Evergreen Garden Care

What Evergreen Garden Care does

Evergreen Garden Care Australia, operating consumer-facing as "Love the Garden" (formerly Scotts Australia, rebranded in 2026), is a single-country Australian operator of a multi-brand consumer gardening products portfolio. The company distributes and markets Scotts, Scotts Osmocote, Lawn Builder, MiracleGro, Debco, Baileys, Tomcat, and Defender garden care products across five core categories: Lawn Care, Plant Food, Soil/Potting Mix and Mulch, Plant Protection, and Pest Control. Its underlying product technology centres on the Scotts Osmocote controlled-release fertiliser platform, specialised plant-specific potting mixes (e.g., seed and cutting mix, tomato/vegetable/herb mix, indoor plant mix), the Lawn Builder lawn nutrition range, and complementary pest and weed control solutions. The Scotts and Lawn Builder trademarks are owned by parent OMS Investments, Inc., under whose licence Evergreen Garden Care Australia operates; other brands (Debco, MiracleGro, Tomcat, Defender, Baileys, Roundup) are carried under the portfolio structure.

The company serves Australian home gardeners across backyard plots, balcony containers, and indoor plants, with content-led engagement via an extensive advice hub (growing guides, seasonal calendars, pest and disease identification, videos), an email newsletter, social media presence, and interactive decision-support tools (Potting Mix Calculator, Mulch Calculator, Lawn Product Selector). Revenue is generated through one-time product sales across two channels: a direct-to-consumer e-commerce storefront at lovethegarden.com/au-en and a physical retail network of garden centres, hardware stores, and nurseries across Australia accessed via store-locator functionality. No pricing model, revenue figure, headcount, or funding data is publicly disclosed in the input. The entity is a private company operating as a strategic subsidiary/operator under OMS Investments, Inc.

Name

Evergreen Garden Care

Legal name

Evergreen Garden Care Australia

Website

https://scottsaustralia.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Evergreen Garden Care Australia operates the multi-brand "Love the Garden" consumer gardening platform, distributing Scotts, Osmocote, Lawn Builder, MiracleGro, Debco, Baileys, Tomcat, and Defender garden care products through retail and direct e-commerce to Australian home gardeners.

Ownership category

akta.pro rank

Product category

Consumer Garden Care Products

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Garden care products
• Consumer fertilizers
• Potting mixes
• Lawn care products
• Pest control solutions

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Gardening Products Sales: Sale of branded gardening products including fertilizers, potting mixes, plant food, pest control, and lawn care products to home gardeners through direct e-commerce and retail distribution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Evergreen Garden Care Australia operates Love the Garden (formerly Scotts Australia), selling branded consumer gardening products across five categories: lawn care, plant food, soil/potting mixes and mulch, plant protection, and pest control. The portfolio includes the Scotts, Scotts Osmocote, Lawn Builder, Baileys, Tomcat, Debco, MiracleGro, and Defender brands, distributed through an Australian retail network and direct e-commerce, supported by educational content and digital tools.

Product overview

Evergreen Garden Care Australia operates Love the Garden (formerly Scotts Australia) as a multi-brand consumer gardening products portfolio. The company offers five core product categories: Lawn Care (including Lawn Builder), Plant Food, Soil/Potting Mix and Mulch, Plant Protection, and Pest Control. The portfolio includes six primary brands: Scotts (with Scotts Osmocote and Lawn Builder sub-brands), Baileys (fertilisers), Tomcat (pest control), Debco (soil and potting mixes), MiracleGro (water-soluble plant food), and Defender (garden protection). Scotts Osmocote represents the flagship sub-brand with various potting mixes, planting mixes, and controlled-release fertilisers. The company also provides digital tools including a Potting Mix Calculator, Mulch Calculator, and Lawn Product Selector to support customer purchase decisions. Scotts and Lawn Builder are trademarks of OMS Investments, Inc. used under licence.

Differentiator

Problem solved

Functional benefit

Brands

• Scotts®: Main brand for lawn care and gardening products, backed by science and proven in real conditions.
• Lawn Builder™
• Baileys
• Tomcat
• Debco
• MiracleGro
• Defender

Products and services

• Scotts Osmocote Seed & Cutting Potting Mix

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OMS Investments, Inc.coreOEM/ Whitelabel/ Licensing PartnerOMS Investments, Inc. is the owner of Scotts and Lawn Builder trademarks. Evergreen Garden Care Australia operates under license from OMS Investments, Inc. to use these trademarks for gardening products in the Australian market.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Central Garden & Pet: US-listed diversified lawn and garden consumables company (Amdro, Sevin, Pennington, Ferry-Morse). Comparable as a multi-brand garden and pest control portfolio operator, though far larger and US-centric.
• Syngenta: Global crop protection and seeds major. Comparable as a pest control and plant protection input supplier, though primarily serving professional/agricultural markets rather than home gardeners.
• Scotts Miracle-Gro Company: US-listed global garden care leader and ultimate owner (via OMS Investments) of the Scotts and Lawn Builder trademarks used by Evergreen Garden Care Australia. Comparable category leader, but operates globally with a much broader portfolio (hydroponics, lighting, pest).

Direct peers

• Brunnings: Australian gardening products company covering fertilisers, mulches, pest control, and lawn care. Direct competitor on Australian retail shelves across overlapping product categories.
• Yates (DuluxGroup): Australia's most established consumer lawn and garden care brand (fertilisers, pest control, potting mixes, seeds). Directly competes with Evergreen Garden Care Australia on the same Australian retail shelves across the same core categories.
• Richgro: Australian-owned manufacturer of garden care products including fertilisers, pest control, and soil products. Competes with Evergreen Garden Care in the same domestic retail channels.
• Manutec: Australian garden products specialist covering fertilisers, trace elements, and specialty garden inputs. Direct peer competing for the same home gardener customer at Australian retail.
• Seasol: Iconic Australian liquid fertiliser/seaweed tonic brand sold through the same retail channels. Directly competes with Osmocote, MiracleGro, and Lawn Builder for Australian home gardener share of wallet.

Emerging players

• Lebanon Seaboard Corporation: US-based manufacturer of turf and ornamental fertilisers (Lebanon Pro, Greenview). Comparable specialty fertiliser manufacturer competing in adjacent lawn care categories.
• Espoma Company: US-based organic-focused lawn and garden care brand (fertilisers, potting mixes, pest control). Comparable product portfolio but differentiated by organic/natural positioning; an emerging competitor in the same consumer category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scotts-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergreen Garden Care