matchmaker
MatchMaker.fm is a bootstrapped, founder-led SaaS marketplace that connects podcast hosts with vetted guests across 100+ niches, monetizing via Pro ($15/mo), Agency ($99/mo), and a managed concierge tier.
- Company typePrivate
- Founded2020
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What matchmaker does
MatchMaker.fm, operated by UK-registered Podcasting Ltd, is a two-sided marketplace that connects podcast hosts with prospective guests across 100+ niche categories. Founded in 2020 and headquartered in Manchester, the platform lets users create profiles (including optional video pitches), receive weekly automated matches, communicate through a unified in-app inbox, and book interviews via calendar integration. The product is delivered as a cloud-based SaaS platform with native iOS and Android apps, and serves individuals (podcast guests and hosts), agencies, and adjacent creator types including YouTube creators, radio shows, and production companies.
The company monetizes through a freemium funnel: a 30-day free trial with 5 conversation starts, a Pro subscription at $15/month with unlimited messaging, an Agency plan at $99/month or $990 annually supporting up to 10 client profiles and 5 team members, and a Managed Bookings Concierge service sold on 3-month contracts with a dedicated account manager. Distribution is primarily self-serve and product-led via web and mobile, supplemented by a sales-led motion for the agency and concierge tiers. Marketing relies on organic social (X, TikTok, Instagram), the 'Matched' podcast, the Amplify blog, and community-driven referrals.
The company is bootstrapped and founder-led by James Mulvany, with 1-10 employees and a stated community of 50,000-70,000 vetted creators and guests globally. There are no disclosed funding rounds, acquisitions, patents, certifications, or institutional investors in the available data.
matchmaker firmographics
Firmographics- Name
- matchmaker
- Legal name
- Podcasting Ltd
- Website
- https://matchmaker.fm
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MatchMaker.fm is a bootstrapped, founder-led SaaS marketplace that connects podcast hosts with vetted guests across 100+ niches, monetizing via Pro ($15/mo), Agency ($99/mo), and a managed concierge tier.
- Ownership category
- akta.pro rank
matchmaker industry classification
Industry- Product category
- Podcast Networking Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
- akta.pro secondary industries
- Podcast Hosting & Distribution Platforms (MPAIADAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where matchmaker is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
matchmaker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pro Subscription: Monthly subscription plan at $15/month offering full platform access including unlimited messaging and premium features
- Agency Subscription: Agency plan at $99/month or $990 annually, supporting up to 10 client profiles, shared inbox, and up to 5 team members
- Managed Bookings Concierge: Premium service with dedicated account management for securing podcast bookings over a 3-month contract period
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30 days with 5 conversation starts |
| Subscription | Monthly | Pro Plan - Full platform access |
| Subscription | Multi-year contract | Agency Plan - Multi-profile management |
| Subscription | Multi-year contract | Managed Bookings Concierge - Dedicated account management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
matchmaker product offering
Product offeringCore offering
MatchMaker.fm is a podcast guest booking and creator networking platform that connects podcast hosts, radio shows, YouTube creators, and production companies with potential guests across 100+ niche categories. The platform provides profile creation, auto-magic weekly matching, in-app messaging, scheduling tool integration, and a public community board for inbound pitches. It is monetized via a freemium Pro subscription, an Agency plan, and a high-touch Managed Bookings Concierge service.
Product overview
MatchMaker.fm is a podcast guest booking and creator networking platform structured around a free tier with a Pro subscription ($15/month) and an Agency plan ($99/month or $990/year). The core MatchMaker.fm platform connects podcasters, radio shows, and YouTube creators with guests through profile creation, auto-magic matching, in-app messaging, and scheduling tool integration, spanning 100+ niche categories and a community of over 50,000 vetted creators. The Pro plan unlocks unlimited messaging and advanced matching recommendations, while the Agency plan extends the platform for talent and PR agencies managing up to 10 guest profiles across 5 team members. Dedicated mobile apps for iOS and Android provide on-the-go access to messaging and networking features.
Differentiator
Problem solved
Functional benefit
Products and services
- MatchMaker.fm Platform Cloud-based SaaS platform that connects podcast hosts, radio shows, YouTube creators, and production companies with potential guests across 100+ niche categories. Includes profile creation, auto-magic weekly matching, in-app messaging, calendar integration, and a community board.
- Pro Plan
Quantifiable outcome
- Jay Franze made 150+ connections through the platform
- +2 more outcomes
Companies that use matchmaker
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
matchmaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
matchmaker partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
matchmaker competitors and assessment
Company assessmentDirect peers
- Podmatch: Podmatch is a direct competitor that matches podcast hosts with guests via a swipe-style booking platform. It overlaps almost entirely with MatchMaker.fm's core matchmaking offering and is the most direct head-to-head peer in podcast guest booking.
- Guestio: Guestio is a podcast guest booking marketplace that connects hosts with guests and also offers monetization for guest appearances. It targets the same two-sided marketplace (hosts + guests) as MatchMaker.fm and competes for the same audience.
- MatchMaker.io: MatchMaker.io is a podcast guest matching service with a similar value proposition of connecting hosts and guests. It is a directly comparable peer in the podcast guest booking niche.
Broad incumbents
- Podchaser: Podchaser is a podcast database and review platform that hosts can use to be discovered. While broader in scope (discovery, reviews, credits) than MatchMaker.fm, it serves the same podcast host community and overlaps in audience research.
- Listen Notes: Listen Notes is a podcast search engine and database used by hosts, guests, and producers for research. It competes indirectly with MatchMaker.fm by offering an alternative discovery path for podcast content and creators.
- Rephonic: Rephonic is a podcast database and outreach tool aimed at marketers, PR professionals, and brands booking podcast guest spots. Its booking/research workflow overlaps with MatchMaker.fm's Pro and Agency tier use cases.
- Podcast.co: Podcast.co provides podcast hosting, production, and related services to creators and brands. While broader than MatchMaker.fm, it operates in the same podcast creator ecosystem and offers tools for hosts looking to source guests or grow their shows.
- Spotify for Podcasters: Spotify for Podcasters is a large incumbent offering hosting, analytics, and audience tools to podcast creators. While not a guest-matching platform, its size and bundled features pose a long-term competitive risk to MatchMaker.fm if it expands into matchmaking or guest discovery.
Others
- The Podcast Show (London) / Podcast Show Live: A flagship podcast industry event and adjacent ecosystem participant that hosts, agencies, and PR firms attend for podcast guest sourcing and networking. It is an indirect peer that influences the same supply/demand MatchMaker.fm serves.
- Oprah's Book Club / author podcast placement services: Author and influencer podcast placement services (including those run by talent agencies and book publicists) compete for the guest-booking demand that MatchMaker.fm also captures. They are adjacent ecosystem participants rather than direct platform competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
matchmaker social profiles
Digital presencematchmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
matchmaker leadership team
Management profileNumber of profiles
Profiles1 record
matchmaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
matchmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about matchmaker
What does matchmaker do?
MatchMaker.fm is a podcast guest booking and creator networking platform that connects podcast hosts, radio shows, YouTube creators, and production companies with potential guests across 100+ niche categories. The platform provides profile creation, auto-magic weekly matching, in-app messaging, scheduling tool integration, and a public community board for inbound pitches. It is monetized via a freemium Pro subscription, an Agency plan, and a high-touch Managed Bookings Concierge service.
Is matchmaker a public or private company?
matchmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was matchmaker founded?
matchmaker was founded in 2020. It employs 1 to 10 people.
Where is matchmaker based?
matchmaker is headquartered in Manchester, United Kingdom, in the Europe region.
How does matchmaker make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are agency Subscription and managed Bookings Concierge.
Who are matchmaker's main competitors?
Direct peers on record are Podmatch, Guestio and MatchMaker.io. Broad incumbents are Podchaser, Listen Notes, Rephonic, Podcast.co and Spotify for Podcasters. Others are The Podcast Show (London) / Podcast Show Live and Oprah's Book Club / author podcast placement services.
Does matchmaker have an API?
No public API is recorded for matchmaker.
What industry is matchmaker in?
matchmaker's product category is Podcast Networking Platform. Its primary akta.pro industry code is BPAMAJAD, Podcast Hosting, Distribution & Listening Platforms, with a secondary code of MPAIADAB, Podcast Hosting & Distribution Platforms. Its NAICS code is 7114 and its SIC code is 7370.