Diamond Nexus

What Diamond Nexus does

Diamond Nexus LLC is a Wisconsin-based direct-to-consumer jewelry brand founded in 2005, operating exclusively online. The company sells engagement rings, wedding bands, and fine jewelry built around three stone categories: its proprietary DiamondNexus™ Alternative, moissanite, and lab-grown diamonds. Engagement rings are listed in the $515–$1,845 range with fine jewelry extending up to roughly $11,385, and the company offers a custom design service staffed by Wisconsin-based bench jewelers. Two Wisconsin offices — Oak Creek for customer service and retail operations and Franklin for manufacturing and repair — support an in-house production model rather than wholesale sourcing.

The product portfolio has expanded beyond bridal into the Everyday Radiance fine jewelry collection, men's jewelry, and Gently Loved, a secondary-market channel for pre-owned pieces. The company backs purchases with a lifetime stone guarantee and a free manufacturing warranty, and it runs a Build Your Own Ring configurator on its e-commerce site. Distribution is exclusively online, supplemented by marketplace placements and a financing partnership with Affirm to reduce purchase friction on higher-AOV items.

The business model is a vertically integrated DTC e-commerce operation: revenue is generated from one-off consumer purchases of branded jewelry, with no disclosed wholesale, B2B, or licensing channels. Margin structure benefits from in-house manufacturing in Franklin, WI, and a direct online funnel, but the model is exposed to bridal-cycle demand and to the brand's ability to extend into non-bridal occasions. No funding rounds, acquisitions, management bios, or revenue figures are disclosed.

Name

Diamond Nexus

Legal name

Diamond Nexus LLC

Website

https://diamondnexus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Nexus is a Wisconsin-based direct-to-consumer e-commerce jewelry brand founded in 2005 that sells engagement rings, wedding bands, and fine jewelry using its proprietary DiamondNexus™ Alternative, moissanite, and lab-grown diamonds to consumer buyers.

Ownership category

akta.pro rank

Product category

Online Fine Jewelry Retail (Diamond Alternative & Lab-Grown)

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Lab-Grown Diamond Bridal Jewelry (CRAKACAF), Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB)

Keywords

• Diamond simulant jewelry
• Lab grown diamonds
• Engagement rings online
• Fine jewelry retail
• Moissanite jewelry

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail - Fine Jewelry: One-time purchase model for engagement rings, wedding bands, and fine jewelry sold directly through diamondnexus.com. Products include DiamondNexus™ Alternative, moissanite, and lab-grown diamond pieces in gold and platinum settings. Customers can purchase ready-to-ship items or custom-designed pieces.
2. Custom Jewelry Design Services: Bespoke jewelry design service where customers submit design preferences and receive CAD designs from Wisconsin-based jewelers. The custom design process involves consultation, CAD rendering, and handcrafting of unique pieces.
3. Financing and Payment Plans: Partnership with Affirm and other financing providers to offer installment payment options for jewelry purchases, making higher-ticket items more accessible to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Diamond Nexus is a direct-to-consumer online jewelry retailer that designs, manufactures, and sells bridal and fine jewelry — including engagement rings, wedding bands, and fashion pieces such as earrings, necklaces, bracelets, and rings — using its proprietary DiamondNexus™ Alternative stone, moissanite, and lab-grown diamonds. The company handcrafts each piece in Wisconsin and sells exclusively through its own e-commerce website, with custom design services, a pre-owned collection, and financing via Affirm.

Product overview

Diamond Nexus is an online jewelry retailer specializing in fine jewelry and engagement rings, primarily offering three stone options: DiamondNexus™ Alternative (their proprietary diamond simulant), Moissanite, and Lab Grown Diamonds. The core product lines include Engagement Rings (in Solitaire, Accented, Halo, Three Stone, and other styles), Wedding Rings (men's and women's bands), and Fine Jewelry (earrings, necklaces, bracelets, rings, charms). The company also offers the Everyday Radiance collection—a newer line of rings in 10K gold with their Alternative stones—and a Custom Fine Jewelry Design service for bespoke pieces. Key features include a Build Your Own Ring tool for customization and Ready to Ship options for in-stock items. The business operates exclusively online with Wisconsin-based jewelers handling repairs and custom work.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Engagement rings handcrafted in Wisconsin using DiamondNexus™ Alternative, moissanite, or lab-grown diamond center stones, available in multiple styles and customizable via the website, intended for couples shopping for a bridal ring.
• Wedding Rings Wedding bands for men and women, including classic and men's crossover wedding bands, crafted with DiamondNexus™ Alternative, moissanite, or lab-grown diamonds, sold directly to consumers for wedding use.
• Fine Jewelry (Earrings, Necklaces, Bracelets, Rings) Fashion fine jewelry pieces — including earrings, necklaces, bracelets, rings, and pendants — crafted with DiamondNexus™ Alternative, moissanite, and lab-grown diamonds, sold to consumers for everyday wear and gifting.
• Everyday Radiance Collection A curated collection of fine jewelry designed for everyday wear and self-purchasing, positioned as accessible everyday radiance pieces.
• Custom Fine Jewelry Design A bespoke custom design service where customers collaborate with Diamond Nexus designers to create a one-of-a-kind engagement ring, wedding band, or fine jewelry piece, using CAD-based design and a dedicated gemstone fulfillment team to bring the customer's vision to life.
• Gently Loved (Pre-Owned Jewelry) Pre-owned / Gently Loved Diamond Nexus jewelry sold at lower price points, targeting budget-conscious consumers seeking authentic Diamond Nexus pieces at a discount.
• Jewelry Cleaning Kit An at-home jewelry cleaning kit sold to customers as an accessory / care product for Diamond Nexus jewelry.
• Gift Card A Diamond Nexus gift card redeemable on diamondnexus.com, sold to consumers for gifting purposes.

Quantifiable outcome

• Lifetime Stone Guarantee covers DiamondNexus™ Alternative and Moissanite stones - no chipping, cracking, or discoloration
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The KnotminorChannel Partner/ Reseller/ DistributorWedding marketplace platform where Diamond Nexus has a vendor profile for customer acquisition in the bridal market segment.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Brilliant Earth: Public (NASDAQ: BRLT) online jewelry retailer specializing in ethical and lab-grown diamonds for engagement rings and bridal jewelry. Directly comparable DTC model, shared bridal/engagement focus, and overlap in lab-grown diamond and ethically sourced positioning.
• Vrai: Vertically integrated lab-grown diamond jewelry brand operating direct-to-consumer online. Closely comparable in DTC lab-grown diamond positioning, bridal focus, and proprietary stone narrative.
• Clean Origin: Online-only retailer of lab-grown diamond engagement rings and fine jewelry. Direct peer in DTC lab-grown bridal jewelry with comparable price-tiered assortment and target customer.
• Charles & Colvard: Public (CTHR) creator and primary retailer of moissanite jewelry, including bridal and fine jewelry. Direct peer in lab-created diamond-alternative gemstone jewelry with strong brand identity.
• Mejuri: Direct-to-consumer fine jewelry brand with strong online presence and lab-grown gold/diamond offerings. Comparable DTC model, target demographic, and price-point ladder in fine jewelry (though heavier in fashion than bridal).

Broad incumbents

• Blue Nile: Large online diamond and fine jewelry retailer (owned by Signet Jewelers) offering both mined and lab-grown diamonds. Comparable DTC e-commerce model but broader assortment and deeper marketing scale.
• James Allen: Major online diamond retailer (Signet Jewelers) with strong bridal focus. Comparable online-first bridal positioning with significantly larger scale and broader lab-grown assortment.
• Kay Jewelers: Largest specialty jewelry chain in the US (Signet Jewelers), with broad bridal assortment including lab-grown lines. Comparable bridal/engagement focus with physical retail scale Diamond Nexus lacks.
• Pandora: Global jewelry brand with strong lab-created stone and branded silver/gold assortment. Broader fashion/keepsake jewelry focus, but comparable in DTC marketing, affordability positioning, and e-commerce scale.

Emerging players

• Grown Brilliance: Lab-grown diamond jewelry brand focused on engagement rings, operating DTC online. Emerging peer in lab-grown bridal with overlapping value proposition and price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DiamondNexus
• Instagraminstagram.com/diamondnexus
• Pinterestpinterest.com/diamondnexus
• Xx.com/DiamondNexus
• LinkedInlinkedin.com/company/diamond-nexus-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Nexus