United Vision Plan
United Vision Plan is a private vision benefits provider and the managed care arm of Optimax Eyewear Group, offering tiered vision plans, prescription eyewear, and contact lenses to employer groups and individual members through broker channels and direct e-commerce.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What United Vision Plan does
United Vision Plan (UVP) is a privately held vision benefits provider and the B2B managed care division of Optimax Eyewear Group, headquartered at 640 Airport S Pkwy, Suite 400, College Park, Georgia. Founded in 2008, UVP offers tiered vision benefit plans—Basic through a Tier 3 Deluxe option—covering prescription eyeglasses, progressive lenses, prescription sunglasses, branded contact lenses, and accessories. The member-facing platform integrates a Virtual Mirror try-on tool and an AI Matchmaking engine for frame recommendation, both inherited from the parent's technology stack. Operational scale is supported by Optimax's vertically integrated Atlanta manufacturing operations and a catalog exceeding 16,000 unique frames across premium and luxury brands (Ray-Ban, Oakley, Gucci, Prada, Coach, Versace, Saint Laurent, Persol, and others), enabling next-day delivery on a substantial portion of orders.
Revenue is generated through a hybrid model combining annual subscription-based vision benefit plan memberships sold to employer groups and individual members, plus transactional product sales (eyewear and contacts) at tier-dependent pricing to members. Distribution operates on a dual-channel structure: a direct-to-consumer e-commerce storefront at unitedvisionplan.com serves individual members, while B2B distribution runs predominantly through a February 2026 partnership with PerfectQuote's RFP-driven platform. This channel gives UVP reach to 125,000 employer groups, insurance firms, general agencies, and professional employer organizations (PEOs), with reported broker turnaround-time reductions of up to 95%. UVP employs 51-100 staff; no independent funding rounds or institutional investors are disclosed, and the company is wholly owned by Optimax Eyewear Group.
United Vision Plan firmographics
Firmographics- Name
- United Vision Plan
- Legal name
- United Vision Plans
- Website
- https://unitedvisionplan.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- United Vision Plan is a private vision benefits provider and the managed care arm of Optimax Eyewear Group, offering tiered vision plans, prescription eyewear, and contact lenses to employer groups and individual members through broker channels and direct e-commerce.
- Ownership category
- akta.pro rank
United Vision Plan industry classification
Industry- Product category
- Managed Vision Care
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851), Insurance Agents, Brokers & Service (6411), Services-Health Services (8000)
- akta.pro primary industry
- Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA)
- akta.pro secondary industries
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Individual & Family Vision Insurance Plans (HLAEAJAB)
Keywords
Where United Vision Plan is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Vision Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vision Benefit Plan Memberships: UVP generates revenue through subscription-based vision benefit plans offered to employers and individual members. Plans cover eyewear including single-vision, progressive lenses, and prescription sunglasses. Revenue is recurring through employer group memberships and individual plan subscriptions.
- Eyewear Products: Direct sales of eyeglasses, sunglasses, progressive lenses, and contact lenses to members as part of their vision benefit coverage. Members receive products free or at discounted member prices depending on their plan tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Plan |
| Subscription | Annual | Tier 3 Plan - Deluxe |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
United Vision Plan product offering
Product offeringCore offering
United Vision Plan (UVP) is a managed vision care provider that offers tiered subscription-style vision benefit plans (Basic Plan through Tier 3 Deluxe) covering prescription eyeglasses, prescription sunglasses, progressive lenses, and contact lenses. Members access a branded e-commerce catalog of 16,000+ frames while employer groups and brokers contract UVP plans through B2B distribution channels, with lenses manufactured via parent Optimax Eyewear Group's integrated production ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- UVP Vision Benefit Plans (Basic Plan and Tier 3 Deluxe Plan) Subscription-based managed vision care plans offered to organizations, employers, and individual members, covering prescription eyeglasses, progressive lenses, and prescription sunglasses. Tier 3 Deluxe Plan includes free-of-charge single-vision lenses, progressive lenses, and Rx sunglasses, with annual billing cadence.
Quantifiable outcome
- Reduced broker turnaround times by up to 95% through PerfectQuote digital distribution
- +2 more outcomes
Companies that use United Vision Plan
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
United Vision Plan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
United Vision Plan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PerfectQuotecorePerfectQuote, a digital group health quoting and distribution platform based in Austin, Texas, partnered with UVP on February 26, 2026 to integrate UVP's group vision products into PerfectQuote's Request-for-Proposal (RFP) toolset. The partnership enables UVP to reach insurance firms, general agencies, professional employer organizations (PEOs), and the 125,000 employer groups serviced through PerfectQuote's platform. UVP leverages PerfectQuote's digital distribution infrastructure to deliver quotes and manage benefits seamlessly, while brokers using the platform benefit from streamlined quoting workflows and reduced turnaround times by up to 95%.
- Optimax Eyewear Group (Parent)coreUnited Vision Plan is a vision benefits provider owned by Optimax Eyewear Group. UVP operates as the B2B managed care division of Optimax, leveraging the parent company's integrated design, manufacturing, and AI technology ecosystem. Optimax's proprietary technologies including advanced matchmaking and virtual try-on tools, along with over 16,000 frame options, support UVP's vision benefit offerings.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
United Vision Plan competitors and assessment
Company assessmentPeers
Broad incumbents
- VSP Vision Care: VSP is the largest U.S. vision benefits provider, serving ~85 million members through employer-sponsored and individual vision plans. It is the dominant incumbent UVP competes against in the group vision benefits market, with a much larger provider network and brand recognition.
- EyeMed Vision Care: EyeMed is a major U.S. vision benefits company owned by EssilorLuxottica/Aetna, offering employer-sponsored and individual vision plans. It is a direct competitor to UVP in the employer group vision benefits space with significant broker relationships.
- Spectera (UnitedHealthcare Vision): Spectera is UnitedHealthcare's vision benefits business, providing employer-sponsored vision coverage to large groups. It is a major incumbent in the same B2B vision benefits channel where UVP is scaling.
- Aetna Vision (CVS Health): Aetna offers employer-sponsored and individual vision insurance as part of CVS Health's benefits portfolio. It is a large incumbent competitor for broker-distributed vision benefit plans.
Emerging players
- 1-800 Contacts: 1-800 Contacts is a leading online contact lens retailer and is owned by KKR-affiliated entities. It is a partial overlap with UVP on contact lens e-commerce fulfillment and direct-to-consumer vision product distribution.
- Warby Parker: Warby Parker is a DTC eyewear retailer with proprietary frames, virtual try-on, and an emerging vision insurance offering. It overlaps with UVP on direct-to-consumer e-commerce, virtual try-on technology, and an increasingly direct vision benefits offering for individuals and employers.
Direct peers
- Davis Vision (Versant Health): Davis Vision, part of Versant Health (a MetLife subsidiary), is a vision benefits administrator offering employer-sponsored vision plans with a similar product structure to UVP (tiered plans, lens-inclusive coverage). It is a direct peer in the group vision insurance market.
- Superior Vision: Superior Vision (part of Versant Health) sells employer-sponsored and individual vision benefit plans nationally. It directly competes with UVP in tiered vision plan administration and broker distribution.
- Vision Benefits of America (VBA): VBA is a non-profit vision benefits administrator offering group and individual vision plans to employers, municipalities, and credit unions. It directly competes with UVP in the employer-sponsored vision plan market with similar tiered plan structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
United Vision Plan social profiles
Digital presenceUnited Vision Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Vision Plan leadership team
Management profileNumber of profiles
Profiles1 record
United Vision Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Vision Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Vision Plan
What does United Vision Plan do?
United Vision Plan (UVP) is a managed vision care provider that offers tiered subscription-style vision benefit plans (Basic Plan through Tier 3 Deluxe) covering prescription eyeglasses, prescription sunglasses, progressive lenses, and contact lenses. Members access a branded e-commerce catalog of 16,000+ frames while employer groups and brokers contract UVP plans through B2B distribution channels, with lenses manufactured via parent Optimax Eyewear Group's integrated production ecosystem.
Is United Vision Plan a public or private company?
United Vision Plan is a private company. It is classified as corporate owned and is currently operating.
When was United Vision Plan founded?
United Vision Plan was founded in 2008. It employs 51 to 100 people.
Where is United Vision Plan based?
United Vision Plan is headquartered in New York, United States, in the North America region.
How does United Vision Plan make money?
Two revenue lines are on record. Vision Benefit Plan Memberships are the primary driver. The others are eyewear Products.
Who are United Vision Plan's main competitors?
Humana Vision is listed as a peer. Broad incumbents are VSP Vision Care, EyeMed Vision Care, Spectera (UnitedHealthcare Vision) and Aetna Vision (CVS Health). Emerging players are 1-800 Contacts and Warby Parker. Direct peers are Davis Vision (Versant Health), Superior Vision and Vision Benefits of America (VBA).
Does United Vision Plan have an API?
No public API is recorded for United Vision Plan.
What industry is United Vision Plan in?
United Vision Plan's product category is Managed Vision Care. Its primary akta.pro industry code is HLAEAJAA, Commercial Vision Insurance Plans (Employer-Sponsored), with a secondary code of FSAIAHAH, Employer-Sponsored Dental & Vision (Group). Its NAICS code is 45613 and its SIC code is 3851.