Queensland Cricket

What Queensland Cricket does

Queensland Cricket is the state governing body for cricket in Queensland, Australia, incorporated in 1876 and headquartered at Allan Border Field in Albion, Brisbane. The organisation administers the sport end-to-end within the state — from grassroots community programs such as Woolworths Cricket Blast, All Abilities, Multicultural, First Nations, and Women & Girls initiatives, through to the KFC Premier Cricket club competition and the KFC T20 Max short-form competition. At the elite level, Queensland Cricket fields the Queensland Bulls in the men's Sheffield Shield and one-day competitions and the Queensland Fire in the Women's National Cricket League, and co-owns the Brisbane Heat franchises in the men's and women's Big Bash Leagues.

The organisation's product surface increasingly extends beyond pure cricket participation. In partnership with TAFE Queensland, Queensland Cricket operates the Institute of Sport and Business, an education-to-career pathway combining cricket development with vocational qualifications. A charitable arm, the Queensland Cricket Foundation, channels philanthropic funding, including through the Australian Sports Foundation. Commercial relationships anchor revenue: KFC holds naming rights across Premier Cricket and T20 Max, with Brisbane Airport Corporation and other partners supporting the ecosystem. Technology appears concentrated on operational administration, competition management, and FrogBox-enabled streaming — with no disclosed AI/ML or data platform capability.

Queensland Cricket employs 51–100 staff and operates as a not-for-profit member association under Cricket Australia's national structure. Its business model blends affiliation fees, sponsorship, government and national body distributions, match-day and membership income, and philanthropic funding via the Foundation. The strategic emphasis signalled over the 2022–2024 period is on participation broadening — particularly female, Indigenous, multicultural, and all-abilities audiences — combined with the codification of social policy through a Reconciliation Action Plan and the relaunch of the Eddie Gilbert Program. Queensland Bulls finished 3rd in the Sheffield Shield and Queensland Fire 2nd in the WNCL, indicating stable competitive output concurrent with this expansion agenda.

Name

Queensland Cricket

Legal name

Queensland Cricket

Website

https://qldcricket.com.au

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

51–100 employees

Short description

Queensland Cricket is the state governing body for cricket in Queensland, Australia, administering the sport from grassroots through elite levels and managing the Queensland Bulls, Queensland Fire, and Brisbane Heat BBL/WBBL franchises.

Ownership category

akta.pro rank

Product category

Sports Governance & Cricket Administration

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAF

Cricket Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKAFAC

National Governing Bodies (NGBs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKAFAE

Professional Sport Governing Bodies & League Sanctioning Authorities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Cricket administration
• Professional cricket teams
• Community cricket programs
• Grassroots cricket pathways
• Sports foundation fundraising

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foundation Donations: Tax-deductible donations raised through Australian Sports Foundation partnership for four key pillars: Indigenous health and wellbeing, female/multicultural/inclusive programs, infrastructure and facilities, and disadvantaged youth support
2. Corporate Sponsorship: Partnership with KFC as naming sponsor of T20 Max, along with Principal Partner, Major Partner, Official Partners, and Charity Partners
3. Event Revenue: Revenue from Foundation Golf Day ($1250/team), Hole Sponsorship ($2000+), Race Day packages, and Buy-a-Picket program
4. Membership and Tickets: Summer of Cricket tickets and corporate membership programs for business relationships

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Queensland Cricket governs and administers cricket across Queensland, operating elite state teams (Queensland Bulls, Queensland Fire), the Brisbane Heat BBL/WBBL franchise, club-level competitions (KFC Premier Cricket, KFC T20 Max), and a suite of community participation programs (Woolworths Cricket Blast, All Abilities, First Nations, Multicultural, Women & Girls). It also runs the Queensland Cricket Foundation for tax-deductible fundraising and the Institute of Sport and Business in partnership with TAFE Queensland.

Product overview

Queensland Cricket operates as the governing body for cricket in Queensland, managing a portfolio of teams (Queensland Bulls, Queensland Fire, Brisbane Heat), competitions (KFC Premier Cricket, KFC T20 Max), community programs (Woolworths Cricket Blast, All Abilities, Indigenous initiatives), and supporting functions (Queensland Cricket Foundation, Institute of Sport and Business). The organization functions as a sports federation rather than a single product company, with the primary digital product being the qldcricket.com.au website providing news, fixtures, player information, and member services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 48% increase in number of girls playing cricket in Queensland (2023-24 season)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered major, core, minor and principal.

• Brisbane Airport CorporationmajorGTM or Marketing Partner · 1 September 2023Sponsorship of Queensland Fire with BAC logo appearing on sleeve of Fire playing shirts and media polos. Partnership includes support for Jodie Purves Young Cricketer Development Scholarship supporting rural and regional female cricketers since 2014. Part of BAC's strong support of women's sport in Queensland.
• TAFE QueenslandcoreStrategic or Co-development PartnerEducational partnership delivering dual-diploma programs (Diploma of Sport and Diploma of Leadership and Management) at Allan Border Field. Students receive cricket coaching sessions and 100 hours of work-integrated learning across the Queensland Cricket organization. Program provides up to one year of university credit toward select undergraduate degrees.
• Australian Sports FoundationcoreGTM or Marketing PartnerPartnership enabling tax-deductible donations to Queensland Cricket Foundation. All donations $2 and over receive tax-deductible receipts. Major donor programs managed through this partnership.
• Containers for ChangeminorGTM or Marketing PartnerEnvironmental initiative partnership where $1,800 was raised via COEX bins at Allan Border Field, with funds directed to Queensland Cricket Foundation supporting Queensland Nepalese Cricket Association.
• KFCprincipalGTM or Marketing PartnerPrincipal/naming sponsor of KFC T20 Max competition and KFC Premier Cricket. Extensive branding across Queensland Premier Cricket competitions and events.
• FrogBoxcoreTechnology or IntegrationStreaming partner for KFC T20 Max and Queensland Premier Cricket matches. Provides online broadcast coverage including finals and select games.
• Stage and Screen Travel AustraliaminorStrategic or Co-development PartnerEvent partnership for Queensland Cricket Foundation Golf Day at Nudgee Golf Club.
• Multicultural AustraliaminorGTM or Marketing PartnerSupporting partner for Multicultural Community Inclusion and Engagement Goodwill Trophy at Allan Border Field.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• South Australian Cricket Association: Governs cricket in South Australia, operating the Redbacks and Scorpions state teams plus Adelaide Strikers BBL franchise. Comparable nonprofit state body structure with elite, Premier, and grassroots functions.
• Adelaide Strikers: South Australian BBL franchise under SACA. Direct Brisbane Heat peer within the BBL/WBBL competitions with similar franchise economics.
• Melbourne Stars: Victorian-based BBL franchise under Cricket Victoria ownership. Direct Brisbane Heat peer within the BBL competition with comparable operating model and revenue mix.
• Perth Scorchers: Western Australian BBL/WBBL franchise under WACA, historically the BBL's most successful franchise. Direct Brisbane Heat peer with strongest comparable franchise valuation among BBL teams.
• Western Australian Cricket Association: Western Australian state cricket association operating the Western Warriors and Perth Scorchers BBL franchise. Closely comparable as state governing body managing elite teams, Premier Cricket, and the highly successful Perth Scorchers.
• Sydney Sixers: NSW-based BBL franchise under NSW Cricket. Direct Brisbane Heat peer within the BBL competition with comparable commercial structure and franchise economics.
• Tasmania Cricket: Governs cricket in Tasmania, operating the Tasmanian Tigers and Hobart Hurricanes BBL franchise. Smaller-scale state body comparable in structure though more limited in Premier Cricket scale.
• New South Wales Cricket Association: State cricket governing body for NSW, operating the NSW Blues, NSW Breakers, and Sydney-based BBL franchises. Most direct state-association peer with similar team, pathway, and competition structure.
• Cricket Victoria: Victorian state cricket association operating the Victorian men's and women's teams, Melbourne Stars and Melbourne Renegades BBL franchises. Closely comparable operating model across elite teams, Premier Cricket, and community programs.

Broad incumbents

• Cricket Australia: The national governing body for cricket in Australia and parent/peak body for state associations including Queensland Cricket. Oversees BBL/WBBL, national teams, and Cricket Australia's commercial rights; directly comparable as the apex cricket federation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/qldcricket
• YouTubeyoutube.com/channel/UCzPuVGZKILdTAWN9ISITT0Q
• Facebookfacebook.com/qldcricket
• Instagraminstagram.com/qldcricket
• LinkedInlinkedin.com/company/queensland-cricket

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Cricket