150 Por Ciento

What 150 Por Ciento does

150 Por Ciento (also branded "150%" and "150% More Than a Digital Agency") is a privately held digital agency and design-and-technology consultancy founded in 2015, headquartered in Bogotá, Colombia, with a regional office in Lima, Peru. With an estimated 11-50 employees, it serves major consumer brands and government institutions primarily across Colombia, Peru, Ecuador, and Mexico. Its core offering is the design and development of immersive digital experiences that combine augmented and virtual reality (AR/VR), 3D web environments with parallax animation, interactive and gamified experiences (trivias, skill-based games, NFT collections), and AI-powered solutions spanning automation, content generation, predictive analytics, and customer-journey optimization.

The company's delivery portfolio is anchored in campaign and application work for large consumer-goods brands, including Grupo Modelo (Michelob Ultra Hard Seltzer, Corona Agua Rifada, Corona Tropical, Victoria), Bavaria/AB InBev (Cerveza Águila, Poker), and PepsiCo (Cheetos Ecuador, DeTodito), alongside public-sector and institutional engagements such as the Ministerio TIC's "Cine Sin Barreras" accessibility app, the Intel Colombia "Gen.i" online maker community (reaching over 3,000 youth), and a financial-education app for Banco Agrario de Colombia. Technical components span AR filters for Meta platforms, 3D racing and catching games, adaptive e-learning platforms, and integrations with third-party platforms such as Tada, Google Play, and the iOS App Store.

The business model is professional-services based: custom, quote-driven project engagements delivered directly to enterprise and government clients through a sales-led, relationship-driven go-to-market motion, with no publicly disclosed standardized pricing. Revenue streams comprise digital agency services (web/app development, AR/VR, game design), digital transformation consulting, and marketing services (SEO, social media, PPC, content, email). No funding, ownership, or revenue figures are disclosed in the available data.

Name

150 Por Ciento

Website

https://150porciento.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

150 Por Ciento is a Colombia- and Peru-based digital agency building immersive AR/VR, 3D, gamified, and AI-powered marketing experiences and apps for major consumer brands (Grupo Modelo, Bavaria, PepsiCo) and government institutions across Latin America.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital agency services
• Augmented reality experiences
• Immersive brand campaigns
• Custom web development
• Digital transformation consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Custom digital solutions including web design and development, AR/VR experiences, game design, digital strategy, and marketing services for enterprise clients
2. Digital Transformation Consulting: Strategy, design thinking, user experience expertise, and implementation support for business transformation projects
3. Marketing Services: SEO services, social media management, PPC advertising campaigns, content creation, and email marketing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

150 Por Ciento is a digital agency that designs and builds custom immersive digital experiences for enterprise clients, including 3D websites, AR/VR campaigns, interactive games, AI-powered solutions, accessibility and e-learning apps, and digital marketing services. It combines strategy, design, and technology to deliver end-to-end projects from concept through launch and scalability.

Product overview

150 Por Ciento is a design and Technology Consultancy based in Colombia and Peru offering a portfolio of specialized services including custom web/app development, game design, AR/VR experiences, and digital marketing. The company operates as a digital agency with AI-powered solutions integrating automation, content generation, predictive analytics, and strategic insights. Their work includes diverse client projects such as Cine Sin Barreras accessibility app, Banco Agrario Financial Education App, Michelob Ultra Hard Seltzer multimedia experiences, Cheetos AR games, Corona Agua Rifada 3D websites, Estadio Aguila virtual stadium platform, and Intel Gen.i maker community portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Cine Sin Barreras Free accessibility mobile application that makes cinema accessible to people with auditory, visual, or cognitive disabilities through audio descriptions, high-contrast subtitling, and Colombian Sign Language interpretation. Developed for Colombia's Ministry of ICT.
• Banco Agrario Financial Education App Custom educational mobile application for Banco Agrario de Colombia featuring adaptive learning paths, interactive modules, real-life financial scenarios, and gamified elements including crosswords, quizzes, and puzzles.
• AI-Powered Solutions Artificial intelligence integration services combining automation, content generation, predictive analytics, and strategic insights tailored to business goals with real-time customer journey optimization.
• Custom Web and App Development Custom web and mobile application development services creating immersive digital experiences for enterprise clients.
• Game Design Interactive game design and development services including 3D games, AR games, and gamified experiences for brand engagement.
• AR/VR Experiences Augmented reality and virtual reality experience development including AR filters, AR games, and immersive virtual environments for enterprise campaigns.
• Digital Marketing Services Comprehensive digital marketing including SEO services, PPC advertising on Google Ads and Meta Ads, social media management, content creation, and email marketing.
• Web Design and Development Custom responsive website development, e-commerce solutions, and 3D website creation with parallax animations for enterprise clients.
• Digital Transformation Consulting End-to-end digital transformation services from concept and strategy through implementation, product launch, and scalability using design thinking and user experience expertise.

Quantifiable outcome

• Over 3,000 Colombian children and young people impacted through Intel Gen.i program
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ministerio TIC (MinTic)coreStrategic or Co-development PartnerStrategic collaboration with Colombia's Ministry of Information and Communication Technologies on multiple projects including Intel Gen.i online maker community and Cine Sin Barreras accessibility app. The partnership aims to promote digital inclusion and skills development across Colombia.
• Intel ColombiacoreStrategic or Co-development PartnerCollaboration on Gen.i online maker community project in partnership with MinTic. 150% designed visual identity, promotional videos, website, and comprehensive e-learning portal for the program targeting over 3,000 Colombian youth.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MediaMonks (S4 Capital / Monks): MediaMonks is a global digital production and experience agency delivering content, AR/VR, gamification, and digital transformation for enterprise brands. Comparable to 150% as a much larger incumbent spanning creative, technology, and media production across geographies.
• R/GA: R/GA is a global digital design and experience agency known for immersive brand work, AR/VR, and product innovation. It is comparable to 150% as a larger incumbent offering overlapping capabilities across digital creative, experience design, and emerging technology engagements.
• AKQA: AKQA is a design and innovation agency building digital experiences, products, and brand campaigns for major global advertisers. Comparable to 150% in the design/technology/immersive experience space, but operating at significantly greater scale.
• Dept Agency: Dept is a global digital agency combining creative, technology, and data services including AR/VR and experience design for enterprise clients. It is a broad incumbent peer to 150% with overlapping capabilities across immersive digital and marketing services.
• Huge: Huge is a digital experience agency delivering strategy, design, and technology for major brands. Comparable to 150% in the digital experience and creative agency space, with broader geographic reach and scale.
• Wunderman Thompson (VML): Wunderman Thompson, now part of VML, is a global creative, technology, and experience agency serving major CPG and enterprise brands. Comparable to 150% as a broad incumbent offering digital creative, experience design, and transformation services globally.
• BBDO Worldwide: BBDO is one of the largest global advertising networks offering creative, digital, and experiential services to major advertisers including AB InBev. It is a broad incumbent competitor to 150% for the same enterprise brand clients in digital and experiential work.
• MullenLowe Group (IPG): MullenLowe is a global creative network delivering integrated advertising, digital, and experience work. Comparable to 150% as a larger incumbent offering full-service creative and digital capabilities for enterprise brands.

Regional players

• Globant: Globant is a large LatAm-based digital and technology services firm that designs and builds immersive experiences, AI solutions, and digital products for global brands. Comparable to 150% as a regional player with overlap in digital experience, AI, and gamified product development, though at vastly greater scale.

Direct peers

• Teravolt: Teravolt is a boutique digital experience agency in Latin America specializing in immersive brand experiences, AR/VR, and gamification for major CPG brands. It is a direct peer to 150% in scale, geography, and service mix, competing for similar enterprise immersive marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/150porciento
• Facebookfacebook.com/150PorCiento

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 150 Por Ciento