Peruzzo Supermarkets

What Peruzzo Supermarkets does

Peruzzo Supermarkets (Grupo Peruzzo Supermercados) is a privately-held regional grocery retailer headquartered in Bagé, Rio Grande do Sul, Brazil. The company operates 24 full-service supermarket stores and 4 Ecomix Atacarejo wholesale-format stores across 10 municipalities in the southern portion of Rio Grande do Sul, supported by 3 distribution centers and 2,315 employees. The chain originated from the acquisition of Padaria Moderna in Bagé in 1946, with the first Peruzzo Supermercado opening in 1994 and the corporate entity officially founded in 1993.

The business spans multiple retail formats and channels. In-store departments include a full-service açougue (butcher shop) featuring Pampa Gaúcho beef, a padaria (bakery) with daily fresh production, and a hortifruti (produce) section sourcing from local producers. Digital channels include the Peruzzo Mais mobile app (iOS/Android) for loyalty, cashback, and lottery entries; a proprietary e-commerce platform (compreperuzzo.com.br) with in-store pickup; self-checkout terminals; the Cupom Verde digital receipt system launched in November 2025; and city-specific WhatsApp communities for daily offers. The Peruzzo Card, a private-label credit instrument administered by DMcard, offers up to 40-day payment terms, installment options, and exclusive pricing. A Televendas B2B wholesale service supports hotels, restaurants, bakeries, and merchants via WhatsApp-based ordering and bulk pricing.

Revenue is generated primarily through in-store and e-commerce grocery sales (transaction-based), supplemented by the Peruzzo Card credit program (recurring payment-plan revenue and interchange) and the Peruzzo Mais loyalty program (retention-driven freemium engagement). The company targets two segments: mass-market individual grocery consumers in southern Rio Grande do Sul municipalities, and B2B foodservice/small-merchant customers purchasing via the Televendas and Ecomix Atacarejo channels. Ownership is founder-controlled and self-funded, with no disclosed private equity or venture capital investment.

Name

Peruzzo Supermarkets

Legal name

Grupo Peruzzo Supermercados

Website

https://peruzzo.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Peruzzo Supermarkets is a privately-held regional grocery chain in Rio Grande do Sul, Brazil, operating 24 supermarkets and 4 atacarejo wholesale stores across 10 cities. It serves mass-market consumers and B2B foodservice merchants through physical stores, e-commerce, a mobile loyalty app, and a private-label credit card.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Warehouse Clubs and Supercenters (455211)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industries

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA), Private Label / Store Credit Cards (FSAKABAC)

Keywords

• Grocery retail
• Supermarket chain
• Fresh produce
• Atacarejo wholesale
• Private label card

Headquarters

HQ city

Bagé

HQ country

Brazil

HQ region

Latin America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. In-store and e-commerce retail sales: Core revenue from sales of grocery, fresh food (meat, bakery, hortifruti), packaged goods, and household items across 24 supermarket locations, 4 Ecomix Atacarejo stores, e-commerce platform, and televendas wholesale channel.
2. Peruzzo Card (private-label credit card): Proprietary store card issued via DMcard that drives customer loyalty, increases basket size, and generates payment plan revenue. Cardholders receive exclusive pricing, up to 40 days to pay, and digital invoicing.
3. Peruzzo Mais loyalty program: Mobile app-based loyalty program generating revenue through customer retention, increased purchase frequency, cashback, and exclusive offers. Participation in promotions requires app registration and CPF registration at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Grupo Peruzzo Supermercados operates a regional retail grocery chain in Rio Grande do Sul, Brazil, selling fresh food (butcher, bakery, hortifruti), packaged groceries, household items, and wholesale goods through 24 supermarkets, 4 Ecomix Atacarejo stores, an e-commerce platform, the Peruzzo Mais loyalty mobile app, and a B2B Televendas wholesale service. The chain also issues the Cartão Peruzzo private-label credit card via DMcard, offering up to 40 days to pay and exclusive pricing to cardholders.

Product overview

Peruzzo Supermarkets operates a regional retail chain in Rio Grande do Sul, Brazil with 24 supermarket locations and 4 atacarejo (wholesale-retail) stores across 10 cities. The portfolio includes the core Peruzzo Supermercados brand supplemented by the Peruzzo Mais mobile application for loyalty and promotions, the proprietary Cartão Peruzzo credit card, an e-commerce platform (Compre Online) with in-store pickup, Televendas B2B wholesale service, and specialized in-store departments including Açougue (butcher), Padaria (bakery), and Hortifruti (produce). Additional digital services include WhatsApp-based offer communities, self-checkout terminals, and the Cupom Verde digital receipt system.

Differentiator

Problem solved

Functional benefit

Brands

• Ecomix Atacarejo: Wholesale/bulk retail format operated as part of the Grupo Peruzzo, with 4 atacarejo locations across Rio Grande do Sul.
• Peruzzo Mais

Products and services

• App Peruzzo Mais Free mobile loyalty app for individual shoppers offering exclusive promotions, cashback, shopping lists, loyalty points, prize raffles, and real-time daily offer notifications tied to Peruzzo store purchases.
• Cartão Peruzzo Private-label store credit card administered by DMcard providing cardholders exclusive Peruzzo pricing, up to 40 days to pay, digital invoices, installment payment options, and special discounts on selected products.
• E-commerce Peruzzo (Compre Online) Online grocery shopping platform allowing customers to purchase products online and pick them up in-store via Click & Collect, with exclusive online promotions, digital invoicing, and installment payment options.
• Televendas Peruzzo B2B bulk purchasing service for restaurants, bakeries, hotels, and other commerce businesses, offering special pricing, WhatsApp-based negotiation, and in-store pickup without waiting in regular consumer checkout lines.
• Ecomix Atacarejo Four atacarejo (wholesale-retail hybrid) stores across Rio Grande do Sul offering bulk purchasing options that complement the 24 full-service supermarket locations.
• Cupom Verde Digital fiscal receipt service integrated into the Peruzzo Mais app that replaces printed paper receipts with digital storage, reducing paper usage and environmental impact for grocery purchases.

Quantifiable outcome

• Every R$150 in purchases generates 1 lottery entry for prize drawings
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SilvestrinminorGTM or Marketing Partner · 4 February 2025Silvestrin partnered with Peruzzo for the 'Festival de Sabores' promotion featuring Sweet Grape tomatoes. Customers purchasing 2+ packages of Silvestrin Sweet Grape tomatoes could enter a draw for a Britânia 3L Air Fryer. Promotion supported across multiple Peruzzo store locations with in-store drop boxes.
• DMcardcoreGTM or Marketing PartnerDMcard is the card administrator for the Peruzzo Card (Cartão Peruzzo), enabling exclusive pricing, up to 40-day payment terms, digital invoicing, and installment payments for Peruzzo customers. DMcard manages the card infrastructure and payment processing for the store's loyalty card program.
• Coca-ColaminorGTM or Marketing PartnerPeruzzo hosted the Coca-Cola Christmas Caravan (Caravana Iluminada de Natal) at its stores in Santa Maria (04/12) and Bagé (05/12). The event drew customers to Peruzzo locations with illuminated trucks, Santa Claus, and Christmas music. Peruzzo leveraged the event for community engagement and seasonal foot traffic.
• Consumer packaged goods brand partnersminorGTM or Marketing Partner20+ CPG brands participate in Peruzzo's promotional campaigns as brand partners, providing bonus lottery entries for customers purchasing their products. Partner brands include Bettanin, Girando Sol, Doble, Unilever, Mili, Gota Limpa, Termolar, Terra Sul Flores, Marfrig, Nat, Seara, Sadia, Mondelez, Nestlé, Zezé, Président, Ferrero, Cargill, Ambev, Coca-Cola, Heineken, Ki-Carvão, and Santa Clara. In the 'Mãe Raiz é Nota Mil' campaign, additional partners included Arcor, Bauducco, BRF, Lactalis, MOR, Tirol, Hershey's, Parati, and others.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Atacadão: Brazil's largest atacarejo (cash-and-carry) chain owned by Carrefour Brasil. Operates large-format wholesale-retail hybrid stores selling groceries and general merchandise to consumers and small businesses — directly comparable to Peruzzo's Ecomix Atacarejo format and overall grocery assortment.
• Assaí Atacadista: Major Brazilian atacarejo chain operated by GPA (Grupo Pão de Açúcar). Shares the regional/multi-format retail model with Peruzzo and competes head-to-head with Ecomix Atacarejo in the wholesale-retail hybrid space.
• Zaffari: Long-established regional supermarket chain headquartered in Porto Alegre, operating across Rio Grande do Sul. Directly comparable to Peruzzo's full-service regional supermarket model with in-store bakeries, butcher departments, and produce sections.
• Rede Imec: Regional supermarket chain operating multiple stores across Rio Grande do Sul. Direct regional competitor to Peruzzo with similar full-line grocery offerings, multi-city footprint, and a private-label credit card program.
• Rissul: Regional supermarket chain operating across Rio Grande do Sul prior to its acquisition by Carrefour Brasil in 2024. Operated a comparable value-oriented multi-store regional grocery model that directly competed with Peruzzo in the same state.
• Maxxi Atacado: Brazilian atacarejo chain operating in select regional markets. Directly comparable to Ecomix Atacarejo given similar wholesale-retail hybrid format targeting both consumers and small business buyers in secondary cities.

Broad incumbents

• Carrefour Brasil: Largest grocery retailer in Brazil operating hypermarkets, supermarkets, and the Atacadão atacarejo chain. Acquisition of Rissul in 2024 brought national-scale competition directly into Peruzzo's core Rio Grande do Sul territory.
• GPA - Grupo Pão de Açúcar: Major multi-format Brazilian retailer operating Pão de Açúcar, Extra, and Assaí. National broad-line grocery presence with regional store networks that compete broadly with Peruzzo's supermarket and atacarejo channels.
• Big (Walmart Brasil): Former Walmart operations in Brazil, now operated under the Big banner. Multi-format retailer with supermarkets, hypermarkets, and atacarejo stores that competes broadly with Peruzzo's regional full-line grocery offering across multiple Brazilian states.

Regional players

• São José Supermercados: Independent regional supermarket chain headquartered in the metropolitan region of Rio Grande do Sul. Direct RS regional competitor with comparable value-oriented grocery assortment and multi-city footprint, serving a largely overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/supermercadosperuzzo
• Instagraminstagram.com/peruzzosupermercados

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peruzzo Supermarkets