Level Four Financial

What Level Four Financial does

Level Four Financial, LLC is a private, FINRA/SIPC-registered independent broker-dealer and SEC-registered investment advisory firm headquartered in Dallas, Texas, operating as part of Level Four Group — a division of CRI Capital Group, LLC, which sits under CRI Advisors, LLC and is affiliated with the established CPA firm Carr, Riggs & Ingram. The firm provides brokerage access to stocks, bonds, ETFs, mutual funds, annuities, options, and alternative investments, delivered through standard, retirement (IRA), and joint brokerage accounts via a multi-state network of registered representatives and supported by the Level Four Personal Financial Website client portal. Its core technology is conventional rather than proprietary: cloud-based hosting (Microsoft Azure blob storage for web assets) integrated with industry-standard platforms including Black Diamond for portfolio reporting, Raymond James Client Access, and the Charles Schwab Alliance, with Raymond James & Associates serving as the clearing broker-dealer for custody and trade execution.

The firm's product surface extends well beyond brokerage into a multi-subsidiary structure: Level Four Advisory Services delivers corporate retirement plan advisory (plan assessment, fiduciary support, investment review, enrollment, education); Level Four Business Solutions provides exit planning, employee retention, and retirement plan consulting for business owners and executives; Level Four Capital Management offers equity and fixed-income SMA strategies, asset allocation models, crypto, and alternative investments; Level Four Financial Planning covers estate, insurance, investment, retirement, and tax planning; Level Four Insurance Agency distributes life insurance, long-term care, Medicare, fixed/variable annuities, and pooled employer plans; and a Sports & Entertainment / Private Client Services sub-brand delivers multi-generation and white-glove concierge offerings to high-net-worth clients.

Go-to-market is sales-led and relationship-driven, with acquisition primarily through individual financial advisors operating across multiple US states, supported by FINRA BrokerCheck verification, social media presence, and a referral pipeline from the parent CPA practice. Revenue is generated principally through transaction-based commissions on securities trades, supplemented by advisory fees (Level Four Advisory Services), asset-based capital management fees (Capital Management SMA and alternative strategies), and insurance commissions (Insurance Agency). Pricing is not publicly disclosed and is determined through advisor consultations, consistent with the firm's personalized, high-touch service model. The company has been operating since 2004 and employs 51–100 staff.

Name

Level Four Financial

Legal name

Level Four Financial, LLC

Website

https://levelfourfinancial.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Level Four Financial is a Dallas-based, FINRA/SIPC-registered independent broker-dealer and RIA (part of Level Four Group under CRI Capital Group), delivering brokerage, advisory, retirement-plan, capital management, insurance, and financial-planning services to individual investors, HNW clients, and businesses across the United States through a multi-state advisor network.

Ownership category

akta.pro rank

Product category

Brokerage and Investment Advisory Services

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Broker-dealer services
• Investment advisory
• Financial planning
• Insurance services
• Wealth management

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Transaction Fees: Revenue generated from securities transactions executed for clients including stocks, bonds, ETFs, mutual funds, annuities, options, and alternative investments. Fees are collected through commissions on buy/sell transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Level Four Financial is an independent registered broker-dealer that provides personalized brokerage services in stocks, bonds, ETFs, annuities, mutual funds, options, and alternative investments, supported by a network of registered financial advisors. The firm is part of Level Four Group, a division of CRI Capital Group, which extends the offering to investment advisory, business solutions, capital management, financial planning, insurance, and high-net-worth private client services.

Product overview

Level Four Financial is a broker/dealer firm operating as part of Level Four Group (a division of CRI Capital Group, LLC) that provides a comprehensive suite of financial services. The core offering is brokerage services through Level Four Financial (LFF), offering stocks, bonds, ETFs, annuities, mutual funds, options, and alternative investments via standard brokerage accounts, retirement accounts (IRAs), and joint brokerage accounts. This is complemented by related sub-brands: Level Four Advisory Services (corporate retirement plan advisory), Level Four Business Solutions (exit planning, employee retention, executive benefits), Level Four Capital Management (equity/fixed income SMA strategies, crypto, alternative investments), Level Four Financial Planning (estate, insurance, investment, retirement, and tax planning), Insurance Services (life, long-term care, Medicare, annuities), and Sports & Entertainment/Private Client Services (multi-generation and white glove services for high-net-worth clients).

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Brokerage services offering stocks, bonds, ETFs, annuities, mutual funds, options, and alternative investments through personalized investment strategies and flexible investment options for individual investors and families.
• Standard Brokerage Accounts Investment accounts providing flexibility to buy, sell, and manage a portfolio at any time, available to individual investors.
• Retirement Accounts (IRAs) Tax-advantaged individual retirement accounts and long-term investment solutions designed for financial security.
• Joint Brokerage Accounts Shared ownership investment accounts for spouses, family members, or business partners.
• Level Four Advisory Services Corporate retirement plan advisory services including plan assessment, fiduciary support, investment review, plan enrollment, and financial education for corporate plan sponsors.
• Level Four Business Solutions Business-focused services including exit planning, employee retention, asset and risk management, executive benefits, retirement plan consulting, and buy-sell consulting for business owners and corporate executives.
• Level Four Capital Management Capital management solutions including equity SMA strategies, fixed income SMA strategies, asset allocation models, crypto, and alternative investments.
• Level Four Financial Planning Comprehensive financial planning services including estate planning, family needs planning, insurance planning, investment management, retirement planning, and tax planning for families.
• Insurance Services Insurance and risk management services including life insurance, long-term care, Medicare, fixed and variable annuities, corporate retirement, and pooled employer plans.
• Sports & Entertainment / Private Client Services Specialized services for high-net-worth individuals including multi-generation planning, advanced planning, and white glove services.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and flagship.

• Raymond James & Associates, Inc.coreTechnology or IntegrationRaymond James serves as the clearing broker-dealer for Level Four Financial, carrying client accounts and providing custody services. Accounts are carried by Raymond James & Associates, Inc., a member of the New York Stock Exchange and SIPC. This is a critical operational partnership for trade execution and account administration.
• Charles SchwabminorChannel Partner/ Reseller/ DistributorSchwab Alliance provides client access platform for certain Level Four Financial clients, enabling account management through Schwab's infrastructure.
• CRI Capital Group, LLC / CRI Advisors, LLCflagshipStrategic or Co-development PartnerLevel Four Group, LLC is a division of CRI Capital Group, LLC, a subsidiary of CRI Advisors, LLC. CRI is the brand under which Carr, Riggs & Ingram, L.L.C. (CPA Firm) and CRI Advisors and its subsidiary entities provide professional services. This parent structure provides integration between financial services and CPA/accounting practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• LPL Financial: LPL Financial is the largest independent broker-dealer in the United States, supporting thousands of financial advisors with brokerage, advisory, and custody services. It is directly comparable to Level Four Financial as both operate independent broker-dealer models serving registered representatives with similar product menus and clearing relationships.
• Cetera Financial Group: Cetera is one of the largest independent broker-dealer/RIA networks offering brokerage, advisory, and wealth management platforms to independent financial advisors. It is comparable to Level Four Financial as both serve independent advisor practices with multi-channel wealth solutions and clearing relationships.
• Cambridge Investment Research: Cambridge is a leading independent broker-dealer supporting thousands of independent financial advisors with full brokerage, RIA, and insurance capabilities. Directly comparable to Level Four Financial on independent broker-dealer business model, advisor support, and multi-product offerings.
• Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer supporting independent advisors with brokerage, advisory, and practice management services. Comparable to Level Four Financial as a private, advisor-focused broker-dealer with a similar relationship-driven service model.
• Kestra Financial: Kestra Financial is an independent broker-dealer and RIA support platform serving financial professionals with brokerage, advisory, and wealth solutions. Comparable to Level Four Financial as both are independent broker-dealers supporting advisor practices with diversified product menus.
• Park Avenue Securities: Park Avenue Securities is the independent broker-dealer subsidiary of Guardian Life, serving financial advisors with full brokerage and advisory capabilities. Directly comparable to Level Four Financial on the independent broker-dealer model serving advisors with multi-product wealth offerings.
• Raymond James Financial Services: Raymond James Financial Services is the independent contractor channel of Raymond James, supporting independent advisors with brokerage and advisory services. It is comparable to Level Four Financial as both serve independent advisors with broker-dealer infrastructure, although Level Four actually clears through Raymond James & Associates.

Broad incumbents

• Osaic (formerly Advisor Group): Osaic is one of the largest networks of independent broker-dealers and RIAs, including FSC Securities, Royal Alliance, and SagePoint. Comparable to Level Four Financial as a multi-brand independent broker-dealer platform, though materially larger in scale and corporate-owned.
• Ameriprise Financial: Ameriprise Financial is a large diversified financial services firm offering brokerage, advisory, insurance, and banking products through its advisor channel. Comparable to Level Four Financial on broad wealth services offerings, though materially larger and publicly traded with a captive advisor model.
• Wells Fargo Advisors / FiNet: Wells Fargo Advisors Financial Network supports independent financial advisors with brokerage and advisory services. Comparable to Level Four Financial as an independent broker-dealer competitor recruiting the same advisor profiles, though operating within a much larger banking and brokerage parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/levelfourfinancial
• LinkedInlinkedin.com/company/harbor-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Four Financial