Madison Ballet
Madison Ballet is a 501(c)(3) nonprofit professional ballet company in Madison, Wisconsin, producing mainstage performances including The Nutcracker, running the School of Madison Ballet training institute, and delivering community outreach across Dane County since 1981.
- Company typePrivate
- Founded1981
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Madison Ballet does
Madison Ballet is a 501(c)(3) nonprofit professional ballet company headquartered at 6734 Odana Road in Madison, Wisconsin, founded in 1981 as the Wisconsin Dance Ensemble and rebranded in 1999. The organization operates three core lines: (1) professional mainstage performances — including The Nutcracker with live Wisconsin Chamber Orchestra accompaniment, the RE:DEFINE mixed repertory season, Rock the Ballet, Pointes of View, ChoreograpHER, and Innovation II — reaching 13,000+ audience members annually; (2) the School of Madison Ballet, the official training institute for the Overture Center resident company, offering Children's, School, Trainee (~$4,500/year tuition), and Open Divisions plus summer programs; and (3) a three-pillar outreach framework (ACCESS for adaptive audiences, ENGAGEMENT for next-generation dancers, EXPOSURE for community participation) delivered through partnerships with MMSD, Goodman Community Center, YWCA Madison, Boys & Girls Club of Dane County, Lussier Community Education Center, and Arts for All Wisconsin.
Madison Ballet firmographics
Firmographics- Name
- Madison Ballet
- Legal name
- Madison Ballet
- Website
- https://madisonballet.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madison Ballet is a 501(c)(3) nonprofit professional ballet company in Madison, Wisconsin, producing mainstage performances including The Nutcracker, running the School of Madison Ballet training institute, and delivering community outreach across Dane County since 1981.
- Ownership category
- akta.pro rank
Madison Ballet industry classification
Industry- Product category
- Performing Arts - Ballet and Dance Education
- NAICS
- Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Madison Ballet is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Ticket sales for performances including The Nutcracker, mixed repertory programs, and special events. Ticket sales make up approximately 50% of annual budget.
- School Tuition: Tuition revenue from School of Madison Ballet offering classes for children, teens, and adults at various skill levels from youth to pre-professional training.
- Individual Donations: Donations from individual supporters to support operations, outreach programs, and tuition assistance for students.
- Corporate Sponsorships: Support from business sponsors including Madison Community Foundation, Wisconsin Arts Board, Dane Arts, NEA, US Bank Foundation, and other local businesses.
- Foundation Grants: Grant funding from arts foundations and government arts agencies to support programming and community outreach.
- Community Cast Fees: Performance fees from community cast members participating in The Nutcracker to cover costume fitting, care, auditions, rehearsals, and performances.
- Studio Rental: Revenue from renting studio spaces to external dance groups and individuals when not in use by Madison Ballet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Innovation program tickets |
| One time/ perpetual license | Pay-as-you-go | Ballet Beyond evening performances |
| One time/ perpetual license | Pay-as-you-go | Ballet Beyond Family Series matinees |
| One time/ perpetual license | Pay-as-you-go | Timeless performances |
| One time/ perpetual license | Pay-as-you-go | The Nutcracker tickets |
| One time/ perpetual license | Pay-as-you-go | Rock the Ballet tickets |
| One time/ perpetual license | Pay-as-you-go | LOVE program tickets |
| Unit Pricing | Pay-as-you-go | Studio A rental |
| Unit Pricing | Pay-as-you-go | Studio B rental |
| Unit Pricing | Pay-as-you-go | Studio C rental |
| Unit Pricing | Pay-as-you-go | Full studio complex rental |
| Subscription | Annual | Trainee Division tuition |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Madison Ballet product offering
Product offeringCore offering
Madison Ballet is a professional ballet company and dance school in Madison, Wisconsin that produces full-scale ballet performances (including the annual Nutcracker with live Wisconsin Chamber Orchestra accompaniment), provides pre-professional dance training through the School of Madison Ballet across children's, school, trainee, and open divisions, and delivers community outreach programming in partnership with local schools and community organizations.
Product overview
Madison Ballet is a professional ballet company and dance school organization offering a comprehensive portfolio of performing arts services. The core offerings include professional ballet productions (traditional and contemporary repertoire reaching 13,000+ annual audience members), the School of Madison Ballet (providing pre-professional dance training across multiple divisions from children's to adult programs), and community outreach programming (ACCESS, ENGAGEMENT, and EXPOSURE initiatives). Supporting services include studio rental facilities and the Live Music Fund initiative. The company operates as one of nine Overture Center resident companies and presents its mainstage productions at venues including Overture Hall, Promenade Hall, and Capitol Theater.
Differentiator
Problem solved
Functional benefit
Brands
- School of Madison Ballet: The official training institute for Madison Ballet, offering classes from youth to adult for pre-professional dance careers. Also known as SMB.
Quantifiable outcome
- Reaches 20,000+ children and adults annually through performances and programs
- +4 more outcomes
Companies that use Madison Ballet
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Madison Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madison Ballet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Overture Center for the ArtscorePrimary venue partner and artistic host. Madison Ballet is one of Overture Center's nine resident companies. Performances held at Overture Hall, Promenade Hall, and Capitol Theater within the center.
- Wisconsin Chamber OrchestracoreAnnual collaboration for The Nutcracker and other productions. Orchestra provides live accompaniment for major performances including the holiday classic.
- MYArts (Madison Youth Arts)coreVenue partner for season finale performances and special programs at Starlight Theater. Home for Madison Youth Arts organizations.
- Madison Metropolitan School District (MMSD)coreEducational partnership bringing dance workshops and classes to students throughout the district. Part of outreach programming initiatives.
- Goodman Community CenterminorOutreach partner providing dance programming to community members. Focus on creating inclusive opportunities for diverse populations.
- YWCA of MadisonminorOutreach partner dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity.
- Boys & Girls Club of Dane CountyminorOutreach partner providing dance education opportunities to young people, especially those who need support most.
- Lussier Community Education CenterminorOutreach partner for community dance programming and enrichment opportunities.
- Arts + Literature LaboratoryminorPerformance partner for special events and interdisciplinary arts programming including dance performances amid visual art installations.
- Arts for All WisconsinminorPartnership to ensure arts access for people with disabilities through adaptive programming and inclusive dance opportunities.
- Bayview FoundationminorPartner for Emerging Choreographers Program where young students choreographed and presented their own dance creations at Overture Center.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Madison Ballet competitors and assessment
Company assessmentDirect peers
- Louisville Ballet: Mid-size regional professional ballet company with an integrated school (Louisville Ballet School) and a classical-and-contemporary season. Directly comparable to Madison Ballet in operational scale and programming mix.
- Nashville Ballet: Mid-size regional professional ballet company operating a company-plus-school model (Nashville Ballet School) in a mid-sized metro. Comparable to Madison Ballet in scale, mix of classical Nutcracker programming with contemporary repertoire, and reliance on diversified earned and contributed revenue.
- Ballet West: Regional professional ballet company based in Salt Lake City with an attached academy and a mixed classical/contemporary season. Comparable to Madison Ballet in operating model and scale, with a similar anchor on Nutcracker-style productions for earned revenue.
- Kansas City Ballet: Mid-size Midwestern professional ballet company with an attached school (Kansas City Ballet School) and a seasonal programming model anchored by The Nutcracker. Directly comparable to Madison Ballet on geography, scale, and operational structure.
- Cincinnati Ballet: Regional professional ballet company with an associated school (Cincinnati Ballet Otto M. Budig Academy) and a full season of classical and contemporary works. Comparable to Madison Ballet in scale, company-plus-school structure, and Midwest audience profile.
- Charlotte Ballet: Mid-size professional ballet company with an integrated academy and a mixed classical/contemporary season. Closely comparable to Madison Ballet in operating model, organizational scale, and programming philosophy.
- Pittsburgh Ballet Theatre: Mid-size regional professional ballet company with an attached school (PBT School) and a mixed classical/contemporary season. Comparable to Madison Ballet in scale, funding structure, and company-plus-academy model.
- Oregon Ballet Theatre: Regional professional ballet company in Portland with an attached school and a mixed repertory season. Closely comparable to Madison Ballet in scale, company-plus-academy structure, and reliance on diversified funding including institutional support.
- Milwaukee Ballet: Wisconsin's largest professional ballet company and the state's leading peer to Madison Ballet. Operates a similar model combining a professional company, attached school (Milwaukee Ballet School & Academy), and touring/season productions, making it the most directly comparable organization in the same state.
Broad incumbents
- Atlanta Ballet: Larger, more established professional ballet company with an attached academy (Atlanta Ballet Centre for Dance Education) operating a broader national footprint. Comparable in business model but materially larger in scale, season length, and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Madison Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Ballet leadership team
Management profileNumber of profiles
Profiles5 records
Madison Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Ballet
What does Madison Ballet do?
Madison Ballet is a professional ballet company and dance school in Madison, Wisconsin that produces full-scale ballet performances (including the annual Nutcracker with live Wisconsin Chamber Orchestra accompaniment), provides pre-professional dance training through the School of Madison Ballet across children's, school, trainee, and open divisions, and delivers community outreach programming in partnership with local schools and community organizations.
Is Madison Ballet a public or private company?
Madison Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison Ballet founded?
Madison Ballet was founded in 1981. It employs 11 to 50 people.
Where is Madison Ballet based?
Madison Ballet is headquartered in Madison, United States, in the North America region.
How does Madison Ballet make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are school Tuition, individual Donations, corporate Sponsorships, foundation Grants, community Cast Fees and studio Rental.
Who are Madison Ballet's main competitors?
Direct peers on record are Louisville Ballet, Nashville Ballet, Ballet West, Kansas City Ballet, Cincinnati Ballet, Charlotte Ballet, Pittsburgh Ballet Theatre, Oregon Ballet Theatre and Milwaukee Ballet. Atlanta Ballet is listed as a broad incumbent.
Does Madison Ballet have an API?
No public API is recorded for Madison Ballet.
What industry is Madison Ballet in?
Madison Ballet's product category is Performing Arts - Ballet and Dance Education. Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 711120 and its SIC code is 7900.