What Jodee does

Jodee Post-Mastectomy Fashions is a privately held, US-based direct-to-consumer e-commerce company that designs, manufactures, and sells apparel and prostheses for women recovering from mastectomy or other breast surgery. Founded in 1971 and headquartered in Hollywood, Florida, the company operates its own storefront at jodee.com and supports phone-based ordering through a US toll-free line (800-821-2767), staffed by certified mastectomy fitting counselors with over 40 years of experience. The catalog spans mastectomy bras (cup sizes AA–II, band sizes 32–52), silicone and foam breast forms, mastectomy swimwear with built-in form pockets, and accessories (bra extenders, bust cups, fitted covers).

The product platform rests on a small set of proprietary trademarks: Perma-Form® technology (lightweight polyurethane foam forms permanently sewn into bras, weighted for body balance, under half the weight of silicone), Super Strap® (a shoulder-strap design intended to reduce shoulder pain for fuller figures), and Balanced-Fit® (an underarm cushion offered free of charge on request). Catalog SKUs cover both unilateral and bilateral post-surgery configurations, including custom-order options requiring 15 additional delivery days. Pricing is unit-based across product tiers: bras $29.99–$52.99, Perma-Form® bras $124.99–$134.99, silicone forms $135.99–$339.99, foam forms $29.99–$79.99, swimwear $31.95–$88.00, and accessories $6.75–$9.99. Many products are eligible for Medicare and private-insurance reimbursement under procedure codes L8000, L8001, L8002, L8020, and L8030, and the company publishes a HIPAA-compliant privacy program.

The go-to-market is single-channel DTC: organic social (Facebook, Instagram, Twitter), an email newsletter, content marketing via fitting guides and FAQs, and the owned e-commerce site. There is no wholesale, marketplace, or international distribution footprint documented in the source material, and there is no evidence of external funding, M&A, or leadership turnover. Revenue, headcount, and traffic figures are not publicly disclosed; the firmographics indicate a small organization in the 11–50 employee range, consistent with a long-tenured specialty e-commerce operator rather than a venture-backed growth company.

Name

Jodee

Legal name

Jodee

Website

https://jodee.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Jodee is a US-based, privately held direct-to-consumer e-commerce company, founded in 1971, that designs and sells mastectomy bras, breast forms (silicone and foam), Perma-Form® bras, mastectomy swimwear, and accessories to women recovering from breast surgery, supported by certified fitters and Medicare/insurance reimbursement under L-codes.

Ownership category

akta.pro rank

Product category

Post-mastectomy apparel

NAICS

Apparel Manufacturing (315)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Bras & Bralettes (CRAAAIAA)

Keywords

• Post-mastectomy apparel
• Mastectomy bras
• Breast forms
• Mastectomy swimwear
• Post-surgery lingerie

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Jodee generates revenue through direct sales of post-mastectomy fashion products including mastectomy bras, breast forms (foam and silicone), Perma-Form bras with built-in foam forms, mastectomy swimwear, and accessories. Products are sold as one-time purchases through e-commerce and phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jodee designs, manufactures, and sells post-mastectomy apparel direct to women recovering from breast surgery. Its core product line includes mastectomy bras with integrated pockets for breast forms, silicone and foam breast forms, Perma-Form® bras with permanently sewn-in foam forms, mastectomy swimwear with built-in pockets, and related accessories. Orders are placed through the company's own e-commerce website and US toll-free phone line, with assistance from certified mastectomy fitting counselors.

Product overview

Jodee is a post-mastectomy fashion company offering a comprehensive portfolio of products for women recovering from breast surgery. The core offerings include Mastectomy Bras with built-in pockets for breast forms, Breast Forms (silicone and foam varieties), and Perma-Form® Bras with permanently sewn-in foam forms. The product line extends to Mastectomy Swimwear (sarongs, tops, and shorts with breast form pockets) and Accessories (bra extenders, bust cups, and fitted covers). All products are available in cup sizes AA – II and band sizes 32 – 52. The company provides professional fitting services through certified mastectomy fitting counselors and supports insurance/Medicare coverage for eligible products.

Differentiator

Problem solved

Functional benefit

Brands

• Perma-Form®: A proprietary line of mastectomy bras with permanently sewn-in lightweight foam breast forms that are lighter than silicone and more comfortable in warm weather.

Products and services

• Mastectomy Bras Post-mastectomy bras designed for women recovering from breast surgery, with integrated pockets to hold breast forms. Available in cup sizes AA through II and band sizes 32 through 52.
• Breast Forms Silicone and foam breast forms that restore the natural look of one or both breasts after mastectomy surgery, available for unilateral or bilateral procedures. Silicone forms carry a 2-year replacement warranty; foam forms carry a 6-month warranty against manufacturing defects.
• Perma-Form® Bras Mastectomy bras with lightweight polyurethane foam forms permanently sewn in — less than half the weight of silicone with a weighted core to restore body balance — offered for unilateral or bilateral surgery.
• Mastectomy Swimwear Mastectomy swimwear featuring higher necklines and smaller armholes with built-in pockets for breast forms; includes swimsuits, sarongs, tops, and shorts made from 80% nylon and 20% spandex.
• Accessories Supporting products for mastectomy bras and breast forms, including bra extenders in 4-hook, 5-hook, and 9-hook styles, bust cups for a fuller look, and extra fitted covers for breast forms.
• Certified Mastectomy Fitting Service Professional mastectomy fitting and sizing consultation service delivered by certified mastectomy fitting counselors (reachable via the toll-free line 800-821-2767) to ensure proper fit and comfort for post-mastectomy apparel selections.

Quantifiable outcome

• Breast forms help restore body balance to prevent neck or back pain
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Trulife: Trulife manufactures and distributes breast forms, mastectomy bras, and post-surgical apparel globally, competing with Jodee on both silicone/foam breast forms and pocketed intimate apparel.
• Classique: Classique designs and manufactures mastectomy swimwear and post-mastectomy fashions with integrated breast-form pockets, directly competing with Jodee's swimwear and bra lines in the US specialty market.
• Amoena: Amoena is the global leader in post-mastectomy bras, breast forms, and swimwear, serving the exact same end customer with comparable product lines including silicone breast forms and pocketed bras. It is Jodee's most direct competitor worldwide.
• American Breast Care: American Breast Care (ABC) is a US-based post-mastectomy apparel and breast-form manufacturer offering bras, custom breast forms, and compression wear that overlap directly with Jodee's mastectomy bra, form, and swimwear lines.
• Anita (Anita Dr. Helbig): Anita is a German-headquartered specialist in mastectomy lingerie, swimwear, and breast forms with deep certified-fitter distribution across Europe and North America, directly competing with Jodee across all core product categories.
• Nearly Me: Nearly Me specializes in silicone and foam breast forms (and complementary mastectomy bras), targeting the same post-surgical customer and competing most directly with Jodee's breast-form and Perma-Form® categories.

Broad incumbents

• Goddess (DB Apparel / Wacoal Europe): Goddess is an established full-figure and specialty intimates brand with a documented mastectomy/post-surgery bra line, making it a broader incumbent that overlaps with Jodee's bra assortment but across a wider size-only portfolio rather than a single medical niche.
• Land's End: Land's End is a general apparel retailer that operates a dedicated mastectomy swimwear line with breast-form pockets, giving it overlapping presence in Jodee's swimwear category while serving a much broader consumer base outside the specialty niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Jodeemastectomy
• Facebookfacebook.com/JodeeMastectomyBras
• Instagraminstagram.com/jodeemastectomybras
• LinkedInlinkedin.com/company/jodee-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jodee