Weiling

What Weiling does

Weiling GmbH is a German organic food wholesaler (Bio-Großhandel) founded in 1975 and headquartered in Coesfeld, North Rhine-Westphalia, supplying exclusively to B2B customers that trade 100% organic products. The company serves more than 1,200 independent organic specialty retailers, organic supermarkets, market stalls, delivery services, and commercial kitchens across Germany through a binding distribution channel that excludes private individuals, food coops, Reformhäuser and conventional supermarkets. Weiling's stated mission is to strengthen the independent Bio-Fachhandel by combining assortment supply with free marketing, store-development, and educational services.

The company carries more than 12,000 organic SKUs spanning fruit & vegetables, wine, cheese, delicatessen, meat, bakery, dairy, fish, dry assortment, frozen goods and natural cosmetics — including an exclusive private-label brand, bioladen*, that is contractually available only through Weiling customers. Distribution is operated from two highly modern logistics centers (Coesfeld and Lonsee) integrating AutoStore robotic storage with a high-bay warehouse, supported by an organized freight-forwarder network for nationwide Germany coverage. Customers place weekly orders via dedicated inside-sales account managers (Kundenbetreuer) and regional/specialist field-sales consultants, with a €1,000 net minimum order value for free delivery, SEPA direct debit payment, and sub-minimum surcharges for frozen (€200), cosmetics (€30), fresh bakery (€40) and single-bottle wine (€0.50 since 01.02.24).

Revenue is generated primarily through wholesale distribution margins on the 12,000+ SKU assortment, supplemented by logistics surcharges, paid supplementary training via the Weiling.Akademie (~4,000 participants/yr, 190 courses), and free-bundled store-development, marketing and consulting services that function as customer-acquisition and retention levers. The Weiling.Akademie and in-house Weiling Messe trade fair serve as both education platforms and GTM motions for new Bio-store openings. The company operates an ISO 50001:2018-certified energy management system and is registered as an organic control body under DE-ÖKO-039; in 2025 Weiling marked 50 years of operation as a "Bio-Pionier."

Name

Weiling

Legal name

Weiling GmbH

Website

https://weiling.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Weiling GmbH is a German organic food wholesaler founded in 1975 that supplies more than 12,000 organic SKUs exclusively to 1,200+ independent Bio specialty retailers, market stalls, delivery services and commercial kitchens across Germany, bundled with store-development, marketing and academy services.

Ownership category

akta.pro rank

Product category

Organic Food Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Organic food wholesale
• Bioladen private label
• Bio-Fachhandel distribution
• Organic specialty retail supply
• Natural cosmetics wholesale

Headquarters

HQ city

Coesfeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of organic products (B2B Großhandel): Core revenue stream: Weiling sells a full assortment of 12,000+ organic products to independent organic specialty retailers, organic supermarkets, market stands and delivery services. Customers place recurring orders (typically weekly) with a €1,000 net minimum order value for free delivery; transactions are invoiced in EUR with SEPA direct debit payment.
2. Logistics surcharges and minimum order premiums: Per-delivery minimum order thresholds and incremental logistics fees such as the €0.50 per-bottle surcharge on single wine bottle orders (when 6-packs are available, from 01.02.24). Below-threshold orders for frozen (€200), cosmetics (€30), and fresh bread (€40) segments generate differentiated fulfillment charges.
3. Weiling.Akademie training programs: Industry training and continuing education for organic retail: 190 online courses, workshops and seminars annually delivered to ~4,000 participants. Many courses are free for Weiling customers; supplementary paid offerings via weiling-akademie.de.
4. Store development and consulting services: Free consulting services including market/location analysis, business concept development, investment planning, room planning, store construction (turnkey delivery), assortment consulting and grand opening planning; onlinemarketing and marketing materials (active customer marketing workbook, monthly action flyers, in-store furnishings) provided to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Weiling GmbH is a B2B organic food wholesaler (Bio-Großhandel) that distributes a full assortment of 12,000+ certified organic SKUs — spanning fruit & vegetables, wine, cheese, delicatessen, meat, bakery, dairy, fish, dry assortment, frozen goods and natural cosmetics — to more than 1,200 independent organic specialty retailers (Bioläden), organic market stalls, organic delivery services and commercial kitchens across Germany. Customers are gated by binding distribution criteria requiring 100% Bio trading under BNN Naturkost/Naturwaren guidelines. Weiling bundles the supply contract with free regional and specialist field-sales consulting, store-development services, marketing materials (monthly action flyers, point-of-sale furnishings) and Weiling.Akademie continuing-education programs.

Differentiator

Problem solved

Functional benefit

Brands

• bioladen*: Exclusive private-label organic brand for Weiling customers; the third-strongest brand in the German bio-specialty trade (bioVista 2024), covering fruit & vegetables, meat, dairy and dry products.

Products and services

• Weiling Organic Full Assortment (Bio-Vollsortiment) The core B2B wholesale offering: 12,000+ certified organic SKUs distributed weekly from two highly modern German logistics centers (Coesfeld and Lonsee) to independent organic specialty retailers (Bioläden), organic delivery services, organic market stalls and HoReCa operators. Minimum order value is €1,000 net per delivery for free delivery, with sub-minimums for frozen (€200), cosmetics (€30) and fresh bread (€40). Customers are gated by binding distribution criteria requiring 100% Bio trading under BNN Naturkost/Naturwaren guidelines.
• bioladen* Private Label Brand Exclusive Weiling-owned private-label brand sold only through Weiling customers. Ranked the third-strongest brand in the German organic specialty trade (bioVista 2024), with 100% Verbandsqualität (organic association quality) for fruit & vegetables and near-100% for meat and dairy. Spans fruit & vegetables, meat, dairy and dry-assortment categories.
• Weiling.Akademie Continuing-Education Programs Industry training and continuing-education program for the German organic specialty trade. Covers cheese, wine, business management, sales promotion and other Naturkost-specific topics. Delivered as online courses, workshops and seminars via weiling-akademie.de; doubles as both customer education and a customer-acquisition channel for new Bio store openings.
• Weiling Store-Development Consulting (Ladenentwicklung) Bundled advisory service for prospective and existing organic retailers covering market and location analysis, business concept, investment and room planning, turnkey store construction, assortment consulting and grand-opening planning. Includes specialist advice for online retailers and delivery services via Daniel Förster.

Quantifiable outcome

• Over 1,200 independent organic specialty retailers served across Germany
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and moderate.

• BNN (Bundesverband Naturkost Naturwaren e.V.)coreStrategic or Co-development PartnerBNN is the German federal association for the organic natural food sector (Albrechtstraße 22, 10117 Berlin). Weiling's binding distribution criteria (Vertriebsweg) explicitly reference BNN's membership guidelines (Stand 5.3.2012): customers must operate a Bio-Vollsortiment with 95% certified organic products, qualified staff, BNN orientation values for chemical-synthetic pesticide/residue monitoring, and BNN aroma recommendations. Weiling uses BNN's BNN-Sortiments-Richtlinien and BNN Orientierungswert for residue analysis as contractual purchasing standards.
• Cloudflare Inc.coreTechnology or IntegrationCloudflare (101 Townsend St., San Francisco, CA 94107, USA) provides the globally distributed Content Delivery Network (CDN) and DNS service routing web traffic between browsers and weiling.de. Acts as a filter against malicious traffic. Cloudflare holds EU-US Data Privacy Framework certification; data transfers rely on EU Standard Contractual Clauses.
• VERSATEL (1&1 Versatel Deutschland GmbH)coreTechnology or IntegrationVERSATEL (Elgendorfer Straße 57, 56410 Montabaur) is Weiling's external hosting provider for website content. Data processing governed by an Auftragsverarbeitungsvertrag (AVV).
• Microsoft (Microsoft Teams)coreTechnology or IntegrationMicrosoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland) — Microsoft Teams is used for audio/video conferencing with prospective and existing business partners. Microsoft holds EU-US Data Privacy Framework certification.
• Google Ireland Limited (YouTube, Google Maps)coreTechnology or IntegrationYouTube videos embedded in extended privacy mode for product storytelling; Google Maps used to power a virtual store tour on the Ladenentwicklung sub-page. Google holds EU-US Data Privacy Framework certification.
• Meta Platforms Ireland Limited (Facebook & Instagram)coreGTM or Marketing PartnerMeta is the operator of Facebook and Instagram, where Weiling maintains public profiles at facebook.com/weiling.Biopionier and instagram.com/bio_pionier_weiling. A Controller Addendum has been signed with Meta defining joint responsibility for processing of page-visit data. Data transfers rely on EU Standard Contractual Clauses. Meta holds EU-US Data Privacy Framework certification.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationSendinblue GmbH (Köpenicker Straße 126, 10179 Berlin) operates Brevo, the newsletter service used by Weiling to send, track and analyze email campaigns (open rate, click rate, conversion tracking, audience clustering). Data is stored on Sendinblue's servers in Germany.
• Matomo (self-hosted open-source analytics)coreTechnology or IntegrationMatomo open-source web analytics deployed on Weiling's own servers with IP anonymization enabled — analytics data remains in-house and is not shared with third parties.
• ELO Digital Office GmbHmoderateTechnology or IntegrationELO Digital Office GmbH (Tübinger Str. 43, 70178 Stuttgart) is used to embed job postings (Stellenanzeigen) on the Weiling website; AVV in place; session-limited cookie set when postings are viewed.
• PARIPARI GmbHmoderateImplementation/ SI/ Consulting PartnerPARIPARI GmbH (Flandrische Straße 4, 50674 Köln, [email protected]) is credited as the concept and design agency responsible for the layout and design of weiling.de per the Impressum.
• bioVistamoderateGTM or Marketing PartnerbioVista is the market-research firm whose 2024 brand ranking is cited by Weiling as the source for bioladen* being the third strongest brand in the German organic specialty trade. Used as an authoritative third-party endorsement in Weiling's marketing.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dennree GmbH: Germany's largest organic food wholesaler, headquartered in Töpen (Bavaria). Dennree supplies the Denn's Biomarkt chain and independent Bio retailers with a comparable full Bio-Vollsortiment — making it Weiling's closest direct competitor by business model, assortment breadth, and target customer.
• Naturkost West GmbH: Regional organic food wholesaler serving independent Bio specialty retail in western Germany, with overlapping assortment and customer base. Competes directly with Weiling for the same Bio-Fachhandel customer segment in overlapping geographies.
• Terra Bio eG: Germany-based organic wholesalers' cooperative (eingetragene Genossenschaft) supplying independent Bio specialty retail with comparable Bio-Vollsortiment across Germany. Closely comparable to Weiling in B2B organic wholesale model and customer type.
• Bodan Großhandel für Naturkost GmbH: Southern Germany-based organic food wholesaler serving independent organic retailers and natural food stores. Comparable to Weiling in product breadth, B2B model, and target customer profile, with regional overlap in Baden-Württemberg and Bayern.
• Rinklin Naturkost GmbH: Organic wholesaler in southwestern Germany serving independent Bio retailers with comparable assortment and customer base. Direct regional competitor to Weiling in the Bio-Fachhandel channel.
• Bode Naturkost GmbH: Organic food wholesaler in northern Germany supplying independent Bio specialty stores with comparable assortment. Comparable to Weiling by model and customer segment, with regional overlap.

Broad incumbents

• Lehmann Natur GmbH: Germany-based organic food distributor with broader product portfolio serving multiple channels including organic retail, HoReCa, and manufacturing. Comparable to Weiling in the organic wholesale core but extends beyond the Bio-Fachhandel channel Weiling restricts itself to.
• Alnatura Produktions- und Handels GmbH: Major German organic producer/retailer operating its own supermarket chain and supplying independent organic retailers. Comparable organic assortment but competing through both retail (Alnatura Super Natur Markt) and B2B distribution — partially overlapping with Weiling's customer universe.

Emerging players

• Narayana GmbH: Germany-based organic online wholesale/subscription service targeting smaller Bio retailers and organic delivery services. Operates in adjacent customer segments (Bio-Lieferservices, smaller Bioläden) that overlap with Weiling's secondary customer segments, with a more digital-light footprint.

Others

• Bio Company GmbH: Berlin-based organic supermarket chain operating its own retail stores in the Bio segment. Comparable in that it sources and sells organic assortments, but operates as a downstream retailer rather than a B2B wholesaler — relevant as a customer-type benchmark for Weiling's Bio supermarket segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weiling.Biopionier
• Instagraminstagram.com/bio_pionier_weiling
• LinkedInlinkedin.com/company/weiling-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiling