Points
Points is a German digital agency founded in 1994, delivering user-centered web development, digital products, international website management, UX research, and training to enterprise and public-sector clients, anchored by long-running Carl Zeiss and Würth Elektronik engagements and the proprietary monamu museum-guide platform.
- Company typePrivate
- Founded1994
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Points does
Points (legal entity: points Gesellschaft für digitale Informationssysteme mbH) is a privately held German digital agency founded in 1994 and headquartered in Stuttgart, with additional offices in Jena and München. The company delivers user-centered web development, digital product development (including native apps), international website management, UX research and evaluation via its UX-Lab, and training/consulting services. Its founding managing directors, Michael Nentwich and Dieter (Teo) Albert, remain in control; ownership has stayed independent since founding with no external institutional investors. The company has a stated firmographic range of 11–50 employees, with publicly disclosed scale signals including a 20-person dedicated team on its largest account, over 30 years of operating history, and more than 1,000 completed projects cumulatively.
Core technology spans conventional CMS and frontend stacks (Typo3, Django, WordPress; React, Web Components, SvelteKit) supporting complex multilingual responsive web applications. Points also operates monamu, a proprietary platform for digital multimedia guides to museums and cultural institutions: a native end-user app paired with a browser-based Workspace CMS built on a Django microservice architecture exposing a React SPA frontend via REST APIs (headless CMS pattern) with multi-tenant, GDPR-compliant data separation. The company maintains a published library of proprietary UX methodologies (UX-Lab) including named frameworks such as the AIM Principle (Action/Information/More Options), Valenzmethode, Lean-UX integration, and a reusable Museum Digital integration plugin for Typo3 and WordPress.
Revenue is generated through three streams: professional services (digital agency project work for enterprise and mid-market clients, plus international website rollouts), quote-based training and consulting (publicly listed workshops priced 200–400 EUR per participant), and monamu managed-services revenue from museums. Go-to-market is sales-led direct engagement, supported by case studies, news content, and LinkedIn presence. Named enterprise customers include Carl Zeiss (international website management since 2021 across 50 country instances and 22 languages), Würth Elektronik (MyWE customer portal launched summer 2024), and Verkehrsverbund Stuttgart (VVS-Lab user research panel since 2022); museum-sector clients include Museumsverband Brandenburg, Landesmuseum Württemberg, Cartoonlobby, and RELíGIO Museum.
Points firmographics
Firmographics- Name
- Points
- Legal name
- points Gesellschaft für digitale Informationssysteme mbH
- Website
- https://points.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Points is a German digital agency founded in 1994, delivering user-centered web development, digital products, international website management, UX research, and training to enterprise and public-sector clients, anchored by long-running Carl Zeiss and Würth Elektronik engagements and the proprietary monamu museum-guide platform.
- Ownership category
- akta.pro rank
Where Points is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Points business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Agency Services: Web development, digital product development, and native app development services delivered as professional services. Includes website creation, complex responsive web applications, and international website management.
- Training and Consulting: In-person and online training programs on agile working, UX methods, accessibility, and workshop facilitation. Pricing at 200-400 EUR per participant for various workshops.
- monamu Platform: Digital multimedia guide platform for museums and cultural institutions. Developed and maintained as a product line within the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | Methodencamp training - One-day workshop on UX methods for agile environments |
| Unit Pricing | Per session | Agiles Arbeiten Erleben (Scrum workshop) - Four sprints experience with team participation |
| Unit Pricing | Per session | Digital Barrierefrei (Accessibility Workshop) - Four-hour workshop on accessible web design |
| Unit Pricing | Per session | Workshop Workshop - Moderation and workshop methods training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Points product offering
Product offeringCore offering
Points is a digital agency that develops complex, responsive, and accessible web applications, native apps, and digital products using user-centered methods. It manages international website rollouts and translations, conducts UX research through its proprietary UX-Lab, and delivers training and consulting on agile working, UX methods, and accessibility. Its proprietary product monamu provides a digital multimedia guide platform with native apps and a browser-based CMS for museums and cultural institutions.
Product overview
Points (points Gesellschaft für digitale Informationssysteme mbH) is a German digital agency offering a portfolio of services including web development, digital product development, international website management, UX research (UX-Lab), and training & consulting. Its primary proprietary product is monamu — a platform for digital multimedia guides for museums and cultural institutions, comprising native end-user apps and a browser-based Django/React workspace CMS. points also maintains a published library of proprietary UX methodologies (UX-Lab), including named frameworks such as the AIM Principle and Lean-UX integration, and has developed reusable Museum Digital interface plugins for Typo3 and WordPress. The agency operates across three German offices (Stuttgart, Jena, Munich) and has been operating for over 30 years.
Differentiator
Problem solved
Functional benefit
Brands
- monamu: Platform for digital multimedia guides - includes native apps and the monamu Workspace browser-based CMS for cultural institutions like museums
- VVS-Lab
- MyWE
- Brandenburg Sammelt
Products and services
- monamu Platform for creating digital multimedia guides for museums and cultural institutions. Features native apps for end users and a browser-based workspace (CMS) with Django microservice architecture and React SPA frontend, enabling content managers to create, manage, and publish multilingual guides with accessibility features such as walking hints and plain-language mode.
- Web Development Services Digital agency service building complex, responsive, and accessible web applications and websites using Typo3, Django, WordPress, React, Web Components, and SvelteKit, covering the full project cycle from evaluation through implementation and ongoing operation. Targeted at enterprise and mid-market clients.
- Digital Product Development Services Digital agency service developing native apps and web-based applications from evaluation through implementation, following a user-centered methodology across the entire development chain to ensure products are needed and easy to use. For enterprise and mid-market clients.
- International Website Management Services Digital agency service managing international website rollouts and translation processes across multiple languages, implementing web analytics and supporting organizations in sustainable website analysis with an interdisciplinary, multilingual team (9 languages). Demonstrated at scale through Carl Zeiss (50 country instances, 22 languages).
- UX-Lab Research Services User experience research and evaluation service applying a broad methodology (usability tests, focus groups, surveys, personas, prototyping, card sorting, and Lean-UX) combined with proprietary techniques such as the Valenzmethode and AIM Principle to provide investment security, opportunity identification, and clearer focus for digital projects.
- Trainings & Consulting Training and consulting services covering agile project management, UX methods, accessibility (WCAG), digital transformation, and product development. Workshop formats include 'Fifth Sprint' (agile/Scrum), 'Workshop Workshop' (moderation), 'Digital Accessibility', and 'Method Camp', priced at 200-400 EUR per participant for public sessions with custom team pricing available.
- Museum Digital Interface / Plugin Reusable interface/plugin developed by Points for displaying Museum Digital object data on external websites. Implemented for Typo3 and WordPress environments. Used in projects for Landesmuseum Württemberg, Museumsverband Brandenburg (Brandenburg Sammelt), Cartoon Museum, and RELÍGIO museum.
Quantifiable outcome
- MyWE platform achieved over 2,000 registered users within weeks of launch
- +3 more outcomes
Companies that use Points
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Points technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Points partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Carl ZeisscoreOngoing strategic partnership since 2021 for international website management. Points team of 20 specialists managing migration and rollout of 12,000+ pages across 50 country instances in 22 languages. Also supports Salesforce Case Management configuration and ongoing website operations.
- Würth ElektronikcoreDevelopment partnership for MyWE customer portal platform. Points provided UX/UI design and continues to support feature identification and development. Platform launched summer 2024 with over 2,000 registered users.
- Verkehrsverbund Stuttgart (VVS)coreSince 2022, Points supports VVS-Lab operations with user recruitment and numerous tests including focus groups, usability tests, A/B tests, and card sorting. Over 1,000 engaged passengers participate in research to optimize passenger information.
- Museum DigitalcorePoints has developed interfaces enabling websites to integrate Museum Digital platform data. Used across multiple museum clients including Museumsverband Brandenburg, Landesmuseum Württemberg, Cartoonlobby, and RELíGIO.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Points competitors and assessment
Company assessmentDirect peers
- Oddity: Stuttgart-headquartered digital agency with overlapping services in digital product development, web platforms, and brand-driven enterprise work. Direct local competitor given same city and overlapping client roster of German Mittelstand and enterprise accounts.
- denkwerk: Cologne-based independent digital agency providing custom web platforms, UX, and digital transformation services to German enterprise clients. Same mid-sized, user-centered methodology profile and DACH regional concentration.
- SinnerSchrader (Accenture Song): Long-standing Hamburg-headquartered digital agency now operating within Accenture Song; historically a direct competitor in the DACH digital agency mid-market, serving enterprise clients with web platforms and digital product work.
- Neos: Munich-based digital agency of comparable size offering custom web and platform development, UX research, and enterprise digital product work. Closest direct competitor in the DACH digital agency mid-market with the same target enterprise buyer.
- dkd: Frankfurt-based digital agency offering web development, custom digital products, and UX services for German enterprise and public-sector clients. Comparable positioning as an independent, mid-sized user-centered development shop.
- AVANTGARDE Digital: Munich-rooted digital and brand experience agency with German enterprise clients, providing custom digital products, web platforms, and creative-led digital work. Overlapping service set with Points' brand-driven enterprise engagements.
- Fork (Unstable Media): Hamburg-based digital agency specializing in custom web platforms, content management systems, and enterprise digital products. Comparable scope, methodology, and DACH enterprise client mix.
Broad incumbents
- Accenture Song Germany: The German arm of Accenture's global creative and digital transformation business, now incorporating SinnerSchrader. Competes for the same enterprise digital product and web platform RFPs but with broader global delivery capability and significantly deeper bench.
- Publicis Sapient Germany: Germany operations of the global digital business transformation consultancy, offering custom digital product, commerce platform, and engineering services to enterprise clients across multiple regions.
- IBM iX Germany: Germany-based operations of IBM's global digital experience consultancy, providing enterprise web platforms, customer experience, and digital product development at a much larger scale than Points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Points social profiles
Digital presencePoints compliance and trust
Trust signalCompliance2 records
Points financial estimates
Financial estimateRevenue estimate
Valuation estimate
Points leadership team
Management profileNumber of profiles
Profiles5 records
Points subsidiaries and ownership
Company hierarchySubsidiaries1 record
Points funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Points M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Points
What does Points do?
Points is a digital agency that develops complex, responsive, and accessible web applications, native apps, and digital products using user-centered methods. It manages international website rollouts and translations, conducts UX research through its proprietary UX-Lab, and delivers training and consulting on agile working, UX methods, and accessibility. Its proprietary product monamu provides a digital multimedia guide platform with native apps and a browser-based CMS for museums and cultural institutions.
Is Points a public or private company?
Points is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Points founded?
Points was founded in 1994. It employs 11 to 50 people.
Where is Points based?
Points is headquartered in Stuttgart, Germany, in the Europe region.
How does Points make money?
Three revenue lines are on record. Digital Agency Services are the primary driver. The others are training and Consulting and monamu Platform.
Who are Points's main competitors?
Direct peers on record are Oddity, denkwerk, SinnerSchrader (Accenture Song), Neos, dkd, AVANTGARDE Digital and Fork (Unstable Media). Broad incumbents are Accenture Song Germany, Publicis Sapient Germany and IBM iX Germany.
Does Points have an API?
No public API is recorded for Points.