What Rephonic does

Rephonic, operated by Babadan Labs LLC, is a podcast intelligence SaaS platform that helps PR professionals, marketers, podcasters, and developers discover, research, and pitch podcasts at scale. The company indexes more than 3 million podcasts and 3.3 million publishers, providing independent listener estimates, audience demographics (age, gender, income, geography, interests), engagement scores, chart rankings, social reach, and verified contact information for podcast hosts. Its primary user base comprises SMB PR agencies and individual marketers booking guest appearances and sponsorships, with logos including BBC, HubSpot, Google, and TIME Magazine shown on the homepage (without accompanying testimonials, suggesting limited enterprise contract value).

The core platform is a cloud-based, self-serve SaaS product combining a searchable database, target-list builder, template-driven pitch editor, pipeline manager with stage tracking, and keyword/brand monitoring across episode transcripts, titles, and show notes. A complementary REST API at $299/month serves developers and AI builders with 25 endpoints, 40+ search filters, a Python client library, CLI, and an MCP server for native integration with AI assistants. Rephonic monetizes via three subscription tiers (Light $99, Standard $149, Business $299 per month) plus the standalone API, with a 7-day free trial, annual billing (two months free), no contract commitment, and a 30-day refund window. Go-to-market is product-led growth: SEO-optimized topic landing pages, content marketing, a G2 listing at 4.8/5, and a fully remote operation with 1-10 employees. No external venture funding has been disclosed; the company operates as a bootstrapped, founder-led business. Adjacent products Reletter and Rate This Podcast sit within the Babadan Labs portfolio.

Name

Rephonic

Legal name

Babadan Labs LLC

Website

https://rephonic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rephonic is a podcast intelligence SaaS platform serving PR professionals, marketers, and podcasters. It aggregates listener estimates, demographics, and contact data across 3 million+ podcasts, offering search, pitch management, and outreach tools via web and developer API.

Ownership category

akta.pro rank

Product category

Podcast Intelligence Software

NAICS

Broadcasting and Content Providers (516), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industry

Live Audio Recording, Repurposing & Podcast Conversion (MPACAEAN)

Keywords

• Podcast intelligence platform
• Podcast outreach database
• Podcast guest placement
• Podcast advertising research
• Podcast contact database

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model (Light at $99/month, Standard at $149/month, Business at $299/month) providing access to the podcast database, contact information, search, campaigns, and pitch planning tools. Annual billing offers two months free. Concierge service credits are included in Standard and Business plans. No contract commitment; cancel any time. 7-day free trial for all plans.
2. API Access: REST API at $299/month for 10,000 requests, with structured JSON responses covering podcast search, metadata, demographics, contacts, episodes, transcripts, social accounts, reviews, trends, charts, and more. Includes Python client library, MCP server for AI agent integration, and markdown documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rephonic is a podcast research and outreach platform that provides listener numbers, audience demographics, host contact information, and pitch planning tools across more than three million podcasts. It enables PR professionals, marketers, brands, and podcasters to discover relevant shows, obtain contact details, manage outreach campaigns, and monitor mentions via a web app and a developer API. A human-sourced concierge service supplements the database by manually sourcing better contacts where standard data is unavailable.

Product overview

Rephonic is a podcast research and outreach platform comprising the core Rephonic product plus API access and free discovery tools. The core platform provides podcast database search, listener demographics, contact info, pitch planning with templates, pipeline management, and concierge research services across three pricing tiers (Light $99/mo, Standard $149/mo, Business $299/mo). The separate Rephonic API product offers programmatic access at $299/mo for 10,000 requests with Python SDK and MCP server. Supporting free tools include the 3D Audience Graph, Podcast Reach Calculator, Subscribers & Followers Tracker, Embed Reviews widget, Discover feature, Directory, and Charts. The Pitch Editor and Pipeline Manager are key feature modules within the core product for managing outreach campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Rephonic Core SaaS platform providing podcast database search, listener estimates, audience demographics, host contact information, pitch editor with templates, pipeline management, and campaign tools across 3m+ podcasts for PR teams, marketers, brands, and podcasters.
• Rephonic API Developer REST API providing programmatic access to podcast data with 25 endpoints and 40+ search filters, including a Python client library, CLI, and MCP server for AI agent integrations such as ChatGPT, Claude, and Cursor. Priced at $299/month for 10,000 requests with no contract.
• 3D Audience Graph Standalone visualization tool that maps podcast audience connections in 3D space to help discover related shows for ad placement, guest booking, and promo swaps.
• Podcast Reach Tool Free tool that calculates total potential audience reach for any topic or niche by aggregating listener numbers across relevant podcasts for sponsorship and guest appearance planning.
• Subscribers & Followers Tool Free tool aggregating podcast subscriber and follower counts across multiple listening apps including Castbox, Podbean, Podcast Addict, TuneIn, and Spotify in one place.
• Embed Reviews Free tool that enables podcasters to embed their show's reviews from Apple Podcasts, Castbox, Podcast Addict, Podchaser, and Audible on any website.
• Discover New Podcasts Free recommendation engine that suggests podcasts based on a user's favorite shows, allowing discovery of new podcasts by curating results through adding or removing shows.
• Podcast Directory Free browseable A-Z directory of podcasts organized by category and alphabetically for podcast discovery.
• Podcast Charts Free rankings of top podcasts on Apple Podcasts and Spotify by category and country.
• Concierge Service Human research team service that manually sources better contact information for podcasts when standard data is unavailable. Available as credit-based usage on Standard ($149/mo, 20 credits) and Business ($299/mo, 50 credits) plans.

Quantifiable outcome

• 90% reduction in podcast research time (SoundBite Communications)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• Babadan Labs LLCparentOthersBabadan Labs LLC is the parent company of Rephonic. It is a fully remote company headquartered in the United States. Babadan Labs also owns Reletter and Rate This Podcast, making Rephonic part of a broader podcast industry software portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Podpage: Podpage provides podcasters with website builders, listener analytics, and discovery tools. It operates in the podcast tooling ecosystem with partial overlap to Rephonic's directory, charts, and listener tracking free tools.
• Buzzsprout: Buzzsprout is a podcast hosting platform used by independent creators with adjacent features for stats and discoverability. It represents an emerging player in the podcast tooling ecosystem where Rephonic operates, serving podcasters rather than PR buyers.
• Transistor.fm: Transistor is a podcast hosting and analytics platform focused on professional creators and brands, with multiple-show management and dynamic ad insertion. It sits adjacent to Rephonic by serving the supply side of the podcast advertising market Rephonic helps monetize.

Direct peers

• Podchaser: Podchaser is a podcast database platform providing listener reviews, credits, and metadata for millions of podcasts. It is the most direct competitor to Rephonic, offering similar podcast discovery, audience data, and contact access for PR professionals and advertisers.
• Listen Notes: Listen Notes is a podcast search engine and database that indexes episodes and shows with metadata, transcripts, and listening links. It overlaps directly with Rephonic's podcast search and metadata aggregation, and offers an API used by developers for podcast data.
• Prowly: Prowly is a PR platform with a media database that includes podcasts alongside journalists and outlets, plus pitch creation and campaign management tools. It targets the same PR-professional buyer as Rephonic with overlapping workflow features.

Broad incumbents

• Muck Rack: Muck Rack is a PR and media database platform used by enterprises for journalist, outlet, and increasingly podcast discovery and pitching. It is a broader incumbent in the PR/media intelligence category where Rephonic's podcast-first approach differentiates.
• Cision: Cision is an established PR software and media database provider serving enterprise communications teams. It overlaps with Rephonic in podcast contact and outreach but operates as a much broader traditional media database incumbent.
• Meltwater: Meltwater is a global media intelligence and PR analytics platform offering media monitoring, database access, and influencer/PR outreach. It is one of the largest incumbents in the PR/media intelligence category that Rephonic competes within for podcast outreach budgets.

Regional players

• Ausha: Ausha is a podcast hosting, marketing, and analytics platform with primary strength in European markets. It is a regional player in podcast tooling that competes in adjacent categories to Rephonic's podcast intelligence offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getrephonic
• LinkedInlinkedin.com/company/rephonic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rephonic