American Breast Care

What American Breast Care does

American Breast Care (ABC) is a privately held US medical device manufacturer founded in 2003 and headquartered in Marietta, Georgia, specializing in post-mastectomy products. Its portfolio includes over 700 ready-made breast prostheses and shapers across triangle, asymmetric, teardrop, oval, lightweight, ultra-light, and air-silicone variants; custom breast prostheses; a full range of mastectomy bras, camisoles, and post-surgical recovery garments; and accessories such as drain pouches, washes, and care cloths. Differentiated product technology rests on three patented silicone innovations: Massage Technology (U.S. Patent No. 7,753,954) with airflow and lymphedema-management channels supported by independent research from the University of Applied Sciences in Munich; Diamond Layer Technology for perspiration and shift reduction; and Amandasil conformable backing for personalized fit against varied surgical topography.

The company manufactures all prostheses in-house at its Georgia facility and holds ISO 13485:2016 and CE mark certifications, enabling Medicare, Medicaid, and most private insurance reimbursement for end customers. ABC operates an exclusively indirect go-to-market model, selling exclusively through certified mastectomy fitters and retailers in the United States and through country-specific websites and distributors across 11 international markets (Australia, Canada, China, Colombia, Germany, Hong Kong, Mexico, Philippines, Singapore, Taiwan). The company does not sell direct to consumers and supports its channel through ABC University, a structured fitter training and certification program. Founder Jay Markowitz serves as Co-CEO; no parent company, institutional investors, or public ownership is disclosed in the available data.

Name

American Breast Care

Legal name

American Breast Care

Website

https://americanbreastcare.com

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Post-Mastectomy Medical Products & Prosthetics

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Breast prostheses
• Mastectomy bras
• Custom breast prosthetics
• Post-surgical recovery products
• Breast shapers

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Breast Prostheses Sales: American Breast Care generates revenue through the sale of breast prostheses (breast forms), shapers, and related products. Products are sold exclusively through certified mastectomy fitters and retailers, not direct to consumers. The company offers over 700 unique ready-made prostheses and shapers plus custom breast prostheses.
2. Mastectomy Bras and Garments: Sale of mastectomy bras, camisoles, compression bras, and post-surgical garments through the retail channel.
3. Accessories: Sale of accessories including breast form wash, travel cases, drain pouches, fiber fill pouches, bra extenders, nipple prostheses, and care cloths.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

American Breast Care manufactures and distributes post-mastectomy products designed for women recovering from mastectomy, lumpectomy, or reconstructive surgery. Its portfolio includes ready-made breast forms (700+ unique products), custom breast prosthetics, mastectomy bras and camisoles, shapers, post-surgical recovery products, and mastectomy accessories. The company does not sell direct to consumers; products are dispensed exclusively through certified mastectomy fitters and authorized retailers, with international distribution via regional partners.

Product overview

American Breast Care (ABC) offers a comprehensive portfolio of post-mastectomy products and solutions, manufactured entirely in the USA at their Marietta, Georgia facility. The product line includes over 700 unique ready-made breast prostheses and shapers, custom breast prosthetics, and a full range of mastectomy bras and post-surgical recovery products. The portfolio is organized into six main categories: Breast Forms (including triangle, asymmetric, diamond, massage, and ultra-light varieties in standard, lightweight, and air silicone options), Mastectomy Bras & Camisoles (featuring leisure, active, compression, lace, seamless, front closure, and strapless styles), Shapers (triangle, diamond, massage, and lightweight varieties for augmentation and reconstruction), Custom Breast Prosthesis (uniquely crafted to individual specifications), Post-Surgical Recovery Products (compression bras, camisoles with drain management, puff forms, and recovery kits), and Accessories (fiber fills, travel cases, washes, and care products). Key proprietary technologies include Patented Massage Technology® with cooling channels, Diamond Layer Technology for temperature management, and Amandasil™ Technology for custom-molding fit. Products are sold through a global network of certified retailers and distributors across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-made Breast Forms A catalog of 700+ unique ready-made breast prostheses covering diverse shapes, sizes, skin tones, and profiles for women post-mastectomy or lumpectomy. Sold exclusively through certified mastectomy fitters and authorized retailers.
• Custom Breast Prosthetics Bespoke breast prosthetics fabricated to match a patient's individual surgical outcome, body, and skin tone where off-the-shelf forms are not a fit. Dispensed via certified fitters.
• Mastectomy Bras and Camisoles Mastectomy bras and camisoles with built-in pockets to hold breast forms, designed to look and feel like standard intimate apparel. For women post-mastectomy, lumpectomy, or reconstruction.
• Breast Shapers Partial breast shapers designed to balance asymmetry following lumpectomy, reconstruction, or other breast surgery. Dispensed through certified fitters.
• Post-Surgical Recovery Products Products designed for comfort and healing in the immediate post-operative recovery period following breast surgery, including gentle garments and recovery aids.
• Mastectomy Accessories Accessory products that complement mastectomy bras and breast forms, supporting fit, comfort, and wear for post-mastectomy patients.

Quantifiable outcome

• Products covered by Medicare, Medicaid, and most private insurance plans
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amoena: Global market leader in breast prostheses, shapers, and post-mastectomy lingerie. Competes head-to-head with American Breast Care across the same certified-fitter channel, with comparable patented technologies (e.g., Amoena's Comfort+ temperature-equalizing layer). Closest direct competitor by product breadth and customer base.
• Trulife: Manufactures breast forms, post-mastectomy bras, and breast-care products with comparable shape, weight, and silicone-formulation portfolio to ABC. Trulife serves the same certified-fitter and hospital channels across North America, Europe, and Asia, making it a primary substitute for ABC's product lines.
• Nearly Me Technologies: US-based manufacturer of silicone breast prostheses, partial shapers, and mastectomy bras. Targets the same post-mastectomy patient population and certified fitter channel; direct overlap in product category, customer base, and distribution model.
• Jodee (by Classique): Specializes in mastectomy bras, camisoles, and breast forms distributed through certified fitters and specialty lingerie retailers. Closely comparable product category and channel strategy to American Breast Care, particularly in post-mastectomy intimate apparel.
• Anita Dr. Helbig GmbH: German intimate apparel manufacturer with a dedicated post-mastectomy line including breast forms and pocketed bras. Sells globally through certified fitters and medical supply retailers, with a comparable emphasis on comfort-focused, medically certified product design.
• Wear Ease: US-based producer of post-mastectomy and post-surgical apparel including bras, camisoles, and drain management garments. Targets the same patient population and certified-fitter channel with a comparable focus on comfort and recovery.
• Silque (Comfort Care): Specialty post-mastectomy intimate apparel brand offering mastectomy bras, breast forms, and accessories through certified fitters and online channels. Directly comparable customer base and product mix to ABC's mastectomy bra portfolio.

Emerging players

• Medela: Swiss-based medical device company best known for breast pumps, but with adjacent products in breast care, lactation, and post-surgical garments. Increasingly overlapping in the post-mastectomy recovery segment and shares the medical-device quality/certification profile with ABC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/americanbreastcare/videos
• Facebookfacebook.com/AmericanBreastCare
• Instagraminstagram.com/americanbreastcare
• Xx.com/AmBreastCare
• LinkedInlinkedin.com/company/american-breast-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Breast Care