Dentist On THE ROCK

What Dentist On THE ROCK does

Dentist On The Rock is a private dental practice located at 26 The Rock, Bury, in Greater Manchester, United Kingdom. Founded in 2017, the practice delivers general dentistry, cosmetic treatments (composite bonding, teeth whitening, veneers, smile makeovers), orthodontics (Invisalign clear aligners and fixed braces), dental implants, facial aesthetics (anti-wrinkle injections), CEREC same-day ceramic restorations, and dental hygiene services to private-pay adults and children in Bury and surrounding areas. The clinical model is built around in-house digital dentistry infrastructure: a CEREC CAD/CAM system for chairside milling of eMax lithium disilicate restorations, iTero intra-oral scanners in every surgery, CBCT 3D imaging for guided implant surgery, and Digital Smile Design software for treatment previewing, with Anthogyr and Straumann implant systems and Boutique Whitening as core product partnerships.

The business is led by Principal Dentist Dr Amisha Patel (BDS MFDS PGDip in Prosthodontics, Mastership in Biomimetic Dentistry in the USA, first UK cohort of the Diploma in Clear Aligners, GDC 209659), supported by a team of dental surgeons covering implants, orthodontics and aesthetic dentistry, a visiting endodontist, a hygienist-therapist, four dental nurses, and a practice manager. Revenue is generated through fee-for-service treatments (ranging from £59.50 routine exams to £4,765 Invisalign Comprehensive, with implants from £2,155 and CEREC restorations at £675-£818), a monthly membership subscription from £19.95, and 0% finance plans. The go-to-market is direct-to-consumer, supported by Instagram-driven brand marketing, Google/Trustindex reviews, online booking, dentist referrals, and Invisalign open-day events. The practice is CQC registered (1-2088765572), holds Platinum Invisalign provider status, and operates with no disclosed institutional investment or external ownership beyond the principal dentist.

Name

Dentist On THE ROCK

Legal name

Dentist On The Rock

Website

https://dentistontherock.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentist On The Rock is a private dental practice in Bury, Manchester offering general, cosmetic, orthodontic, implant, facial aesthetic and CEREC same-day services to private-pay patients, supported by monthly membership plans and digital dentistry technology.

Ownership category

akta.pro rank

Product category

Private Dental Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Private dental services
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment
• Preventive dentistry

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Membership Plans: Monthly subscription membership plans starting at £19.95 per month, providing recurring revenue from enrolled patients for ongoing dental care
2. Treatment Services: One-time payment services including general dentistry, cosmetic treatments (composite bonding, teeth whitening, veneers), orthodontics (Invisalign, fixed braces), dental implants, facial aesthetics, and CEREC restorations. Wide price range from £59.50 (routine exam) to £4,765 (Invisalign Comprehensive)
3. Finance Plans: 0% finance available for spreading treatment costs, enabling patients to afford higher-value treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dentist On The Rock is a private dental practice that diagnoses, plans and delivers a full range of dental treatments including general check-ups and hygiene, cosmetic services (composite bonding, teeth whitening, smile makeovers), orthodontics (Invisalign and fixed braces), dental implants using 3D guided surgery with Anthogyr and Straumann systems, CEREC same-day CAD/CAM ceramic restorations, facial aesthetics (anti-wrinkle injections), and endodontic treatment. Treatments are supported by in-house digital technology (iTero scanning in every surgery, CBCT, Digital Smile Design, CEREC milling) and complemented by a recurring monthly Practice Membership Plan starting at £19.95 per month that provides ongoing access to private dental care.

Product overview

Dentist On THE ROCK is a private dental practice offering a comprehensive portfolio of dental services. The core offering combines general dentistry (check-ups, preventive care) with cosmetic treatments including composite bonding, teeth whitening, and facial aesthetics. Advanced restorative services include dental implants (using Anthogyr and Straumann systems) and CEREC same-day restorations using CAD/CAM technology. Orthodontic services feature Invisalign clear aligners and fixed braces. The practice also offers digital smile design for comprehensive smile makeovers. All services are supported by professional dental hygiene appointments and an affordable practice membership plan starting at £19.95/month. The practice emphasises digital dentistry with iTero digital scanning in every surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive check-ups, hygiene appointments and preventive care delivered to private adult and child patients to maintain oral health.
• Composite Bonding Minimally invasive cosmetic treatment using tooth-coloured resin applied to teeth to repair chips, close gaps, reshape teeth and mask discolouration, available to private patients.
• Dental Implants 3D guided implant surgery for single tooth replacement, multi-implant cases and full-arch rehabilitation, using Anthogyr and Straumann premium implant systems for private patients including those referred by other dentists.
• Orthodontics Teeth straightening for adults and children using Invisalign clear aligner treatment (Lite, Moderate and Comprehensive tiers) and fixed ceramic or metal braces, guided by dentists with postgraduate orthodontic training.
• Teeth Whitening Professional take-home teeth whitening treatments using Boutique Whitening and Vivida Daytime Bleaching with custom-fitted trays, for private patients seeking a brighter smile.
• Facial Aesthetics Anti-wrinkle injection treatments using botulinum toxin to smooth dynamic facial wrinkles including frown lines, forehead lines and crow's feet, for private patients seeking a refreshed natural appearance.
• CEREC Same-Day Restorations Chairside CAD/CAM design, milling and fitting of ceramic crowns, inlays, onlays and veneers in a single appointment using eMax lithium disilicate ceramic, eliminating temporaries and repeat visits.
• Smile Makeover with Digital Smile Design Computer-aided smile makeover using digital models, 3D scanning and Digital Smile Design software to plan and preview new smiles before treatment, combining cosmetic and restorative procedures for private patients.
• Dental Hygiene Services Professional dental hygiene appointments including scale and polish, periodontal deep cleaning and personalised oral health advice delivered by a registered dental hygienist and therapist.
• Practice Membership Plan Monthly subscription membership plan from £19.95 per month that gives private patients ongoing access to affordable private dental care at the practice, generating predictable recurring revenue.

Quantifiable outcome

• Same-day restoration completion - no temporary crowns or multiple appointments required
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• AnthogyrcoreTechnology or IntegrationAnthogyr implant system used for dental implant procedures. One of the most trusted and well-researched implant brands globally, ensuring highest quality components for implant cases.
• StraumanncoreTechnology or IntegrationStraumann implant system offered alongside Anthogyr. Another premier, well-researched global implant brand used for dental implant placement at the practice.
• Invisalign (Align Technology)coreTechnology or IntegrationInvisalign clear aligner provider. Practice holds Platinum provider status, treating adults, teenagers and children with clear aligner cases. Digital scan technology used for treatment planning.
• Boutique WhiteningcoreTechnology or IntegrationProfessional teeth whitening system used for at-home whitening treatments. Boutique Whitening is a regulated, safe professional product with potassium nitrate included to reduce sensitivity.
• CEREC (Dentsply Sirona)coreTechnology or IntegrationCEREC CAD/CAM system for chairside same-day ceramic restorations. Enables design, milling and fitting of crowns, inlays, onlays, and veneers in single appointments using eMax lithium disilicate ceramic.
• iTero Digital PracticecoreTechnology or IntegrationiTero intra-oral digital scanning technology used in every surgery for precise digital impressions, eliminating messy impression materials. Used for orthodontics, implants, and restorations.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bupa Dental Care: UK private dental network owned by Bupa, offering general dentistry, orthodontics, implants, and cosmetic treatments across hundreds of clinics. Comparable breadth of services but with an insurance/network-driven model vs. Dentist On The Rock's boutique private positioning.
• Portman Dental Care: One of the UK's largest private-focused dental groups (DSO) with a network of practices across the country. Comparable as a UK private dentistry operator with strong cosmetic and orthodontic positioning, though at materially larger scale and with a multi-site operating model.
• Rodericks Dental Partners: UK dental services group operating both NHS and private practices, including orthodontic and implant services. Comparable service mix and UK regional footprint; relevant as a potential acquirer of single-site private practices like Dentist On The Rock.
• Together Dental: UK dental group offering general, cosmetic, orthodontic, and implant services across multiple practices. Comparable on service breadth and UK private patient focus, though operating at higher scale through a partnership/DSO model.
• mydentist: Largest dental chain in the UK with a predominantly NHS-led network but a growing private/cosmetic offering. Overlaps with Dentist On The Rock on general, cosmetic, orthodontic, and implant services for UK private patients; useful scale benchmark for a potential rollup acquirer.

Regional players

• Infinity Smiles: Private cosmetic dental practice operating in the UK with an emphasis on smile makeovers, veneers, and clear aligner treatments. Overlaps with Dentist On The Rock on cosmetic and orthodontic positioning but represents a separate UK regional cluster rather than direct head-to-head competition.

Emerging players

• Enlighten Smiles: UK-based professional teeth-whitening brand and accredited provider network used by private dental practices including Dentist On The Rock's 'Boutique Whitening' positioning. Adjacent rather than direct — a supplier/channel partner that competes for the cosmetic whitening category from a brand-built angle.

Direct peers

• Ascent Dental Care: UK private dental group with a strong cosmetic, orthodontic, and implant offering across multiple clinics. Closest comparability in services mix (Invisalign, implants, CEREC) and premium-brand positioning, though at multi-site scale.
• EvoDental: UK specialist dental implant provider focused on same-day full-arch implant treatments using digital workflows. Highly comparable on the digital implant surgery and CBCT-guided approach Dentist On The Rock markets, but concentrated on full-arch cases rather than general dentistry.
• Total Orthodontics: UK orthodontic group specialising in fixed braces, Invisalign, and clear aligner treatments for both adults and children. Comparable on Platinum-level Invisalign offering and orthodontic clinical depth, but a specialist orthodontics-only operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dr.amisha.patel
• Facebookfacebook.com/DentistOnTheRock
• LinkedInlinkedin.com/company/dentist-on-the-rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentist On THE ROCK