Manutec
Manutec Pty Ltd is an Australian manufacturer and distributor, founded in 1984 and based in South Australia, that sells trailer parts, agricultural machinery components (including its proprietary AgriHub line), and fertiliser/garden care products to retail customers, trade accounts, and a nationwide dealer network.
- Company typePrivate
- Founded1984
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Manutec does
Manutec Pty Ltd is an Australian private company founded in 1984 and headquartered in Cavan, South Australia, operating as a multi-divisional manufacturer and distributor of hardware products across three segments: trailer parts and accessories, agricultural machinery components, and fertiliser/garden care products. The Trailer division supplies jockey wheels, axles, hubs, spring sets, couplings, brakes, lighting, marine equipment, and security products for caravans, boat trailers, and off-road applications. The Agricultural division centres on the proprietary AgriHub brand, offering press wheels, walking wheels, coulters, double disc openers, and gang assemblies with 125 brand-specific conversion kits for major OEMs including John Deere, Bourgault, Morris, and Flexi-Coil. The Garden Care/Fertiliser division sells soil pH products, water-soluble and granular fertilisers, trace elements, hydroponic inputs, and specialty items such as a micro-algae fertiliser developed for aquaculture hatcheries.
The business model is hardware sales through a multi-channel distribution network comprising nationwide authorised dealers/resellers, direct-to-consumer e-commerce via three dedicated WooCommerce websites (trailer.manutec.com.au, ag.manutec.com.au, fert.manutec.com.au), trade accounts for professional customers, and warehouse pickup from the Cavan facility. Pricing is unit-based in Australian Dollars including GST, with RRP for retail and post-purchase trade discounts applied for registered trade accounts. The company employs 11–50 people, holds no external funding, and operates entirely within Australia under sub-brands including OzHitch and AgriHub. Its revenue is not publicly disclosed.
Manutec firmographics
Firmographics- Name
- Manutec
- Legal name
- Manutec Pty Ltd
- Website
- https://manutec.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manutec Pty Ltd is an Australian manufacturer and distributor, founded in 1984 and based in South Australia, that sells trailer parts, agricultural machinery components (including its proprietary AgriHub line), and fertiliser/garden care products to retail customers, trade accounts, and a nationwide dealer network.
- Ownership category
- akta.pro rank
Manutec industry classification
Industry- Product category
- Trailer and Agricultural Equipment Parts
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Farm Machinery & Equipment (3523), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)
Keywords
Where Manutec is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Manutec business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Trailer Parts: One-time product sales of trailer components including jockey wheels, axles, hubs, springs, suspension, lighting, marine equipment, and accessories through e-commerce and dealer network.
- Product Sales - Agricultural Parts: Sales of agricultural machinery parts including press wheels, coulters, walking wheels, gang assemblies, and aftermarket parts for seeding equipment.
- Product Sales - Fertiliser: Sales of garden care and fertiliser products including soil pH products, water soluble fertilisers, granular fertilisers, trace elements, and hydroponic products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail (RRP) pricing for general consumers |
| Unit Pricing | Pay-as-you-go | Trade/Dealer accounts with volume discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Manutec product offering
Product offeringCore offering
Manutec manufactures, sources, and supplies physical replacement parts and consumables across three divisions: (1) Trailer Parts and Accessories including jockey wheels, axles, hubs, springs, couplings, lighting, and marine equipment for caravans, boat trailers, and off-road applications; (2) Agricultural Machinery Parts including the proprietary AgriHub brand of press wheels, coulters, walking wheels, double disc openers, and gang assemblies for seeding/planting equipment, plus aftermarket parts compatible with John Deere, Bourgault, Morris, Flexi-Coil and other major brands; (3) Garden Care and Fertiliser Products including soil pH products, water soluble and granular fertilisers, trace elements, hydroponic products, and specialty micro algae liquid fertiliser for aquaculture hatcheries. The company sells through dedicated e-commerce storefronts, a nationwide Australian dealer network, and trade accounts.
Product overview
Manutec is an Australian company established in 1984 that operates as a multi-divisional manufacturer and supplier. The company offers three distinct product lines: (1) Trailer parts and accessories covering caravans, marine, and off-road applications with products like adjustable stands, jockey wheels, spring sets, hubs, axles, couplings, brakes, lighting, and boat/marine equipment; (2) Agricultural machinery parts and components including AgriHub branded products, aftermarket parts compatible with major brands (John Deere, Bourgault, Morris, etc.), press wheels, walking wheels, coulters, double disc openers, and gang assemblies; and (3) Garden care/fertiliser products including soil pH products, water soluble fertilisers, granular fertilisers, trace elements, hydroponic products, and moss killer products. The company operates dedicated websites for each division and serves both retail and trade customers across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- OzHitch: Hitch products division
- AgriHub
- Soil pH Testing
Products and services
- Trailer Parts and Accessories Division Complete range of trailer parts and accessories including adjustable stands and legs, jockey wheels, spring sets (slipper, parabolic, off-road), hubs and stubs, axles, couplings, brakes, lighting and electrical components, marine/boat trailer equipment, off-road trailer products, and trailer security products (coupling locks, padlocks). Targeted at retail trailer/caravan/boat owners, off-road users, and trade dealers across Australia.
- Agricultural Parts and Components Division (including AgriHub) Agricultural machinery parts and components including the proprietary AgriHub brand of sealed bearing press wheels and conversion kits (with 115 brand-specific conversion options), aftermarket parts compatible with major brands (John Deere, Bourgault, Morris, Flexi-Coil, Gason, Horsch, Horwood Bagshaw, Serafin), press wheels, walking wheels, coulters, double disc openers, gang press wheel assemblies, tyne mounted assemblies, air hoe products, and mud razor gauge wheels. Targeted at Australian farmers, agricultural contractors, primary producers, and trade resellers.
- Garden Care and Fertiliser Products Division Garden care and fertiliser products including soil pH products for testing and adjusting soil pH, water soluble fertilisers, granular fertilisers, trace element and corrective products, hydroponic products, tablet and spike fertilisers, and a specialty micro algae liquid fertiliser developed for aquaculture hatcheries (used in Australian and New Zealand hatcheries for over 20 years). Targeted at home gardeners, commercial horticulture operators, and aquaculture hatcheries.
- OzHitch (Hitch Products) Sub-brand of Manutec focused on hitch products for trailer applications. Operated as a distinct product line with its own website (ozhitch.com). Targeted at trailer owners and trade customers requiring hitch solutions.
Companies that use Manutec
Customer profileSegments3 records
Ideal customer profiles3 records
Manutec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Manutec partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and moderate.
- Australia PostminorDelivery partner used for shipping products to customers. Customers can select Australia Post as a shipping option at checkout.
- TNT ExpressminorDelivery partner used for shipping products to customers, particularly for larger or heavier items.
- ShippitminorShipping platform partner used for order fulfillment and delivery tracking.
- StripeminorPayment processor for handling online credit card transactions on the e-commerce websites.
- PayPalminorPayment processor for handling online payments through PayPal on the e-commerce websites.
- Caravan Industry Association of AustraliamoderateIndustry association partnership. Manutec displays the Caravan Industry Association of Australia logo on their trailer division website, indicating membership or approved supplier status.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Manutec competitors and assessment
Company assessmentBroad incumbents
- Summit Fertilizers: Australian fertilizer manufacturer and distributor serving broadacre, horticultural, and pastoral markets across WA and eastern states. Broad incumbent in the same fertiliser category as Manutec's Garden Care Division.
- Nufarm: Australian-headquartered agricultural chemicals and crop protection company with global operations. Broad incumbent in crop protection and plant nutrition, adjacent to Manutec's specialty fertiliser offerings.
- CSBP Limited: Western Australian fertilizer and chemicals manufacturer and distributor (Wesfarmers subsidiary) serving broadacre and horticultural customers. Broad incumbent in Australian fertiliser/agri-inputs alongside Manutec's fertiliser line.
- Incitec Pivot: Australia's largest fertilizer and agricultural chemicals manufacturer and distributor, listed on the ASX. Broad incumbent operating in the same fertiliser category as Manutec's Garden Care Division at far greater scale.
Direct peers
- Camec: Australian supplier of caravan, RV, and trailer parts and accessories with nationwide distribution. Direct peer for Manutec's Trailer Division, serving overlapping retail and trade customers.
- AL-KO International: Australian manufacturer and distributor of trailer components including axles, brakes, couplings, and chassis systems. Direct peer for Manutec's Trailer Parts Division across caravan, marine, and off-road applications.
- Hayman Reese: Australian manufacturer of towing products, weight distribution hitches, and trailer components for the automotive aftermarket. Direct peer for Manutec's towing and trailer accessories line.
- Seasol International: Australian specialty fertilizer company focused on seaweed-based plant nutrition products for home garden and commercial horticulture markets. Direct peer for Manutec's specialty water-soluble and biological fertiliser products.
- Coast to Coast RV (Coast RV): Australian distributor of RV and caravan parts and accessories including hitches, jockey wheels, and suspension components. Direct peer for Manutec's Trailer Parts product line.
- Ark Corporation: Australian manufacturer of trailer parts and accessories including jacks, couplings, and chassis components for heavy-duty and off-road applications. Direct peer for Manutec's trailer components range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Manutec social profiles
Digital presenceManutec compliance and trust
Trust signalCompliance1 record
Manutec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manutec leadership team
Management profileNumber of profiles
Profiles1 record
Manutec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manutec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manutec
What does Manutec do?
Manutec manufactures, sources, and supplies physical replacement parts and consumables across three divisions: (1) Trailer Parts and Accessories including jockey wheels, axles, hubs, springs, couplings, lighting, and marine equipment for caravans, boat trailers, and off-road applications; (2) Agricultural Machinery Parts including the proprietary AgriHub brand of press wheels, coulters, walking wheels, double disc openers, and gang assemblies for seeding/planting equipment, plus aftermarket parts compatible with John Deere, Bourgault, Morris, Flexi-Coil and other major brands; (3) Garden Care and Fertiliser Products including soil pH products, water soluble and granular fertilisers, trace elements, hydroponic products, and specialty micro algae liquid fertiliser for aquaculture hatcheries. The company sells through dedicated e-commerce storefronts, a nationwide Australian dealer network, and trade accounts.
Is Manutec a public or private company?
Manutec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manutec founded?
Manutec was founded in 1984. It employs 11 to 50 people.
Where is Manutec based?
Manutec is headquartered in Adelaide, Australia, in the Oceania region.
How does Manutec make money?
Three revenue lines are on record. Product Sales - Trailer Parts are the primary driver. The others are product Sales - Agricultural Parts and product Sales - Fertiliser.
Who are Manutec's main competitors?
Broad incumbents on record are Summit Fertilizers, Nufarm, CSBP Limited and Incitec Pivot. Direct peers are Camec, AL-KO International, Hayman Reese, Seasol International, Coast to Coast RV (Coast RV) and Ark Corporation.
Does Manutec have an API?
No public API is recorded for Manutec.
What industry is Manutec in?
Manutec's product category is Trailer and Agricultural Equipment Parts. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFABACAN, Custom Blending & Private-Label Specialty Fertilizers. Its NAICS code is 42382 and its SIC code is 3523.