Evergreen Garden Care
Evergreen Garden Care Australia operates the multi-brand "Love the Garden" consumer gardening platform, distributing Scotts, Osmocote, Lawn Builder, MiracleGro, Debco, Baileys, Tomcat, and Defender garden care products through retail and direct e-commerce to Australian home gardeners.
- Company typePrivate
- Founded2017
- HeadquartersBaulkham Hills, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Evergreen Garden Care does
Evergreen Garden Care Australia, operating consumer-facing as "Love the Garden" (formerly Scotts Australia, rebranded in 2026), is a single-country Australian operator of a multi-brand consumer gardening products portfolio. The company distributes and markets Scotts, Scotts Osmocote, Lawn Builder, MiracleGro, Debco, Baileys, Tomcat, and Defender garden care products across five core categories: Lawn Care, Plant Food, Soil/Potting Mix and Mulch, Plant Protection, and Pest Control. Its underlying product technology centres on the Scotts Osmocote controlled-release fertiliser platform, specialised plant-specific potting mixes (e.g., seed and cutting mix, tomato/vegetable/herb mix, indoor plant mix), the Lawn Builder lawn nutrition range, and complementary pest and weed control solutions. The Scotts and Lawn Builder trademarks are owned by parent OMS Investments, Inc., under whose licence Evergreen Garden Care Australia operates; other brands (Debco, MiracleGro, Tomcat, Defender, Baileys, Roundup) are carried under the portfolio structure.
The company serves Australian home gardeners across backyard plots, balcony containers, and indoor plants, with content-led engagement via an extensive advice hub (growing guides, seasonal calendars, pest and disease identification, videos), an email newsletter, social media presence, and interactive decision-support tools (Potting Mix Calculator, Mulch Calculator, Lawn Product Selector). Revenue is generated through one-time product sales across two channels: a direct-to-consumer e-commerce storefront at lovethegarden.com/au-en and a physical retail network of garden centres, hardware stores, and nurseries across Australia accessed via store-locator functionality. No pricing model, revenue figure, headcount, or funding data is publicly disclosed in the input. The entity is a private company operating as a strategic subsidiary/operator under OMS Investments, Inc.
Evergreen Garden Care firmographics
Firmographics- Name
- Evergreen Garden Care
- Legal name
- Evergreen Garden Care Australia
- Website
- https://scottsaustralia.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Evergreen Garden Care Australia operates the multi-brand "Love the Garden" consumer gardening platform, distributing Scotts, Osmocote, Lawn Builder, MiracleGro, Debco, Baileys, Tomcat, and Defender garden care products through retail and direct e-commerce to Australian home gardeners.
- Ownership category
- akta.pro rank
Evergreen Garden Care industry classification
Industry- Product category
- Consumer Garden Care Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where Evergreen Garden Care is headquartered
LocationHeadquarters
- HQ city
- Baulkham Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Evergreen Garden Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Consumer Gardening Products Sales: Sale of branded gardening products including fertilizers, potting mixes, plant food, pest control, and lawn care products to home gardeners through direct e-commerce and retail distribution.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Evergreen Garden Care product offering
Product offeringCore offering
Evergreen Garden Care Australia operates Love the Garden (formerly Scotts Australia), selling branded consumer gardening products across five categories: lawn care, plant food, soil/potting mixes and mulch, plant protection, and pest control. The portfolio includes the Scotts, Scotts Osmocote, Lawn Builder, Baileys, Tomcat, Debco, MiracleGro, and Defender brands, distributed through an Australian retail network and direct e-commerce, supported by educational content and digital tools.
Product overview
Evergreen Garden Care Australia operates Love the Garden (formerly Scotts Australia) as a multi-brand consumer gardening products portfolio. The company offers five core product categories: Lawn Care (including Lawn Builder), Plant Food, Soil/Potting Mix and Mulch, Plant Protection, and Pest Control. The portfolio includes six primary brands: Scotts (with Scotts Osmocote and Lawn Builder sub-brands), Baileys (fertilisers), Tomcat (pest control), Debco (soil and potting mixes), MiracleGro (water-soluble plant food), and Defender (garden protection). Scotts Osmocote represents the flagship sub-brand with various potting mixes, planting mixes, and controlled-release fertilisers. The company also provides digital tools including a Potting Mix Calculator, Mulch Calculator, and Lawn Product Selector to support customer purchase decisions. Scotts and Lawn Builder are trademarks of OMS Investments, Inc. used under licence.
Differentiator
Problem solved
Functional benefit
Brands
- Scotts®: Main brand for lawn care and gardening products, backed by science and proven in real conditions.
- Lawn Builder™
- Baileys
- Tomcat
- Debco
- MiracleGro
- Defender
Products and services
- Scotts Osmocote Seed & Cutting Potting Mix
Companies that use Evergreen Garden Care
Customer profileSegments1 record
Ideal customer profiles1 record
Evergreen Garden Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Evergreen Garden Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OMS Investments, Inc.coreOMS Investments, Inc. is the owner of Scotts and Lawn Builder trademarks. Evergreen Garden Care Australia operates under license from OMS Investments, Inc. to use these trademarks for gardening products in the Australian market.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Evergreen Garden Care competitors and assessment
Company assessmentBroad incumbents
- Central Garden & Pet: US-listed diversified lawn and garden consumables company (Amdro, Sevin, Pennington, Ferry-Morse). Comparable as a multi-brand garden and pest control portfolio operator, though far larger and US-centric.
- Syngenta: Global crop protection and seeds major. Comparable as a pest control and plant protection input supplier, though primarily serving professional/agricultural markets rather than home gardeners.
- Scotts Miracle-Gro Company: US-listed global garden care leader and ultimate owner (via OMS Investments) of the Scotts and Lawn Builder trademarks used by Evergreen Garden Care Australia. Comparable category leader, but operates globally with a much broader portfolio (hydroponics, lighting, pest).
Direct peers
- Brunnings: Australian gardening products company covering fertilisers, mulches, pest control, and lawn care. Direct competitor on Australian retail shelves across overlapping product categories.
- Yates (DuluxGroup): Australia's most established consumer lawn and garden care brand (fertilisers, pest control, potting mixes, seeds). Directly competes with Evergreen Garden Care Australia on the same Australian retail shelves across the same core categories.
- Richgro: Australian-owned manufacturer of garden care products including fertilisers, pest control, and soil products. Competes with Evergreen Garden Care in the same domestic retail channels.
- Manutec: Australian garden products specialist covering fertilisers, trace elements, and specialty garden inputs. Direct peer competing for the same home gardener customer at Australian retail.
- Seasol: Iconic Australian liquid fertiliser/seaweed tonic brand sold through the same retail channels. Directly competes with Osmocote, MiracleGro, and Lawn Builder for Australian home gardener share of wallet.
Emerging players
- Lebanon Seaboard Corporation: US-based manufacturer of turf and ornamental fertilisers (Lebanon Pro, Greenview). Comparable specialty fertiliser manufacturer competing in adjacent lawn care categories.
- Espoma Company: US-based organic-focused lawn and garden care brand (fertilisers, potting mixes, pest control). Comparable product portfolio but differentiated by organic/natural positioning; an emerging competitor in the same consumer category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Evergreen Garden Care social profiles
Digital presenceEvergreen Garden Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evergreen Garden Care leadership team
Management profileNumber of profiles
Evergreen Garden Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evergreen Garden Care M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evergreen Garden Care
What does Evergreen Garden Care do?
Evergreen Garden Care Australia operates Love the Garden (formerly Scotts Australia), selling branded consumer gardening products across five categories: lawn care, plant food, soil/potting mixes and mulch, plant protection, and pest control. The portfolio includes the Scotts, Scotts Osmocote, Lawn Builder, Baileys, Tomcat, Debco, MiracleGro, and Defender brands, distributed through an Australian retail network and direct e-commerce, supported by educational content and digital tools.
Is Evergreen Garden Care a public or private company?
Evergreen Garden Care is a private company. It is classified as corporate owned and is currently operating.
When was Evergreen Garden Care founded?
Evergreen Garden Care was founded in 2017.
Where is Evergreen Garden Care based?
Evergreen Garden Care is headquartered in Baulkham Hills, Australia, in the Oceania region.
How does Evergreen Garden Care make money?
One revenue line is on record: consumer Gardening Products Sales.
Who are Evergreen Garden Care's main competitors?
Broad incumbents on record are Central Garden & Pet, Syngenta and Scotts Miracle-Gro Company. Direct peers are Brunnings, Yates (DuluxGroup), Richgro, Manutec and Seasol. Emerging players are Lebanon Seaboard Corporation and Espoma Company.
Does Evergreen Garden Care have an API?
No public API is recorded for Evergreen Garden Care.
What industry is Evergreen Garden Care in?
Evergreen Garden Care's product category is Consumer Garden Care Products. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution. Its NAICS code is 4442 and its SIC code is 5200.