Golden Rama

What Golden Rama does

Golden Rama (legal entity PT. Golden Rama Express) is an Indonesian travel services company headquartered in Jakarta, founded in 1971 originally as the General Sales Agent for British Overseas Airways Corporation. The company operates a multi-vertical B2C and B2B travel platform spanning group and individual tour packages, domestic and international flight ticketing (with access to nearly 800 airline partners), hotel reservations (60,000+ properties), cruise bookings (12 cruise ship partnerships), attractions, travel insurance, and visa/document services. It serves retail leisure travelers across multiple product tiers (Super Sale, Favorite, Amazing, Signature) and corporate clients via bespoke incentive programs and the dedicated GREET corporate travel management platform.

The company runs an in-house technology stack led by the GROWS platform (introduced 2018) for the broader tourism industry ecosystem, the GREET corporate travel solution, and the GRETA WhatsApp-based travel assistant for direct customer engagement. Distribution is omnichannel: the goldenrama.com e-commerce site, WhatsApp GRETA, four phone hotlines, walk-in branch offices across Indonesia, dedicated corporate sales teams, and travel fair co-marketing with major Indonesian banks and airlines. The 2017 Egencia global partnership extends its corporate travel reach into 70+ countries.

Golden Rama's revenue model is primarily transaction-based: commissions and booking fees on flights, hotels, cruises, attractions, and insurance, supplemented by markup on packaged tours and professional services fees for visa processing and bespoke corporate incentive programs. The company reports 250,000+ customers annually across 225+ destinations and is privately held with no disclosed institutional funding or parent company.

Name

Golden Rama

Legal name

PT. Golden Rama Express

Website

https://goldenrama.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Golden Rama is an Indonesian travel agency and tour operator (PT. Golden Rama Express), founded in 1971 and headquartered in Jakarta, serving retail leisure travelers and corporate clients with multi-vertical bookings (tours, flights, hotels, cruises, insurance, visas) via its website, WhatsApp assistant, branches, and the GREET corporate platform.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Corporate/VIP Executive Itinerary Planning (THAKAOAG)

akta.pro secondary industries

Faith-Based Group Travel (Church/Mosque/Temple) Organizers (THAKAHAH), Religious & Pilgrimage Retail Travel Agencies (THAKABAL)

Keywords

• Travel agency services
• Tour packages
• Corporate travel management
• Flight booking services
• Hotel reservations

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour Packages: Group tour packages (land tours) across domestic and international destinations, including Favorite, Amazing, Super Sale, and Relaxing tour tiers with varying hotel star ratings, departing from multiple Indonesian cities. Revenue from package pricing includes airfare, accommodation, meals, transportation, and tour leader services.
2. Flight Ticketing: Domestic and international airline ticket bookings across nearly 800 airline partners. Revenue generated through booking fees and commissions from airline partners.
3. Hotel Reservations: Hotel booking services across more than 60,000 hotel and property partners globally, with pricing displayed per room per night.
4. Cruise Bookings: Cruise package reservations including Disney Adventure, Royal Caribbean, and multiple cruise lines across various destinations.
5. Travel Insurance: Travel insurance products offered as an add-on service for travel bookings.
6. Visa and Document Services: Passport and visa assistance including visa-free country information and visa-on-arrival guidance.
7. Corporate Incentive and Travel Management: Bespoke corporate incentive travel programs and corporate travel management services for enterprise clients, leveraging the GREET platform.
8. Attractions and Entertainment: Attraction tickets and entertainment bookings for destinations worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Golden Rama is an Indonesian travel agency that sells tour packages, flight tickets, hotel reservations, cruise vacations, attraction tickets, visa/document assistance, and travel insurance to individual consumers, supported by partnerships with nearly 800 airlines, 60,000+ hotels, and 12 cruise ships across 225+ global destinations. The company also provides corporate incentive travel programs (Vibe) and a corporate travel management platform (GREET) for enterprise clients, all accessible through its website, WhatsApp assistant, phone hotlines, and branch offices.

Product overview

Golden Rama Tours & Travel is a B2C digital travel agency platform and one of Indonesia's leading travel agents, established in 1971. The platform operates as a unified marketplace combining multiple service verticals: Tours (the core offering, available in Amazing/Favorite/Super Sale tiers), Flights (booking access to 800+ airlines), Hotels (60,000+ properties), Cruises (including Disney and Royal Caribbean), Attractions, Document & Visa, and Travel Insurance. For corporate clients, the company offers GREET (corporate travel management) and Vibe (corporate incentives), alongside specialized Sport Holidays packages for marathons and golf. The platform is accessible via website, mobile app, and WhatsApp (GRETA).

Differentiator

Problem solved

Functional benefit

Brands

• GREET: Corporate travel management platform and technology solution for business travel needs
• GROWS

Products and services

• Tours Guided group tour packages covering Europe, Asia, America, Oceania, Africa, and pilgrimage destinations, structured in multiple tiers (Amazing/Signature, Favorite, Super Sale, All-In) with twin-share or single-supplement pricing, meals, accommodation, and tour leader service.
• Flights Domestic and international airline ticket booking service providing access to nearly 800 airline partners including Garuda Indonesia, Singapore Airlines, Emirates, Qatar Airways, Cathay Pacific, and others.
• Hotels Hotel reservation service connecting travelers with more than 60,000 hotels and properties worldwide, with prices displayed per room per night across destinations.
• Cruises Cruise-only and cruise-inclusive tour packages offered in partnership with 12 cruise ships including Royal Caribbean (Spectrum of the Seas, Anthem of the Seas, Explorer of the Seas) and Disney Cruise Line (Disney Adventure 2025).
• Attractions Attraction tickets and entertainment bookings for popular destinations and tourist activities worldwide, both domestic (Indonesia) and international.
• Document and Visa Services Passport and visa assistance service providing visa requirement information, visa-free country lists, visa-on-arrival guidance, and document processing support for international travel.
• Travel Insurance Travel insurance booking service providing coverage options for domestic and international trips, offered as an add-on to other travel bookings.
• Travel Packages Pre-packaged travel bundles combining flights, hotels, tours, and activities, available in both domestic and international variants across multiple destinations.
• GREET Corporate Travel Management Corporate travel management platform providing customized, technology-driven business travel solutions for enterprise clients, leveraging the Egencia global network across Europe, North America, and Asia-Pacific.
• Vibe Corporate Incentives Bespoke corporate incentive travel programs designed to inspire, motivate, and reward employees, aligned with company vision and business objectives.
• GROWS Technology Platform In-house tourism technology platform developed to serve the broader tourism industry ecosystem in Indonesia, supporting travel businesses with operational and booking needs.
• Sport Holiday Packages Sport-themed travel packages combining international marathon or golf events with accommodation, race entries, and travel insurance, including Sanlam Cape Town Marathon 2027, Berlin Marathon 2026, Chicago Marathon 2026, and golf packages in China (Haikou-Sanya) and Thailand (Bangkok-Khaoyai).
• Wellness Packages Wellness and relaxation travel packages featuring spa experiences and exclusive retreats designed to nourish mind, body, and soul.
• Jelajah Packages Exploration-focused travel packages for discovering iconic destinations and hidden gems while immersing in captivating cultures around the world.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• EgenciacoreTechnology or Integration · 1 January 2017Strategic global partnership established in 2017 with Egencia, which operates across Europe, North America, and Asia-Pacific. Egencia provides a global corporate travel network that enhances Golden Rama's ability to serve corporate clients worldwide. This partnership allows Golden Rama to offer integrated corporate travel solutions leveraging Egencia's technology platform.
• Nearly 800 Airlines (Global)coreOthersPartnership network spanning nearly 800 airlines worldwide including domestic carriers (Citilink, Lion Air, Garuda Indonesia, Sriwijaya, Batik Air, Pelita Air, Super Airjet, Transnusa) and international carriers (Singapore Airlines, Scoot, Japan Air Lines, ANA, Korean Air, Eva Air, Cathay Pacific, Qantas, Etihad, Turkish Airlines, Qatar, Emirates, KLM, Malaysia Airlines, Air China, Asiana Airlines).
• 60,000+ Hotels and Properties (Global)coreOthersPartnership with more than 60,000 hotels and properties worldwide for accommodation bookings across all destination categories.
• 12 Cruise ShipscoreOthersPartnership with 12 cruise ships including Royal Caribbean (Spectrum of the Seas, Anthem of the Seas, Explorer of the Seas) and Disney Cruise Line (Disney Adventure 2025), offering ocean cruise experiences.
• BCA (Bank Central Asia)majorGTM or Marketing PartnerBCA Singapore Airlines Travel Fair 2026 — a promotional travel fair partnership where BCA cardholders can access special travel promotions on flights and packages.
• CIMB Niaga and Cathay PacificmajorGTM or Marketing PartnerCIMB Cathay Travel Fair 2026 — joint promotional campaign offering travel deals on Cathay Pacific flights and related travel packages.
• Payment Partners (Banks and Digital Wallets)supportingChannel Partner/ Reseller/ DistributorPayment ecosystem partners including VISA, Mastercard, JCB, Bank Mandiri, BCA, CIMB Niaga, Permata. Digital payment partners: Octo Clicks (Bank CIMB), GoPay, OVO, ShopeePay. Installment partners: DBS (3 months), Mandiri (3 months), BCA (6 months), CIMB (6 months). Also Aku Laku (tour installment without credit card) and Travel Privilege Card.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Panorama Tours: One of Indonesia's largest and oldest travel agencies (founded 1969), offering tours, ticketing, MICE, and corporate travel management. Direct competitor to Golden Rama in Indonesian retail and corporate outbound travel.
• Bayu Buana Travel: Established Indonesian full-service travel agency offering tours, flights, hotels, and corporate travel services. Competes directly with Golden Rama in retail leisure and corporate incentive travel across Indonesia.
• Dwidaya Tour: Long-established Indonesian travel agency specializing in outbound tours, ticketing, and corporate travel. Direct competitor to Golden Rama with comparable group tour, MICE, and airline ticketing offerings.
• Traveloka: Indonesia's leading online travel super-app for flights, hotels, and attractions. While not a traditional tour operator, it directly competes with Golden Rama for Indonesian outbound travel bookings across retail and corporate segments.
• Tiket.com: Indonesian OTA owned by Blibli that sells flights, hotels, and entertainment tickets. Competes with Golden Rama on retail flight and hotel bookings, especially among younger, mobile-first Indonesian consumers.
• Pegipegi: Indonesian OTA focused on domestic and regional hotel, flight, and train bookings. Overlaps with Golden Rama on accommodation and ticketing offerings for Indonesian travelers.

Emerging players

• Klook: Asia-Pacific booking platform specializing in tours, attractions, and experiences. Competes with Golden Rama's Attractions product line and increasingly with curated experience packages across the region.

Broad incumbents

• Agoda: Asia-focused hotel and travel booking platform owned by Booking Holdings. Direct overlap with Golden Rama's hotel and flight offerings, particularly for Indonesian outbound travelers booking accommodation abroad.
• Trip.com Group: Global OTA group (Trip.com, Ctrip, Skyscanner, Qunar) serving Asian markets including Indonesia. Competes with Golden Rama at the international flight and hotel booking layer with deeper inventory and mobile UX.
• American Express Global Business Travel: Global corporate travel management company serving multinational enterprise clients. Comparable to Golden Rama's GREET division and Egencia partnership for Indonesian corporates needing international business travel management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldenramatours
• YouTubeyoutube.com/channel/UCt4TY-khy3p78TcjgW77cgg
• Facebookfacebook.com/goldenramatours
• LinkedInlinkedin.com/company/pt-golden-rama-express
• Instagraminstagram.com/goldenramatours
• TikToktiktok.com/@goldenramatours

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Rama