Martha Stewart Living Omnimedia

What Martha Stewart Living Omnimedia does

Martha Stewart Living Omnimedia (MSLO) is a privately held lifestyle media and brand licensing company founded in 1990 by Martha Stewart and currently controlled by Marquee Brands, a Neuberger Berman-formed brand accelerator that took over management of the brand in 2023 following Sequential Brands Group's bankruptcy. The company operates marthastewart.com, a digital editorial property spanning Food, Holidays & Entertaining, Home, Gardening, Weddings, Living, and News categories, supplemented by newsletters and the themarthablog.com. Under the Marquee Brands licensing model, MSLO monetizes the Martha Stewart name across consumer product categories through third-party operating partners: kitchen appliances exclusively on Amazon ($50-$149), the Martha Stewart Grocery Pizza & Pantry Collection via Turpone Foods at Longo's and Walmart Canada, the Lily Pond Patio outdoor furniture collection via Ubique Group at Amazon/Wayfair/Walmart/Home Depot, wallpaper with Graham & Brown, and cast iron cookware with Kohler. The company also operates The Bedford restaurant concept at Foxwoods Resort Casino and launched a Martha Stewart Home Management mobile app in 2025.

Revenue is generated primarily through brand licensing royalties, with the company's economic profile shaped by Marquee Brands' portfolio-level retail sales of over $4.2 billion annually (across all Marquee brands, not MSLO alone). The customer base is consumer-end (B2C long tail of Home and Lifestyle Enthusiasts, Home Furnishing Consumers, and Grocery and Food Consumers), but the company transacts with a small number of tier-1 retail and licensing intermediaries (Amazon, Walmart, Wayfair, Home Depot, Longo's, Turpone Foods, Ubique Group, Graham & Brown, Kohler). Pricing varies by category: appliances $50-$149 unit pricing, mid-to-premium furniture and home decor, and variable grocery retail pricing. Headcount is reported at 251-500 employees.

Name

Martha Stewart Living Omnimedia

Legal name

Martha Stewart Living Omnimedia

Website

https://marthastewart.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Martha Stewart Living Omnimedia is a privately held lifestyle media and brand licensing company under Marquee Brands, monetizing the Martha Stewart brand through digital editorial content, licensed consumer products (kitchen appliances, grocery, outdoor furniture, wallpaper, cookware), and The Bedford restaurant concept at Foxwoods Resort Casino.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Licensing and Royalties: Martha Stewart brand generates revenue through licensing agreements with manufacturers and brand management companies. Marquee Brands manages the Martha Stewart brand portfolio, licensing production and sales to third-party operating partners while managing strategy and brand identity.
2. Product Partnerships: Revenue generated through product launches in categories including kitchen appliances, grocery/food products, furniture, and home goods through partnerships with companies like Turpone Foods, Ubique Group, and others.
3. Restaurant Operations: The Bedford restaurant at Foxwoods Resort Casino represents a direct hospitality revenue stream, featuring locally sourced ingredients and signature Martha Stewart recipes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Martha Stewart Living Omnimedia (MSLO) is a lifestyle media company that publishes original how-to content across home, food, entertaining, gardening, crafting, and weddings through marthastewart.com and adjacent digital properties. The company extends the Martha Stewart brand into consumer product categories through licensing partnerships covering kitchen appliances, grocery items, patio furniture, wallpaper, and home fixtures distributed through retailers such as Amazon, Walmart Canada, Longo's, Graham & Brown, and Kohler. MSLO also operates The Bedford restaurant at Foxwoods Resort Casino.

Product overview

Martha Stewart Living Omnimedia operates primarily as a lifestyle media and content publishing company, offering digital editorial content through marthastewart.com featuring recipes, holiday planning, home décor, gardening, and entertaining guidance. The company's product portfolio extends through brand licensing partnerships managed by Marquee Brands, encompassing multiple consumer product categories including kitchen appliances (Amazon exclusive), grocery/food products (Martha Stewart Grocery collection), outdoor furniture (Lily Pond Patio Collection), and home décor (wallpaper collection with Graham & Brown). The company also operates a restaurant concept (The Bedford) and maintains a mobile home management application. Content offerings span Food & Cooking, Holidays & Entertaining, Home, Gardening, Weddings, Living, and News categories.

Differentiator

Problem solved

Functional benefit

Brands

• Martha Stewart Grocery: A grocery collection featuring pizza sauces, infused olive oils, honey drizzles, seasonings, flours, frozen pizzas, and pinsas launched in partnership with Turpone Foods.
• Martha Stewart Lily Pond Patio Collection
• The Bedford
• Martha Stewart x Kohler Collection

Products and services

• Martha Stewart Kitchen Appliances Branded kitchen small appliances (stand mixers, hand mixers, juicers, espresso machines, slow cookers) sold through Amazon, targeted at home cooks and kitchen enthusiasts.
• Martha Stewart Pizza & Pantry Grocery Collection Branded frozen pizza and pantry items distributed through Turpone Foods to Walmart Canada and Longo's for grocery shoppers.
• Martha Stewart Lily Pond Patio Collection Branded outdoor patio furniture collection for residential outdoor living.
• The Bedford Restaurant Martha Stewart-branded restaurant located at Foxwoods Resort Casino, serving resort guests and casino visitors.
• Martha Stewart Wallpaper Collection with Graham & Brown Co-branded wallpaper collection sold through Graham & Brown retail for residential interior decor.
• Martha Stewart Home Management App iOS mobile app offering home management tools and utilities for consumers managing their households.
• Martha Stewart Recipes and Food Content Original how-to recipes and food editorial content for consumers seeking cooking guidance on marthastewart.com.
• Martha Stewart Entertaining Content Original entertaining how-to content for consumers planning gatherings and hosting on marthastewart.com.

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Marquee BrandsflagshipOEM/ Whitelabel/ Licensing Partner · 7 May 2026Marquee Brands is the global brand accelerator and owner of the Martha Stewart brand, established in 2014 by Neuberger Berman. The company manages the Martha Stewart brand portfolio, generates over $4.2 billion in annual retail sales across its brand portfolio, and oversees licensing agreements and brand strategy for Martha Stewart products.
• Turpone FoodscoreStrategic or Co-development Partner · 7 May 2026Turpone Foods partnered with Marquee Brands to develop the Martha Stewart Grocery Pizza & Pantry Collection featuring pizza sauces, infused olive oils, honey drizzles, seasonings, flours, frozen pizzas, and pinsas. Products emphasize quality ingredients, practical versatility for everyday cooking to entertaining, and Italian culinary influence.
• Ubique GroupcoreStrategic or Co-development Partner · 22 April 2026Ubique Group expanded the Martha Stewart Lily Pond Patio Collection with new weathered gray rattan wicker series of modular outdoor furniture including sofas, club chairs, and coordinated dining sets. Products feature all-weather materials designed for coastal outdoor living, inspired by Martha Stewart's seaside retreat in East Hampton.
• Foxwoods Resort CasinocoreStrategic or Co-development Partner · 13 March 2026Foxwoods Resort Casino hosts The Bedford, Martha Stewart's second restaurant location at the Mashantucket, Connecticut resort. The restaurant features design elements from Martha Stewart's 1925 country farmhouse in Westchester and serves a menu of locally sourced ingredients including her signature recipes. Foxwoods is an integrated resort destination featuring celebrity chef restaurants including Gordon Ramsay's Hell's Kitchen and Masaharu Morimoto's Momosan.
• KohlercoreStrategic or Co-development Partner · 23 February 2026Kohler featured Martha Stewart in a campaign showcasing the craftsmanship of enameled cast iron products inside its historic foundry in Kohler, Wisconsin. The campaign includes cinematic footage highlighting the manufacturing process and Stewart's immersion in the craft, emphasizing Kohler's heritage and commitment to sustainability.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hearth & Hand with Magnolia: Chip and Joanna Gaines' lifestyle brand at Target featuring home décor, furniture, and seasonal goods. Comparable celebrity-driven lifestyle brand with multi-category retail licensing approach.
• Better Homes & Gardens: Lifestyle media brand published by Dotdash Meredith with extensive licensed home and garden product lines sold through major retailers. Directly comparable to Martha Stewart's model of monetizing media brand equity through product licensing across home and lifestyle categories.
• Real Simple: Lifestyle media brand (Dotdash Meredith) covering home, food, and organizing with associated licensed product extensions. Operates a comparable media-to-product licensing model.
• The Pioneer Woman (Ree Drummond): Ree Drummond's celebrity-driven lifestyle brand featuring cookware, food products, and home goods sold through Walmart. Closely mirrors Martha Stewart's model of celebrity-led food and home product lines scaled through major retail partnerships.
• Rachael Ray: Celebrity chef lifestyle brand encompassing food products, cookware, and home goods with comparable target market and multi-category licensing approach to Martha Stewart Living.
• Goop: Gwyneth Paltrow's lifestyle brand spanning wellness, food, beauty, and home with multi-category premium positioning. Mirrors Martha Stewart's broad lifestyle category coverage under a celebrity-led licensing model.
• Good Housekeeping: Iconic lifestyle media brand (Hearst) with tested product seal and licensed merchandise across categories. Heritage media brand with consumer trust signals and multi-category licensing comparable to Martha Stewart.

Broad incumbents

• Williams-Sonoma: Established lifestyle and home retailer with owned brands (Williams Sonoma, Pottery Barn, West Elm). Operates at broader scale across home categories, providing a comparison point on multi-category home/lifestyle brand economics.
• Hearst Lifestyle Group: Hearst's lifestyle media division operating brands like Good Housekeeping, Country Living, and HGTV Magazine. Operates at broader portfolio scale comparable to Marquee Brands' multi-brand licensing and media model.

Others

• Hell's Kitchen (Gordon Ramsay) at Foxwoods: Celebrity-chef restaurant concept operated at Foxwoods Resort Casino alongside Martha Stewart's The Bedford - directly comparable for assessing the same resort partnership slot and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MarthaStewart
• Facebookfacebook.com/MarthaStewartLiving
• LinkedInlinkedin.com/company/martha-stewart-living-omnimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha Stewart Living Omnimedia