What industry is Webjet.com.au in?
Webjet.com.au's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAA, Full-Service OTAs (Flights/Hotels/Packages), with a secondary code of THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support). Its NAICS code is 561510 and its SIC code is 4700.