Mrs. Paul’s

What Mrs. Paul’s does

Mrs. Paul's is a frozen seafood brand that produces and distributes breaded and battered fish products for U.S. and Canadian retail grocery channels, with a secondary foodservice channel. The portfolio spans nine core SKUs across five product families: fish fillets (crunchy breaded, crispy battered, lightly breaded haddock, beer battered), sandwich fillets, fish sticks (crunchy breaded and jumbo), shark-shaped pollock bites, and crab cakes. All wild-caught inputs are MSC Chain of Custody certified sustainable and products carry kosher certification; packaging uses freshness pouches for shelf-life stability during frozen storage and distribution.

The company was founded in 1946 in Philadelphia by Edward Piszek and John Paul and has changed corporate ownership several times — sold to Campbell Soup in 1982, then to Pinnacle Foods in 1996, and most recently acquired by High Liner Foods Incorporated in 2025 alongside the Van de Kamp's retail seafood line. High Liner Foods, a publicly traded Canadian seafood company (TSX: HLF), operates manufacturing facilities in Nova Scotia, Massachusetts, New Hampshire, and Virginia that support Mrs. Paul's production and distribution. The brand itself remains a private, non-listed asset within the High Liner portfolio.

Mrs. Paul's generates revenue through one-time consumer packaged goods sales at unit pricing set by retail partners, distributed via frozen-food aisles of grocery stores across North America and supported by a 'Where to Buy' e-commerce locator. The primary customer segment is households seeking convenient weeknight seafood meals, with a developing secondary segment in foodservice operators, convenience stores, and quick-service restaurants served by a new fully cooked pollock product line launched in January 2026.

Name

Mrs. Paul’s

Legal name

Mrs. Paul's

Website

https://mrspauls.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Mrs. Paul's is a 1946-founded frozen seafood brand producing breaded and battered fish products (fillets, sticks, sandwiches, shark bites, crab cakes) for U.S. and Canadian grocery retail, owned by High Liner Foods since 2025 and expanding into foodservice channels.

Ownership category

akta.pro rank

Product category

Frozen Seafood

NAICS

Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

akta.pro secondary industries

Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Frozen seafood products
• Breaded fish fillets
• Frozen fish sticks
• Sustainable seafood brand
• Ready-to-cook seafood

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Frozen Seafood Retail Products: Mrs. Paul's generates revenue through the sale of frozen breaded fish products, fish sticks, fillets, sandwiches, and shellfish through retail grocery stores and online direct-to-consumer channels. Products are sold as one-time consumer packaged goods purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mrs. Paul's manufactures and sells frozen breaded and battered seafood products including fish fillets, fish sticks, fish sandwiches, shark-shaped pollock bites, and crab cakes. Products are made primarily from wild-caught Alaskan pollock and haddock, are kosher certified, MSC Chain of Custody certified sustainable, and packaged in freshness pouches for retail grocery sale across North America and direct-to-consumer online purchase.

Product overview

Mrs. Paul's is a frozen seafood brand offering a portfolio of breaded and battered fish products. The product line includes Fish Fillets (Crunchy Breaded Fillets, Crispy Battered Fillets, Lightly Breaded Haddock Fillets, Beer Battered Fillets), Fish for Sandwiches (Sandwich Fillets), Fish Sticks (Crunchy Breaded Fish Sticks, Jumbo Fish Sticks), Shark Bites (shark-shaped pollock fish sticks), and Shellfish (Crab Cakes). All wild-caught products are MSC certified sustainable. The company was founded in 1946 and is now owned by High Liner Foods Incorporated.

Differentiator

Problem solved

Functional benefit

Products and services

• Crunchy Breaded Fillets Frozen fish fillets made with wild-caught Alaskan Pollock, kosher certified, sealed in a freshness pouch; available in 6 or 10 count packages for retail consumers.
• Beer Battered Fillets Frozen beer-battered pollock fillets, kosher and sealed in freshness pouches; available in 10 count packages.
• Crispy Battered Fillets Frozen crispy battered Alaska Pollock fillets, MSC Certified Sustainable Seafood; available in approximately 10 fillet packages.
• Lightly Breaded Haddock Fillets Frozen lightly breaded haddock fillets with crunchy golden breading, kosher and sealed in freshness pouches; available in 2 count packages.
• Sandwich Fillets Portion-sized wild-caught pollock fillets coated in crunchy breading, kosher, designed as a shortcut for fish sandwiches; available in 6 count packages.
• Crunchy Breaded Fish Sticks Golden breaded wild-caught pollock fish sticks with crunchy texture, kosher and sealed in freshness pouches; available in 18 or 44 count packages.
• Jumbo Fish Sticks Jumbo breaded pollock fish sticks 67% larger than regular sticks, kosher and a good source of protein; available in 26 count packages.
• Shark Bites Shark-shaped breaded fish sticks made from 100% wild-caught Alaskan pollock, a natural source of omega-3s; available in 19 oz packages.
• Crab Cakes Frozen crab cakes made with real and imitation crab meat, coated in golden breading and sealed in a freshness pouch; available in 4 count packages.
• Pollock Foodservice Product Line Fully cooked MSC-certified pollock-based foodservice products including panko-breaded pollock strips and sandwich items for foodservice operators and distributors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gorton's: Gorton's is the leading U.S. frozen breaded and battered seafood brand, selling fish sticks, fillets, and seafood meals through the same retail grocery channel as Mrs. Paul's with virtually identical product formats and target consumers.
• SeaPak: SeaPak is a U.S. frozen seafood brand specializing in breaded shrimp, fish, and seafood meals sold through grocery retailers. It competes head-to-head with Mrs. Paul's in the same frozen-aisle shopper occasion.
• Van de Kamp's: Van de Kamp's is the historic sister brand to Mrs. Paul's in frozen breaded fish, both acquired by High Liner Foods in 2025. The brands overlap in product mix, channels, and target households, making them intra-portfolio comparables.

Regional players

• Trident Seafoods: Trident Seafoods is a major North American vertically integrated frozen seafood producer with strong retail presence, particularly on the U.S. West Coast. Comparable to Mrs. Paul's in product format and channel, though more weighted to private-label manufacturing.

Broad incumbents

• Birds Eye: Birds Eye, owned by Conagra Brands, is a broader frozen-foods incumbent with overlapping fish and seafood lines plus adjacent frozen vegetables and meals. It addresses the same household shopper with a wider portfolio, making Mrs. Paul's a sub-category competitor within Birds Eye's set.

Others

• High Liner Foods: High Liner Foods is the publicly listed parent company of Mrs. Paul's and a leading North American value-added frozen seafood processor. It contextualizes Mrs. Paul's as one branded line within a much larger foodservice and retail seafood portfolio.
• StarKist: StarKist is a top U.S. shelf-stable tuna and seafood brand competing for the same seafood-occasion grocery share as Mrs. Paul's, albeit in canned rather than frozen form. Useful as a comparable for seafood CPG brand economics and retailer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs. Paul’s