Getz's
Getz's Inc. is a privately held independent outdoor lifestyle retailer based in Marquette, Michigan, operating one physical storefront and a global Shopify e-commerce site selling curated premium workwear, outdoor apparel, footwear, and accessories from brands like Carhartt, Kuhl, L.L.Bean, Birkenstock, and The North Face to direct-to-consumer buyers.
- Company typePrivate
- Founded-
- HeadquartersMarquette, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Getz's does
Getz's Inc. is a privately held, independent outdoor lifestyle retailer headquartered at 218 S Front St., Marquette, Michigan, doing business as Getz's and Getz's Clothiers. The company operates a dual-channel model comprising one physical retail showroom plus a Shopify-based e-commerce storefront at getzs.com that ships globally. Its assortment spans men's and women's apparel, footwear, and gear & accessories, including extended sizing and category adjacencies such as medical scrubs, pet products, and blankets. The catalog is built around a curated set of third-party premium brands, with Carhartt (workwear and Force line), Kuhl, L.L.Bean, Stormy Kromer, Birkenstock, Blundstone, Danner, Sorel, Timberland, The North Face, Smartwool, Dryshod, Kamik, Merrell, Levi, and Wigwam explicitly listed on the site.
Revenue is generated entirely through one-time retail product sales at unit prices that range from approximately $19.99 for entry-level basics to $209.95 for premium footwear such as Blundstone boots, with mid-range outerwear typically priced between $99.99 and $189.99. The company serves end consumers (SMB/individual buyers) rather than enterprise accounts, targeting active outdoor lifestyle consumers seeking workwear, durable outdoor apparel, and footwear. Customer acquisition is driven primarily by organic channels: an SEO-optimized product catalog with filtering by brand, size, type, and availability, supplemented by organic social profiles on Facebook, Pinterest, and Instagram.
The business operates with 1-10 employees, has no disclosed revenue, no external funding, no parent company, and no M&A activity on record. The technology stack is described as a standard Shopify storefront with no public API or SDK; there is no indication of proprietary technology, patents, certifications, or AI/ML capabilities. Strategic positioning emphasizes a department-store-grade level of personalized service from a small local team handling online orders, aiming to combine in-store experience with online convenience under the motto 'Get it at Getz's.'
Getz's firmographics
Firmographics- Name
- Getz's
- Legal name
- Getz's Inc.
- Website
- https://getzs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Getz's Inc. is a privately held independent outdoor lifestyle retailer based in Marquette, Michigan, operating one physical storefront and a global Shopify e-commerce site selling curated premium workwear, outdoor apparel, footwear, and accessories from brands like Carhartt, Kuhl, L.L.Bean, Birkenstock, and The North Face to direct-to-consumer buyers.
- Ownership category
- akta.pro rank
Getz's industry classification
Industry- Product category
- Outdoor Apparel Retail
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Getz's is headquartered
LocationHeadquarters
- HQ city
- Marquette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Getz's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Getz's generates revenue through direct product sales of curated outdoor and workwear brands. The company sells clothing and accessories including shirts, sweatshirts, coats, pants, footwear, and accessories through both physical retail and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level apparel (t-shirts, basics) |
| Unit Pricing | Pay-as-you-go | Mid-range workwear and outerwear |
| Unit Pricing | Pay-as-you-go | Premium footwear and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Getz's product offering
Product offeringCore offering
Getz's is an active outdoor lifestyle retailer that sells curated apparel, footwear, and accessories from premium workwear and outdoor brands through a single brick-and-mortar store in Marquette, Michigan and an e-commerce website at getzs.com. The merchandise spans men's and women's apparel, gear and accessories, and electronic gift cards, sourced from brands such as Carhartt, Kuhl, L.L.Bean, Stormy Kromer, Birkenstock, Blundstone, The North Face, Smartwool, Danner, Sorel, Timberland, Merrell, Kamik, Dryshod, Levi, and Wigwam.
Product overview
Getz's Inc. is an active outdoor lifestyle retailer offering a curated selection of apparel and footwear from well-known outdoor and workwear brands. The product portfolio encompasses three main categories: Men's Apparel (including tops, bottoms, coats & jackets, vests, footwear, and accessories), Women's Apparel (similar categories with gender-specific cuts), and Gear & Accessories (belts, blankets, pet products, and miscellaneous gear). The store features an extensive lineup of national brands including Carhartt (workwear and Force performance line), Stormy Kromer (headwear), Kuhl (outdoor apparel), Smartwool (wool socks and apparel), Birkenstock (footwear), L.L.Bean (outdoor recreation), Blundstone (boots), Levi (denim), The North Face (technical outerwear), and many others. The company positions itself as offering an iconic department store feel with modern e-commerce convenience, backed by personalized customer service from their Marquette, Michigan location.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Apparel A full line of men's clothing including tops (shirts, sweatshirts, sweaters), bottoms (pants, shorts), coats and jackets, vests, socks, footwear, bibs and overalls, base layers, gloves and mittens, hats and scarves, and scrubs for individual consumers.
- Women's Apparel A complete women's clothing collection featuring tops, bottoms, dresses & skirts, socks, footwear, scrubs, bibs and overalls, base layers, gloves and mittens, and hats and scarves for individual consumers.
- Gear & Accessories Outdoor lifestyle accessories including belts & suspenders, blankets & bedding, miscellaneous gear items, and pet products for individual consumers.
- Gift Cards Electronic gift cards available for purchase, allowing customers to give the gift of shopping at Getz's.
Companies that use Getz's
Customer profileSegments1 record
Ideal customer profiles1 record
Getz's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Getz's partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Getz's competitors and assessment
Company assessmentDirect peers
- Boot Barn: Boot Barn is a US specialty retailer of Western/work boots and workwear, with stores plus e-commerce. Strongest peer in the workwear niche Getz's addresses via Carhartt and Blundstone assortments; very similar customer of working-class and outdoor consumers.
- Orvis: Orvis operates as both a multi-brand outdoor lifestyle retailer and an apparel/gear brand, combining catalog and e-commerce with select physical stores. Highly comparable in curation, premium brand positioning, and outdoor-lifestyle focus with apparel, footwear, and accessories mix.
- Scheels: Scheels is a US sporting goods chain combining physical superstores with e-commerce, carrying apparel, footwear, and outdoor brands similar to Getz's portfolio (Carhartt, The North Face, Columbia, Under Armour). Comparable multi-category outdoor/lifestyle retail format, though at far greater scale.
- Backcountry.com: Backcountry is a leading online specialty retailer for outdoor and active lifestyle gear and apparel, selling many of the same brands (The North Face, Smartwool, Blundstone, Sorel, Merrell). Closely comparable in product mix, target customer, and curated DTC e-commerce model.
- Moosejaw: Moosejaw is a multi-brand outdoor and active lifestyle apparel/footwear e-commerce retailer with an irreverent brand voice and curated assortment overlapping Getz's portfolio (Carhartt, Smartwool, Birkenstock, etc.). Closest comparable in size, breadth, and active outdoor customer focus.
Emerging players
- Public Lands: Public Lands is a growing outdoor specialty retailer (Dick's Sporting Goods banner) focused on curated outdoor apparel, gear, and conservation-oriented brand storytelling. Emerging direct competitor in the curated outdoor lifestyle specialty retail space.
Broad incumbents
- L.L.Bean: L.L.Bean is a major outdoor recreation brand and multi-channel retailer selling apparel, footwear, and outdoor gear that overlap heavily with Getz's curated assortment. Functions as both a brand carried by Getz's and a competing DTC retail destination.
- Eddie Bauer: Eddie Bauer is a heritage outdoor apparel and equipment brand with its own stores and e-commerce site. Competitor for technical outerwear, casual outdoor apparel, and footwear merchandising adjacent to Getz's The North Face and Kuhl assortments.
- REI Co-op: REI is the dominant US outdoor retailer, operating a national chain of stores plus a major e-commerce platform selling the same brands Getz's carries. Much larger scale and category breadth, but competes directly for the same customer wallet across apparel, footwear, and outdoor lifestyle categories.
Others
- Carhartt (brand DTC): Carhartt operates its own direct-to-consumer e-commerce and stores. Adjacent rather than directly competing: as a key brand Getz's carries, Carhartt's DTC channel is both a supplier partner and a competitive substitute for end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Getz's social profiles
Digital presenceGetz's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getz's leadership team
Management profileNumber of profiles
Getz's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getz's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getz's
What does Getz's do?
Getz's is an active outdoor lifestyle retailer that sells curated apparel, footwear, and accessories from premium workwear and outdoor brands through a single brick-and-mortar store in Marquette, Michigan and an e-commerce website at getzs.com. The merchandise spans men's and women's apparel, gear and accessories, and electronic gift cards, sourced from brands such as Carhartt, Kuhl, L.L.Bean, Stormy Kromer, Birkenstock, Blundstone, The North Face, Smartwool, Danner, Sorel, Timberland, Merrell, Kamik, Dryshod, Levi, and Wigwam.
Is Getz's a public or private company?
Getz's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Getz's founded?
Getz's was founded in -1. It employs 1 to 10 people.
Where is Getz's based?
Getz's is headquartered in Marquette, United States, in the North America region.
How does Getz's make money?
One revenue line is on record: retail Product Sales.
Who are Getz's's main competitors?
Direct peers on record are Boot Barn, Orvis, Scheels, Backcountry.com and Moosejaw. Public Lands is listed as an emerging player. Broad incumbents are L.L.Bean, Eddie Bauer and REI Co-op. Carhartt (brand DTC) is listed as an others.
Does Getz's have an API?
No public API is recorded for Getz's.
What industry is Getz's in?
Getz's's product category is Outdoor Apparel Retail. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 45911 and its SIC code is 5651.