The Digital Museum
The Digital Museum (Digmus) is an online streaming platform dedicated exclusively to digital art, offering curated exhibitions of paintings, 360° sculptures, VR spaces, and video art to global consumers, digital artists, and cultural institutions.
- Company typePrivate
- Founded2022
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Digital Museum does
The Digital Museum (Digmus), operated by DIGMUS Digital Art OÜ, is a private company founded in 2022 that runs an online streaming platform exclusively dedicated to digital art. The legal entity is registered in Estonia and the company operates commercially from Madrid, Spain. The platform delivers curated exhibitions of paintings, 360-degree sculptures, VR spaces, video art, and other screen-native works, with each artwork presented alongside artist-authored commentary. Underlying technology includes a multi-device streaming stack built as native applications across smart TVs (Amazon Fire TV, Android TV, Apple TV, Chromecast, LG, Samsung), gaming consoles (PS4, PS5, Xbox One/Series X/S), desktop browsers (Chrome OS, macOS, Windows), and mobile devices (iOS, Android, Amazon Fire), with a rendering layer that supports unlimited zoom, 3D exploration, and immersive VR/AR environments.
The company operates a hybrid monetization model across four streams: (1) one-time consumer purchases of individual exhibitions at €4.99 with lifetime access, (2) subscription plans with annual billing, (3) a Patron/Mecenas program in which users acquire exclusive rights (such as public exhibition rights) on artworks while the work remains displayed in the museum, with patron attribution, and (4) B2B managed services for galleries, foundations, and cultural institutions that exhibit their collections on the platform. The platform serves three customer segments: digital art enthusiasts and collectors (primary), institutional galleries and foundations (secondary), and digital artists (supply side). Distribution is digital-first, with apps distributed through major app stores, a web platform at digmus.art, and direct outreach to institutions via [email protected]. The sites are available in Spanish and English, with global reach claimed but no disclosed user, subscriber, or revenue figures.
The Digital Museum firmographics
Firmographics- Name
- The Digital Museum
- Legal name
- DIGMUS Digital Art OÜ
- Website
- https://digmus.art
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Digital Museum (Digmus) is an online streaming platform dedicated exclusively to digital art, offering curated exhibitions of paintings, 360° sculptures, VR spaces, and video art to global consumers, digital artists, and cultural institutions.
- Ownership category
- akta.pro rank
The Digital Museum industry classification
Industry- Product category
- Digital Art Streaming and Online Museum
- NAICS
- Museums (712110), Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
Keywords
Where The Digital Museum is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
The Digital Museum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Individual Exhibition Access Sales: Users purchase access to individual digital art exhibitions for €4.99. Once purchased, access is lifetime with no expiration. This is the primary direct-to-consumer revenue stream, positioned as a one-time purchase per exhibition.
- Subscription Plans: The platform offers subscription plans with varying features and pricing tiers. Subscription terms and refund policies are governed by plan-specific conditions. Supports recurring revenue from engaged users.
- Digital Art Sales and Rights Monetization: Artists sell their digital works through the platform, with the museum facilitating rights management. Patrons can acquire exclusive rights (e.g., public exhibition rights) on artworks. The platform likely takes a commission on sales, supporting artist monetization.
- Institutional and Gallery Partnership Services: B2B revenue stream where galleries, foundations, and cultural institutions partner with The Digital Museum to organize and exhibit their digital art collections on the platform. Services include curatorial support, immersive technology deployment, and global audience access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Exhibition Access — €4.99 per exhibition, lifetime access |
| Subscription | Annual | Subscription Plans — variable pricing with different feature tiers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
The Digital Museum product offering
Product offeringCore offering
The Digital Museum (Digmus) operates an online streaming platform dedicated 100% to digital art, offering curated exhibitions including paintings, 360º sculptures, VR spaces, and video art. Users purchase individual exhibition access for €4.99 with lifetime access, while subscription plans and a patronage (Mecenas) program allow users to acquire exclusive rights to digital artworks. The platform also provides white-label exhibition services for galleries and cultural institutions seeking to digitize and globalize their collections.
Product overview
The Digital Museum (Digmus) is a digital art streaming platform offering a single unified product—access to curated online exhibitions of digital art. The core offering includes individual exhibition purchases (€4.99 per exhibition with lifetime access) and subscription plans. Supporting offerings include the Patron/Mecenas Program for investing in artworks and acquiring exclusive rights, an Artist Submission Program for curators to evaluate portfolios for future exhibitions, and an Institutional Partnership Program for galleries and foundations to display collections. The platform is accessible via native apps across smart TVs (Fire TV, Android TV, Apple TV, LG, Samsung), gaming consoles (PS4/5, Xbox), computers (Windows, MacOS, Chrome OS), and mobile devices (iOS, Android, Amazon Fire).
Differentiator
Problem solved
Functional benefit
Products and services
- The Digital Museum (Digmus) - Exhibition Access Online digital art museum platform offering curated exhibitions of digital art including paintings, 3D sculptures, 360° VR spaces, and video art. Users purchase individual exhibition access for €4.99 with lifetime access.
- Patron/Mecenas Program Investment and patronage feature allowing users to acquire digital artworks from the platform's collections. Patrons can purchase exclusive rights such as public exhibition rights on artworks while the works remain displayed in the museum, and receive attribution in the exhibition as the artist's patron.
- Institutional Partnership Program B2B partnership offering for galleries, foundations, and cultural institutions to organize and exhibit their digital art collections on the platform, providing curatorial support, immersive technology deployment, and global audience access.
- Multi-Platform Streaming App Native applications for streaming digital art content across Amazon Fire TV, Android TV, Apple TV, Chromecast, LG TV, Samsung TV, Windows PC, MacOS, Chrome OS, Android devices, Amazon Fire tablets, iPhone/iPad, PS4, PS5, Xbox One, Xbox Series X/S.
Companies that use The Digital Museum
Customer profileSegments3 records
Ideal customer profiles3 records
The Digital Museum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Digital Museum partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Digital Museum competitors and assessment
Company assessmentBroad incumbents
- Christie's 3.0: Christie's on-chain digital art auction platform built for NFT and digital collectibles sales. Comparable as an institutional digital art venue targeting collectors, though auction-led rather than exhibition-streaming-led.
- Sotheby's Metaverse: Sotheby's digital art and NFT auction platform extending the auction house into digital-native works. Comparable in addressing institutional collectors of digital art, but transaction-led rather than streaming-led.
- OpenSea: Largest NFT marketplace across digital collectibles including art. Comparable as a broad digital-art transaction platform with significant scale, though uncurated and ownership-trading-led rather than curated, streaming, and patronage-led.
- Google Arts & Culture: Google-operated platform partnering with museums and cultural institutions to digitise and exhibit collections globally. Comparable as a digital exhibition platform with institutional partnerships, but operates at vastly greater scale and as a free, non-commercial initiative rather than a paid streaming service.
Direct peers
- Artsy: Online art marketplace and editorial platform that connects collectors with galleries and artists worldwide. Highly comparable as a digital discovery and transaction layer for contemporary art, though Artsy focuses on physical artworks whereas The Digital Museum focuses on digital-native creations.
- Saatchi Art: Online gallery selling original artwork directly from emerging artists. Comparable as a curated, online art acquisition platform, though Saatchi Art emphasises physical art sales and artist storefronts while The Digital Museum emphasises streaming access and patronage rights.
- SuperRare: NFT marketplace dedicated to curated digital art with artist vetting and low commission rates. Comparable as a digital-art-first platform emphasising curation and artist-friendly economics, though SuperRare is transaction-led (ownership trading) whereas The Digital Museum is consumption-led (streaming exhibitions).
- Artnet: Online art market platform providing auction listings, price databases, and gallery directories. Comparable as a digital infrastructure layer for the art world, though Artnet's model is information and listings-based rather than streaming and patronage.
- Kooness: Online platform for discovering and collecting contemporary and digital art from galleries and artists. Comparable as a curated online art marketplace with artist-friendly positioning, though focused on sales rather than streaming exhibitions.
- Foundation: NFT marketplace and community for digital artists, with curated drops and artist-friendly terms. Comparable as a curated digital-art platform targeting collectors and creators, but built around tokenised ownership rather than streaming and patronage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Digital Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Digital Museum leadership team
Management profileNumber of profiles
The Digital Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Digital Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Digital Museum
What does The Digital Museum do?
The Digital Museum (Digmus) operates an online streaming platform dedicated 100% to digital art, offering curated exhibitions including paintings, 360º sculptures, VR spaces, and video art. Users purchase individual exhibition access for €4.99 with lifetime access, while subscription plans and a patronage (Mecenas) program allow users to acquire exclusive rights to digital artworks. The platform also provides white-label exhibition services for galleries and cultural institutions seeking to digitize and globalize their collections.
Is The Digital Museum a public or private company?
The Digital Museum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Digital Museum founded?
The Digital Museum was founded in 2022. It employs 11 to 50 people.
Where is The Digital Museum based?
The Digital Museum is headquartered in Madrid, Spain, in the Europe region.
How does The Digital Museum make money?
Four revenue lines are on record. Individual Exhibition Access Sales are the primary driver. The others are subscription Plans, digital Art Sales and Rights Monetization and institutional and Gallery Partnership Services.
Who are The Digital Museum's main competitors?
Broad incumbents on record are Christie's 3.0, Sotheby's Metaverse, OpenSea and Google Arts & Culture. Direct peers are Artsy, Saatchi Art, SuperRare, Artnet, Kooness and Foundation.
Does The Digital Museum have an API?
No public API is recorded for The Digital Museum.
What industry is The Digital Museum in?
The Digital Museum's product category is Digital Art Streaming and Online Museum. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of CRALAGAO, Online Collectibles Marketplaces & Auction Retail. Its NAICS code is 712110 and its SIC code is 7330.