Health and Beauty

What Health and Beauty does

Health and Beauty Group is a privately held German trade media and events company headquartered in Ettlingen, serving the professional beauty industry across 12 European countries. The company operates a multi-channel portfolio consisting of trade publications (BEAUTY FORUM in Germany, Poland, and Hungary; MEDICAL; and COSSMA), trade shows and congresses (BEAUTY FORUM Festival, BEAUTY FORUM Days, BEAUTY FORUM Warsaw, BEAUTY FORUM & HAIR Warsaw, BEAUTY FORUM Budapest, and Podiatry Congress Leipzig), a digital mobile platform (BEAUTY FORUM App launched March 2025), and award programs (BEAUTY FORUM Stars Award and GLORIA AWARD). Founded in 1985, the company has been majority-owned by BolognaFiere Cosmoprof since July 2018, giving it access to a global network of 500,000 beauty professionals and 9,000 companies.

The business generates revenue through five primary streams: trade show exhibitor fees, magazine subscriptions and advertising (print and digital), event ticket sales, online/web-TV advertising, and e-commerce product sales (professional books, CDs, DVDs, fan-shop items). Flagship events such as BEAUTY FORUM Festival attract 535+ exhibitors and over 20,000 visitors from 25 countries, while the Warsaw events draw 10,000+ visitors each and Budapest over 3,500. The company serves a dual customer base: beauty professionals (salons, nail studios, podiatry practices, hair salons, beauty schools) seeking education and certification credits, and cosmetics brands/manufacturers seeking lead generation and brand visibility through exhibition and advertising channels. Operating entities include Health and Beauty Germany GmbH, Health and Beauty Media Sp. z o.o. (Poland), and Health and Beauty Business Media Kft. (Hungary), with licensee partnerships extending into Greece, Slovakia, and Slovenia.

Name

Health and Beauty

Legal name

Health and Beauty Holding GmbH

Website

https://health-and-beauty.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Health and Beauty Group is a German trade media and events company operating BEAUTY FORUM trade shows, magazines, and the new BEAUTY FORUM App across 12 European countries, serving beauty professionals and cosmetics brands as a Cosmoprof network subsidiary.

Ownership category

akta.pro rank

Product category

Professional Beauty Trade Media and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Professional beauty media
• Beauty trade shows
• Cosmetics industry events
• Beauty trade publishing
• Professional beauty publishing

Headquarters

HQ city

Ettlingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Magazine Subscriptions and Advertising: Revenue from magazine subscriptions (print and digital) for BEAUTY FORUM, MEDICAL, and COSSMA publications. Advertising revenue from display ads, classifieds, and sponsored content within the magazines targeting beauty industry professionals.
2. Online/Web-TV Advertising: Revenue from digital advertising placements in online media and web-TV properties. Advertisers can purchase banner ads, pop-up ads, and other digital advertising formats to reach the professional beauty audience.
3. Trade Show Exhibitor Fees: Revenue from companies paying to exhibit at BEAUTY FORUM trade fairs, BEAUTY FORUM Days regional events, and Podiatry Congresses. Exhibitors include cosmetics brands, device manufacturers, and service providers in the beauty industry.
4. Event Ticket Sales: Revenue from tickets to BEAUTY FORUM events including trade fairs, BEAUTY FORUM Days, and congresses. Ticket sales to beauty professionals attending educational sessions and trade exhibitions.
5. Product Sales (Shop): Revenue from online shop selling professional books, CDs, DVDs, and fan shop articles related to the beauty industry.
6. Print Advertising: Revenue from print advertisements in newspapers and magazines published by Health and Beauty Germany GmbH, including display ads, classifieds, and special advertising placements.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Health and Beauty Group is a B2B media and trade-show organizer serving the professional beauty industry across Europe. It generates revenue by selling exhibition space and sponsorships at BEAUTY FORUM trade fairs, selling print and digital advertising inside its BEAUTY FORUM, MEDICAL, and COSSMA trade publications, monetizing subscriptions and event tickets, and operating the BEAUTY FORUM App as a digital content and salon-finder platform.

Product overview

Health and Beauty Group operates as a trade publisher and trade show/event organizer for the professional beauty industry. The company offers a multi-channel portfolio consisting of cross-media trade publications (BEAUTY FORUM, MEDICAL, COSSMA magazines), professional trade events (BEAUTY FORUM Festival, BEAUTY FORUM Days, BEAUTY FORUM Warsaw, BEAUTY FORUM & Hair Warsaw, BEAUTY FORUM Budapest, Podiatry Congress Leipzig), a digital mobile app (BEAUTY FORUM App), and industry award programs (BEAUTY FORUM Stars Award, GLORIA AWARD). These offerings serve beauty professionals, cosmetics manufacturers, and beauty enthusiasts across Germany, Austria, Switzerland, Poland, Hungary, and other European countries through print magazines, digital platforms, live events, and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• BEAUTY FORUM Magazine Flagship professional beauty trade magazine for beauty professionals distributed in print and digital formats across Germany, Poland, and Hungary, covering all cosmetic and business topics including skincare, device-based treatments, medical beauty, foot and nail care, natural cosmetics, lifestyle and style trends.
• MEDICAL Magazine

Quantifiable outcome

• Over 28,000 beauty professionals participated in online voting for BEAUTY FORUM Stars Award 2025
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• German Association for Podology (ZFD), Landesverband Sachsen-Anhalt e.V.coreStrategic or Co-development PartnerHealth and Beauty Germany GmbH organizes the Podiatry Congress Leipzig in cooperation with the German Association for Podology (ZFD), Landesverband Sachsen-Anhalt e.V. The congress is accredited with 7 continuing education points and features scientifically-based lectures and latest studies on podiatric topics.
• VCP – Verband Cosmetic Professional e.V.coreStrategic or Co-development PartnerVCP (Association of Cosmetic Professional) serves as supporting partner for the GLORIA AWARD – Deutscher Kosmetikpreis by BEAUTY FORUM. Martin Ruppmann, Managing Director of VCP, also serves on the expert jury for the BEAUTY FORUM Stars Award.
• podo deutschland, LV Sachsen-Anhalt e.V.coreStrategic or Co-development PartnerCooperation with podo deutschland for the Podology Congress Leipzig, focusing on professional podiatric education and the diabetic foot syndrome as a key topic.
• Cosmoprof Worldwide NetworkflagshipStrategic or Co-development PartnerHealth and Beauty Group is integrated into the international network of Cosmoprof Worldwide, providing access to 500,000 beauty professionals and 9,000 companies worldwide. This network enables international expansion and cross-border business opportunities for exhibitors and advertisers.
• Beauty Schools and Training CompaniesminorStrategic or Co-development PartnerPartnership program supporting beauty schools and training companies with free magazine subscriptions for students and teachers. BEAUTY FORUM provides industry information to help students prepare for careers in the beauty industry.
• DKMS - look good feel betterminorStrategic or Co-development PartnerBEAUTY FORUM Munich supports the DKMS patient programme 'look good feel better' which helps women undergoing cancer treatment strengthen their self-confidence through free cosmetic workshops. Partnership highlights social responsibility and connection between beauty, health, and mental well-being.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BolognaFiere Cosmoprof: Parent company and operator of Cosmoprof Worldwide Bologna, Cosmoprof Asia (Hong Kong), and Cosmoprof North America (Las Vegas)—the world's largest B2B beauty trade shows. Directly comparable in product (B2B beauty trade events), target market (beauty professionals and brands), and business model (exhibitor fees + sponsorship).
• Messe Frankfurt: Operates the Beautyworld trade show series (Beautyworld Middle East, Beautyworld Japan, Beautyworld Saudi Arabia). Directly competes with BEAUTY FORUM for beauty brand exhibitor budgets and professional attendee attention in regional markets, with the same event-driven B2B business model.
• William Reed: Publisher of Cosmetics Business and Cosmetics Design, and operator of beauty industry events. Closely comparable B2B trade media + events business model targeting cosmetics manufacturers, brand owners, and ingredient suppliers with similar revenue mix of advertising, subscriptions, and events.
• Questex: Operates beauty, spa, and wellness events (e.g., IECSC, IBS New York) and publishes related B2B trade media serving spa, beauty, and wellness professionals. Directly comparable as a niche B2B trade media + events business serving adjacent beauty and wellness verticals.
• Allured Business Media: Publishes Global Cosmetic Industry (GCI) magazine and Cosmetics & Toiletries, serving personal care and cosmetics manufacturers and brand owners. Highly comparable B2B trade media business targeting the same cosmetics industry professional audience as BEAUTY FORUM and COSSMA.
• Rodman Media: Publishes Happi (Household & Personal Products Industry) magazine, targeting personal care, cosmetic, and household product manufacturers. Closely comparable niche B2B trade media business serving adjacent personal care and cosmetics manufacturing verticals to COSSMA.

Broad incumbents

• Informa Markets: Largest global B2B trade show and events operator, running beauty-related events such as in-cosmetics Global, in-cosmetics Asia, and Beautyworld-style programs across multiple regions. Operates at much larger scale with broader portfolio, but directly overlaps on beauty B2B events and media.
• Reed Exhibitions (RX): Global trade show organizer operating multiple beauty-adjacent events. Operates at significantly larger scale with a broader industry portfolio, but overlaps on the B2B event-driven business model and exhibitor-driven revenue structure.
• Penske Media Corporation: Publishes WWD (Women's Wear Daily) and WWD Beauty Inc, a leading B2B beauty trade publication serving beauty executives and brand decision-makers. Much larger media conglomerate, but WWD Beauty Inc directly competes for beauty brand advertising and professional audience attention.

Emerging players

• BeautyMatter: Digital-first B2B beauty industry media platform covering brand strategy, retail, product development, and supply chain for beauty executives. Smaller and digitally native, but directly competitive for beauty professional audience attention and digital ad revenue as Health and Beauty's App launch responds to this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/health-and-beauty-germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Beauty