What Rodman Media does

Rodman Media is a privately held, family-owned B2B trade publishing company founded in 1964 and headquartered in Ramsey, New Jersey, with a secondary office in Montvale. It operates eleven industry-specific trade publications — Beauty Packaging, Coatings World, Contract Pharma, Happi, Ink World, Label & Narrow Web, Medical Product Outsourcing, Nonwovens Industry, Nutraceuticals World, Orthopedic Design & Technology, and Printed Electronics Now — serving verticals including personal care, coatings, inks, nonwovens, pharmaceutical outsourcing, medical device manufacturing, labels, nutraceuticals, and printed electronics. The company delivers content through a multi-channel platform combining controlled-circulation print magazines, brand-specific websites, email newsletters, social media, and industry conferences such as the MPO Summit.

The company's underlying technology stack is a conventional trade-publishing platform: FTP servers for digital ad-material submission, online payment processing for subscriptions and advertising, and a marketing-services technology layer covering SEO tools, video production, and programmatic advertising via third-party real-time bidding infrastructure. There are no disclosed proprietary AI/ML systems, APIs, or developer platforms. The company describes itself as the "number one source of industry news" in each of its verticals, supported by 40+ years of brand equity and verified-audit circulation.

Rodman Media generates revenue across five streams: advertising sales across print and digital properties, controlled-circulation magazine subscriptions (often free to qualified professionals), targeted subscriber list rentals, conference registrations and sponsorships (notably MPO Summit), and a full-service marketing agency offering strategy, creative, PR, content, social, video, SEO, and programmatic buying. The go-to-market is sales-led with direct enterprise relationships, supplemented by partnership marketing with co-branded subscription and data-acquisition programs. The company is led by CEO Rodman J. Zilenziger, Jr. and Operations Manager James Zilenziger, with no venture capital, private equity, or institutional ownership disclosed.

Name

Rodman Media

Legal name

Rodman Media, Inc.

Website

https://rodmanmedia.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodman Media is a family-owned B2B trade publisher founded in 1964, operating eleven controlled-circulation magazines (e.g., Happi, Coatings World, Contract Pharma, MPO) serving industry professionals across personal care, coatings, pharma, medical devices, and related verticals through print, digital, events, and marketing services.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• B2B trade publishing
• Industry trade magazines
• Controlled circulation media
• Marketing services agency
• Advertising sales

Headquarters

HQ city

Montvale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from magazine and website advertising. Brands purchase ad placements across Rodman's industry-leading print and digital publications.
2. Magazine Subscriptions: Controlled circulation subscriptions for trade publications serving specific industry verticals.
3. List Rentals: Targeted subscriber lists available for rent to help companies identify and reach specific B2B audiences through email broadcasts or direct mail campaigns.
4. Conferences and Events: MPO Summit and other industry conferences providing networking and educational programs. Revenue from event registration, sponsorships, and exhibitor fees.
5. Marketing Services: Full-service marketing agency offerings including strategy, creative, public relations, content marketing, social media, video production, SEO, and programmatic advertising.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rodman Media operates a portfolio of 11 B2B trade publications serving specialized industry verticals (beauty packaging, coatings, pharma outsourcing, personal care, ink, labels, medical device outsourcing, nonwovens, nutraceuticals, orthopedics, and printed electronics) with controlled circulation of 140,000 readers across 120 countries. The company generates revenue through advertising sales, subscriptions, and conferences, and complements these publications with full-service marketing agency offerings including strategy, creative, PR, content marketing, social media, video production, SEO, and programmatic advertising.

Product overview

Rodman Media is a family-owned publishing company operating as a multi-brand media platform consisting of eleven industry trade publications (Beauty Packaging, Coatings World, Contract Pharma, Happi, Ink World, Label & Narrow Web, Medical Product Outsourcing, Nonwovens Industry, Nutraceuticals World, Orthopedic Design & Technology, and Printed Electronics Now) alongside a comprehensive suite of marketing services including Strategy, Creative, Public Relations, Content Marketing, Social Media, Video Production, SEO, and Programmatic Advertising. The publications serve specialized B2B industries with controlled circulation totaling 140,000 readers across 120 countries, while the service offerings enable integrated marketing solutions for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Packaging: Trade publication serving the global beauty industry packaging sector, covering brand marketers and packaging suppliers. Now in its 25th year.
• Coatings World
• Contract Pharma
• HAPPI
• Ink World
• Label & Narrow Web
• Medical Product Outsourcing (MPO)
• Nonwovens Industry
• Nutraceuticals World
• Orthopedic Design & Technology (ODT)
• Printed Electronics Now

Products and services

• Beauty Packaging Industry publication covering packaging trends and innovations for the global beauty industry, serving executives at major beauty companies. Now in its 25th year.
• Coatings World Leading industry publication covering the global coatings market, serving major coatings companies with business reports and technical content, with global circulation.
• Contract Pharma Premier media outlet dedicated to pharma and biopharma outsourcing, covering contract manufacturing organizations and CDMOs. Entered its 21st year in 2020.
• Happi Leading media company covering the global personal care, household, and industrial/institutional cleaning market, serving 30,000 subscribers worldwide and covering the market for more than 50 years.
• Ink World Most widely read source for ink industry news and in-depth information on ink development, manufacture and sale, covering litho, flexo, gravure, radiation-cured, inkjet, RFID, conductive and textile inks. Published for 25 years.
• Label & Narrow Web Premier resource for label professionals covering label printing industry trends, digital technologies, and manufacturing news. Has been serving the industry for 23 years.
• Medical Product Outsourcing Global magazine dedicated to medical device outsource manufacturing with a Verified Audit Circulation-qualified circulation of 25,000 recipients. Covers service provider-OEM relationships and industry trends.
• Nonwovens Industry Publication serving the global engineered fabrics/nonwovens industry with monthly print editions, supplements, and digital content. Makes more than 50,000 reader connections daily through website, email, and social media.
• Nutraceuticals World Coverage of global dietary supplement, functional food, and nutritional beverage markets, serving product developers, manufacturers, marketers, and R&D/regulatory teams. Published for 22 years.
• Orthopedic Design & Technology Industry-leading publication covering orthopedic product development and manufacturing with 7,500+ subscribers reaching key decision makers in the orthopedic sector.
• Printed Electronics Now Magazine, weekly e-newsletter, and online publication devoted to electronic products created through printing and other roll-to-roll manufacturing processes.
• Strategy Services Brand building services focused on analyzing consumer attention and content consumption patterns to inform creative work.
• Creative Services Content creation services including design, copywriting, and video production for marketing channels.
• Public Relations Services PR services by industry experts working with in-house creative and production teams for integrated media planning.
• Content Marketing Creation, production, and distribution of premium content at scale for emerging and established brands.
• Social Media Services Social media content creation and management for building brand narratives and driving engagement.
• Video Production Full-service content production including storyboards, motion design, animation, visual effects, and post-production for brands across all marketing channels.
• SEO Services Technical site audits, competitive analysis, keyword research, and content optimization for online visibility.
• Programmatic Advertising Media planning, buying, and research using real-time bidding technology with contextual, behavioral, and lookalike targeting.
• MPO Summit Annual conference series focused on medical device outsourcing and manufacturing, operated for more than 15 years and held in various U.S. locations including Austin, Colorado, Utah, San Diego, and Silicon Valley.
• List Rentals Targeted subscriber lists available for rent to help companies identify and reach specific B2B audiences through email broadcasts or direct mail campaigns.

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Brands (Partnership Marketing)coreGTM or Marketing PartnerRodman Media partners with brands including Contract Pharma and Happi to help them achieve business goals through brand differentiation, consumer engagement, subscription generation, and customer data acquisition. Partners gain access to prestigious brands, award-winning content producers, deep marketing expertise, and promotional channels to reach highly desirable B2B audiences.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BNP Media: BNP Media is a B2B trade publishing company operating dozens of niche trade magazines, events, and digital media products serving specific industry verticals. Its multi-title, vertical-niche model, controlled-circulation approach, and event-led monetization are closely aligned with Rodman Media's strategy.
• Endeavor Business Media: Endeavor Business Media operates a large portfolio of B2B trade publications, websites, events, and data products across niche verticals. Its strategy of owning many small vertical brands, integrating events and digital, and pursuing niche category leadership is highly comparable to Rodman's approach.
• Questex: Questex is a B2B media and events company that operates trade publications, conferences, and lead-generation services across specialized verticals. Its combination of trade publishing with live events and integrated marketing services mirrors Rodman's publishing-plus-agency-plus-events model.
• Scranton Gillette Communications: Scranton Gillette Communications is a B2B media company serving construction, infrastructure, and industrial verticals through niche trade magazines, websites, and events. Its focus on vertical trade media in specialized industries is directly comparable to Rodman's niche-trade-magazine portfolio.
• WATT Global Media: WATT Global Media operates trade publications, conferences, and digital media products serving animal agriculture and food industry verticals. Its niche-vertical trade media and events model is highly comparable to Rodman's category-leading trade publication approach.
• Randall-Reilly: Randall-Reilly is a B2B media and data company operating trade publications, events, and lead-generation products serving trucking, construction, and industrial verticals. Its niche-trade-media-plus-data model and multi-vertical portfolio is comparable to Rodman's approach.
• Advantage Business Media: Advantage Business Media (now part of Informa) operates B2B trade publications, digital media, and events across specialized industrial and manufacturing verticals. Its niche trade publishing portfolio and digital pivot parallels Rodman's business model.
• MultiView: MultiView is a B2B media company that operates vertical trade publications, digital advertising solutions, and lead-generation services for niche industries. Its focus on B2B vertical audiences and digital advertising solutions is comparable to Rodman's controlled-circulation model.

Broad incumbents

• Informa (formerly UBM): Informa is a large global B2B media, events, and information company operating thousands of trade brands and major industry events. It owns many of the largest trade shows and publications in industries Rodman serves (pharma, beauty, coatings), making it a broad incumbent competitor and potential acquirer.
• S&P Global Commodity Insights: S&P Global operates large-scale trade publications, data products, conferences, and industry intelligence across multiple verticals including chemicals, energy, and commodities. As a broad incumbent in industry information and events, it overlaps with Rodman's verticals in coatings, chemicals, and industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/happimagazine
• Facebookfacebook.com/pages/Happi-Magazine/134933996518620
• LinkedInlinkedin.com/company/rodman-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodman Media