Complete Water Solutions
Complete Water Solutions is a woman-owned, family-owned industrial water treatment company based in Twin Lakes, Wisconsin that designs, sells, installs, and services reverse osmosis systems, water softeners, deionization, and filtration equipment for commercial and industrial customers nationwide.
- Company typePrivate
- Founded2000
- HeadquartersTwin Lakes, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Complete Water Solutions does
Complete Water Solutions is a woman-owned, family-owned industrial water treatment equipment and services provider headquartered in Twin Lakes, Wisconsin. The company designs, sells, installs, and services commercial and industrial water treatment systems including reverse osmosis (RO), industrial water softeners, electrodeionization (EDI), deionization, ultraviolet disinfection, media filtration, and ultrafiltration. Its proprietary offerings include the patent-protected Mem600 RO Membrane Tool, and it services equipment from major manufacturers such as GE/SUEZ, Osmonics, DOW Filmtec, and TonkaFlo. Founded approximately 25 years ago, the company has built a customer base across manufacturing, food and beverage, medical, laboratory, restaurant, parts washing, and electroplating verticals.
Complete Water Solutions firmographics
Firmographics- Name
- Complete Water Solutions
- Legal name
- Complete Water Solutions LLC
- Website
- https://complete-water.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Complete Water Solutions is a woman-owned, family-owned industrial water treatment company based in Twin Lakes, Wisconsin that designs, sells, installs, and services reverse osmosis systems, water softeners, deionization, and filtration equipment for commercial and industrial customers nationwide.
- Ownership category
- akta.pro rank
Complete Water Solutions industry classification
Industry- Product category
- Industrial Water Treatment Equipment and Services
- akta.pro primary industry
- Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
- akta.pro secondary industries
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Complete Water Solutions is headquartered
LocationHeadquarters
- HQ city
- Twin Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Complete Water Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sales of water treatment equipment including reverse osmosis systems, water softeners, filtration systems, and related components. Products available through online catalog with quote request functionality.
- Service and Repair: On-site water systems repair, emergency services, preventative maintenance, RO membrane cleaning, and system troubleshooting. Labor rates apply during business hours with additional charges for after-hours work.
- Equipment Leasing: Water equipment leasing programs including DI Exchange Tanks which are property of Complete Water Solutions and leased/rented to customers. All tanks, resin, adapters, and quality lights remain company property.
- Parts Sales: Replacement parts including RO membranes, filters, chemicals, and accessories. Minimum order $100 with 3.5% credit card processing fee.
- Training Services: Hands-on water system training services to help customers maintain and operate their water treatment equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment and parts pricing |
| Other | Multi-year contract | Service labor rates |
| Subscription | Monthly | DI Exchange Tank Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Complete Water Solutions product offering
Product offeringCore offering
Complete Water Solutions sells commercial and industrial water treatment equipment, including reverse osmosis systems, water softeners, electrodeionization units, UV, media and bag filtration, replacement membranes, and related consumables. It also provides on-site installation, 24/7 emergency repair, preventative maintenance, RO membrane cleaning, equipment leasing (including DI exchange tanks), and hands-on operator training for industrial customers nationwide.
Product overview
Complete Water Solutions offers a comprehensive portfolio of water treatment equipment and services for commercial and industrial applications. The core product line centers on reverse osmosis (RO) systems, industrial water softeners (available in CFS, CIS, CST, and CWSI series configurations), RO membranes, electrodeionization (EDI) systems, and various filtration products including filter cartridges, bag filters, media filters, and UV systems. The company also provides specialty products such as the Mem600 RO membrane tool, ultrafiltration systems, and RO chemicals. Complete Water Solutions operates as both a product provider and service company, offering 24/7 emergency repair, preventative maintenance, RO membrane cleaning services, equipment installation, and hands-on training. The company services equipment from major manufacturers including GE/SUEZ, Osmonics, and DOW Filmtec. Services are complemented by a mobile app for customer access and an online resource library.
Differentiator
Problem solved
Functional benefit
Brands
- Membrane Cleaning Pro: Trademarked service brand owned by Complete Water Solutions LLC for offsite membrane cleaning services.
- Osmonics
Products and services
- Reverse Osmosis Systems Industrial RO systems that force water through a semi-permeable membrane to remove bacteria, viruses, chemical contaminants, and protozoa; used by manufacturing, food and beverage, drinking-water, and pharmaceutical operations.
- Industrial Water Softeners Commercial and industrial water softeners (CFS, CIS, CST, and CWSI series, in single, twin, and triple tank configurations) that remove calcium and magnesium to protect boilers, plumbing, and water-using equipment.
- Electrodeionization (EDI) Systems Continuous Electrodeionization (CEDI) systems that produce high-quality pure deionized water using electrical current to remove ionized species from water.
- Ultraviolet (UV) Filtration Systems UV water purification systems using ultraviolet light to disinfect water and eliminate bacteria and viruses.
- Media Filtration Systems Multimedia filtration systems including activated carbon filters, manganese greensand filters, and natural zeolite filters for industrial water treatment.
- Bag Filtration Systems Bag filter systems for industrial water filtration applications.
- Filter Cartridges Industrial filter cartridges including pleated filter cartridges, specialty filtration products, and cartridge filters for water purification.
- Deionization Exchange Tanks (DI Service) Deionized water service and DI exchange tanks leased/rented (with tank, resin, adapters, and quality lights owned by Complete Water Solutions) for industrial applications requiring pure water.
- Cooling Tower Filtration Systems Cooling tower water filtration and cleaning systems to prevent scale and biological growth.
- Ultrafiltration Membrane Systems Ultrafiltration (UF) membrane systems for water treatment and beverage processing applications.
- RO Membranes and Replacement Parts Replacement RO membranes, including DOW Filmtec membranes and industrial RO membrane elements, plus filters, chemicals, resin (Purolite), and filter housings for water purification systems.
- Industrial Water Pumps Industrial water pumps including TonkaFlo pumps used in water treatment system applications.
- Mem600 RO Membrane Tool Proprietary, patent-protected RO membrane tool manufactured by Complete Water Solutions for membrane installation and removal; sold to industrial customers.
- Reverse Osmosis Equipment Installation Services Professional installation services for water treatment equipment and reverse osmosis systems delivered by field service engineers.
- 24/7 Emergency Water Treatment Repair 24/7 emergency water treatment equipment repair services with fully stocked service vans for industrial and commercial customers.
- Preventative Maintenance Programs Scheduled maintenance for water treatment systems, including building engineer checks, water quality inspections, and system inspections.
- RO Membrane Cleaning Service Industrial RO membrane cleaning services, including on-site CIP and off-site cleaning under the Membrane Cleaning Pro brand.
- Water Equipment Leasing Water equipment leasing programs (including DI Exchange Tanks) and rental reverse osmosis filtration equipment for temporary or short-term water treatment needs.
- Hands-On Water System Training Training services to help facility personnel learn about RO systems and water treatment maintenance, offered to industrial customers.
Quantifiable outcome
- 50+ years combined experience in water treatment industry
- +1 more outcomes
Companies that use Complete Water Solutions
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Complete Water Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Complete Water Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pentair (True Blue Partner)coreAuthorized True Blue Pentair partner. Provides sales and service for Pentair water treatment products and solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Complete Water Solutions competitors and assessment
Company assessmentBroad incumbents
- Culligan Water: Large, established water treatment company offering RO, softening, and filtration equipment plus service across residential, commercial, and industrial markets. Comparable as a multi-OEM water treatment equipment and service provider with similar product categories, though at vastly greater scale.
- Veolia Water Technologies: Global water treatment technology and services provider serving industrial and municipal clients, including the SUEZ/GE legacy RO product lines that Complete Water Solutions services. Comparable in serving industrial customers requiring RO, filtration, and aftermarket service.
- Pentair: Major water treatment equipment manufacturer and Complete Water Solutions' authorized True Blue partner. Overlap exists in commercial/industrial RO systems and filtration; though Pentair operates as a manufacturer while CWS is a partner and aftermarket service provider.
- Ecolab: Global provider of water, hygiene, and infection prevention solutions serving industrial customers including food & beverage, healthcare, and manufacturing. Comparable in serving industrial customers with mission-critical water quality needs across multiple verticals.
- Evoqua Water Technologies: Industrial water treatment solutions provider offering services, equipment, and consumables across municipal and industrial markets. Comparable as a full-service industrial water treatment provider with recurring service and parts revenue.
Direct peers
- US Water Systems: Independent water treatment equipment supplier and service provider offering RO systems, softeners, filtration, and replacement parts. Comparable as a similarly sized multi-OEM equipment reseller and service provider targeting residential, commercial, and light industrial customers.
- Pure Aqua: Manufacturer and supplier of reverse osmosis systems and water treatment components serving industrial and commercial customers globally. Comparable as a focused RO and water treatment equipment specialist with overlapping product categories and customer base.
- Applied Membranes: Specialist supplier of RO membranes, systems, and components for industrial, commercial, and residential applications. Comparable as a focused RO membrane and equipment distributor with similar e-commerce and direct sales motion.
- Axeon Water Technologies: Manufacturer and supplier of RO systems, membrane elements, and water treatment equipment for industrial and commercial markets. Comparable as a similarly positioned RO-focused equipment supplier serving overlapping industrial customer segments.
Emerging players
- Lenntech: Water treatment solutions provider specializing in RO, filtration, and disinfection systems for industrial and potable applications. Comparable as a focused water treatment equipment and service provider with a similar product portfolio and industrial customer orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Complete Water Solutions social profiles
Digital presenceComplete Water Solutions compliance and trust
Trust signalCompliance3 records
Complete Water Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complete Water Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Complete Water Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complete Water Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complete Water Solutions
What does Complete Water Solutions do?
Complete Water Solutions sells commercial and industrial water treatment equipment, including reverse osmosis systems, water softeners, electrodeionization units, UV, media and bag filtration, replacement membranes, and related consumables. It also provides on-site installation, 24/7 emergency repair, preventative maintenance, RO membrane cleaning, equipment leasing (including DI exchange tanks), and hands-on operator training for industrial customers nationwide.
Is Complete Water Solutions a public or private company?
Complete Water Solutions is a private company. It is classified as family owned and is currently operating.
When was Complete Water Solutions founded?
Complete Water Solutions was founded in 2000. It employs 11 to 50 people.
Where is Complete Water Solutions based?
Complete Water Solutions is headquartered in Twin Lakes, United States, in the North America region.
How does Complete Water Solutions make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are service and Repair, equipment Leasing, parts Sales and training Services.
Who are Complete Water Solutions's main competitors?
Broad incumbents on record are Culligan Water, Veolia Water Technologies, Pentair, Ecolab and Evoqua Water Technologies. Direct peers are US Water Systems, Pure Aqua, Applied Membranes and Axeon Water Technologies. Lenntech is listed as an emerging player.
Does Complete Water Solutions have an API?
No public API is recorded for Complete Water Solutions.
What industry is Complete Water Solutions in?
Complete Water Solutions's product category is Industrial Water Treatment Equipment and Services. Its primary akta.pro industry code is IMAIABAK, Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration), with a secondary code of HSAOAAAH, Water Softener, Filtration & Treatment System Installation.